New Feature
AI scent search. Describe what you like. Find your fragrance.
Customers can describe a mood, occasion or preference in natural language, and the AI assistant surfaces the right fragrance across House of Perfumes brands.
A Phase One case study covering the transformation of House of Perfumes' digital ecosystem and the launch foundations for Mahaya.
For over 25 years, House of Perfumes has brought together premium fragrance brands for customers across the UAE and beyond.
As the business prepared for its next stage of growth, the goal was not simply to increase online activity. The goal was to build a digital experience that reflected the quality, elegance and heritage of the brand.
AIIMS works alongside House of Perfumes to strengthen the master brand while preparing Mahaya for its next chapter.
With multiple brands under one umbrella and Mahaya preparing for launch, every customer touchpoint needed to feel premium, consistent and connected.
No Instagram, no brand visuals, no content and no launch-ready social direction.
The Shopify store needed better structure, mobile experience and brand architecture.
No sitemap strategy, no schema, no Google Business Profile and no organic search system.
No Meta campaign structure, targeting framework or creative system built for performance.
Four brands needed clear identities, tones, audiences and creative direction.
Mahaya's Dubai Gold Souk launch required the brand to become digitally ready fast.
AIIMS aligned branding, content, website, SEO and performance marketing under one objective: build a luxury fragrance brand customers trust.
Distinct positioning, tone and identity across the House of Perfumes portfolio.
Shopify transformation with premium design, mobile-first structure and better UX.
Four social identities with product-led content direction.
Every asset built toward the Mahaya Dubai Gold Souk launch.
Technical SEO, metadata, Merchant Centre and English/Arabic foundations.
New Google Business Profile created, designed and verified.
Meta awareness campaigns in English and Arabic with retargeting foundations.
Premium creative assets, UGC and campaign-ready production planning.
AIIMS helped shape Mahaya's digital identity through premium content, creative direction and launch-ready assets designed to establish a strong market presence ahead of retail launch.
Store Launch: Dubai Gold Souk, November 2026
The website was refined to better showcase the House of Perfumes portfolio while creating a smoother customer journey. Navigation, structure and visual presentation were improved to support premium positioning and future growth.
Customers can describe a mood, occasion or preference in natural language, and the AI assistant surfaces the right fragrance across House of Perfumes brands.
Photography, reels, campaign creatives and product visuals were developed to create a refined identity across every platform. Each asset was designed to present House of Perfumes and Mahaya with the premium quality they deserve.
Phase One established the foundations required for long-term growth. Every deliverable was designed to compound in value, not just solve an immediate problem.
A luxury perfume brand is best marketed through premium visual branding, high-end ecommerce design, social media storytelling, influencer content, paid advertising and SEO strategies that reinforce exclusivity and trust.
A perfume brand improves its online presence by investing in website optimisation, SEO, Google Business Profile management, premium content production, social media consistency and conversion-focused paid advertising campaigns.
Shopify gives perfume brands scalable ecommerce infrastructure, mobile-first shopping experiences, app integrations, flexible product merchandising and a cleaner foundation for SEO and conversion optimisation.
SEO helps luxury fragrance companies increase organic visibility, rank for product and brand searches, appear in AI search results and reduce long-term reliance on paid media.
AIIMS Group helps luxury and ecommerce brands scale through SEO, paid media, web development, content production, branding infrastructure and global marketing systems built for long-term growth.
"Do more of what we are currently doing for Mahaya. That's very cool, I love it. Thank you."
Saif Siddiqui · Owner · House of Perfumes"Highly recommend AIIMS. The team genuinely understood our brand and the direction we wanted to take."
Shafeeq Mohammad · Operations Manager · House of PerfumesHouse of Perfumes is entering an exciting new phase of growth. With Mahaya preparing for launch, continued website enhancements and expanding digital campaigns, AIIMS remains focused on building a brand designed for long-term success.
Mahaya store launch at Dubai Gold Souk, premium production shoot, continued website deployment, paid media expansion, SEO compound growth in English and Arabic, and international expansion strategy.
House of Perfumes × AIIMS Group · Phase One · Dubai, UAE · 2025-2026