AIIMS People / Performance Manager – Paid
2026Global Account Management AwardWinner · Global Account Manager Excellence
Hiba
Nadeem.
The performance leader who turns complexity into commercial movement.
Engineer by training. Marketer by experience. Hiba connects paid media, creative, content and customer experience so every campaign has a reason—and every result has a next move.
Paid media strategistBrand builderGrowth thinker
Global Excellence · 2026ChangeMaker™Dubai · UAE
Performance · Strategy · Commercial growth
10+Years across UAE digital and marketing
100+Projects managed across complex sectors
63.4M+Verified views across creator programmes
2026Global Account Manager Excellence Award
Global Account Management Award
Global Account Manager Excellence.
Hiba Nadeem received the 2026 Global Account Management Award for Global Account Manager Excellence.
Selected by the judging panel, Hiba was recognised on stage, represented AIIMS Group, spoke at the event and participated in an interview.
Recognition for leadership · clarity · ownership · client growthAward proof / on recordFour moments · swipe or select
Dubai based / Internationally active
Regional context.
Global performance.
More than a decade of UAE and GCC perspective, built for what businesses need next.
Hiba works across markets where language, trust, buying behaviour and commercial ambition shift quickly. Her role is to read that context before the budget moves—then connect the right message, channel, creative and team around the opportunity.
UAEHome market
Dubai based
Dubai based
GCCMiddle East
Regional growth
Regional growth
AUAustralia
AIIMS headquarters
AIIMS headquarters
EMEACross-market
Expansion
Expansion
The profile
Engineering logic.
Marketing instinct.
Commercial focus.
Hiba Nadeem is AIIMS Group’s Performance Manager – Paid, bringing more than ten years across client leadership, project management, digital transformation, content and marketing.
She starts by walking the business backwards from the brief. Before deciding what to advertise, Hiba asks what must change commercially, who the business needs to reach, what is stopping that customer from choosing it and what success must look like beyond reach or clicks.
Her strength is connection. Hiba understands enough across paid media, brand, social, websites, ecommerce, SEO, production, creators, PR and customer experience to assemble the right specialists and keep every channel working towards the same outcome.
That breadth is grounded in structure. Engineering taught her how systems work. Government and enterprise projects taught her stakeholder management. NAFFCO taught her how to build digital capability where little existed. Nas Daily taught her how attention travels. AIIMS brings those lessons together around measurable business performance.
“Attention can be bought. Trust has to be earned. The brands that build both are the ones people remember.”Hiba Nadeem
Paid MediaPerformance StrategyEcommerceContent & CreativeMarket ExpansionCustomer Experience
The experience behind the title
Four proof points.
One connected career.
Experience across enterprise delivery, specialist sectors, creator-led attention and commercial growth.
01Scale
100+ projects.
A decade in the making.
Hiba’s project record spans government, technology, infrastructure, ecommerce, healthcare, tourism and consumer brands—including work connected to Dubai Municipality, the UAE Ministry of Energy, DP World, Google for Creators, NAFFCO, GemIQ, MASDAR, Danube and DAMAC.
02Complex sectors
Government.
Healthcare. Aviation.
From bilingual public platforms and specialist healthcare communication to the Emirates Engineering Centre and NAFFCO Aviation, Hiba has learned to make technical, regulated and stakeholder-heavy work clear enough to move.
03Attention
63.4M+
verified views.
Across two publicly documented FITTR programmes, creator-led work produced 63.4M+ views. Hiba’s Nas Daily experience covered ideation, pitching, scripting, hooks, production coordination, talent, approvals and reporting.
04Growth
20% growth.
US$396K+ revenue.
Two different chapters show the same instinct. Career records attribute NAFFCO’s digital expansion to 20% business growth. The later AIIMS GemIQ programme produced US$396,934 ecommerce revenue in one month at 6.8x ROAS.
Paid performance proof
Context before spend.
Commercials after clicks.
GemIQ demonstrates what happens when market strategy, localised creative, paid media and ecommerce work as one system.
Published one-month ecommerce revenue
$396KUS$396,934 revenue
6.8x return on ad spend
6.8x return on ad spend
GemIQ / Global ecommerce performance
Paid media that travelled.
GemIQ moved from no meaningful paid advertising footprint to a global acquisition system spanning search, social, localised creative and ecommerce conversion. Hiba’s contribution connects UAE market strategy, content, production, performance coordination, PR and the next stage of regional expansion.
9.04MMeta impressions
129K+Clicks generated
923Ecommerce conversions
$0.42Average CPC in USD
Figures are published AIIMS programme results. Hiba’s profile describes her market, content, production, performance-coordination and regional-growth contribution within the wider team delivery.
Selected AIIMS client portfolio
Four businesses.
Four growth problems.
Ecommerce technology, infrastructure, luxury fragrance and experiential education across the UAE, GCC and international markets.
01UAE · GCC · MexicoHouse of Perfumes
GemIQ
UAE market strategy, regional positioning, content, production, performance coordination and PR—now extending into Mexico.
View case study ↗ 02UAE · KSA · QatarGebal Group
Client leadership across search, AI discovery, website and digital growth for a GCC infrastructure authority.
View case study ↗ 03UAEHouse of Perfumes
/ Mahaya
Won and leads the relationship across ecommerce, performance, SEO, social, campaign production and Mahaya’s market launch.
View case study ↗ 04UAECity of Future Builders
Won the account and led the journey from founder concept to a bilingual, launch-ready Emirati brand ecosystem.
View case study ↗Integrated growth stories
Performance is bigger
than the media plan.
Two account stories showing how Hiba connects business strategy, brand, customer journey, content and delivery around what the client needs next.
Emirati brand formation
0→1From founder concept
to launch-ready brand ecosystem
to launch-ready brand ecosystem
Story 01 / Brand formation and market launch
City of Future Builders
Account Lead · Client Strategy · Brand Direction · Integrated Delivery
Hiba won the account and helped turn an ambitious children’s experiential concept into a distinctive, bilingual and launch-ready Emirati brand. She translated subjective feedback into strategic decisions, coordinated the specialists and kept the growing ecosystem moving.
Brand systemIdentity, bilingual creative direction, landing page, social presence and physical collateral connected under one system.
Six roundsLogo exploration moved from subjective preference to a structured brand-decision framework.
Digital launchA live lead-generating destination and active social foundation were established before inauguration.
Story 02 / Luxury ecommerce transformation
House of Perfumes
Client Strategy · Digital Transformation · Paid Growth
Hiba brought House of Perfumes into AIIMS and now coordinates the connected programme across brand, Shopify, English and Arabic SEO, performance marketing, content, UGC, tracking and Mahaya’s launch.
MahayaDigital identity, brand voice, content and launch-ready social foundations created from zero.
CommerceMobile-first Shopify transformation, Merchant Centre and AI-powered scent discovery.
PerformanceEnglish and Arabic Meta awareness launched with retargeting foundations building.
Only outcomes already published in the public AIIMS case study are included here. Unapproved internal July performance figures have been withheld.
Client validation
“Very
cool.”“Do more of what we are currently
doing for Mahaya. I love it.”
Saif Siddiqui · Owner
cool.”“Do more of what we are currently
doing for Mahaya. I love it.”
Saif Siddiqui · Owner
Key movements
Not account activity.
Business movement.
Four moments where Hiba helped a client move into a stronger market, identity or source of demand.
GemIQ / UAE to Mexico
A UAE launch spanning content, production, performance and PR became the foundation for the next international growth chapter in Mexico.
Mahaya / Zero to launch
A fragrance brand with no digital identity moved towards market with ecommerce, social, campaign content, creators and paid foundations.
Gebal / Search authority
Google.ae visibility grew from 32% to 40%, with 188 keywords at number one and 493 in the top ten through AIIMS’ wider SEO programme.
COFB / Concept to market
An Emirati founder’s idea became a complete bilingual brand ecosystem with its first digital destination and active social presence.
Content and production
Paid attention still
needs a story worth watching.
Six examples of Hiba’s work across PR, hero content, lifestyle production, healthcare and creator-led campaigns.
01 / GemIQ × UAE Barq
Regional PR and branded content.
Concept planning, scripting, shoot direction, post-production, approvals and the media relationship.
02 / GemIQ × Khaleej TimesHero film with media amplification.
Exhibition coverage, dedicated shoots, influencer filming and regional PR reach.
03 / Boom BloomLifestyle content built social-first.
Project management from creative concept through visual direction, production and delivery.
04 / NeuroSense × Nas DailyA complex healthcare story made shareable.
Ideation, proposal, scripting, production coordination, approvals and reporting.
05 / House of PerfumesUGC-led fragrance content.
Content direction, talent, production and delivery inside the wider digital transformation.
06 / Healthcare portfolioDoctor-led knowledge for social audiences.
Specialist medical knowledge translated into accessible and credible short-form content.
Hiba on ChangeMakers™
The thinking,
in her own words.
Select a feature to watch Hiba unpack accounts, systems, attention and the work behind performance.
Recognition and intelligence
A voice in the market.
Not only behind it.
Hiba contributes to how AIIMS understands the UAE market and how leadership in marketing is represented beyond the agency.
AIIMS Intelligence™ / ResearchGlobal Account Management Award / 2026
UAE Ecommerce Market Intelligence 2026.
Market, consumer and digital-growth analysis translated into commercially relevant intelligence for brands operating in the UAE.
Leadership recognition / 2026Most Inspired & Empowered Women Leaders.
Recognition of Hiba’s work across marketing strategy, brand leadership, client partnerships and business growth.
Global Account Manager Excellence.
Awarded to Hiba for excellence in global account management, with on-stage recognition, a speaking appearance and an event interview representing AIIMS Group.
Working with Hiba
The standard clients can expect.
Commercial clarity, thoughtful challenge and ownership from the strategy room through to delivery.
Your business becomes my business.
Hiba learns the commercial priorities, customers, pressures and opportunities behind the brief so she can contribute as a partner—not a task manager.
Thoughtful challenge, always.
She listens carefully, asks the questions that matter and challenges a direction when the evidence points to a stronger opportunity.
Ownership from strategy to delivery.
Hiba stays close from the first conversation through specialists, production, performance and the final outcome, keeping the original ambition intact.
Hiba’s ambition
Leadership · Legacy · Possibility“I want my name to mean something. To my clients, I want it to mean trust, solutions and growth. To the people I influence, possibility. Most importantly, I want my children to know that their mother built something of her own, made a difference and left the world a little better than she found it.”Hiba Nadeem Performance Manager – Paid
Your AIIMS performance lead
Meet Hiba.
Bring the real problem.
Talk to Hiba about the commercial objective behind the campaign. She will clarify what must move, connect the right AIIMS capability and keep paid media, creative and customer experience accountable to the outcome.
- Paid media and growth strategy
- Brand launches and market expansion
- Digital transformation
- Content and brand storytelling