GemIQ
Case Study · Ecommerce · Worldwide
GemIQ
Goes
Global
From no online marketing to record online sales — a global ecommerce transformation that exceeded every expectation.
Google AdsMeta AdsBrand CreationWebsite DesignContent CreationJune 2025
9M+Impressions Delivered
$396KRevenue Generated
923Conversions
1.43%Click-Through Rate
20K+Jewellers Reached Globally
The Challenge
A powerful product with no digital footprint.
GemIQ had an exceptional product line trusted by jewellers around the world, but had never run paid advertising at meaningful scale. AIIMS Group needed to prove the model, build trust and create a commercial system capable of operating across multiple markets, languages and creative formats.
What We Built
End-to-end. Global scale.
Google Ads
Search, display and shopping campaigns built across international markets.
Meta Ads
Localised Facebook and Instagram campaigns tailored to each market.
New Brand Creation
A complete identity built for global credibility and commercial clarity.
Website Design & Development
A high-converting ecommerce experience optimised for international sales.
Content Creation
Product copy, campaign creative and social content designed to perform.
Rebrand Product Suite
One product ecosystem. Rebuilt for a global market.
The GemIQ rebrand extended beyond a logo or website. AIIMS Group rebuilt the complete visual product ecosystem for international ecommerce, advertising and sales. Every product retained its own presence while remaining unmistakably part of the same GemIQ family.
Product Suite Rebrand01 / 10
Product Suite Rebrand02 / 10
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01 / 10
Meta Ads Performance
Numbers that changed minds.
A single month of global Meta activity proved paid advertising could work at scale.
Impressions
9,043,460
Global reach across Facebook and Instagram.
Total Clicks
129,135
Qualified traffic driven to the ecommerce store.
CTR
1.43%
Strong engagement across markets.
Conversions
923
Sales across international markets.
Average CPC
$0.42
USD cost per click.
Revenue
$396,934
USD ecommerce revenue in one month.
Global Ad Strategy
Localised at scale.
129K
Link Clicks
6.8x
ROAS
923
Purchases
$0.42
Average CPC
Every market received creative built for its language, context and buying behaviour. Localised ads outperformed generic global creative at each stage of the funnel.
Click to Conversion
Creative that converts globally.
Every touchpoint was built to move international buyers from awareness to purchase.
1
Awareness — Global Reach
Localised Meta creative introduced GemIQ across target markets.
2
Interest — Brand & Product Education
A stronger identity and clearer storytelling built credibility.
3
Consideration — Website Experience
The ecommerce experience converted intent into action.
4
Conversion — Search & Retargeting
Paid search captured intent and retargeting recovered demand.
5
Revenue — Record Month
923 conversions and $396,934 USD in a single month.
Client Feedback
What Jenny had to say.
“Thanks so much Sarah, you’re the best. You guys are the best. Say a big big thank you for me please — I really appreciate it.”
Jenny — GemIQ / PicupMedia
Full Scope
Who delivered what.
Website Design & Development
Mikey
Meta Strategy & Execution
Jasmine
Brand Identity Creation
Cielo
Strategy & Account Management
Janty / Sarah
Google Ads & Global Content
AIIMS Team
Ready to take your business global?
Let’s talk about your ecommerce business and how we can scale it.