AIIMS People / Customer Experience Manager
Fahim
Coorey.
Creative instinct. Commercial discipline.
Known to clients and colleagues as Frankie, Fahim brings creativity, strategy and genuine passion together to create marketing that people remember—and business growth that can be measured.
Marketing Creative StrategistMarketing Growth SpecialistE-Commerce Consultant
ChangeMaker™Knowledge Producer
Creative strategist · Growth specialist · E-commerce consultant
5+Years building marketing strategies
4Regions and markets managed
$10M+Revenue influenced across his portfolio
30+Client accounts managed
Sydney based / Internationally active
One strategist.
Four connected markets.
Fahim manages customer experience and growth thinking across Australia, the United Arab Emirates, the wider GCC and China.
Different countries do not respond to copied-and-pasted strategy. Fahim studies the audience, commercial context, competitors, channel behaviour and the path that led the business to its current position before deciding what comes next.
- AustraliaHome market
- United Arab EmiratesRegional growth
- Gulf Cooperation CouncilMulti-market strategy
- ChinaInternational market
The profile
Understand everything.
Then make the move matter.
Fahim Coorey is a Customer Experience Manager at AIIMS Group specialising in creative strategy, e-commerce, branding, websites, social media and paid performance.
He begins a new client, campaign or business problem by reconstructing the full picture: where the business is now, how it arrived there, what has already been tried and what the next commercial objective genuinely requires.
Fahim deliberately over-prepares. He studies current trends, competitor behaviour, emerging opportunities and the lessons from comparable campaigns. The principle is simple: better preparation creates less room for error and gives creative ideas a stronger commercial foundation.
Measurement begins before launch. Fahim sets the objective, verifies the tracking and defines the desired outcome at the start so the result can be connected back to the decisions that created it.
Five years working across different industries, countries and audiences has reinforced one belief: no two situations are identical. Experience matters, but so does remaining open enough to learn, adapt and change direction when the evidence demands it.
“If you’re not willing to work for it, marketing won’t help you.”Fahim’s personal working belief
E-commerceBrandingWeb designSocial mediaPaid mediaCustomer experience
Selected client experience
Different businesses.
Built to stand apart.
Industrial retail, nutrition, ecommerce, hospitality, consumer technology and international growth.
01Australia · Industrial retail03Australia · Meal prep
04Global · Jewellery technology06UAE · GCC · Ecommerce
07Australia · Consumer technology
Dynaweld / Bossweld
Helped move a business with little digital footprint toward a connected system spanning brand, ecommerce, B2B marketing, production and retail growth.
View Bunnings case study ↗ 02Australia · NutritionAussie Vital Fuel
Creative strategy for the ground-up launch of a modern national meal-replacement brand built to connect with a new audience.
View campaign work ↗Athletes Nutrition
Shopify ecommerce and performance advertising designed to acquire customers and grow online sales.
Ecommerce growthGemIQ
Applied ecommerce experience to help finalise a global website at the centre of a wider international growth system.
View case study ↗ 05Sydney · HospitalityBayt Youssef
Used a design-led approach to help transform an outdated café into a distinctive, modern Arabic-inspired destination.
View case study ↗Football Kult
Reshaped the customer journey, visual experience and content strategy to help reverse decline and reach a reported 5x ROAS.
Ecommerce turnaroundUniden
Supported the shift from a traditional B2B model into B2C ecommerce, with reported monthly online sales growing from $3K to $300K.
B2C transformationFeatured performance stories
Good creative earns attention.
Great strategy converts it.
Two programs showing how Fahim joins preparation, ecommerce, client leadership and performance media around a commercial objective.
Reported Meta purchase efficiency
$3Cost per purchase
after campaign planning
after campaign planning
Case 01 / Ecommerce customer acquisition
Athletes Nutrition
Account Manager · Driving Strategist · Shopify · Performance Media
The objective was direct: grow online sales. Fahim spent months preparing the campaign system—aligning the assets, promotional offer, internal team and implementation plan before media went live.
MetaReported $3 cost per purchase.
GoogleReported $4.39 cost per purchase.
Traffic39.5K reported traffic, representing a 17% increase.
Campaign figures are drawn from the approved performance information supplied for Fahim’s profile.
Case 02 / Digital and retail transformation
Dynaweld
Account Manager · Driving Strategist · Brand · Ecommerce · B2B
Fahim helped guide the long-term account rhythm behind Dynaweld and Bossweld: weekly WIPs, annual objectives, campaign breakdowns and the connected digital processes required to build a stronger market presence.
Digital foundationBrand development, ecommerce, campaigns, B2B marketing and digital integrations brought into one growth system.
Retail systemThe public Bossweld case documents an 11-page Bunnings sell-in pitch and a complete retailer-ready creative workflow.
Original content9+ video assets and 38+ studio product photographs documented in the public case study.
The public case study credits Fahim Coorey with account management for the documented 2025–2026 retail marketing program.
From fragmented activity to a connected system
0→1Strategy · brand · retail
production · distribution
production · distribution
Key movements
Not just campaigns.
Changes in direction.
Four moments where Fahim’s ecommerce, creative and customer-experience background helped move the wider business forward.
GemIQ
Helped finalise the website at the centre of a wider global ecommerce transformation, applying practical experience to customer journey, platform readiness and commercial presentation.
Bayt Youssef
Applied a design-led perspective to help transform an outdated café into a contemporary, Arabic-inspired hospitality brand with a stronger visual and customer experience.
Football Kult
Reworked the website journey, visual experience and content strategy for a UAE and GCC ecommerce brand, helping reverse decline and reach a reported 5x ROAS.
Uniden
Supported the launch of a new ecommerce store and the move from traditional B2B into B2C, with reported monthly online sales increasing from $3K to $300K.
Content and production
Built from strategy.
Made to be remembered.
Selected campaign work where Fahim contributed the creative thinking behind the audience, story and commercial direction.
Featured creative strategy / Australia
Aussie
Vital Fuel.
A ground-up brand launch designed to bridge the gap between a new meal-replacement product and the national audience it needed to reach. Fahim’s role centred on creative strategy: shaping a modern identity, campaign direction and social content system.
Creative strategy / Launch systemPassion into
market presence.Brand · Content · Audience · Growth
market presence.Brand · Content · Audience · Growth
Selected links are the original live URLs supplied for Fahim’s profile. Third-party platform availability is controlled by the relevant publisher.
Working with Fahim
The standard clients can expect.
Passion without preparation is noise. Fahim brings both—and keeps communication clear from objective to outcome.
Passion.
Fahim is deeply invested in his clients’ success and prepared to go beyond the obvious requirement to help the business move forward.
Creative difference.
His design and creative background is used as a competitive weapon: the work should not look, sound or behave like everyone else’s.
Clear communication.
Objectives, responsibilities and the path ahead are made explicit. Fahim does not leave important outcomes to assumption.
Measure first.
Objectives and tracking are established before execution. That gives the creative work a clear commercial destination and gives the client a defensible way to judge the result.
Fahim’s ambition
01 / What he intends to become known for“I want to become the growth expert businesses call when they are ready to expand—someone who can make sense of a complex digital landscape and build the strategy that turns hard work into market recognition and commercial progress.”Fahim Coorey Customer Experience Manager
Your AIIMS creative growth lead
Bring the ambition.
Fahim will build the path.
Talk to Fahim about the commercial problem behind the marketing brief. He will ask the right questions, challenge the expected answer and connect the creative, ecommerce and performance capability required to move it.
- E-Commerce
- Performance Marketing
- Branding
- Business Growth