This is AIIMS Group · Founded 2010
16 YEARS.
ONE TEAM.
FEARLESS.
Not a collection of perks. A collection of people—building, laughing, challenging each other and choosing to come back for the next chapter.
120specialists
5countries
82.7%2025 retention
16years building
The team, unfiltered
Love. Laughter.
Draw the line.
Culture is the energy between the official moments: the joke that breaks the tension, the team dinner after a hard month, the ridiculous challenge everyone commits to, and the freedom to show up as yourself.
The brief is serious. The standards are high. We do not have to become boring to do great work.
Longevity is the proof
People do not stay this long by accident.
In an industry built around churn, the clearest culture measure is the decision to stay. People find belonging early, ownership in the work and room to build a career without becoming someone else.
50%
have been here 7+ years
25%
have been here 14+ years
9%
have shared the full 16-year journey
81.8%2024 retention
82.7%2025 retention
One team · five countries
The number is 120.
The feeling is one.
Australia, the UAE, the Philippines, Indonesia and Brazil. Different time zones, languages and perspectives—connected by the same standard and a genuine interest in each other’s success.
Culture, made structural
Not a poster.
An operating system.
Fearless is more than the word on our sleeves. It shapes how we hire, onboard, learn, own client outcomes and talk honestly when something is not good enough. The culture works because responsibility is built into the day.
Two weeks. Every department.
Every new hire rotates through the agency before settling into their role—building empathy, cross-functional fluency and real relationships from day one.
Accountability is structural.
Our CXM model gives people agency from strategy to result. Client retention is the ultimate performance metric, not activity for activity’s sake.
Wins belong in the room.
Monthly meetings showcase each department’s work. Changemaker recognition turns contribution into confidence, visibility and career momentum.
Development without hierarchy.
AIIMS funds growth where hunger meets opportunity—from monthly workshops to sponsoring advanced University of Sydney study for a junior team member.
Changemakers · life · milestones
We celebrate the person—not only the performance.
Changemakers are our culture in motion. New babies are announced and gifted. Qualifications are applauded. Returning teammates are welcomed home. Personal achievements become shared moments.
Community · support
Show up beyond the office.
Culture is not only how a team treats its own people. It is how it uses its platform, partnerships and energy to support the communities around it.
CommunityPartnershipPresence
The place we live in
Made for people, not positions.
Open doors. Kids welcome. Shared meals. Iftar together. Proactive health challenges and leadership that notices when somebody is struggling. The workplace has to make room for real life.
Open doorKids welcomeRamadan + IftarWellbeing
When values cost something
Culture is what you do under pressure.
88%
During COVID, AIIMS waived 88% of client fees for three months. The team rallied around the businesses relying on us. Fearless had to mean something when the easy option disappeared.
Passion · work · behind the scenes
The work before the work.
The final frame only exists because somebody carried the light, reset the shot, challenged the first idea, stayed for one more take and cared about the detail no one else could see.
The milestone film
15 years.
Still building.
The team, the culture, the clients and the relentless drive to get it right. A film about the road that brought AIIMS to year sixteen—and the people who made the road worth travelling.
Awards · recognition
When the work travels further.
Recognition matters because it reflects the standard behind the scenes—the producers, creators, strategists, talent and teams who kept pushing after “good enough” would have been easier.
Three awards · one fearless creative team
Creators recognised on the industry stage
Recognition for work built together
Partnerships that extend the platform
Individual contribution made visibleThe people behind AIIMS
Different by design.
Different ages. Different backgrounds. Different perspectives. One place to turn talent into impact.
25 culture films
No stock footage.
This is us.
Swipe, drag or use the arrows to move through the films
What we expect of ourselves
Four values.
One fearless standard.
01Growth
02Authenticity
03Collaboration
04Diversity
Your next chapter
BE YOU.
BE FEARLESS.
Bring the hunger, the perspective and the part of yourself that does not fit neatly into a job description. There is room to build here.