How AIIMS took a 135-year-old global brand and made it feel like it was built for Singapore today. A full website rebuild, a new social identity, and a sales video that changed how the category explains itself.
Alsco Uniforms is one of the most established names in managed textile services on the planet. But in Singapore, they were invisible online. The website looked like it belonged to a different era. The social presence was inconsistent. The product — genuinely world-class — was buried under a digital experience that failed to match it.
The US headquarters had issued a 2025 brand implementation guide. The task was clear: take that global identity and make it land in Singapore with the weight it deserved. Not a template rollout. A market-specific execution that felt premium, purposeful, and built for the businesses Alsco serves. AIIMS was brought in to execute across every touchpoint: a custom-built website from the ground up, a new social media skin, and a flagship sales video to answer the question every prospect has but nobody was answering well: what is uniform rental, and why should I care?Global brand infrastructure, built for Singapore's B2B market
The brief was to build something that felt global but operated locally. Alsco's Singapore site needed to command authority from the first scroll. Visitors should immediately understand they are dealing with a world-class operation, not a local laundry contractor.
The social content pillars were built around four themes: service education, industry relevance, brand story, and the Alsco difference. Each pillar feeds into the sales funnel without being overtly promotional.
Templates were designed to be production-ready. The team can create on-brand content in minutes, not hours. Consistency without compromise.
This project is one example of what AIIMS Group does for global brands entering new markets. We are a 22-hour creative agency operating across Sydney and Dubai, purpose-built for businesses that need commercial power — not templated marketing.
Alsco Uniforms Singapore came to us with a global brand guide and a digital presence that didn't match the business behind it. We rebuilt everything: the website, the social identity, the video narrative. The result is a market presence that reflects a company with 135 years of heritage and the ambition to match it.
If your global brand needs a local voice that commands authority, drives B2B enquiries, and actually converts — that is exactly what AIIMS was built to deliver. We work with established names across hospitality, healthcare, manufacturing, engineering, and commercial services.
