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ChangeMakers
Trending content

Ideas, craft and the people behind both

Meet the minds
moving us
forward.

Practical ideas from the people doing the work. Explore a growing video knowledge library spanning search, paid media, social, brand, creative, web, AI, client experience and culture.

Find a story Meet the ChangeMakers
Open featured ChangeMaker video Video preview Featured storyHow We Created 12 Ads for Pure Reformer in Two Days Watch ↗
Featured ChangeMaker story · 01/12How We Created 12 Ads for Pure Reformer in Two Days
Australia · UAE · Global teams Short ideas · Applied expertise · Human stories
365source videos
288enriched stories
84verified people + photos
13departments

17 topic pathways. Seven Playbooks. One connected system.

A record of the thinking behind the output

365 short-form ideas.
One searchable body of expertise.

AIIMS ChangeMakers is the working knowledge of strategists, designers, developers, performance marketers, search specialists, social media teams, producers, client experience professionals and leaders across Australia, the UAE and globally connected teams.

Each short captures an applied lesson: how a result was created, what changed the outcome, what practitioners learned and what another business or marketer can use next.

This is more than a video feed. Every story is connected to a person, department, topic, content type, region and publish date, making the depth of AIIMS expertise visible to people, search engines and AI discovery systems.

  1. 01

    Search and performance

    SEO, Google Ads, paid social, lead generation and measurable campaign improvement.

  2. 02

    Brand and content

    Strategy, copywriting, social media, storytelling, content systems and audience relevance.

  3. 03

    Creative and technology

    Video, design, animation, websites, development, UX and practical AI-enabled workflows.

  4. 04

    People and growth

    Client experience, project management, leadership, careers, collaboration and culture.

The ChangeMaker library

Find the insight.
Meet the mind.

Search the collection or narrow it by department, person, topic, content type and region. Every option is generated directly from the story data.

12 of 283 stories · 288 enriched records in the source library

12 selected stories first · then newest · open any card for the full video

Featured 0101 Behind the Scenes / Case Study

How We Created 12 Ads for Pure Reformer in Two Days

One campaign idea. Two shoot days.Ben CanningPaid Media & Performance Featured 0202 Educational / How-to

How to Create a Seamless Match Cut in Premiere Pro

A seamless match cut may look simple, but the smallest details can give the edit away. By combining Premiere Pro with a carefully masked frame in Photoshop, unwanted background elements disappear and the final transition feels clean and effortless.Yogilan IskandarCreative & Production Featured 0303 Marketing Insight

Good Audio Matters

When the audio doesn’t work, you don’t ignore it - you fix it. Sometimes that means reworking it properly and leaning on the right people to get it right.Rod TumbagaCreative & Production Featured 0404 Educational / How-to

How to Replace a Green Screen on an iPad

Want to place any video inside a device screen? Here’s the easiest way.Wiktor PereszczakCreative & Production Featured 0505 Thought Leadership

What Presenting at the Mumbrella Awards Taught Me About Culture

Great companies aren’t built by controlling their people. They’re built by backing them.Rhys WilliamsClient Experience & Accounts Featured 0606 Thought Leadership

Why Expensive Camera Gear Can’t Save a Bad Edit

Expensive equipment won’t save a bad edit. Professional editing is more than cutting clips together.Youssef ElbannaCreative & Production Featured 0707 Educational / How-to

How to Turn One Photoshoot Into 10+ Pieces of Content

One shoot shouldn’t give you just one post. Website banners, branded graphics, carousels, Reels, Stories and behind-the-scenes content can all come from the same shoot.Victoria RangelSocial Media & Content Featured 0808 Results / Case Study

Wrong Approach, Better Outcome

Graded it for style - missed what actually mattered. Pulled it back, kept the real colours, and the result spoke for itself.Christopher CrampCreative & Production Featured 0909 Marketing Insight

Reference, Then Refine

Want better videos? Plan with references, then give the edit room to breathe.John LindsayCreative & Production Featured 1010 Marketing Insight

What This Landing Page Was Missing

A good-looking page is not enough if it does not guide the user. Offers, trust, urgency, clarity and structure are what make it convert.ACAIIMS ChangeMakerWeb & Development Featured 1111 Marketing Insight

How We Built This Animation

Started with a clean looping base, then layered depth, movement, and texture to bring it to life. Small details are what make the final shot feel cinematic.Wiktor PereszczakCreative & Production Featured 1212 Marketing Insight

People Judge Fast

Everyone forms an opinion before a word is even said. Your brand works the same way - first impressions happen instantly.Christopher CrampCreative & Production

Built for people. Structured for discovery.

Every card is data-backed. Titles, people, departments, topics, dates, regions and descriptions come from one structured source rather than duplicated page copy.

The page includes machine-readable Organization, CollectionPage, ItemList, Person and VideoObject data so search engines and language models can understand the scale of the collection and the relationship between each insight and its practitioner.

People, not anonymous posts

The people behind
the progress.

The complete verified team sits here independently from the video archive. Every current profile has its supplied portrait; people with published ChangeMaker stories link directly into their work.

84 verified people · 84 supplied portraits · current team directory

Portrait of Aayush Karki AIIMS Group team

Aayush Karki

Verified team profile
Portrait of Abby El Adib Brand, Copy & Strategy

Abby El Adib

1 published story · Explore →
Portrait of Aidan Smyth Official Changemaker at AIIMS AU & AE

Aidan Smyth

Verified team profile
Portrait of Alexia AIIMS Group team

Alexia

Verified team profile
Portrait of Alyssa Manalang Social Media & Content

Alyssa Manalang

14 published stories · Explore →
Portrait of Amanda Raslan Social Media & Content

Amanda Raslan

1 published story · Explore →
Portrait of Anthony Younes Client Experience & Accounts

Anthony Younes

2 published stories · Explore →
Portrait of Aung Oo Creative & Production

Aung Oo

10 published stories · Explore →
Portrait of Ben Canning Creative & Production

Ben Canning

11 published stories · Explore →
Portrait of Charis Yap Creative & Production

Charis Yap

2 published stories · Explore →
Portrait of Christopher Cramp Creative & Production

Christopher Cramp

4 published stories · Explore →
Portrait of Cielo Escandor Web & Development

Cielo Escandor

9 published stories · Explore →
Portrait of Claudia De Pizzol AIIMS Group team

Claudia De Pizzol

Verified team profile
Portrait of Damien Owen AIIMS Group team

Damien Owen

Verified team profile
Portrait of Deanna Gasham SEO & Organic Search

Deanna Gasham

15 published stories · Explore →
Portrait of Dominic Talevski AIIMS Group team

Dominic Talevski

Verified team profile
Portrait of Duy Vu AIIMS Group team

Duy Vu

Verified team profile
Portrait of Fahd Mercy Director of Connectivity

Fahd Mercy

1 published story · Explore →
Portrait of Fahim Coorey Paid Media & Performance

Fahim Coorey

8 published stories · Explore →
Portrait of Farah Mohammad Graphic Design & Advertising

Farah Mohammad

5 published stories · Explore →
Portrait of Filip Brakreski AIIMS Group team

Filip Brakreski

Verified team profile
Portrait of Haiyin Ysng Performance Marketing Expert

Haiyin Ysng

Verified team profile
Portrait of Hiba Nadeem Client Experience & Accounts

Hiba Nadeem

6 published stories · Explore →
Portrait of Isaac El-Ayoubi Creative & Production

Isaac El-Ayoubi

4 published stories · Explore →
Portrait of Ivan Teh Client Experience & Accounts

Ivan Teh

2 published stories · Explore →
Portrait of Jaaziel Creative & Production

Jaaziel

2 published stories · Explore →
Portrait of James Baker SEO & Organic Search

James Baker

6 published stories · Explore →
Portrait of James Lambropoulos SEO & Organic Search

James Lambropoulos

3 published stories · Explore →
Portrait of Janty Mohammed Ayoub Director of Client Experience

Janty Mohammed Ayoub

Verified team profile
Portrait of Jasmin Jaffar Paid Media & Performance

Jasmin Jaffar

6 published stories · Explore →
Portrait of Jason Farag AIIMS Group team

Jason Farag

Verified team profile
Portrait of Jay Inicencio AIIMS Group team

Jay Inicencio

Verified team profile
Portrait of Jessica Guttridge SEO & Organic Search

Jessica Guttridge

1 published story · Explore →
Portrait of Jessie Khoury Web & Development

Jessie Khoury

3 published stories · Explore →
Portrait of Jessie Ramos Web & Development

Jessie Ramos

1 published story · Explore →
Portrait of Jignesh Prajapati SEO & Organic Search

Jignesh Prajapati

1 published story · Explore →
Portrait of Jihan Albassit Paid Media & Performance

Jihan Albassit

7 published stories · Explore →
Portrait of John Lindsay Creative & Production

John Lindsay

4 published stories · Explore →
Portrait of Jonathan Macabanta SEO & Organic Search

Jonathan Macabanta

2 published stories · Explore →
Portrait of Jordan Taha Paid Media & Performance

Jordan Taha

12 published stories · Explore →
Portrait of Josh Fox AIIMS Group team

Josh Fox

Verified team profile
Portrait of Josu Atxucarro Walter AIIMS Group team

Josu Atxucarro Walter

Verified team profile
Portrait of Jun Yi Fan AIIMS Group team

Jun Yi Fan

Verified team profile
Portrait of Kate Quayson Social Media & Content

Kate Quayson

1 published story · Explore →
Portrait of Kenn Zapanta User & Performance Focused Designer at AIIMS Group

Kenn Zapanta

1 published story · Explore →
Portrait of Kim Minyeong AIIMS Group team

Kim Minyeong

Verified team profile
Portrait of Kuong Ly Seng SEO & Organic Search

Kuong Ly Seng

1 published story · Explore →
Portrait of Kynan Albassit Director of Performance

Kynan Albassit

Verified team profile
Portrait of Manu Alias SEO & Organic Search

Manu Alias

2 published stories · Explore →
Portrait of Maria Josephine Creative & Production

Maria Josephine

2 published stories · Explore →
Portrait of Marlina Wati AIIMS Group team

Marlina Wati

Verified team profile
Portrait of Mary Ann Tapiru Web & Development

Mary Ann Tapiru

3 published stories · Explore →
Portrait of Maxim de Vires Creative & Production

Maxim de Vires

2 published stories · Explore →
Portrait of Mel Kocoski Paid Media & Performance

Mel Kocoski

9 published stories · Explore →
Portrait of Mikey Ganoha AIIMS Group team

Mikey Ganoha

Verified team profile
Portrait of Muhammad Ali Akbar SEO & Organic Search

Muhammad Ali Akbar

4 published stories · Explore →
Portrait of Muhammad Fatteeh Bantana AIIMS Group team

Muhammad Fatteeh Bantana

Verified team profile
Portrait of Nirav Narainji Brand, Copy & Strategy

Nirav Narainji

2 published stories · Explore →
Portrait of Pedro Vitola AIIMS Group team

Pedro Vitola

Verified team profile
Portrait of Prakash Bastakoti Client Experience & Accounts

Prakash Bastakoti

2 published stories · Explore →
Portrait of Raynal Sharma Brand, Copy & Strategy

Raynal Sharma

2 published stories · Explore →
Portrait of Reanne Munang Client Experience & Accounts

Reanne Munang

1 published story · Explore →
Portrait of Reem El Kudor Creative & Production

Reem El Kudor

2 published stories · Explore →
Portrait of Rhys Williams Paid Media & Performance

Rhys Williams

18 published stories · Explore →
Portrait of Robin Tapiru Web & Development

Robin Tapiru

6 published stories · Explore →
Portrait of Rod Tumbaga Creative & Production

Rod Tumbaga

7 published stories · Explore →
Portrait of Ronda Chouman Paid Media & Performance

Ronda Chouman

12 published stories · Explore →
Portrait of Saddy Brkic AIIMS Group team

Saddy Brkic

Verified team profile
Portrait of Safdar Keererakath UI Developer

Safdar Keererakath

1 published story · Explore →
Portrait of Sarah Gebron Brand, Copy & Strategy

Sarah Gebron

3 published stories · Explore →
Portrait of Sean Ruaburo AIIMS Group team

Sean Ruaburo

Verified team profile
Portrait of Shaley Thinzar Web & Development

Shaley Thinzar

5 published stories · Explore →
Portrait of Souad El Naghi Social Media & Content

Souad El Naghi

4 published stories · Explore →
Portrait of Srijana Nakarmi AIIMS Group team

Srijana Nakarmi

Verified team profile
Portrait of Suman Satasiya AIIMS Group team

Suman Satasiya

Verified team profile
Portrait of Tabitha Pomente Client Experience & Accounts

Tabitha Pomente

3 published stories · Explore →
Portrait of Tun Tun Tauk SEO & Organic Search

Tun Tun Tauk

4 published stories · Explore →
Portrait of Victoria Rangel Social Media & Content

Victoria Rangel

5 published stories · Explore →
Portrait of Wahyu Surya Adi Raharja SEO & Organic Search

Wahyu Surya Adi Raharja

2 published stories · Explore →
Portrait of Wiktor Pereszczak Creative & Production

Wiktor Pereszczak

7 published stories · Explore →
Portrait of Yogilan Iskandar Creative & Production

Yogilan Iskandar

4 published stories · Explore →
Portrait of Youssef Elbanna Creative & Production

Youssef Elbanna

5 published stories · Explore →
Portrait of Zaid Awad Client Experience & Accounts

Zaid Awad

2 published stories · Explore →
Portrait of Zara Mutti AIIMS Group team

Zara Mutti

Verified team profile

Recognition belongs to the people

The work gets seen.
The people get the credit.

Award recognition is evidence of what happens when specialist craft, clear systems and a people-first culture move in the same direction.

BRONZEStevie Award

Employer of the Year

Advertising, Marketing and Public Relations

View the recognition ↗ 4×Web Excellence

Four winning projects

Finance, healthcare, home services and renewable energy

Explore the wins ↗ 3×Australian Audio Awards

Three awards. One team.

Best Host/Presenter, Sport Podcast and New Podcast

Read the story ↗ 2×Mumbrella Awards

National shortlist

Full-Service Agency of the Year and Award for Culture

See the recognition ↗

Practical knowledge, shared

Built in the work.
Shared in the open.

Seven focused Playbooks turn the systems behind the output into practical guidance across organic social, social advertising, SEO, Google Ads, Google Business Profile, development and design.

Browse every Playbook

07 downloadable practitioner Playbooks

  1. AIIMS ChangeMakers Social Media Organic Playbook cover

    Social Media Organic

    Open PDF
  2. AIIMS ChangeMakers Social Ads Playbook cover

    Social Ads

    Open PDF
  3. AIIMS ChangeMakers SEO Playbook cover

    SEO

    Open PDF
  4. AIIMS ChangeMakers Google Ads Playbook cover

    Google Ads

    Open PDF
  5. AIIMS ChangeMakers Google Business Profile Playbook cover

    Google Business Profile

    Open PDF
  6. AIIMS ChangeMakers Development Playbook cover

    Development

    Open PDF
  7. AIIMS ChangeMakers Design Playbook cover

    Design

    Open PDF

The signature of all of us

One mark.
Every person.

The AIIMS Mark is built from the signatures of the people who make AIIMS. It turns a corporate symbol into a record of individual contribution—one identity, made by many hands.

The AIIMS Group mark composed from the signatures of AIIMS people
AIIMS GROUP · THE SIGNATURES OF ALL OF US

The work is big because the team keeps making

Ideas move faster
when the people
behind them are visible.

Explore the library

ChangeMakers · Applied expertise from the people doing the work

Australia · UAE · Global