Black Friday 2026 · Start with a plan
Black Friday
Marketing
& Ads.
Make your biggest sale window work harder. AIIMS Group connects the offer, the creative, the ads and the customer experience to turn attention into sales, bookings and qualified enquiries.
One campaign.
Connected channels.
The offer brings them in.
The experience wins the sale.
Black Friday shoppers move quickly. Your creative needs to make the value clear, your advertising needs to reach the right buyer, and the page after the click needs to make the next step easy.
AIIMS builds Black Friday marketing campaigns for ecommerce brands, retailers and service businesses. Strategy, production, paid media, organic content and customer communication work towards the same commercial target.
A coordinated offer, campaign creative, paid advertising, a conversion destination, email/SMS activity and measurement across the lead-up, sale window and customer follow-up.
Everything your offer
needs to compete.
Start with the audience, margin and commercial goal. Then build the right mix of channels around your products, locations and sales capacity.
Black Friday Meta Ads
Facebook and Instagram campaigns built around product discovery, clear offers and customer proof. Plan Reels, Stories, Feed and catalogue creative with audience testing and purchase or lead measurement.
Explore Meta Ads services ↗Google Ads that capture intent
Reach people searching for your products and services through Search, Shopping and Performance Max. Align product availability, sale pricing, feeds and landing pages before the campaign goes live.
Explore Google Ads management ↗Social content worth stopping for
Original video, photography and campaign graphics built around demonstrations, benefits, objections and the offer. Give organic posts and paid placements a consistent message with room to test different hooks.
See the 6 For 6 video package ↗Email & SMS that bring people back
Early access, launch announcements, abandoned-cart recovery and final reminders. Segment eligible customers and leads, check your sending setup and include a clear opt-out in marketing messages.
Explore email marketing ↗A page ready for the rush
Campaign landing pages and Shopify journeys with clear pricing, stock, delivery information, trust and mobile checkout. For services, make booking, calling or requesting a quote the obvious next step.
Explore Shopify growth ↗Know what earned the result
Connect campaign tracking, ecommerce events, calls and CRM outcomes. Review spend against sales, qualified enquiries and contribution margin, with a clear distinction between platform attribution and total business revenue.
Explore performance marketing ↗Six ads.
A stronger
starting line.
Give your Black Friday campaign original creative to test. 6 For 6 delivers six professionally produced performance video advertisements, planned across three creative angles.
The agreed production scope defines the deliverables. Media spend, advertising management and additional production requirements are quoted separately.
Earn the first seconds.
A hook that brings the right customer into the story.
Make the need clear.
Show the frustration your product or service solves.
Let the product work.
Give buyers a useful look at what they are getting.
Give them confidence.
Bring real people, outcomes and credibility forward.
Make the value obvious.
Explain the promotion and the reason to act.
Answer the hesitation.
Give interested buyers a useful reason to come back.
Example Black Friday creative roles. The final six concepts, formats and angles are agreed in your production brief.
Real brands.
Real campaign creative.
Product demonstrations, brand launches and offer-led acquisition. See how AIIMS brings a commercial message to the screen.
Uniden / Product proof
Bring the product benefit into focus and make the next step clear.
Explore the Uniden campaign ↗GemIQ / Product demand
Build interest with clear product storytelling and original production.
Explore the GemIQ campaign ↗Pure Reformer / Offer to action
A bold acquisition offer carried through creative and the signup experience.
Explore the Pure Reformer campaign ↗Performance with
a story behind it.
Explore the creative, channel decisions and conversion infrastructure behind these AIIMS campaigns.
A short sale window.
A focused media plan.
3,102%
Reported Google Ads ROAS17–30 June 2025 · AUD
A$139,702 in reported conversion value from A$4,503 in ad spend across Performance Max and branded Search.
Read the Renolink case study ↗
Product storytelling.
International demand.
US$396,934
Reported ecommerce revenueJune 2025 · one month
923 attributed conversions across a global campaign connecting Meta, Google Ads, brand, content and ecommerce.
Read the GemIQ case study ↗
A clear offer.
A complete acquisition path.
238
Platform-attributed purchasesJune 2026 · three Sydney locations
272 platform-reported leads, with the offer connected to production, Meta Ads and a dedicated signup journey.
Read the Pure Reformer case study ↗Results relate to the campaign periods shown. Attribution methods and windows differ between platforms; figures should not be added together. Your campaign performance depends on the offer, margin, audience, media and customer experience.
GemIQ × AIIMS Group
Best Digital Campaign in Ecommerce · 2026 Marquee Awards
Win the lead-up.
Work the sale window.
A useful campaign starts before the promotion opens and keeps working after the first purchase. This is the planning sequence for Black Friday 2026.
Build the foundations.
Choose the offer, check margins and stock, agree the production brief, prepare landing pages and validate purchase or lead tracking.
Create demand.
Test the hooks, build product interest and prepare early access for eligible subscribers. Make the offer terms and launch schedule clear.
Launch. Monitor. Respond.
Run the Black Friday and Cyber Monday offer. Check spend, conversion, stock and lead response. Shift investment using commercial evidence.
Keep the customer.
Follow up enquiries, support fulfilment, introduce relevant products and measure repeat purchase. Use the learning to improve the next campaign.
Ecommerce & retail
Prioritise product economics, stock, bundles, delivery cut-offs and an easy mobile checkout.
Trades & local services
Build a credible seasonal offer around qualified enquiries, service capacity, location and a fast response.
Bookings & memberships
Make the entry offer, inclusions, availability and ongoing commitment easy to understand.
How ready is your
Black Friday campaign?
Tick the foundations you have covered. Use the gaps to shape a better conversation with your AIIMS Performance Manager.
Choose the items your business already has ready.
Opens your email app with your selections and gaps. You can review the brief before sending, or use the AIIMS contact form.
Creative ambition.
Commercial discipline.
Your campaign has people behind it: performance marketers, filmmakers, designers, developers and client experience specialists working towards the same target.
AIIMS supports campaigns in Australia, the UAE, New Zealand and international markets. The scope follows your audience, products, locations and growth goal.
Good questions.
Clear answers.
Get the offer, scope and timing straight before the sale window opens.
When is Black Friday in 2026?
Black Friday is Friday, 27 November 2026. Cyber Monday follows on Monday, 30 November 2026. Businesses may choose a longer promotional window, but the advertised dates and offer terms should stay clear.
When should we start Black Friday marketing?
Start while there is enough time to finalise the offer, make the creative, prepare your website and check measurement. For a November campaign, use October for preparation and early November for testing and audience building. Production availability and the complexity of your campaign affect the schedule.
What does AIIMS manage for a Black Friday campaign?
AIIMS can connect strategy, video and design, Meta Ads, Google Ads, landing pages, ecommerce, organic content, email/SMS and reporting. Your proposal defines the channels, deliverables, responsibilities, production costs and advertising management scope.
Can Meta Ads and Google Ads work together?
Yes. Meta can introduce the offer, demonstrate products and reach interested audiences. Google Search and Shopping can capture active buying intent. The right balance depends on your category, budget, customer journey and reliable purchase or lead signals.
What is the 6 For 6 performance video package?
6 For 6 is an AIIMS production package providing six performance video advertisements across three creative angles for A$6,600 including GST, within the agreed scope. Advertising spend, ongoing media management and additional production requirements are quoted separately.
How much should we budget for Black Friday advertising?
Set the budget from your offer economics, margin, stock or service capacity, customer acquisition target and previous performance. Separate production, management and media spend. A Performance Manager can help build a test and scaling plan around your commercial targets.
Can service businesses run Black Friday campaigns?
Yes. Trades, local services, hospitality, fitness and membership businesses can build seasonal campaigns around a clear and credible offer. Plan for enquiry quality, booking availability, response time and the value of the customer after the initial promotion.
Can AIIMS help prepare email and SMS campaigns?
Yes. AIIMS can help with eligible audience segments, campaign messages, landing links and a launch schedule. Check registration and sending setup before the campaign, use contacts you have permission to message and include the required opt-out.
How should Black Friday campaign success be measured?
For ecommerce, assess attributed sales, total revenue, customer acquisition cost and contribution margin after discounts, fulfilment and media costs. For services, track qualified leads, booked work and revenue. Review platform attribution alongside website and CRM records, and avoid counting the same sale more than once.
Bring the offer.
We’ll build the campaign.
Speak to your Performance Manager about the creative, channels and customer journey your Black Friday campaign needs.
