Bing Ads.
Better reach.
Real results.
Your next customer may be searching on Bing while your entire paid search programme is focused elsewhere. AIIMS Group plans, builds and measures Microsoft Advertising campaigns for qualified leads, ecommerce sales and local demand.
Not every search happens on Google.
Microsoft Advertising can put your business in front of people across eligible Bing search and wider Microsoft inventory. For an advertiser already buying Google search, it offers another audience to test, with its own queries, competitive conditions and conversion economics.
The question is not whether the platform is fashionable. It is whether it produces profitable enquiries and sales for your business.
A second search channel deserves its own commercial test.
Our November 2025 Microsoft Advertising article, written by Kynan Albassit in collaboration with Microsoft Advertising, cited 17% search share in its Australian discussion. It is historical context, not a current promise of 17% incremental reach in every country.
We test spend, query quality, conversion rates and lead outcomes against your actual market and margins.
Capture demand. Show the product. Earn the enquiry.
The channel mix follows what you sell and how a customer decides. AIIMS selects the relevant formats and builds the tracking, assets and destination needed to make them work.
Keyword led Bing Search ads
Reach people looking for your product, service or location. We structure intent, match types, exclusions, copy and landing pages around qualified action.
Microsoft Shopping campaigns
Use a clean product feed, accurate pricing and product economics to connect relevant searches with the right stock and store experience.
Cross inventory campaigns
Where appropriate, combine goals, creative assets, audience signals and conversion data across eligible Microsoft Advertising inventory.
Image and video ads
Use product imagery and video to carry the offer into eligible visual placements. Creative, audience and placement are reviewed for fit.
Stores and locations
Help searchers discover an eligible local business, store or service area, supported by accurate location information and relevant extensions.
Reconnect with intent
Where privacy, audience size and account eligibility allow, re-engage people who considered the offer but have not yet acted.
See the placements.
These supplied screenshots illustrate ad appearances. Availability, layout and eligibility vary by account, device, market and placement.
Are desktop leads higher quality?
Researching on a work computer or comparing providers on a laptop can signal serious consideration, particularly for complex services and higher value purchases. But device alone does not establish intent or lead quality.
We segment performance by device and query, then compare actual calls, qualified enquiries, booked appointments, sales and revenue. If desktop traffic proves stronger for your business, the data will show it. If mobile wins, the strategy follows the evidence.
Begin with a controlled test.
A Microsoft Advertising launch does not need to begin with a large media commitment. The sensible entry budget depends on local click costs, conversion volume and how quickly your team can assess real lead quality.
AIIMS sets a test scope, campaign goals and review points before expanding spend. Budget recommendations are specific to the market and business model; lower auction competition or cost per click is never guaranteed.
The campaign is only one part of the sale.
The AIIMS Performance Marketing unit connects strategy, media, creative, landing pages, ecommerce, tracking and customer intelligence. When the bottleneck sits beyond the ad account, the wider team can address it.
Commercial direction
Revenue targets, margins, customer needs, capacity, market conditions and the offer.
Demand capture
Search architecture, Shopping feeds, audience signals, bids, exclusions and creative assets.
After the click
Landing page experience, forms, calls, store pages, ecommerce journeys and lead handling.
Signals to trust
Microsoft conversion tracking, GA4, tagged campaigns, CRM outcomes and call tracking where available.
Assets built to test
Messages, images, product demonstrations and video adapted to the relevant placement.
Commercial feedback
Shift from clicks and form fills toward qualified pipeline, sales, revenue and customer value.
From opportunity to operating channel.
Audit the starting point
Review current paid search, markets, offers, customer economics, tracking and available assets. Decide where Microsoft Advertising is likely to add value.
Build the foundation
Set up or assess the account, UET conversion tracking, feed readiness, location information, campaign structure and relevant landing pages.
Launch deliberately
Start with the appropriate Search, Shopping or Performance Max scope. Confirm exclusions, location targeting, budgets, creative and conversion events.
Qualify and expand
Review search terms, call recordings and CRM outcomes where available. Improve what produces sales or qualified leads and pause what does not.
Clicks are a starting signal. Customers are the result.
For lead generation
Measure calls, forms, qualified enquiries, booked appointments, pipeline and close rates. Connect campaign data to call tracking and CRM feedback when those systems are available.
For ecommerce and retail
Measure transactions, revenue, return on ad spend, product margin, feed health, store activity where measurable and repeat purchase behaviour.
Microsoft UET and conversion goals provide native signals. UTM tagged traffic can be evaluated in GA4. Call tracking and CRM attribution require their own configuration and review; they are not automatically integrated simply because an ad is live.
Built to move commercial numbers.
These published case studies show how AIIMS connects media and conversion infrastructure. Their stated results came from broader programmes or other platforms; they are not Microsoft Advertising results.
International product demand, creative and store experience.
Revenue and 923 conversions in one month in the published GemIQ programme. The case study attributes the highlighted monthly Meta activity to that result and describes Google Ads, brand and web work elsewhere in the programme.
Explore GemIQ →A focused 14-day retail campaign.
Revenue on $4,502 spend, reported on the AIIMS Performance Marketing page for a Google Performance Max and branded search campaign.
Explore performance proof →Results are historical, client and campaign specific. They do not forecast a Microsoft Advertising return.
One platform. Different markets.
AIIMS can assess activation in Australia, New Zealand, Singapore, the GCC, Japan and Hong Kong. Each market needs its own language, search demand, geography, product eligibility, landing page and measurement review. Global reach does not mean one generic campaign for six markets.
Local services and ecommerce
Service areas, local search intent, store locations, product feeds and lead attribution.
Dense competitive markets
Market specific copy, customer journeys and commercial keyword review.
Regional market context
Language, country targeting, localisation, business model and account eligibility considered before launch.
Microsoft Advertising FAQs.
Is Microsoft Advertising the same as Bing Ads?
Bing Ads is the familiar name for advertising in Bing search. Microsoft Advertising is the broader platform for eligible search, shopping, audience and other placements across its network.
Will my Google Ads campaign automatically appear on Bing?
No. Your Google Ads campaigns do not automatically run in Microsoft Advertising. Eligible campaign elements may be imported as a starting point, but targeting, tracking, ads, feeds and performance still need review in the Microsoft account.
Is Bing traffic always higher quality than Google traffic?
No platform guarantees better lead quality. We compare search terms, calls, CRM qualification, bookings and revenue for your business before making that claim.
Can we run Shopping and Performance Max?
Yes, where the business, market, product feed, tracking and account meet the relevant requirements. AIIMS selects the campaign type based on the goal and the assets available.
Can we measure Microsoft Ads in GA4?
Yes. Correctly tagged campaign traffic can be analysed in GA4. Microsoft conversion tracking should also be configured, with call tracking and CRM outcomes connected separately where applicable.
How much should we spend to start?
The right test budget depends on your market, click costs, sales cycle and desired volume of meaningful conversions. A Performance Manager can recommend an initial scope after reviewing those inputs.
Does this work for physical stores?
It can. Local search and eligible location oriented placements can help customers discover stores. Store visit or in store sales measurement depends on the available account, location and transaction data.
How quickly can a campaign launch?
Timing depends on account access, approvals, feed quality, tracking, landing pages and creative. For the October activation, AIIMS Performance Teams are arranging launches over the next 7 to 14 days after readiness is confirmed.
Our Performance Teams are arranging Bing Ads launches over the next 7 to 14 days.
If you would like to discuss this, speak to your Performance Manager today. Bring the market, product or service you want to grow; we will review budget, account readiness and measurement with you.
Meet your Performance Manager →Existing AIIMS client? Contact your current Performance Manager directly.
One accountable relationship.
A full specialist team.
The people below are from the AIIMS performance management roster. Your current manager remains your first point of contact.
Australia & New Zealand
Aidan Smyth
Anthony Younes
Isabella Benzie
Jason Farag
Jihan Albassit
Jordan Taha
Nirav Narainji
Ravi Kavirajan
Rhys Williams
Sarah Gebron
Andrew Hou
Fahim Coorey
Janty Mohammed Ayoub
Kynan AlbassitUAE & GCC
Hiba Nadeem
Reem El Kudor
Tabitha Pomente David
Zaid AwadSingapore & international
Ivan Teh
