AIIMS Group rebuilt the digital presence of a legacy workplace services brand with enterprise-grade website architecture, conversion-led UI/UX, multi-channel growth infrastructure and a sharper digital story for a business operating at serious scale.
Alsco Uniforms did not need a prettier version of the old website. The brand already had history, trust, operational depth and a strong commercial footprint. What it needed was a digital ecosystem capable of expressing that strength quickly, clearly and commercially.
The challenge was to take a legacy brand with deep operational credibility and rebuild its online presence around modern customer behaviour, service clarity, lead generation and multi-channel brand consistency.
The old digital presence was not carrying the weight of the brand. AIIMS rebuilt the experience so the website, content, search, paid media and social channels could finally represent the true scale of Alsco Uniforms.
This video captures the thinking behind the launch: brand alignment, UI/UX decisions, service architecture, quality control and the level of detail required when rebuilding the digital face of an established enterprise.
The project was not treated as a standalone website. It was built as a connected operating layer across brand, UX, development, SEO, paid search, social, email and content production.
Translating Alsco’s history, service pillars, values and proof points into a sharper digital narrative.
Designing the experience around speed, clarity and immediate understanding of the service offer.
Positioning CTAs, service pathways and lead forms to reduce friction and support quote enquiries.
Building a cleaner, faster and more scalable digital foundation for future campaign activity.
Structuring SEO foundations, metadata, technical clarity and service-based discoverability.
Launching Google Ads and Meta campaigns around service intent, industry pain points and lead growth.
Creating social, video, photography, email and campaign assets with consistent brand execution.
Final-stage review across content, responsiveness, links, forms, tracking, UX and launch readiness.
The visual system had to carry legacy, scale, professionalism and practical service clarity — not decoration for the sake of decoration.
“Projects like this are not simply designed. They are engineered.”AIIMS Group
The website was restructured so services could be understood quickly, industries could be navigated clearly and conversion actions could appear earlier in the journey.
Social channels were activated with service-led content, brand proof, offer messaging and a more consistent identity across uniforms, mats, hygiene, first aid and sustainability.
Campaigns were mapped around high-intent search behaviour and commercial audience targeting, helping the brand move from visibility into measurable lead-generation activity.
Technical structure, search foundations, location visibility and service-page optimisation were improved to support long-term discoverability across New Zealand.
AIIMS supported the rollout with original video, campaign assets, email messaging and creative direction to ensure every channel carried the same commercial story.
AIIMS Group builds digital ecosystems for brands that need strategy, creative, development, search, performance, content and execution working as one.
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