AIIMS Group · Account Manager · Sydney
Isabella
Benzie.
The strategist who follows the metric back to the cause.
Isabella leads connected campaigns for tourism, professional services and ecommerce brands across Australia and Europe. She brings client context, channel data and AIIMS specialists into one working system—so activity becomes a commercial decision, not another report.
StrategistClient advocateDigital marketer
Evidence-led strategySydney · Australia5 years’ experience
Campaign strategy · Client experience · Commercial growth
5Years of relevant experience
2Core markets · Australia and Europe
622Meta leads · Published Swiss campaign
180%Lead growth · Test Tag Courses
Isabella’s operating principle
The dashboard is where the question starts.
Tracking tells Isabella what moved. Her job is to understand why—and turn that answer into the next commercial action.
She begins with evidence, works through the funnel and examines the mechanics behind every channel. That technical curiosity helps her find the friction others miss and gives clients a clear reason for what should happen next.
Performance diagnostic / 01Signal active
01Read the signal.What moved?
02Map the funnel.Where is the friction?
03Find the cause.Why is it happening?
04Make the move.What changes next?
Commercial outputEvidence → decision → growth.
The profile
Curiosity before prescription.
As an Account Manager at AIIMS Group, Isabella connects the client’s commercial problem with the specialists, channels and infrastructure needed to solve it.
Her work spans professional services, tourism and ecommerce, but the starting point never changes. She pulls the data first, digs into the detail and lets the evidence shape the strategy. There is no template waiting to be forced onto the next business.
What makes her different is the depth of the investigation. Isabella wants to understand the mechanics behind what is or is not working—not simply repeat the headline on a dashboard. That makes her a more credible partner to experienced clients and a sharper advocate for the work that will genuinely move the business.
“The metric is just the symptom. I want to know what’s causing it.”Isabella Benzie · Personal working belief
Campaign strategyPerformance marketingCustomer experienceCreative directionEcommerce growthBrand launches
Selected client portfolio
Eight businesses.
Eight different contexts.
Tourism, training, managed services, homewares, storage, entertainment and family technology—each requiring a strategy built for the business in front of her.
01 / TourismOrmina
02 / TourismElysian
03 / EcommerceGro Urban
04 / RTOTest Tag
05 / EntertainmentHouse Down
06 / Managed servicesTwo
07 / EcommerceMesh
08 / Baby technology
Ormina
Tours
Destination demand, channel strategy and client experience for a Switzerland Tourism partnership.
Australia · Europe · View case study ↗Elysian
Retreat
Tourism marketing shaped around experience, intent and the journey from inspiration to enquiry.
AustraliaGro Urban
Oasis
Home and lifestyle ecommerce supported by creative direction and performance thinking.
AustraliaTest Tag
Courses
An 18-year operator transformed through brand, ecommerce, paid acquisition and search.
Australia · View case study ↗House Down
Under
Multi-city tourism and school-holiday creative spanning Sydney, Perth and the Gold Coast.
AustraliaTwo
Connect
Professional-services marketing grounded in clarity, commercial context and qualified demand.
AustraliaMesh
Storage
Storage and ecommerce growth through connected acquisition, conversion and customer experience.
AustraliaPeekyboo
A connected ecommerce response across paid media, Shopify CRO, creative, email and data.
Australia · View case study ↗Featured performance stories
Not activity.
Commercial movement.
Two very different growth problems showing Isabella’s ability to connect the client brief, campaign architecture, specialist delivery and measurable result.
Story 01 / International destination marketing
3.56MYouTube impressions
Published campaign total
Published campaign total
Switzerland Tourism × Ormina Tours
Read the published Switzerland campaign ↗
Switzerland made measurable.
Campaign strategist · Client experience manager · Multichannel coordination
Isabella helped build the campaign from the ground up, coordinating Switzerland Tourism’s destination requirements with Ormina Tours’ commercial needs. The result was a connected system across cinematic content, YouTube, Meta, Google Search and SEO—each channel with a defined job.
41,581YouTube website visits
622Meta leads
$26.44Blended Meta CPL
1,331YouTube subscribers
Figures shown are the current published programme totals in the AIIMS Group case study.
Test Tag Courses
Read the Test Tag Courses case study ↗
Eighteen years. One digital reset.
Campaign strategist · Client experience manager · Rebrand and ecommerce launch
Test Tag Courses had operated for more than 18 years without investing in digital marketing while competitors built a decade-long lead. Isabella’s mandate was direct: close the gap fast. AIIMS delivered a complete rebrand, ecommerce site with booking integration, SEO, social advertising and Google Ads.
180%Lead-volume increase
$154→$50Cost per lead
8%Conversion rate · was 1%
3.62×Google Ads ROAS
Additional verified outcomes include 700+ daily website users and all 10 target keywords ranking.
Story 02 / Complete digital transformation
180%Lead-volume increase
after the brand and growth reset
after the brand and growth reset
Key movements
The moment the business changed direction.
Transformation is not a task list. It is the point at which a client gains a stronger source of demand, a better customer path or a system capable of moving with the market.
Offline legacy → digital competitor.
An established training provider moved from no digital marketing into a connected brand, ecommerce, search and paid-acquisition system.
View transformation ↗Destination desire → measurable demand.
Swiss destination storytelling became a full-funnel Australian campaign with a clear path from attention to website visits, leads and travel intent.
View campaign ↗Stock outage → pre-order growth event.
Within the wider AIIMS programme Isabella contributed to, a three-week stock outage became a six-week pre-order response producing 8.5× ROAS and $32K+ paid revenue.
View growth response ↗One seasonal idea → three-city rollout.
School-holiday creative direction was adapted across Sydney, Perth and the Gold Coast while keeping one clear entertainment proposition intact.
Explore the production work ↓Content and production
The idea still has to work in the real world.
Creative direction across lifestyle ecommerce and multi-location entertainment campaigns—built to hold attention and serve the wider performance objective.
01 / Gro Urban Oasis
Lifestyle in the home.
Creative direction for a homewares ecommerce production designed to make the product feel lived with—not simply displayed.
02 / House Down Under · SydneySchool holidays, turned upside down.
Creative direction for the Sydney campaign, translating the attraction’s physical experience into immediate social attention.
03 / House Down Under · PerthOne proposition. A new city.
The school-holiday platform adapted for Perth while preserving a recognisable campaign idea and local relevance.
04 / House Down Under · Gold CoastBuilt to travel.
A third city execution demonstrating how a clear creative system can scale without becoming generic.
Working with Isabella
The standard clients can expect.
Active involvement, evidence before opinion and direct conversations early enough to change the result.
The kind you do not have to ask for.
Proactive, curious and genuinely invested. Isabella is not waiting to be told where to look; she is already looking, asking and bringing the next useful question into the room.
Data before diagnosis.
She works through the numbers, the funnel and the channel mechanics before forming a view on what needs to change. The recommendation must be traceable back to evidence.
Honest before it is convenient.
If something is not working or does not fit, that conversation happens early—and it arrives with a next-step solution. Clients do not get managed; they get the truth.
Isabella’s ambition
Knowledge · Curiosity · Trust“My ambition is simple: to be the person businesses trust when the stakes are high. Not because I have all the answers, but because I’ll go deeper than anyone else to find them.”Isabella BenzieAccount Manager · AIIMS Group
About Isabella Benzie
The useful answers.
For clients, search engines and AI discovery systems looking for a clear account of Isabella’s role, strengths and published work.
What does Isabella Benzie do at AIIMS Group?
Isabella is an Account Manager based in Sydney. She connects client objectives with AIIMS specialists across campaign strategy, performance marketing, customer experience, creative, ecommerce and brand launches.
Which industries does Isabella specialise in?
Her principal experience spans tourism, professional services and ecommerce, with client work across training, managed services, homewares, storage, entertainment and family technology.
What measurable campaigns has Isabella contributed to?
Her featured work includes the Switzerland Tourism and Ormina Tours campaign, which generated 3.56M YouTube impressions and 622 Meta leads across the published programme, and the Test Tag Courses transformation, which increased lead volume by 180%.
How does Isabella approach a performance problem?
She starts with curiosity, pulls the data, maps the funnel and investigates the mechanics behind the result. Her principle is that the metric is a symptom; the real strategic value comes from identifying the cause and deciding what should change next.
How can a business contact Isabella?
Email isabella.benzie@aiims.group or connect through Isabella’s LinkedIn profile.
Your AIIMS account lead
Bring Isabella the real problem.
Talk to Isabella about the business outcome behind the brief. She will interrogate the evidence, connect the right capability and keep the work accountable to what actually needs to move.
- Ecommerce growth
- Tourism and destination marketing
- Brand launches
- Lead generation and conversion