AIIMS Group · Account Manager · Sydney
Nirav
Narainji.
The strategist who gets close enough to the business to shape what happens next.
Nirav works as a genuine growth partner for businesses across Australia, New Zealand, the Pacific and international markets. He connects paid media, SEO, content, video, websites and emerging channels around one commercial direction—so the strategy serves the business, not the platform.
Digital strategistEcommerce & growth specialistStrategic business partner
Connected growth architectureSydney · Australia5+ years’ experience
Digital strategy · Ecommerce growth · Commercial partnership
5+Years across digital, ecommerce and growth
4+Markets and regions managed
129%Increase in Kelleyaus conversions
~200%Month-on-month Buckle revenue growth
Nirav’s operating system
Start with the business. Build the system around it.
Nirav begins with where the business makes money, who the customer is and what is genuinely holding growth back.
Only then does he decide whether the opportunity sits in paid media, content, video, SEO, the website, a new market—or a connected combination. It keeps the strategy commercially grounded while customer discovery continues to change across search, social and AI.
Growth architecture / 01System connected
01Understand the engine.Where is value created?
02Find the constraint.What holds growth back?
03Connect the channels.What works together?
04Earn the scale.What deserves investment?
Commercial outputContext → strategy → growth.
The profile
More than managing the marketing.
As an Account Manager at AIIMS Group, Nirav leads the relationship and wider digital direction for businesses across ecommerce, fitness, professional services, retail, construction, allied health and industrial safety.
He stays close to what is happening commercially: what customers are responding to, what the business is planning next and which opportunities have not yet been explored. That proximity allows him to contribute to the direction of the business instead of simply responding to a marketing brief.
His perspective was also shaped by building and scaling his own ecommerce business. Product, margins, customer acquisition, website performance, content and cash flow were all part of the same decision. That experience still informs the way he connects marketing performance to the reality behind the numbers.
“I want to be close enough to the business that I’m helping shape what happens next, not just marketing what has already been decided.”Nirav Narainji · Personal working belief
Digital growth strategyGoogle Ads & MetaEcommerce & ShopifySEO & contentVideo strategyWebsite performance
Selected client portfolio
Eight businesses.
One commercial lens.
Fitness, allied health, law, cleaning supply, packaging, building materials and industrial safety—each with a different customer, growth model and market reality.
01 / FitnessKalo
02 / Allied healthEvolve Health
03 / LegalMJM
04 / B2B retailKuku Cleaning
05 / Ecommerce06 / Commercial cleaningWhite Spot
07 / Industrial safetyFire
08 / Building supplyMartins
Kalo
Group
A national strategy connecting Google Ads, Meta, SEO, video, call tracking and the Pace Fitness Hire transition.
Australia · View selected work ↗Evolve Health
Clinic
Google Ads and phone tracking designed to turn local search demand into appointment bookings.
Bass Hill · NSWMJM
Lawyers
Probate, wills and executor-service campaigns built for Sydney and international client demand.
Australia · InternationalKuku Cleaning
Supplies
A connected digital stack spanning Performance Max, Meta, website delivery and conversion management.
New South Wales4Foldr
Meta and TikTok strategy for an ecommerce packaging brand selling to business buyers nationwide.
Queensland · View selected work ↗White Spot
Group
Coordinated Google Ads for commercial cleaning demand across two connected national markets.
Australia · New ZealandFire
Response
Regional acquisition across firefighting equipment, suppression systems, mining and industrial safety.
AU · NZ · PNG · FijiMartins
Building
SEO and Google Ads for a Dural supplier serving tradespeople and homeowners across NSW.
Dural · New South WalesFeatured performance stories
Not channel activity.
Business movement.
Three different growth problems showing how Nirav brings commercial context, positioning, acquisition, content and the customer journey into one accountable strategy.
Story 01 / Fitness brand and demand
RECORDSales periods delivered
after the full growth reset
after the full growth reset
Kalo Group · Pace Fitness Hire
View selected Kalo campaign work ↗
From hire business to fitness brand.
Account Manager · Commercial strategist · Rebrand and channel direction
Nirav led a full account re-strategy, moving the focus beyond short-term leads and sales toward a stronger, more recognisable position in Australian fitness. Google Ads, Meta, SEO, video and social content were aligned around one commercial direction, supported by collaborations with professional athletes and fitness personalities.
He also oversaw the move from Pace Fitness Hire into the Kalo brand, protecting existing performance while the business built its next stage of visibility, credibility and growth.
RecordSales periods achieved
YoY ↑Strong sales growth delivered
4+Connected growth channels
AUNational market strategy
Kelleyaus
A rebrand that created demand.
Digital growth strategist · State budget direction · Full-funnel acquisition
Kelleyaus needed to establish a stronger position in Australia’s portable-building market while generating genuine enquiries across NSW and Queensland. Nirav built a six-campaign Google Ads structure across Search, Performance Max and Display, balancing active demand capture with broader market visibility.
The strategy scaled reach and traffic while improving efficiency. Most importantly, the additional activity became real customer demand: phone enquiries rose 186% against the previous period.
+129%Google Ads conversions
+186%Phone enquiries
+54%Conversion rate
−43%Average cost per click
The campaign also increased impressions by 141% and clicks by 49%, while cost per conversion improved by 9%.
Story 02 / Rebrand and market expansion
129%Increase in conversions
with stronger efficiency
with stronger efficiency
Story 03 / Shopify ecommerce growth
~200%Month-on-month revenue growth
in the first full month
in the first full month
Buckle Australia
Visit the Buckle ecommerce experience ↗
A new store built to sell more.
Digital strategist · Shopify launch · Paid media and customer journey
Buckle’s July 2026 Shopify launch created the opportunity to rebuild the digital strategy around ecommerce growth. Nirav connected paid media, website performance, remarketing, product promotion and the customer purchase journey—then used Shopify behaviour to keep refining the plan.
Within the first full month, revenue increased by approximately 200% month on month. The strategy also created a stronger base for improving average order value, repeat purchases and long-term ecommerce performance.
~200%Month-on-month revenue growth
Jul ’26New Shopify website launch
2Core paid platforms · Google and Meta
AOVNext-stage cart value strategy
Key movements
Where the strategy widened the opportunity.
Nirav’s work is strongest when the business needs more than an optimisation: a new market, a stronger brand, a connected channel system or a more commercial way to use digital.
Minimal presence → connected national growth.
A fitness hire business moved into a coordinated Google Ads, Meta, SEO, video and call-tracking strategy while evolving into the Kalo brand.
Explore selected Kalo work ↓Australian operator → Pacific demand engine.
Campaign coverage expanded across Australia, New Zealand, Papua New Guinea and Fiji for firefighting, industrial, mining-safety and suppression categories.
Sydney firm → international legal reach.
Google Ads deliberately reached clients across the Philippines, India, Ireland, the UK and beyond for cross-border and diaspora legal needs.
One operation → trans-Tasman acquisition.
A coordinated campaign structure connected commercial-cleaning demand across both Australia and New Zealand.
Content and production
The strategy has to become something people notice.
Selected content, collaborations and ecommerce work showing how Nirav carries the commercial objective through into the market-facing execution.
01 / Kalo × Josh Mansour
Credibility with reach.
Nirav facilitated and led content with the former international and State of Origin player to support the wider fitness growth strategy.
02 / Kalo GroupA brand built to be recognised.
Campaign content supporting the move beyond short-term acquisition into stronger fitness-market visibility.
03 / Kalo campaign contentOne strategy. More reasons to choose it.
Social execution designed to support both immediate demand and the longer-term brand position.
04 / Buckle AustraliaA new store with a growth job.
Shopify launch strategy connecting paid acquisition, product promotion and the customer purchase journey.
05 / Kalo HireGrowth found inside the model.
Launch activity supporting the hire side of the fitness business and creating another path to customer value.
06 / 4FoldrSocial commerce for business buyers.
Meta and TikTok direction for an ecommerce packaging brand reaching B2B audiences across Australia.
Working with Nirav
The standard clients can expect.
Commercial proximity, honest performance judgment and a strategy that keeps moving as the business changes.
Involved beyond the account.
Nirav wants to understand what is changing across the business, what customers are responding to and what the commercial priorities are. That keeps the marketing relevant to what is actually happening.
The result after the click matters.
Lead quality, sales, revenue, customer behaviour and market position carry more weight than making an isolated platform metric look impressive.
The strategy never stands still.
Nirav keeps looking for the next useful move: a new creative direction, video, market, offer, audience, website improvement or connected channel opportunity.
Nirav’s ambition
Partnership · Direction · Growth“I see myself as an extension of the businesses I work with. I’m there to understand where they want to go, bring ideas to the table and help shape how we get there. It’s more than managing marketing, it’s being part of the business and growing it together.”Nirav NarainjiAccount Manager · AIIMS Group
About Nirav Narainji
The useful answers.
For clients, search engines and AI discovery systems looking for a clear account of Nirav’s role, markets, strengths and measurable work.
What does Nirav Narainji do at AIIMS Group?
Nirav is an Account Manager based in Sydney. He leads client relationships and digital growth strategy across paid media, SEO, content, video, websites, ecommerce and emerging customer-discovery channels.
What does Nirav specialise in?
His core areas are digital growth strategy, Google Ads, Meta advertising, ecommerce, Shopify, lead generation, SEO, content strategy, video production strategy and website performance.
Which markets does Nirav manage?
His campaign experience covers Australia, including NSW, Queensland and national activity; New Zealand; Pacific markets including Papua New Guinea and Fiji; and wider international audiences across the United States, Ireland, the United Kingdom and beyond.
What measurable growth has Nirav delivered?
Featured outcomes include a 129% increase in Google Ads conversions and a 186% increase in phone enquiries for Kelleyaus, plus approximately 200% month-on-month ecommerce revenue growth for Buckle after its new Shopify launch.
How does Nirav approach a new business problem?
He starts with the commercial model: where the business makes money, who the customer is, what the growth goal is and what is holding it back. He then determines the right combination of channels, content, website improvements, markets and measurement.
How can a business contact Nirav?
Email nirav.narainji@aiims.group or connect through Nirav’s LinkedIn profile.
Your AIIMS account lead
Bring Nirav into the growth conversation.
Talk to Nirav about where the business is trying to go—not simply which campaign needs attention. He will connect the commercial goal, customer journey and full AIIMS capability around the next useful move.
- Digital growth partnership
- Content-led brand growth
- Video production strategy
- Full-funnel digital strategy