Production credit

A defining project for the Creator Hub.

AIIMS Creator Hub filmed, produced and directed the exclusive documentary series At Home With Kyle, created in support of the launch of Kyle Sandilands Live.

The series gave audiences a closer view of the person and circumstances behind a major Australian media transition. For the production team, that required something different from a polished campaign film: access, trust, editorial judgment and the discipline to keep the camera close without making the production feel intrusive.

AIIMS Group supported the wider strategy and production environment, while AIIMS Creator Hub led the documentary execution under the creative leadership of Pedro Vitola and Joshua Fox.

The craft

The camera was not the hardest part.

Intimate documentary work depends on decisions that rarely appear in a technical equipment list. The team needs to recognise when a moment should be allowed to breathe, when a question needs to be asked and when the strongest editorial choice is to step back.

That judgement becomes more important when the subject already carries a large public profile and the story is developing in real time. Production quality must support the truth of the moment rather than overwhelm it.

The Creator Hub approached the series with a combination of broadcast experience, social-first awareness and an understanding of how long-form moments would travel into shorter digital formats.

National attention

The story moved beyond the platform that commissioned it.

At Home With Kyle became part of the wider national conversation surrounding the launch of Kyle Sandilands Live. The new programme launched on 10 August 2026, while the documentary and its revelations were covered across major Australian entertainment and news publications.

Nine published multiple pieces around the documentary series and the development of the new platform. 7NEWS covered the new show’s launch, team and format. That coverage gave the production an audience beyond existing subscribers and demonstrated how original media can create earned attention when the underlying story is strong.

A wider shift

Creator production now sits beside traditional media production.

The line between a documentary, a social series, a subscription platform and a launch campaign is no longer clean. Audiences move between those formats without treating them as separate worlds.

AIIMS Creator Hub has been built for that reality. The team works across podcasts, social content, commercial video, photography, live environments and documentary formats, with the wider AIIMS infrastructure able to support distribution, search, paid media, websites and audience growth.

At Home With Kyle is a visible example of that model operating at national-media scale.

Credit

The work belongs to the people who earned the access.

The production was led through AIIMS Creator Hub by Pedro Vitola and Joshua Fox, supported by the wider AIIMS production and group teams.

Their experience around major Australian audio and creator environments helped the project move with the required pace while protecting the trust needed to capture a personal story.

Produced and directed by AIIMS Creator Hub. Built on trust, judgement and the courage to stay close to the story.