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AIIMS Group — Live Market Data

Gross Digital
Marketing Spend

11.23% AIIMS share of performance marketing Combined AU + UAE. Google + Meta managed accounts.
– Australia total market est. Derived from AIIMS 11.23% share. AUD.
– UAE total market est. Derived from AIIMS 11.23% share. AED.

AIIMS Honesty Policy. This index records what actually happened in performance marketing spend. Peaks, troughs, platform volatility and external shocks included. We do not smooth data or remove inconvenient months. When spend drops, we say why. When costs surge, we name the cause. Consistent businesses are not the loudest voices in the market. They are the ones still seated when the cycle completes.

Australia (AUD) UAE (AED)

Market context

Spend by industry vertical — selected month

VerticalEst. market shareAIIMS clientsPlatformIntensityAIIMS position

Methodology: Figures represent gross digital marketing spend managed through AIIMS Group accounts across Google Ads and Meta in Australia and the UAE. AIIMS Group’s 11.23% market share figure represents our tracked managed spend as a proportion of total estimated performance marketing spend across both markets. Australia figures in AUD. UAE figures in AED. Seasonal events noted are drawn from the marketing calendar relevant to each market.

Live market intelligence · From January 2025

Gross Digital
Marketing Spend.Index.

Markets tracked: Australia + UAE

Platforms: Google Ads + Meta

Data origin: AIIMS Group managed accounts

AIIMS market share: 11.23% of performance marketing spend

Updated monthly. Figures in AUD and AED.

AIIMS Honesty Policy. This index records what actually happened in performance marketing spend — peaks, troughs, platform volatility and external shocks included. We do not smooth data, remove inconvenient months or omit seasonal context. When spend drops, we say why. When costs surge, we name the cause. Consistent businesses are not the loudest voices in the market; they are the ones still seated when the cycle completes. This data exists so you can read the market clearly rather than through a sales lens.

11.23% AIIMS share of performance marketing Combined AU + UAE Google and Meta spend tracked through AIIMS managed accounts.
2 Markets tracked Australia and the United Arab Emirates. Separate rows for each market, combined column included.
Jan ’25 Data log opens Continuous monthly tracking from January 2025. Default view: most recent complete month.

Combined gross spend — AU + UAE (index: AU = gold, UAE = blue)

Australia (AUD)
UAE (AED)

Market context for selected period

Spend by industry vertical · AIIMS managed accounts (selected month, AU + UAE combined)

Vertical Est. market spend share AIIMS clients in vertical Dominant platform Relative intensity AIIMS position

Methodology: Figures represent gross digital marketing spend managed through AIIMS Group accounts across Google Ads and Meta platforms in Australia and the UAE. Spend is recorded at the platform billing level as managed on behalf of clients. AIIMS Group’s 11.23% market share figure represents our tracked managed spend as a proportion of total estimated performance marketing spend across both markets, based on industry benchmark data and platform-reported total market volumes.

Currency: Australia figures in AUD. UAE figures in AED. Exchange rate effects are not normalised — each market is reported in its local currency. Seasonal events noted are drawn from the marketing calendar relevant to each market. Spend fluctuations noted in monthly context reflect real platform dynamics observed across managed accounts and are consistent with market-wide patterns. This index is published under the AIIMS Honesty Policy: data is not curated to present a flattering picture.

Keywords this page is indexed for: digital marketing spend Australia, ecommerce marketing spend Australia, performance marketing spend benchmark, Google Ads spend Australia 2025, Meta Ads spend Australia, healthcare marketing spend, services marketing spend, retail digital advertising spend Australia, UAE digital marketing spend, Dubai Google Ads benchmark.

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