Performance marketing agency. Built for growth.
Paid media, creative, websites, customer intelligence and conversion. AIIMS Group brings the people and infrastructure together to turn attention into measurable commercial progress.
For businesses that need stronger enquiries, better online sales and a clearer view of what their marketing investment delivers.
A complete acquisition system.
Strategy, production, landing page, payments and Meta Ads.
See the campaignPerformance marketing connects advertising activity to measurable business outcomes, including qualified leads, sales, bookings, revenue and customer acquisition cost.
AIIMS Group is a performance marketing agency serving Australia, the UAE and international markets. Our specialist unit connects Google Ads, Meta Ads, ecommerce, creative testing, landing pages and measurement with the wider group’s production, web, SEO and technology teams.
The starting point is your business model: who you need to reach, what makes them act, what a customer is worth and what your team can deliver. Those answers shape the campaign, the customer journey and the measures used to judge progress.
What does growth need to look like for you?
A full appointment book and a profitable ecommerce order require different journeys. We build the strategy around the outcome your business needs.
More of the enquiries your team wants.
For service businesses, clinics, trades, professional firms and B2B organisations, enquiry quality matters as much as volume. Campaigns need to reach suitable customers and give your sales team a clear route to follow up.
- Search and social campaigns aligned to service, location and intent.
- Landing pages, qualification questions and call tracking.
- CRM feedback connecting enquiries with booked work and sales.
More value from every customer journey.
For online retailers, growth depends on product economics, stock, creative, checkout and repeat purchase. We connect acquisition with the experience shoppers find after the click.
- Shopping, Performance Max and paid social around product priorities.
- Product feeds, merchandising and mobile conversion improvements.
- New customer acquisition, average order value and retention.
Every part of the journey needs to earn its place.
Channel specialists work alongside the teams building your content, website and customer experience. A campaign finding can become a practical improvement across the business.
Google Ads & Search
Search campaigns structured around customer intent, service priorities and geography, with ongoing attention to search terms, exclusions, bidding and landing-page relevance.
Google Ads services ↗Meta Ads & paid social
Facebook and Instagram campaigns combining clear offers, creative variation and audience development with lead generation, ecommerce and retargeting journeys.
Meta Ads services ↗Shopping & Performance Max
Product-led acquisition supported by catalogue quality, useful assets, conversion values and visibility into which products and customer segments contribute to growth.
Ecommerce growth services ↗Microsoft Advertising
Search advertising across Microsoft’s network, assessed against your audience, market and commercial objectives, with its own reporting and optimisation priorities.
Microsoft Ads services ↗Video & campaign creative
Product demonstrations, campaign films, social videos, photography and design that give the media team distinct messages and formats to test.
Video and content production ↗YouTube & programmatic
Video, display and audience-led activity with a defined role in the buying journey. Placement quality, frequency and measurement shape how reach is evaluated.
YouTube advertising services ↗SEO & AI discovery
Search visibility, useful product information, authoritative content and a stronger website help customers research your business across organic and AI-assisted discovery.
Explore SEO services ↗GEO and AI discovery ↗
Email, CRM & lifecycle
Welcome journeys, abandoned checkout activity, customer reactivation and sales follow-up connect paid acquisition with the longer relationship that follows.
Email marketing services ↗Websites, conversion and tracking sit underneath the whole program. Forms, calls, product feeds, checkout, GA4 and CRM events need to describe the same customer journey. We assess those foundations before using the numbers to guide investment.
Explore the work behind the numbers.
GemIQ
US$1.58M+ Recorded purchase value · under four monthsThe Marquee-winning campaign reported 429 verified sales and 1,422 leads, with separate journeys for Western ecommerce and GCC buyers.
Read the award campaign ↗
Gebal Group
847 Qualified leads · reported award campaignApproximately AED 19 average cost per lead. Awareness, traffic and lead capture supported a regional B2B pipeline for the infrastructure business.
Read the performance campaign ↗
Pure Reformer
238 Purchases recorded · June 2026An introductory offer connected campaign production, a payment-enabled landing page and Meta Ads across three studio locations.
Explore the acquisition system ↗
SOMA Collection
+264% Google Ads conversions · year-on-year comparisonReported conversions increased from 256 to 932. Google Ads, Meta and SEO supported the premium brand’s customer acquisition.
Read the SOMA case study ↗Swipe or use the arrows to explore. Results relate to each published campaign and its reporting period; attribution and business models differ. Past campaign outcomes do not guarantee future results.
Explore all AIIMS case studies ↗Performance. Digital. Production. People.
The group’s 2026 award record spans the campaigns, websites, productions and workplace behind delivery. Each category below links to the relevant announcement and supporting records.
Web Excellence Awards
Four earlier wins followed by nine additional client website wins across two award seasons.
Explore the winning projects ↗Marquee Awards
GemIQ: Best Digital Campaign in Ecommerce. Gebal Group: Technical Excellence in Performance Marketing.
Explore both campaign wins ↗Australian Audio Awards
Creator Hub recognition across Best Podcast Host/Presenter, Best Sport Podcast and Best New Podcast.
See the production wins ↗Bronze Stevie Award
Employer of the Year in Advertising, Marketing & Public Relations at the 2026 Stevie Awards for Great Employers.
Read the Stevie award record ↗The categories above total 19 group award wins. Finalist placements and individual staff recognition are recorded separately in the awards index.
The offer, the film and the destination work together.
Pure Reformer shows what connected delivery looks like. AIIMS developed the introductory offer, produced campaign assets and connected the advertising with a landing page and location-specific payment routes.
That approach gives performance teams more to work with: clear reasons to act, creative built around the customer’s questions and a destination that carries the message through to purchase.
Our production capability and Creator Hub extend the creative options available to brands, from product demonstrations and social content to campaign films and creator collaborations.
Explore video production and content creation ↗Automation raises the value of good judgement.
Advertising platforms can make more decisions automatically. Your business still needs people to decide what success means, check the inputs and challenge the output.
AI Max needs a clear brief.
Google’s AI Max adds search matching and asset optimisation to Search campaigns. Its controls can influence brands, messaging and destination URLs. We assess those settings against the offer, geography and conversion actions the business needs.
Google’s AI Max guide ↗Give the system meaningful choices.
Different hooks, customer problems, product demonstrations and proof points create useful tests. A new crop of the same advertisement offers less learning than a clearly different reason to choose your business.
Define valuable actions.
Qualified enquiries, completed purchases and CRM sales stages carry different commercial weight. Event definitions, deduplication and feedback from your sales team help the account learn from more useful signals.
Paid media and organic discovery support the same customer. We connect advertising with SEO, AI discovery and useful website content so the customer finds a consistent business as they move from research to action. Explore the wider digital marketing suite ↗
Understand the market around the account.
Campaigns operate within changing demand, competitor activity, seasonal budgets and customer expectations. AIIMS Intelligence brings research, sector context and the group’s published Digital Marketing Spend Index into the decision-making process.
The index reports activity drawn from AIIMS-managed accounts in Australia and the UAE. It provides context for those accounts and markets; it is not a forecast of what an individual campaign will achieve.
More time for the decisions that matter.
NOVA is AIIMS Group’s proprietary AI operating system, connecting marketing data and working knowledge to support the team’s research, investigation and reporting.
Campaign Brief featured the platform in September 2026. Its role is to help experienced people work with relevant evidence more efficiently, while keeping accountability with the team.
Read the NOVA feature and source ↗
Your account connects to more than the ad platform.
The AIIMS performance marketing unit comprises 15 marketers and is led by Kynan Albassit, Director of Performance. It connects paid search, Meta, ecommerce and broader media capability with the group’s creative, web, production and technology specialists.
Your client leadership team helps turn those capabilities into coordinated priorities, feedback and next steps. When the issue sits in the website, offer or follow-up process, the conversation can move to the people equipped to address it.
Established in 2010, AIIMS supports Australian and international businesses through its Sydney and Dubai capability and global delivery teams.
Read the Global Corporate Statement 2026/27 ↗A clear plan for the first 90 days.
Priorities depend on your account, launch requirements and available evidence. The work moves from a reliable baseline to focused execution and informed improvement.
Establish the baseline.
Review commercial goals, customer journeys, account history, creative, tracking and lead handling. Agree on meaningful measures and identify the constraints likely to affect performance.
Discuss an account review ↗Build and activate.
Prioritise campaign structure, offers, assets, product feeds and landing pages. Launch the agreed work with clear ownership and a testing plan that matches the available budget.
Learn and improve.
Compare platform activity with sales and lead-quality feedback. Improve the creative and journey, review budget allocation and set the next priorities from the evidence available.
Know what the result means.
The right reporting explains where growth comes from, what it costs and where the next improvement sits. Different businesses need different scorecards.
| Business objective | Useful measures | The commercial question |
|---|---|---|
| Qualified leads | Qualified lead cost, booking rate, sale rate and pipeline value. | Are enquiries turning into the work you want? |
| Ecommerce revenue | Revenue, acquisition cost, order value, returns and contribution after costs. | Does the additional revenue support a healthy business? |
| New customers | New customer cost, first-order value and repeat purchase. | Are you expanding the customer base sustainably? |
| Campaign efficiency | ROAS, total marketing efficiency and conversion rate. | Are channel results consistent with the wider sales picture? |
ROAS means attributed revenue divided by advertising spend. It does not deduct product costs, fulfilment, returns or agency fees. Platform-attributed sales also need to be checked for overlap before channel results are added together.
More context for your next decision.
Performance marketing explained.
Understand the channels, customer journey and measures that sit behind a performance program.
Read the guide ↗Inside AIIMS NOVA.
Explore the operating system built to connect marketing information and support the team’s work.
Read the feature ↗Get to know the group.
Explore AIIMS leadership, capabilities, culture and the businesses behind the work.
About AIIMS Group ↗Performance marketing agency FAQs.
What does a performance marketing agency do?
A performance marketing agency plans, manages and improves activity against measurable business goals. That can include paid search, paid social, shopping, creative testing, landing pages, tracking and reporting. At AIIMS, the specialist unit connects with the wider group’s web, production, SEO, CRM and technology capabilities as the brief requires.
How is performance marketing different from digital marketing?
Digital marketing covers the broader use of digital channels, including brand, content, organic search, social and customer communication. Performance marketing puts particular emphasis on measurable acquisition and conversion outcomes. The two work together when the wider digital experience supports the goals of the campaign.
Does AIIMS manage Google Ads and Meta Ads together?
Yes. Search can capture existing demand while Meta helps introduce the offer and develop interest. Their roles, budgets and success measures should follow the customer’s buying journey. We also review attribution overlap so the same purchase is not mistaken for two separate sales in combined reporting.
Can you help if our current campaigns have stopped growing?
Yes. We can review the account alongside the offer, creative, tracking, landing page and follow-up process. That helps identify whether the constraint is demand, targeting, budget, conversion, measurement or lead handling, then prioritise the work most relevant to the problem.
How much does performance marketing cost?
Cost depends on the markets, channels, production requirements, website work, data connections and management scope. Media spend and agency services should be clearly separated in the proposal. The initial discussion establishes the commercial opportunity and the resources needed for a suitable program.
How quickly will we see results?
Paid campaigns can begin generating activity after launch, but reliable learning takes conversion data and time. Sales cycles, budget, tracking quality and website performance affect how quickly the evidence becomes useful. We agree on review points and distinguish early indicators from established commercial results.
Can AIIMS support multiple locations or international growth?
Yes. AIIMS supports Australian, UAE, New Zealand and international campaign requirements. The strategy considers location, language, buying behaviour, offer and follow-up capacity. Separate market journeys can be important, as the GemIQ and Gebal Group campaigns demonstrate.
Will AI replace the team managing our campaigns?
AI can support research, analysis, production and platform optimisation. Experienced people remain responsible for the brief, creative direction, campaign decisions and interpretation of results. AIIMS uses NOVA and platform capabilities to support that work within a specialist-led delivery model.
Estimated reading time: 13 minutes
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