Local search. Real customer decisions.
Google Business Profile,
Apple Maps &
Bing Places Management.
Win the call before they reach your website.
Customers compare your opening hours, photos, services and reviews before they make contact. AIIMS Group manages the details that help them find your business, understand what you offer and take the next step.
Single locations · Service businesses · Retail · Franchise networks
Discovery to decision
A map listing is often your first sales conversation.
Someone searching for an emergency electrician, a nearby dentist or a restaurant open tonight is trying to make a decision. They want to know whether you offer what they need, whether they can trust you and how quickly they can contact or visit you.
Your profile helps answer those questions. Incorrect hours, an old phone number, weak photos or a link to the wrong page can interrupt the enquiry before your team ever hears about it.
We manage profiles as part of the customer journey: accurate information, useful content, credible evidence and a clear next step. The work connects with your SEO strategy, website and wider marketing activity.
Three platforms. One coordinated plan.
Meet customers where they search.
Each platform has its own fields, verification process, publishing tools and reporting. We maintain a reliable core business record, then adapt the work to what each platform supports in your market.
Google Business Profile
Management for your presence on Google Search and Maps. We review categories, business details, hours, services, attributes, customer links, reviews, photos, video and eligible product features.
Our monthly Google content schedule includes service updates, offers, project examples and useful business news, with links to relevant website pages.
Apple Maps
We manage your place card through Apple Business, including location information, hours, images and available customer actions. Businesses may also recognise this service by its earlier name, Apple Business Connect.
Where available, Showcases and Actions can highlight a promotion or help customers order, book or visit the right page.
Bing Places
Claiming, verification assistance and listing improvements for Bing’s local search presence. We check business details, categories, hours, photos, contact information and destination links.
For groups with several locations, we review the available bulk management options and maintain records for individual branches.
Publishing, products, reviews and reporting differ between platforms. We confirm the available features for your country, category and account during the audit.
The management service
The detail behind a stronger local presence.
We manage the information, content and workflows that make your profiles useful to customers. Your agreed scope identifies the locations covered, available platform features, content responsibilities and reporting requirements.
Setup & access
Find existing listings, review ownership, request authorised access and assist with the verification steps selected by each platform. Your business retains ownership of its accounts.
Business information
Maintain the real business name, contact details, website, address or service area, regular hours and holiday hours. We prioritise information that helps customers contact the right team.
Categories & services
Select categories that accurately describe your business, then organise services around what you actually deliver and the information on your website.
Photos & galleries
Plan and manage logos, exterior and interior photos, team images, service examples and product photography. We use real assets that represent your business today.
Products & retail
Review available product tools and Merchant Center connections for eligible retailers. Where supported, improve product images, details, pricing and links.
16 monthly Google posts
Create a Google profile content schedule linked to your SEO plan, current offers, customer questions, service priorities and business activity.
Short video content
Prepare micro reels and short clips from suitable footage, with a clear subject and platform-appropriate format. Asset production is set out in your agreed scope.
Review workflows
Monitor supported review channels, prepare responses, escalate sensitive feedback and help your team request honest customer reviews.
Business data & citations
Audit important directories and business references for incorrect contact details, previous addresses, duplicate entries and misleading records.
Competitor benchmarking
Compare relevant local competitors, search results, category choices, customer questions, reviews, visual content and destination pages.
Multiple locations
Maintain a location register, local contact details, branch-specific content and responsibilities for each eligible site within your agreed portfolio.
Reporting & next steps
Review available profile interactions alongside website enquiries, call tracking and CRM outcomes where connected. Turn the findings into the next month’s priorities.
Get the foundations right
Ownership, eligibility and verification come first.
We begin by understanding how your business operates. A shop customers visit, a mobile service business and an online store have different requirements. Getting that distinction right protects the accuracy of your local presence.
We also check whether an existing profile is already controlled by someone in your organisation, a former supplier or another account. That helps establish the right access before content and optimisation work begins.
What we check
- Whether the business qualifies for the platform.
- Storefront, service-area or hybrid business arrangements.
- Real trading identity, location and contact information.
- Owner access and appropriate agency permissions.
- Duplicates, previous listings and account issues.
- Evidence needed for verification or an appeal.
Google generally requires in-person customer contact at your premises or at customers’ locations. Online-only businesses are generally ineligible. Verification methods, approvals and appeal decisions are controlled by the platform.
People, systems and commercial focus
Why AIIMS Group for local profile management?
Local profiles need information from across your business: the services you want to grow, the team answering enquiries, current promotions, new images and feedback from customers. AIIMS brings that work together through its search, creative, web and client experience capabilities.
A specialist team connected to the wider campaign
Founded in 2010, AIIMS Group has 120 specialists across its global team, with Sydney and Dubai as key operating centres. Your local profile work can draw on the people managing your SEO, copy, design, development and performance marketing. That coordination helps a new offer, service or location reach the right customer touchpoints with consistent information.
Meet our people and explore the performance managers who connect delivery with client priorities.
A practical monthly plan
We plan around the business you are running now. That can mean a seasonal service push, an opening-hours change, a new product range or a branch that needs better conversion from profile visits. The calendar gives the work structure while leaving room to respond to genuine business changes.
Evidence you can inspect
Awards show recognition across the group; case studies show how the work was applied. We give you direct routes to both, alongside the people and infrastructure behind delivery. You can review our 2026/27 corporate statement, client case studies and company story.
Local detail supported by wider intelligence
We use the customer questions, competitor patterns and industry priorities relevant to your business. Our industry intelligence and ChangeMakers knowledge library connect local execution with the broader thinking inside AIIMS.
Recognition with a record
19+ awards in 2026.
Explore the evidence.
Recognition across web, production, performance and workplace culture. Each card links to the award story and its supporting records.
Swipe or scroll through the award programmes →
Web Excellence wins
Nine new website awards, following four wins in the preceding season.
See the winning projects ↗Creator Hub awards
Recognition for podcast presentation, sport and a new podcast.
Explore the production wins ↗Performance marketing wins
GemIQ for ecommerce and Gebal Group for technical excellence in performance marketing.
GemIQ award story ↗ Gebal Group award story ↗Employer of the Year
2026 recognition in Advertising, Marketing and Public Relations.
View the Stevie recognition ↗The four programmes above account for 19 awards. These recognise work across AIIMS Group. View the full awards archive.
Products, services & ecommerce
Show customers what they can actually buy or book.
A profile should help people understand your offer. For a service business, that means a useful service list and a relevant destination page. For an eligible retailer, it can also mean product information and local availability.
We review the features available to your business before choosing the right setup. Product tools, inventory connections and booking options vary by country, category and provider. We confirm what is practical for your account.
For ecommerce brands, the wider opportunity also includes Shopify and AI shopping readiness, product data quality and a website that makes the next step straightforward.
Product & service work includes
- Clear service names and useful descriptions.
- Links to the page that matches the customer’s intent.
- Product names, photos, prices and availability where supported.
- Merchant Center and inventory eligibility checks.
- Manual product updates where the account supports them.
- Menus, booking links or order actions where available.
- Seasonal product and service refreshes.
- Checks for expired promotions and broken links.
We keep details aligned with your website so customers can move from discovery to enquiry or purchase with confidence.
A defined content commitment
16 Google profile posts per month. Each with a purpose.
Our Google Business Profile content plan includes 16 posts each month. We build the schedule from your SEO priorities, promotions, customer questions and current business activity, then direct interested customers to the most relevant page.
A plumbing business might feature a genuine repair example, explain a common hot-water problem, introduce a licensed team member and highlight a seasonal maintenance service. A retailer’s schedule will look different because its customer decisions are different.
Useful posts keep your offer current for people viewing the profile. Publishing frequency alone does not guarantee higher rankings. We judge the work by the quality of the information and the customer actions it supports.
An example 16-post mix
- Services & customer questions
- 4
- Products, projects & proof
- 4
- Offers & seasonal priorities
- 4
- People, locations & business updates
- 4
This is an illustrative content mix. Your calendar reflects real business activity, available assets and approved offers. Apple Showcases and Bing listing updates follow their own supported formats.
How we keep the calendar relevant
We connect each topic to a real customer need and a useful next step. That could be reading a service guide, viewing a product, checking a menu or making an enquiry. Location references reflect genuine service coverage and real projects. We also check dates, terms, images and destination links so the content remains useful after it is published.
New services, changed hours and important customer information can take priority over a planned post. For multi-location accounts, we agree how the 16-post monthly schedule applies across the contracted profiles so responsibilities and deliverables are clear.
Short-form local content
Show the work. Introduce the people. Make it real.
Short videos can help customers recognise your premises, understand a service or see a product in use. We create focused micro reels from suitable footage, with one clear subject and an appropriate customer action.
Content can include a workshop walkthrough, a service demonstration, a team introduction, a finished project or a product feature. We choose material that represents the business accurately and helps someone decide what to do next.
Prepared for the platform
We format video to suit the destination and preserve enough quality for customers to see the subject clearly. Our lightweight workflow can target files under 2MB where practical; that is a production preference.
Google’s published profile video guidelines allow clips up to 30 seconds, up to 75MB and at 720p resolution or higher. We check the current requirements before upload.
Explore AIIMS Creator Hub for larger video and production projects.
Connected to your marketing
Your profile should tell the same story as the rest of your business.
Customers move between map results, websites, ads, social content and reviews. We connect profile management with the wider campaign so your offer, contact details and next steps remain clear throughout that journey.
SEO and service pages
Your profile services should reflect real capabilities supported by useful website content. When a new service page launches, we review the relevant profile fields and content opportunities. A post about a particular service should lead to a page that explains that service and helps the customer enquire.
For geographic coverage, we work with the business locations and service areas you genuinely operate. Adding a suburb to a profile does not create a new physical location or remove the effect of searcher distance.
Content, creative and promotions
The profile calendar can draw on the same project photos, customer questions and approved offers used across your website, email and social activity. We adapt the message to the profile format and keep dates, pricing and destination pages aligned.
Google Ads and customer actions
Where appropriate, your Google Ads programme can use linked Business Profiles through location assets. We coordinate business details, landing pages and available tracking so customers reach the intended branch or team.
Website experience and business information
Good profile work should lead somewhere useful. We review destination pages for clear service information, contact details, mobile usability and enquiry options. When development work is needed, our web design and development team can support the changes.
Website structured data should accurately describe the business and match visible page content. We review suitable business and service markup within the broader website scope.
Search is changing. Accuracy still matters.
AI search readiness starts with information people can trust.
AI-assisted discovery adds another way for customers to research a business. Accurate business details, helpful service pages, genuine customer feedback and a clear public identity give people and search systems better material to work with.
Keep the business identity clear
We align the core facts customers need: who you are, what you do, where you operate and how to contact you. That work covers your website, supported local profiles and important external business references.
Answer useful customer questions
Your website should explain the services, locations, processes and practical considerations customers ask about. Local profile content can point people towards those answers. A well-written FAQ helps a visitor understand the service; it should be supported by accurate information across the page.
Apply sound SEO foundations
Google says its established SEO practices remain relevant to AI Overviews and AI Mode, with no special AI schema required. We focus on accessible pages, useful content, appropriate structured data and consistent business information. Profile updates do not guarantee an AI citation or recommendation.
Explore our AI marketing services or AI SEO services in Dubai to see how this fits into a wider search strategy.
Local Profile Management in Practice.
Explore an AIIMS Group video on local profile management and the business information customers use when deciding who to contact.
Reputation & customer experience
Every review is part of the public conversation.
Reviews help potential customers understand the experience your business delivers. Thoughtful responses show how you handle praise, questions and concerns. We help build a practical workflow around that responsibility.
Monitor & identify
Track new reviews on supported channels, identify recurring feedback and flag issues that need attention from the business. We agree who handles urgent or sensitive matters.
Respond with care
Prepare responses in your brand voice. For a complaint, the aim is to acknowledge the concern and move the conversation to an appropriate private channel without exposing customer information.
Learn & improve
Use recurring feedback to improve customer information, service delivery and website answers. Positive themes can also guide the real strengths highlighted in your marketing.
A sustainable review request process
We can help your team ask customers for honest feedback at an appropriate point in the journey. Requests should be consistent and should welcome the customer’s actual experience. We avoid incentives, fabricated reviews and selective requests designed to collect only positive feedback.
Where a review may breach a platform’s rules, we can assist with reporting it through the available process. Removal decisions belong to the platform. Apple and Bing review sources and management options differ from Google’s, so we agree the practical monitoring scope for each account.
Industry context
The right local profile depends on the customer decision.
A family choosing a clinic needs different information from a customer trying to book an urgent repair. We adapt the profile structure, imagery, service descriptions and content priorities to the way people choose in your industry.
Trades and home services
Clear service coverage, accurate hours and a reliable phone number matter when a customer needs help quickly. We organise genuine services, project photos and practical information so people can understand whether your team can handle the job. Service areas reflect actual operations, and home addresses are handled according to the platform’s service-business rules.
Healthcare and allied health
Patients look for trust, accessibility and appointment information. We maintain suitable practitioner and practice details, clear service descriptions, current opening hours and useful contact or booking links. Review workflows are designed to protect confidentiality and avoid disclosing patient relationships or treatment information in public responses.
Hospitality and food
Menus, booking or ordering links, venue photos and accurate hours can shape the decision before a customer visits. We manage the available fields, highlight genuine seasonal activity and review customer feedback for recurring questions about access, service and the experience on offer.
Professional services
Potential clients want to understand your expertise, service fit and how to make contact. We describe the services you actually provide, align links with useful website pages and maintain a professional tone across updates and review responses. Qualifications and claims are checked against the information supplied by the business.
Retail and eligible ecommerce businesses
Retail profiles can connect product discovery with a real shop visit. We review supported product features, local inventory opportunities, current trading hours and relevant offers. Online stores can also draw on AIIMS’ wider ecommerce capabilities, with profile eligibility considered separately for each platform.
Franchises, groups and branch networks
Customers need the correct information for their nearest or preferred location. We combine shared brand standards with branch-specific contacts, hours, images and services. A central location register helps head office understand who owns each detail and how changes reach the right profiles.
Multiple locations. Clear accountability.
Keep the brand consistent. Make every branch useful.
As a business adds locations, small information problems become harder to spot. A previous branch number, an outdated trading name or holiday hours copied to the wrong site can create unnecessary customer friction.
We manage the portfolio around a clear location register, a shared standard and responsibilities for the local information that changes. Each eligible location keeps its own business record and relevant customer journey.
Portfolio management can include
- Ownership and access records for each profile.
- Branch names, addresses, contacts and hours.
- Category and service consistency where appropriate.
- Real location images and local content priorities.
- A workflow for openings, moves and closures.
- Review escalation and response responsibilities.
- Branch-level and consolidated performance reporting.
- Checks for duplicates and unsupported locations.
Central standards, local information
Head office can set the tone, approved offers and brand guidelines while branch teams supply the details that make a profile accurate. We coordinate those inputs and review them before changes are published.
Reporting that identifies where to act
We compare locations using the data each platform provides and the tracking available on your website. The aim is to identify branches needing attention, understand differences in local demand and build a practical plan for the next reporting period.
Reliable business information
Fix the details that send customers to the wrong place.
NAP means name, address and phone number. These details should accurately identify your business across its website, map profiles, directories and other important references. The most useful audit focuses on whether the information leads people to the right business.
Prioritise meaningful errors
We look for previous addresses, disconnected numbers, incorrect map pins, outdated names and links to the wrong branch. Routine address abbreviations such as “Street” and “St” are a different matter from an incorrect street number or a missing location. We focus on errors that create real ambiguity.
Maintain relevant citations
A citation is an external reference to your business details. We review relevant directories, industry listings and important business profiles, then prioritise changes according to relevance, accuracy and the ability to maintain the record over time. Quality and usefulness guide the work.
Review duplicates, moves and closures
We check how old and duplicate listings relate to the current business before proposing edits. A relocation, rebrand, closed branch and duplicate listing can require different platform processes. We document the issue, prepare the information needed and use the available correction or support route.
This work is especially useful after a move, a business acquisition, a rebrand or a change in phone system.
Visual content with a job to do
Show the business customers will actually experience.
Good profile imagery helps someone recognise your premises, understand your services and feel familiar with the business before making contact. We build the gallery around the questions a customer is likely to have.
That could mean showing where to enter, what the reception area looks like, the people on the team or examples of completed work. For a retailer or venue, products and surroundings may be central to the decision.
A purposeful gallery
- Exterior and entrance images for recognition.
- Interior images that set expectations.
- Team photos that introduce real people.
- Service or project photos that demonstrate capability.
- Current product and venue photography.
- Logos and brand assets sized for the destination.
We review relevance, quality, permissions and platform requirements. File names and metadata are useful for managing assets; we focus the customer experience on what the images actually show.
Keep the gallery representative
We refresh assets when they stop reflecting the business: a new shopfront, changed team, different product range or updated facilities. Where new photography or production is required, that work can connect with the AIIMS Creator Hub and wider creative team.
Competitive local audits
Understand the businesses customers compare you with.
Your local competitors are the businesses appearing for relevant searches in the areas you serve. We review those results alongside your own profiles to identify practical gaps in information, proof and customer experience.
Search context and category fit
We compare representative services and locations, then review the categories and information used by relevant competitors. Category recommendations must accurately describe your business. We also consider how searcher location changes results, which prevents one search from being treated as a complete picture of the market.
Customer confidence and conversion
We examine how clearly competitors communicate their offer, whether their images answer useful questions and where their customer links lead. Reviews can reveal what customers value, what concerns recur and which questions your own website should address more clearly.
A prioritised action list
The audit turns into specific work: correct an important field, improve a service page, supply missing photos, strengthen a review response workflow or repair an enquiry path. We assess each recommendation by its relevance to your business and its likely effect on the customer’s decision.
Reporting that supports decisions
See what customers do after they find you.
We review available profile interactions alongside the website and business outcomes you can track. The report explains what changed, what needs attention and what the team will work on next.
| Measure | What it tells you | How we use it |
|---|---|---|
| Profile discovery | Available views and search queries. | Understand demand and identify questions or services worth reviewing. |
| Customer actions | Website clicks, call-button clicks, directions and supported booking interactions. | Review how people move from the profile towards contact or a visit. |
| Website enquiries | Profile-referred sessions and enquiry events where analytics is configured. | Assess the destination page and the path to an enquiry. |
| Reputation & accuracy | Review themes, responses and important business-information changes. | Prioritise customer experience issues and profile maintenance. |
| Commercial outcomes | Qualified leads, bookings or sales where call and CRM tracking are connected. | Connect marketing activity with business outcomes at the level the data supports. |
Keep the measures honest
A click on a call button is an interaction; it does not confirm that a call connected or became a qualified enquiry. We use call tracking and CRM data where available to understand later outcomes. We also check the definition and source of each platform measure before comparing reporting periods.
Tagged website links can help identify profile referrals in analytics. Attribution still depends on the customer’s journey, tracking setup and available data. Your report sets out the evidence behind the conclusions and the practical actions it supports.
Hear from businesses that work with AIIMS.
Explore these client perspectives on working with the AIIMS team. For documented project scope and outcomes, browse our wider case study library.
See Google Business Profile in action.
Explore the team’s videos on local business listings and customer reviews. Some archive videos use the earlier Google My Business name; the service is now Google Business Profile.
From audit to monthly management
A clear process. A practical next step.
We establish the business facts, organise access, improve the profiles and maintain an agreed management rhythm. Your monthly plan connects the work with the customer actions and outcomes that matter to the business.
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Audit the current position
Review existing profiles, ownership, eligibility, business information, competing listings, website links and available performance data. Identify the issues that deserve attention first.
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Confirm access and responsibilities
Agree the locations covered, request the right permissions and assist with verification requirements. Set responsibilities for offers, images, review escalation and business-information changes.
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Improve the profile foundations
Update suitable fields, services, categories, photos and destination links. Review product or action features where available and record issues needing platform support.
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Publish and maintain
Deliver the agreed Google content schedule, manage supported platform updates and keep important information current. Coordinate new assets and relevant website changes.
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Report, learn and refine
Review available interactions, customer feedback and connected enquiry data. Explain what changed and carry the findings into the next month’s priorities.
The wider AIIMS capability
Connect local discovery with the rest of your growth plan.
Your profiles work alongside the website, content, campaigns and people that turn an enquiry into a customer. Explore the services that can support that journey.
SEO services
Technical SEO, service content, local search and organic growth priorities.
Digital marketing
A wider view of search, content, paid media, creative and delivery.
Performance marketing
Connect campaign activity with enquiries, sales and measurable business goals.
Google Ads
Search campaigns, landing pages and supported profile location assets.
Website design
Useful service pages, clear contact paths and a stronger mobile experience.
AI marketing & search
Explore how AI capability fits into your broader marketing and search plan.
Creator Hub
Video, photography and production that show the business behind the listing.
Ecommerce & AI shopping
Product information and commerce experiences for the way customers discover and buy.
Our people & leadership
Meet the performance managers connecting your goals with specialist delivery.
Australia & United Arab Emirates
Local market context. Connected delivery.
We support businesses with one location and groups operating across several markets. Profile features, verification requirements and directory priorities are assessed for each business and country.
Australia
From Sydney and Melbourne to Brisbane, Perth, Adelaide and national branch networks, we coordinate local business information with the services and locations your website supports.
United Arab Emirates
For businesses in Dubai, Abu Dhabi, Sharjah and the wider UAE, we review relevant platform availability, local customer needs and the business information used across your digital presence.
Our Dubai team connects local delivery with the wider AIIMS group. For English and Arabic requirements, we agree the content and profile scope around the audiences you serve.
Knowledge, work and further reading
Go deeper into the people and thinking behind the work.
Knowledge library
AIIMS ChangeMakers ↗
Practical stories from the people working across search, creative, media, web and client experience.
Blogs & news
Read the latest AIIMS insights ↗
Explore current company news, search thinking, campaign ideas and creative developments.
Client evidence
Gebal Group SEO case study ↗
See the published story behind a UAE and regional search programme, then explore the wider case study library.
Straight answers
Local profile management FAQs.
What is Google Business Profile management?
It is the ongoing work of maintaining the business information, services, images, posts, customer links and review workflows on your Google Business Profile. AIIMS coordinates that work with your SEO and website priorities so customers find accurate information and a useful next step.
Does AIIMS manage Apple Maps and Bing Places too?
Yes. We manage supported business information and profile features on Apple Maps through Apple Business and on Bing Places. The practical scope depends on country, account access, business eligibility and the tools each platform provides.
Is Google Business Profile free?
Google provides Business Profiles without a listing fee. AIIMS charges for the professional work involved in setup assistance, optimisation, content, management and reporting. Your proposal identifies the service scope and fee.
Can you set up a new profile or help with verification?
We can help assess eligibility, locate or claim an existing listing, organise authorised access and prepare the information needed for verification. The platform selects its verification methods and makes the final approval decision. Some steps require the owner to participate directly.
Can an online-only business have a Google Business Profile?
Online-only businesses are generally ineligible. Google generally requires in-person contact with customers at the business premises or at customer locations. We check how your business operates before recommending a profile setup. Other ecommerce and product-discovery opportunities can be assessed separately.
How many Google profile posts do you create?
Our Google profile content plan includes 16 posts per month, built around your SEO priorities and real business activity. The content mix can cover services, projects, products, offers, people and practical customer questions. For several locations, the proposal sets out how the schedule applies across the contracted profiles.
Does posting more often guarantee higher Google Maps rankings?
No. Google describes its main local ranking factors as relevance, distance and prominence. Posts can communicate timely information and help customers take action, but a particular publishing frequency does not guarantee a ranking position.
Can you add products and connect Merchant Center?
We assess the product tools and connections available to your business, category and region. For eligible retailers, the work may include product details, images, links and supported inventory connections. We confirm the account requirements before including a particular integration in the scope.
What are micro reels?
Micro reels are short video assets that can show a service, product, location, project or team member. We prepare them to suit the destination and available footage. A lightweight file target is part of production planning; uploads still need to meet the platform’s current requirements.
Can you manage customer reviews?
We help monitor supported review channels, prepare responses and organise escalation for sensitive matters. We can also help your team request honest feedback and report reviews that may breach a platform’s rules. The platform decides whether a reported review is removed.
What influences local search visibility?
Google identifies relevance, distance and prominence as its main local ranking factors. We work on accurate business information, appropriate categories, useful website content and the broader evidence of your business. Results vary by the search, customer location, competition and other factors.
Can you fix duplicate listings and old addresses?
We audit the records and determine whether they represent a duplicate, a relocation, a closed location or a separate eligible business. We then use the appropriate correction or support process. Some changes require owner evidence or a platform decision.
How do you manage a business with several locations?
We use a location register, shared brand standards and branch-specific records for contacts, hours, services and images. The agreed scope sets responsibilities for content, updates, review escalation and reporting across the portfolio.
Will this guarantee visibility in AI answers?
No. Clear business information and useful website content support a stronger public presence, but profile management does not guarantee an AI recommendation or citation. We connect the work with the broader SEO foundations relevant to your business.
How is local profile performance measured?
We review the interactions each platform makes available, then connect those findings with website analytics, call tracking and CRM data where configured. Call-button clicks, website visits and directions are assessed alongside later enquiry or booking outcomes when the evidence is available.
How much does management cost and how long does setup take?
The quote depends on the number of locations, platforms, existing issues, content requirements and reporting scope. An established profile with clear owner access needs different work from a new or disputed listing. We assess the starting point and explain the proposed stages before work begins.
Official platform guidance
Google local ranking guidance · Google business eligibility · Google photos & video requirements · Google performance definitions · Apple Business guide · Bing Places · Google AI search guidance
Make local discovery work harder
Be the business
they choose to contact.
Start with a review of your Google Business Profile, Apple Maps and Bing Places presence. We will identify the information gaps, content opportunities and practical next steps for your locations.
