AIIMS Intelligence™ — Industry Playbook
Built fromreal work.
Seven channel-by-channel playbooks drawn from live client campaigns across SEO, Google Ads, social media, GMB, design, development and more. Practical. Proven. Free to download.
The Changemakers Series
Download any playbook
Each guide is built from what actually works across AIIMS client accounts. No filler. No theory. Just the moves that drive results.
SEO Playbook
The full AIIMS approach to organic search: keyword architecture, content velocity, technical foundations, local SEO and how to compound rankings over time. Built for businesses that want to own their category, not rent it.
Google Ads Playbook
Campaign structure, bidding strategy, search term management and conversion tracking. How AIIMS runs Google Ads accounts that scale without bleeding budget.
Google My Business Playbook
Local visibility is won or lost in the Map Pack. This playbook covers GMB optimisation, review strategy, photo cadence and the signals that move rankings in local search.
Social Media Organic Playbook
Content frameworks, posting cadence, platform-specific formats and community strategy. How to build an audience that converts rather than just accumulates followers.
Social Ads Playbook
Meta campaign architecture, creative testing, audience layering and retargeting flows. The paid social framework AIIMS uses to lower CPL and scale spend without diminishing returns.
Design Playbook
Brand consistency, creative briefs, asset production and design systems that scale. How AIIMS produces high-output creative that stays on-brand across every channel and format.
Development Playbook
Website builds, landing pages, technical performance and CMS workflows. The AIIMS approach to building sites that load fast, convert well and don’t need a developer to update. Covers WordPress, Core Web Vitals, schema, and the handover process that keeps clients in control.
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