Expanded capability

A podcast is now a media property, not an audio file.

AIIMS Group has expanded its professional podcast-production offer across Sydney, Dubai and remote locations, bringing strategy, studios, filming, editing, branding, distribution, public relations and audience growth into one operating model.

The network spans eight studio locations across Sydney and Dubai and is supported by 16 in-house videographers and seven in-house producers. Engagements can range from a single pilot or campaign to a full season, ongoing show or purpose-built internal studio.

The change reflects a wider shift in the format itself. A serious podcast now needs to work as long-form video, audio, short social content, search material, email content and an authority asset for the host or organisation.

Beyond room hire

A good room cannot rescue a weak editorial system.

Microphones, cameras and lighting are necessary, but they are not the complete product. The strongest productions begin with a clear audience, a repeatable editorial premise, a host who knows their role and a distribution plan that exists before the first episode is recorded.

AIIMS Creator Hub can support concept development, guest structure, set direction, production, post-production, show identity and launch planning. The wider AIIMS Group can then connect the show to websites, SEO, GEO, paid campaigns, social content, email and CRM activity.

That integrated model is designed to prevent a common failure: a professionally recorded show that is uploaded once and then left without an audience system.

Video-first production

Every episode should be capable of travelling.

Video-first capture allows one conversation to become a full episode, a YouTube asset, vertical highlights, social cutdowns, a written article, a transcript and a library of still frames. The production plan determines whether those assets feel deliberate or like leftovers.

Multi-camera direction, clean audio and set design are therefore matched with edit decisions made for the final channel. A short vertical cut needs a different opening from a long-form episode. A search-led article needs structured answers rather than a raw transcript. A paid teaser needs a clear reason to continue watching.

Proof of craft

Recognition across hosting, sport and new-show development.

In 2026, productions associated with AIIMS Creator Hub received three Australian Audio Awards: Best Podcast Host or Presenter for Josh Fox, Best Sport Podcast for Unscripted with Josh Mansour and Best New Podcast for MAFS Funny.

The Creator Hub also filmed, produced and directed At Home With Kyle in support of Kyle Sandilands Live, demonstrating that the team can operate beyond a conventional studio format and deliver documentary and creator-led work at national-media level.

Who it is for

A production model for brands, founders, experts and creators.

The service is designed for businesses and people with a point of view worth developing over time: founders, executives, professional experts, corporate teams, creators, franchise groups and ecommerce brands.

The format can support public thought leadership, internal communication, customer education, entertainment, community building or a complete branded show. The right structure depends on the audience and the job the programme needs to do.

Bring the idea. Build the system around it.