Test Tag Courses × AIIMS Group
We didn’t just scale a company.
We brought it
back up to speed.
18 years of expertise. Zero digital presence. One team to change that.
A decade of digital
debt, cleared.
The old site told the story of a business that had stopped investing in its future. The new site tells the story of Australia’s #1 Test and Tag Training Provider.
The Old Site
No online purchase capability. No optimised metadata. No SEO architecture. No paid ad strategy. A decade behind competitors.
The New Site
Full eCommerce, course bookings, new brand identity, SEO-native architecture, and Google immediately rewarded it. Rankings climbed within days.
18 years of expertise.
Zero digital footprint.
Test Tag Courses came to us with a problem we see more often than you’d think. A great business, a trusted brand in their industry, completely invisible online. While they had spent 18 years building their reputation, competitors had spent the last 10 years building their digital presence.
No eCommerce Capability
Customers couldn’t purchase or book courses directly from the site. Every lead required manual follow-up.
Zero SEO Foundation
No optimised metadata, no keyword architecture, no structured on-page SEO. Essentially invisible to Google.
$154 Cost Per Lead
Google Ads were burning budget at $154 per lead with a conversion rate sitting at just 1%.
Brand Needed Rebuilding
A new brand guide had been created but not yet implemented across any digital touchpoints.
No Social Presence
No established social media profiles. No organic content, no paid social, no credibility signals online.
Competitors Were 10 Years Ahead
While Test Tag Courses focused on delivery excellence, competitors had been compounding their digital advantage for a decade.
Test Tag Courses came to me with a problem I see more often than you’d think.
They’d never invested in digital marketing. Not a dollar. Meanwhile, their competitors had been running strategies for the past ten years. A decade head start.
My job was to close that gap. Fast.
The first big piece was obvious: their website was completely outdated. It needed a full rebuild. But here’s the thing. A website build takes time. And Test Tag Courses couldn’t afford to sit still while we worked on it. They needed leads. They needed revenue. Now.
So we didn’t wait.
In a couple of days, we built a simple, high-converting landing page. Nothing fancy. Just strategically built to do one job: capture client details so their sales team could follow up.
We pointed our ad traffic straight to it. A quick, interim solution while the full website was being developed in the background.
And after just one month, here’s what that looked like.
Cost per lead dropped from $154 down to $50. Leads saw a 180% increase. And conversion rate jumped from 1% to 8%.
This is what a proper digital marketing team does. We don’t just plan for the long term. We find ways to win right now, too.
The playbook.
No gaps, no wasted months.
Nine AIIMS products. One integrated strategy. Each product deployed at exactly the right moment to build on the last, not wait for it.
Nine products.
One connected strategy.
This wasn’t a website job. This was a complete digital transformation across every channel simultaneously.
The numbers don’t lie.
They never do.
| # | Keyword | Status |
|---|
Most businesses experience a rankings dip of several weeks when they launch a new website. Test Tag Courses had the opposite effect. Impressions climbed, users went from 40-60 per day to over 700, and Google Ads delivered a 3.62x return. This is what happens when a site is built with SEO embedded from the ground up, not bolted on afterwards.
Account Manager’s Synopsis
& Post Strategy Findings
This account is a textbook example of what happens when an organisation with genuine depth and real-world credibility finally gets the digital infrastructure to match. Test Tag Courses came to us with 18 years of experience, a strong reputation in the training sector, and absolutely zero digital leverage. The gap between what they had built as a business and what they had built online was remarkable.
The strategic decision to separate the immediate lead generation problem from the long-term website solution was critical. We did not make the client wait three months for a website and lose revenue in the process. We got them leads within days, then built the proper foundation underneath them.
What has been most satisfying post-launch is the SEO story. The new site was built from the ground up with SEO embedded at every layer. The result of that discipline is a site that Google trusted immediately. No honeymoon dip. No ranking recovery period. Just an immediate uplift from day one of going live.
With social ads now ready to launch and email marketing activated, the next chapter for Test Tag Courses is about compounding what we have already built. The paid media, the organic search, the social presence, and the database are all now connected and working together. That is the HALO strategy in practice.
Your competitors
are already moving.
Ready to close the gap?
Become a Challenger
Built for the feed.
Designed to convert.
With the new brand guide in hand, our design team produced a full suite of social ad creative for Facebook and Instagram. Professional, premium, and distinctly Test Tag Courses. These campaigns are ready to launch, built to drive enrolments at scale.
The new creative suite represents a complete departure from where Test Tag Courses had been. Clean dark backgrounds, bold typography, professional photography of real training environments, and direct messaging built around the proof points that matter to their audience: nationally recognised, in-person and online, statement of attainment. Every ad was designed to earn attention, not just ask for it.