Meet the people behind AIIMS Group.
16
Years building capability
120
Specialists across the group
5
Team countries
82.7%
2025 team retention
The people / The proof
Meet the people inside the work.
Each profile brings the person, their thinking and the work they have helped move into one place. Open a profile to explore recent Changemakers, knowledge, articles and verified case-study contributions.
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
ChangeMaker™Knowledge Producer
The AIIMS philosophy
Every client needs an operator.
Your Performance Manager—also known at AIIMS as a CXM—sits in the front seat with you. One accountable voice inside a global infrastructure, translating priorities into action and keeping every moving part pointed at the same commercial outcome.
Your context stays in the room.
Your goals, constraints, customer realities and history do not disappear between meetings or get diluted across departments.
One voice inside the team.
You should not need to coordinate search, media, web, creative, production, data and automation. Your Performance Manager does that work with you.
Decisions stay commercial.
Activity is not the objective. Every recommendation must connect back to growth, efficiency, customer experience or a defined business result.
Momentum is protected.
The Performance Manager keeps decisions moving, holds the operating rhythm and makes sure the next priority does not get buried by the last one.
One client / One operator
The human layer inside a complex infrastructure.
Marketing now moves across more platforms, markets, specialists and technologies than ever. That complexity makes experienced human judgement more valuable—not less.
Onboard the truth.
Understand the business, customer, margin, market, history, risks and real commercial target.
Build the operating brief.
Turn the business objective into a clear brief that every specialist can act on.
Activate the right team.
Bring together the disciplines required, without making the client manage the hand-offs.
Read what is moving.
Connect reporting to lead quality, sales signals, customer behaviour and commercial progress.
Make the next move.
Turn performance, feedback and market change into the next clear decision.
Leadership & ownership
Three directors.
One standard.
Long-term ownership gives the group continuity across strategy, customer relationships and delivery. The titles are different. The direction is shared.
Janty Ayoub Mohammed
Director of Client Experience / AIIMS
Kynan Albassit
Director of Performance / AIIMS
Fahd Mercy-Rahme
Director of Connectivity / AIIMS
Behind your manager
One relationship. A full specialist bench.
Your CXM draws on the wider AIIMS infrastructure as the problem demands it. You get depth without being passed from one disconnected department to another.
Performance MediaSEO & GEOBrandWeb & EcommerceContentProductionCRM & AutomationAnalyticsAI DiscoveryCustomer Experience
Our culture / 2010—2026
Not a poster.
An operating system.
The brief is serious. The standards are high. We do not have to become boring to do great work. Culture is how people belong early, own the outcome and keep moving when the pressure arrives.
50%Team / 7+ years
25%Team / 14+ years
9%Full 16-year journey
HALO™ Marketing / Connected delivery
One person at the centre. The entire HALO around them.
Your Performance Manager does not sit above the work. They sit at the centre of it—connecting the disciplines required to solve the commercial problem without turning the client into the project manager.
01Strategy
& Brand
& Brand
02Performance
Media
Media
03Search
& Organic
& Organic
04AI
Discovery
Discovery
05Web
& Ecommerce
& Ecommerce
06CRM
& Automation
& Automation
07Social
& Content
& Content
08Video
& Production
& Production
09Analytics
& Intelligence
& Intelligence
10Local
Presence
Presence
11Technology
& Hosting
& Hosting
12Media
& Offline
& Offline
Your
CXMOne accountable voice
CXMOne accountable voice
The AIIMS ecosystem
Infrastructure built over time.
The wider group connects market presence, intelligence, production, technology and established operating assets. Each part extends what the people at AIIMS can build for a client.
Case studies / Proof
The work speaks for the people.
$10MFrom $200K annual ecommerce
One rebuild. Seven channels. Zero compromise.
A connected ecommerce, content, search and performance infrastructure built around a heritage Australian technology brand.
Explore the case study
375%More booked jobs
One customer insight changed the result.
Call intelligence exposed a hidden conversion barrier. Removing it lifted booked jobs without increasing media spend.
Explore the case study
#1From zero organic visibility
45 years of projects made discoverable.
AIIMS converted proven regional experience into search authority across the UAE and wider Middle East.
Explore the case study
3.5MAustralians inspired
Switzerland, made irresistible to Australia.
A coordinated destination campaign connecting cinematic content, media, search and qualified travel intent.
Explore the case studyNews / Thinking
From the people inside the work.
Recognition across people, digital and production.
A Bronze Stevie for Employer of the Year, four Web Excellence honours and three Australian Audio Awards.
Read the story
The future of business growth in Dubai.
A complete guide to AI, branding, SEO, performance, ecommerce, content and digital transformation in the UAE.
Read the guide
ChatGPT Ads: the next commercial layer.
How conversational AI is changing discovery, product recommendation and the infrastructure brands need to compete.
Read the insight
When the work requires movement, the team moves.
How AIIMS deployed an interstate production team to build premium ecommerce content for GemIQ at The Diamond Club.
Read the story
About AIIMS Group
Five people.
One $69 website.
Sixteen years forward.
AIIMS began in Australia in 2010 and grew into a connected marketing, technology, media and production group. The scale changed. The belief in accountable people did not.
Clear answers
How the relationship works.
What is an AIIMS Performance Manager?
An AIIMS Performance Manager is the person accountable for connecting your commercial objective to the right strategy, specialists and operating rhythm. They lead the relationship, retain the context and coordinate delivery across the wider group.
What does CXM mean at AIIMS?
CXM means Client Experience Manager. At AIIMS, the role goes beyond administration or status reporting. The CXM acts as the client-side operator inside the agency, helping turn business priorities into coordinated action.
Is a CXM the same as a traditional account manager?
No. A traditional account manager can become a message-passing layer. The AIIMS model is designed around ownership, commercial judgement and direct coordination with the people responsible for delivery.
Will I still speak with AIIMS specialists?
Yes, where direct specialist input improves the decision. Your Performance Manager remains the consistent point of accountability and makes sure specialist conversations stay connected to the wider plan.
Can the model support multi-country work?
Yes. AIIMS combines local market context with group-wide capability. A Performance Manager can coordinate regional and international programmes while keeping one operating brief, one direction and clear market-level responsibilities.
Put the right person in the front seat.
Bring us the commercial goal. We will put the right operator—and the right team—around it.
