Sydney headquarters. Australia-wide campaigns.
Google Ads agency. Built for your next customer.
Be there when people are ready to buy. AIIMS connects Google Ads, creative, landing pages and tracking to help turn customer demand into qualified enquiries and sales.
Campaigns built around what your customers need and what your business wants to achieve.
Google Ads management, at a glance.
AIIMS is a Google Ads agency based in Sydney, managing campaigns for businesses across Australia. Our services include Search, Shopping, Performance Max, YouTube and Demand Gen, supported by creative production, landing pages and conversion tracking. We build the strategy around your customers, budget and commercial goals.
Local service businesses, ecommerce brands, national advertisers and organisations with multiple locations.
Campaign strategy, account optimisation, product feeds, creative, landing pages and reporting within the agreed scope.
Relevant enquiries, acquisition costs and sales, with CRM and revenue reporting where the supporting data is available.
What should your advertising actually achieve?
A booked job, a product sale and a new app user each need a different approach. We choose the campaign mix around the outcome.
Enquiries worth following up.
Reach people searching for your services. Connect the ad, landing page and enquiry process, then use sales feedback to understand which leads become customers.
Sales that make commercial sense.
Bring product feeds, pricing, stock and campaign budgets together. Assess return on ad spend alongside product margins and customer value.
A reason to remember you.
Use video and visual campaigns to introduce your brand, demonstrate the product and build consideration before the customer starts comparing suppliers.
Users who keep coming back.
Build app acquisition around installs and meaningful in-app actions. Where measurement allows, assess engagement and customer value beyond the download.
The right campaign for the right job.
Capture existing demand, introduce your brand and reconnect with interested customers through a coordinated campaign plan.
Google Search Ads
Put your business in front of people actively looking for what you offer.
- Keyword and search-term analysis
- Ad copy and landing-page alignment
- Negative keywords and bid management
Google Shopping
Help shoppers discover your products with accurate, compelling product information.
- Merchant Centre diagnostics
- Product feed improvements
- Product and category reporting
Connected reach
Manage campaigns that can run across Google’s advertising channels, with clear conversion goals.
- Asset groups and creative planning
- Product feeds and audience signals
- Budget and conversion-quality reviews
Video advertising
Show customers why your business matters through video built for the audience and placement.
- Video strategy and production
- Short and longer creative formats
- Reach, engagement and response goals
Build consideration
Introduce your brand through visual campaigns that give prospective customers a reason to explore.
- Audience and creative strategy
- Image and video asset testing
- Conversion-led campaign reviews
Bring interest back
Reconnect with eligible audiences who have already engaged with your website, products or content.
- Audience planning and exclusions
- Messages matched to buying stage
- Creative and frequency reviews
Locations and service areas
Focus your advertising on the places your business can serve and the customers it can support.
- Geographic targeting
- Business Profile and location assets
- Calls and location-level reporting
App promotion
Connect acquisition campaigns to the actions that matter inside your app.
- Install and engagement objectives
- In-app event measurement
- Creative testing and user value
The click is only the beginning.
Your campaign is connected to your offer, your website and the experience customers have when they contact you. We bring those pieces into the same conversation.
That means identifying where an opportunity is being lost, whether it is an irrelevant search, an unclear product page or a lead that never reaches the sales team.
Explore our performance marketing approach-
01
Commercial direction
Start with your margins, customer value, sales capacity and competitive offer. Define what a worthwhile acquisition looks like.
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02
Creative built for the campaign
Connect advertising with our design, content and video capabilities, so the message and the execution work together.
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03
A stronger landing experience
Align the page with the ad. Make the offer clear, show relevant evidence and give customers a straightforward next step.
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04
Accountable optimisation
Review search terms, creative, costs and conversion quality. Turn the findings into specific actions for the next stage of the campaign.
Make the next step feel obvious.
From a product search to a visual ad, each placement should help customers understand the offer and know what to do next.
Clear imagery, accurate pricing and useful product information help shoppers compare their options.
Build a recognisable creative idea, then adapt it to the format, audience and intended action.
See what the strategy delivered.
Explore the objectives, execution and reported outcomes behind our client campaigns.
Green Solar Energy Solutions
642 Google conversions in 2.5 monthsA coordinated acquisition campaign supported by landing pages, creative and call tracking.
Read the Green Solar case studySOMA Collection
+264% Year-on-year Google Ads conversionsReported conversions increased from 256 to 932 while the campaign maintained a premium brand position.
Read the SOMA case studyGemIQ: USD $396,934 in reported revenue.
The published Meta Ads results sit within a wider brand, website and international marketing project. These figures are not Google Ads results.
Explore the GemIQ projectPeekyboo: 8.5× reported return on ad spend.
A connected ecommerce campaign spanning paid media, Shopify improvements, creative and email. This is a combined campaign result.
Explore the Peekyboo projectResults are reported in the linked AIIMS case studies and relate to each client’s campaign conditions and measurement definitions. Recorded conversions do not necessarily represent unique customers or completed sales. Past results do not guarantee future performance.
Know what happened after the click.
A form submission starts a conversation. A qualified lead, booked job or completed sale tells us much more about the value of that conversation.
Connect campaign activity with business outcomes.
Capture the action
Check calls, forms, purchases and conversion values through the relevant advertising, analytics and tracking tools.
Understand the quality
Use sales feedback and available CRM stages to distinguish relevant enquiries, qualified opportunities and won customers.
Improve the next decision
Where suitable, use enhanced conversions and offline outcome data to support attribution, reporting and bidding.
The measurement setup depends on your systems, available data, consent requirements and agreed project scope. Platform revenue and return on ad spend should be reviewed alongside business costs and margins.
A clear plan from day one.
Whether you are launching your first campaign or changing agencies, we establish what needs to happen and why.
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01 / DISCOVER
Understand your business
Review your offer, customers, locations, margins, capacity and growth priorities.
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02 / AUDIT
Check the foundations
Assess the account, tracking, product feeds, creative and landing experience. Agree the priorities.
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03 / BUILD
Prepare the campaigns
Set the structure, messaging, audiences, budgets and measurement around the agreed objectives.
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04 / REVIEW
Learn from the response
Monitor spend, search terms, creative performance and enquiry quality, then refine the approach.
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05 / DEVELOP
Grow with evidence
Recommend changes to investment when results, demand and operational capacity support them.
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LOCAL / NATIONAL
Plan for each market
Account for differences in customer demand, competition, service areas and stock across Australia.
Google Ads agency FAQs.
What to know about budgets, management, measurement and getting started.
What does a Google Ads agency do?
A Google Ads agency plans, builds and manages paid advertising campaigns. At AIIMS, that can include keyword research, campaign setup, ad copy, product feeds, creative, conversion tracking, landing pages and ongoing optimisation. Your proposal defines the work included.
How much should I budget for Google Ads?
Your budget should reflect your market, location, click costs, conversion rate and customer value. We assess the opportunity and recommend a starting level of investment. Advertising spend, agency management and any additional production or development work should be clearly identified in your proposal.
How much does Google Ads management cost?
Fees depend on the scope: campaign complexity, markets, product feeds, creative, tracking and landing-page requirements. We review your needs before presenting a fee so you can see what is included and what is additional.
How quickly can Google Ads generate results?
Approved, eligible campaigns can begin attracting traffic after launch. The time needed to generate useful results depends on demand, budget, competition, conversion tracking and your sales cycle. We use the early data to check relevance and conversion quality before recommending larger investment.
Can AIIMS take over an existing account?
Yes. We review account access, campaign history, tracking, search terms, bidding, assets and landing pages. We identify what should be retained, what needs attention and which changes should be prioritised.
Do you manage Shopping and Performance Max?
Yes. AIIMS manages Google Shopping and Performance Max, including relevant Merchant Centre diagnostics, feed improvements, product segmentation, creative assets and conversion reporting.
Will I need a new landing page?
We assess the existing page first. A dedicated landing page can help when your website does not clearly match the ad, explain the offer or make the next step easy. Any recommended design or development work is scoped before it begins.
How do you measure lead quality?
We combine campaign reporting with the sales feedback and CRM information your business can provide. This helps distinguish irrelevant enquiries from qualified leads, appointments and won jobs. The available detail depends on your tracking and systems.
Do you work with businesses outside Sydney?
Yes. AIIMS is headquartered in Sydney and works with businesses across Australia, including regional service businesses, ecommerce stores and organisations with multiple locations. Campaigns are planned around the areas you serve.
Where can I check your Google Partners profile?
You can view AIIMS on Google Partners. The official profile is the place to check current program information. Partner status does not guarantee campaign outcomes.
Give your next customer a reason to choose you.
Tell us what you sell, who you want to reach and what growth needs to look like. We will help define the Google Ads strategy and the work needed to support it.
