Performance Marketing · Australia, UAE & Global
Performance Marketing Agency Australia.
AIIMS Group connects media, creative, ecommerce, conversion, technology and customer intelligence into one measurable growth system.
15Performance marketers
4Specialist divisions
120+Wider group specialists
2010AIIMS established
Direct answer
Performance marketing is accountable growth infrastructure.
Performance marketing plans, measures and improves marketing against commercial outcomes such as qualified leads, sales, revenue, bookings, customer acquisition cost and long-term value.
The ad account is only one part of the system. Campaigns also rise or fall on message, offer, creative volume, landing-page experience, product information, tracking quality, lead handling and the decisions made after the data arrives.
When the performance team identifies the bottleneck, the wider AIIMS team can act on it.
Commercial direction before channel selection.
Revenue targets, margins, capacity, market conditions and customer problems define the campaign architecture.
Demand creation and demand capture.
Google, Meta, Microsoft, YouTube, programmatic, DSA, shopping and emerging AI advertising environments.
Production built for testing.
Hooks, offers, product demonstrations, social video, TVC cutdowns, animation, static assets and proof.
The destination after the click matters.
Campaign landing pages, forms, mobile UX, ecommerce journeys, trust, checkout and qualification.
Signals the team can trust.
GA4, CRM, call tracking, platform events, product feeds, server-side pathways and commercial reporting.
Human judgement, extended by AI.
NOVA and AI-supported research help specialists find patterns, prioritise action and move faster.
Performance Marketing Unit
Specialists, not one generalist inside an ad account.
Performance marketers led by Kynan Albassit.
The unit is supported by the wider AIIMS creative, video, web, ecommerce, SEO, CRM, content and technology infrastructure.
Connected execution
The campaign follows the business model.
Some brands need qualified enquiries. Others need online revenue, booked appointments, store visits, subscriptions or international ecommerce growth. AIIMS selects channels and builds the supporting infrastructure around the result—not around what a platform wants to sell.
Search, Shopping & Performance Max
High-intent campaigns supported by strong keyword architecture, feeds, landing pages and conversion measurement.
Meta, video & paid social
Platform-native creative, audience development, retargeting and offer-led journeys for lead generation and ecommerce.
Ecommerce performance
Product economics, availability, catalogue health, merchandising, conversion rate, AOV and customer value.
Programmatic & DSA
Controlled expansion across audiences and long-tail demand without abandoning exclusions, relevance or landing-page quality.
SEO, GEO, email & CRM
Organic discovery, AI visibility and lifecycle activity reduce the dependence on the next paid click.
Web, CRO, feeds & tracking
Technical work turns platform traffic into a measurable customer journey and cleaner optimisation signal.
Selected performance proof
Commercial evidence, not borrowed case studies.
Global ecommerce
GemIQ
Paid media, global content, brand and ecommerce infrastructure working as one system.
$396,934 USDRevenue in one month
6.8×ROAS
923Conversions
9M+Impressions
Retail Google Ads
Renolink EOFY
A disciplined 14-day Performance Max and branded-search retail campaign.
3,102%Overall ROAS
$139,702Revenue
$4,502Ad spend
444Conversions
Paid social acquisition
Pure Reformer
Offer, landing page, production, paid social and location attribution designed as one blueprint.
272Leads generated
238Purchases recorded
$19Cost per lead
$4,099Campaign spend
Premium wellness
SOMA Collection
Google Ads, Meta Ads, SEO and content connected across the funnel.
+264%Conversions
+147%Clicks
+409%Impressions
611Organic keywords
Performance media
Video that loads when the user asks for it.
The original page loaded 12 third-party embeds immediately. This version keeps the page light and injects a video only after selection.
Search ownership
Four pages. Four different jobs.
Frequently asked questions
Performance marketing agency FAQs.
What does a performance marketing agency do?
It plans and improves customer acquisition against measurable business outcomes. This can include media strategy, paid search, paid social, ecommerce, creative testing, conversion optimisation, tracking, feeds, analytics and reporting.
Who leads the AIIMS Performance Marketing Unit?
The unit is led by Kynan Albassit, Director of Performance Marketing, and includes 15 performance marketers across Meta, SEM, ecommerce, programmatic and DSA.
Can AIIMS manage creative as well as media?
Yes. AIIMS can connect campaign strategy and media with internal design, video, animation, landing-page, content and production capability.
Does AIIMS work with ecommerce brands?
Yes. Ecommerce programs can include Google Shopping, Performance Max, Meta, product feeds, Shopify, creative, CRO, email, SEO, GEO, revenue measurement and customer lifecycle activity.
How should performance marketing be measured?
The correct measures depend on the business model. Common measures include qualified leads, sales, revenue, ROAS, MER, CAC, conversion rate, margin, pipeline, customer lifetime value and incremental growth.
Which markets can AIIMS support?
AIIMS supports Australian, UAE, New Zealand and international campaign requirements, with Sydney and Dubai capability and experience across APAC and Middle East markets.
Estimated reading time: 6 minutes
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