Shopify Agentic Sales Channels in Australia 2026 – Everything you need to know
Shopify’s Agentic sales channel is live. Most store owners haven’t noticed it yet.
A new sales channel appeared quietly in Shopify admin sidebars in 2026. It connects your store directly to ChatGPT and Microsoft Copilot. This guide covers what it is, who is eligible, and exactly how to set your store up to get found by AI agents.
A new sales channel appeared in your Shopify sidebar in 2026. Here’s what it actually does.
Somewhere between your last Shopify update and today, a new item appeared in your Sales Channels sidebar. No announcement. No fanfare. Just a small icon with the word Agentic sitting between Shop and Google & YouTube.
This is not a beta. It is not an experiment. It is Shopify’s direct response to the fastest behavioural shift in ecommerce since mobile shopping: customers are no longer searching Google first. They’re asking AI.
The AIIMS ecommerce team has been tracking ChatGPT and other LLM referral traffic across Shopify client stores since early 2026. In January, the numbers were interesting. By May 2026, they were impossible to ignore. Referral traffic from AI sources grew 8 times over in four months. That is not a trend on the horizon. It is already here.
“The Shopify Agentic channel is a structured data bridge between your store and AI assistants. If your product data is clean and your copy answers real questions, you get recommended. If it’s generic, you don’t.”
When someone asks ChatGPT “what’s the best UHF radio for a Toyota HiLux dual cab,” Shopify’s Agentic layer is what puts your product in that response. Not luck. Not advertising spend. Data quality and copy clarity.
The stores getting found are the ones who set up their catalog correctly, wrote product copy that answers real customer questions, and treated the Agentic channel like any other new channel launch: move early, optimise hard, and don’t wait for the webinar.
What the Shopify Agentic sales channel looks like in your admin
Real screenshots from live Shopify stores. The difference between a US store (fully active) and an AU or UAE store (eligible and awaiting activation) shows exactly where the rollout currently sits.
AI agents don’t browse your store. They query your catalog directly.
When a shopper asks ChatGPT, Microsoft Copilot, or another AI agent for a product recommendation, the agent queries a structured data layer. For Shopify stores, that layer is the Shopify Catalog that lives inside your Agentic channel.
The agent reads your product titles, descriptions, SKUs, and policies. It then decides whether your product matches the query. If your data is clean, specific, and written in the language of real customer questions, you get recommended. If it’s generic or incomplete, you don’t.
The two requirements Shopify checks before your store is eligible for Agentic
-
Catalog access is enabledYour products are switched on to be searchable by AI agents. This is a settings toggle at the catalog level inside the Agentic channel.
-
Your policies are up to dateReturns, refunds, and shipping policies must be published and compliant. AI agents use policy data to assess whether to recommend your store.
Once both are green, your catalog enters the Agentic pool. What determines whether your products surface over a competitor’s comes down entirely to how well your product content answers the real questions customers type into ChatGPT.
The way people search has changed. Your Shopify product copy needs to catch up.
High-intent search terms used to be short and keyword-focused. “Best UHF radio shipped.” That worked because Google matched keywords. AI agents don’t work that way. They match intent and context. And customers now ask in natural language because they’ve been trained to by ChatGPT.
| Context | Old Way | New Way |
|---|---|---|
| Product title | UHF Radio CB 80 Channel | Best UHF radio for a Toyota HiLux dual cab |
| Page title / meta | Buy UHF Radios Online | Fast Shipping | UHF Radios for 4WDs and Tradies | Fits HiLux, Land Cruiser, Ranger |
| Product description | Compact 5W UHF CB radio with 80 channels. LCD display. 12 month warranty. | Designed for dual cab utes and work vehicles. Mounts cleanly under the dash on a HiLux or Ranger. 80 channel UHF, clear comms on worksites and off-road. Comes with all mounting hardware. |
| Blog tone | UHF Radio Buying Guide 2026 | What’s the best UHF radio for a Toyota HiLux? Here’s what we recommend. |
| FAQ copy | Does this radio have Bluetooth? | Will this UHF radio fit my dual cab without drilling into the dash? Yes, here’s how. |
Write like you’re recommending a product to someone who already knows what they need. Answer the final question, the one that removes the last objection. That’s the language the Shopify Agentic channel rewards.
Where does your Shopify store sit in the Agentic rollout?
As of May 2026, the Shopify Agentic sales channel has rolled out in tiers based on which markets your store sells to. Here’s exactly where each country currently sits.
United States
Full dashboard access. ChatGPT and Microsoft Copilot channels active. Performance data visible. Catalog search testing available. Revenue attribution live.
Australia
Agentic appears in your sidebar. Catalog can be set up. Full activation is not yet available via the Shopify UI. Preparation now means you’re first when the switch goes live.
UAE
Same status as Australia. The channel is visible and accessible but Agentic Storefronts are not yet fully active. Same preparation strategy applies.
You cannot accelerate activation via the Shopify UI. That switch is Shopify’s to flip. What you can control is whether your store is ready the moment it does. The stores that have clean catalogs, strong copy, published products, and up-to-date policies on day one will have a built-in lead over everyone who waits for the announcement.
What to do right now to prepare your store for the Agentic channel.
You can’t flip the Agentic switch yourself. But you can make sure that when Shopify does, your store is the best-prepared version of itself in your category. Work through this checklist now.
-
Enable catalog access in the Agentic channelGo to Sales Channels, Agentic, and confirm your Shopify Catalog is set to Published. If it shows 0 products, you have work to do at the product level.
-
Switch on publishing at the product levelEvery product needs to be individually published to the Agentic channel. Bulk edit your products to confirm none are excluded.
-
Audit and clean your SKUsAI agents use SKU data to match products to specific queries. Incomplete or generic SKUs reduce your discoverability. Make them meaningful and consistent.
-
Rewrite product titles for intent, not keywordsThink about the real question behind every purchase. What vehicle is this for? What problem does it solve? What would someone ask ChatGPT before buying it?
-
Rewrite product descriptions in a recommendation toneNot a spec sheet. Not a feature list. Write like you’re explaining the product to a customer who has already narrowed their choice to two options. Answer the last objection.
-
Update page titles and meta descriptionsYour SEO layer feeds AI discovery. Write page titles that answer a question, not just name a category. Update meta descriptions to match the way a customer would phrase their query.
-
Publish blogs in a recommendation formatAI agents surface blog content. A post titled “Best UHF radio for a HiLux” will get cited in a ChatGPT response before a post titled “UHF Radio Buying Guide 2026.” The format matters as much as the topic.
-
Publish and update your store policiesReturns, refunds, shipping: all three must be live and compliant. This is a hard requirement for Agentic eligibility. Don’t skip it.
-
Allow Shopify to manage the channel for youIn the Agentic dashboard, there’s a toggle: “Allow Shopify to manage for me.” This enables Shopify’s own AI to keep your catalog and channel configuration current. Turn it on.
What GEO and AIO SEO mean for your Shopify store in 2026.
You’ll start hearing the terms GEO (Generative Engine Optimisation) and AIO SEO more than you heard ROAS in 2019. These are not buzzwords. They describe a real shift in how content gets discovered, and the Shopify Agentic sales channel is the most direct commercial application of this shift available right now. Optimising for AI discovery means writing content that AI agents trust, cite, and recommend.
The same principles that made great SEO copy work still apply: be specific, be accurate, answer real questions. The difference is that Google rewarded keyword density and backlinks. AI agents reward clarity, context, and helpfulness. If your product copy answers the exact question a customer types into ChatGPT, you get recommended.
GEO is not a buzzword. It is the new default for ecommerce discovery. And it starts with your Shopify product catalog, not a separate strategy document.
The paid vs organic balance still applies
Agentic commerce creates a new organic channel. That does not make paid irrelevant. The brands that survive long term run both: paid for scale, organic (including Agentic) for margin. Agentic gives you a low-cost, high-intent discovery surface. Paid gives you volume control. Together, that’s a sustainable model.
What Agentic changes is the cost curve of organic discovery. For now, it costs nothing extra to be recommended by ChatGPT through Shopify’s Agentic layer. That window will not stay open indefinitely. ChatGPT’s ads beta launched in selected countries in 2026. When AI agents start surfacing paid placements above organic recommendations, the brands already embedded in the organic layer will have a structural advantage.
Common questions about the Shopify Agentic sales channel
Is the Shopify Agentic channel available in Australia? As of May 2026, yes, but only as a channel you can see and prepare. Full activation is not yet available via the Shopify UI. AU and UAE stores are on the beta list, eagerly awaiting the go-live button. Prepare your catalog now so you are first when it switches on.
The 8X growth in ChatGPT referral traffic between January and May 2026 was not a surprise to the AIIMS ecommerce team. We were watching it. The question is not whether this channel matters. The question is whether your store is ready when it fully opens for your market.
Ready to set up your Shopify Agentic channel?
Speak to Janty Mohammed, Head of Ecommerce Growth Globally at AIIMS. We work with Shopify stores across the US, Australia, and the UAE to get them ready for the channels that matter before their competitors catch on.
Become a challengerAIIMS™ – Australia Office
Secondary phone: 1300641849
Email: info@aiims.group
AIIMS™ – United Arab Emirates – Dubai
Level 2 office 201 - Al Karama,
Secondary phone: +611300641849
Email: info@aiims.group
GemIQ
Goes
Global
From no online marketing to record online sales — a global ecommerce transformation that exceeded every expectation.
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Scroll
Impressions Delivered
Revenue Generated
Conversions
Click-Through Rate
Jewellers Reached Globally
The Challenge
A powerful product with no digital footprint.
GemIQ had an exceptional product line trusted by jewellers around the world. But they had never run paid advertising at any meaningful scale. The business owner had genuine doubts — not about the quality of the product, but about whether digital marketing could actually move the needle. That scepticism was the first obstacle we had to overcome.
Getting the budget allocation right was the biggest strategic challenge from day one. Too conservative and we wouldn’t generate enough data to optimise. Too aggressive without proof of concept and we’d lose trust before we’d earned it. We needed to move fast, prove the model, and build confidence in parallel.
Taking the advertising global pushed the brand into territory even the owner hadn’t imagined. Multiple markets, multiple languages, multiple creatives — all running simultaneously. The results didn’t just meet expectations. They shattered them.
What We Built
End-to-end. Global scale.
Meta Ads Performance
Numbers that changed minds.
A single month of global Meta activity — the campaign that proved paid advertising could work at scale and gave the client the confidence to push even further.
Global Ad Strategy
Localised at scale.
Multiple per market
Static + Video
Global
Conversions / Sales
9,043,460
1.43%
$58.35 USD
$396,934.84 USD
The key to these results wasn’t just spend — it was the approach. Every market got creatives built for its language, context, and buying behaviour. Localised ads outperformed generic global ones at every stage of the funnel, and the compounding effect across markets turned a single month into a record-breaking revenue result for the business.
Click to Conversion
Creative that converts globally.
From localised Meta creatives to a brand-new website — every touchpoint was built to turn browsers into buyers, regardless of where in the world they were.
On products priced between $299 and $6,499, a $58.35 cost per conversion delivers a return that speaks for itself. This is what efficient global advertising looks like when the creative, the targeting, and the strategy are all aligned.
Client Feedback
What Jenny had to say.
“Thanks so much Sarah, you’re the best. You guys are the best. Say a big big thank you for me please — I really appreciate it.”
Full Scope
Who delivered what.
New Website Design & Development
Mikey
Complete Meta Ad Strategy & Execution
Jasmine
Branding & Brand Identity Creation
Cielo
Strategy & Account Management
Janty / Sarah
Google Ads & Global Content Creation
AIIMS Team
“
Working with Jenny and the team has been quite rewarding. The client is very thankful for all we do and the direction we take together. It was a great month to hit those numbers — and each month we strive to achieve bigger and better.
Ready to take your business global?
Let’s talk about your ecommerce business and how we can scale it.
AIIMS™ – Australia Office
Secondary phone: 1300641849
Email: info@aiims.group
AIIMS™ – United Arab Emirates – Dubai
Level 2 office 201 - Al Karama,
Secondary phone: +611300641849
Email: info@aiims.group
Powered
Gates
Australia
174% more conversions. 266% more revenue. From a standing start to market leader — this is what a year of serious Google Ads and SEO work looks like.
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An eCommerce store
competing in a
specialised market.
Powered Gates Australia sells and installs premium gate automation products nationally. The challenge: a niche product category, high-intent but low-volume search terms, and an eCommerce model where every click needs to convert.
Niche Category, High Stakes
Gate motors and automation accessories are considered purchases. Search volume is limited but intent is high. Every impression counts and every click needs to be the right buyer.
Performance Max + Shopping
The account needed a dual strategy: a Performance Max campaign to capture broad intent across Google’s surfaces, and a branded campaign to defend existing demand and maximise return.
Organic Authority from Scratch
The site was new. Ranking for competitive gate automation terms required a methodical SEO programme — technical foundations, targeted content, and consistent optimisation over 12 months.
National Scale, Local Install
Powered Gates sells Australia-wide online but also installs in Melbourne. The strategy needed to serve both audiences — eCommerce buyers nationally and installation leads locally.
The work behind
the numbers.
Year-on-year growth doesn’t happen by accident. Here’s what the team executed across Google Ads and SEO to drive a 174% lift in conversions.
Performance Max Optimisation
Continuous refinement of asset groups, audience signals, and product feed quality. The PMax campaign scaled from 337 total account conversions in Year 1 to 922 in Year 2 — driven by smarter asset testing and tighter audience inputs.
Branded Campaign Defence
A dedicated branded search campaign was built to capture and protect high-intent brand searches. With a 29.5% CTR, it ensures budget is spent efficiently on buyers who already know the brand.
Product Feed Management
Shopping feed quality was a priority. Product titles, descriptions, and pricing were aligned to how buyers actually search — improving impression share and purchase-intent match across the catalogue.
Technical SEO Foundations
Site architecture, canonical tags, schema markup, Core Web Vitals, and crawlability were all addressed to give the site the authority foundation it needed to rank competitively.
Content and Category Pages
Keyword-targeted content was built across product category pages, blog posts, and buying guides. This drove rankings for terms like “swing gate automation,” “bft gate motor,” and “boom gate” — products with real purchase intent.
Local SEO for Melbourne
Installation-focused pages and location signals were built to capture Melbourne-based leads searching for local gate installation and fabrication services alongside national eCommerce traffic.
From 337 conversions
to 922. In one year.
Two active campaigns. Continuous optimisation. A Performance Max campaign doing the heavy lifting, backed by a branded campaign locking in the easiest wins.
762 keywords
to 1,907.
Organic built to last.
Organic keywords now ranking
Through consistent SEO work. Technical fixes, keyword-targeted content, and local authority building — all compounding to drive organic growth that runs alongside paid.
Technical audit: schema, canonicals, redirects, metadata
Core Web Vitals and site speed improvements
Product category page optimisation for high-intent terms
Blog content targeting buying-intent keywords
Local SEO — Melbourne installation and fabrication
Internal linking architecture across product categories
Mobile usability and UX improvements
Ranking where
buyers are searching.
Top positions on competitive gate automation terms — non-branded keywords that bring real buyers, not just brand searches.
| Keyword | Position | Monthly Volume | URL |
|---|---|---|---|
| swing gates | #3 | 720 | /collections/industrial-sliding-swing-gate-automation |
| swing gate | #3 | 720 | /collections/sliding-swing-gate-kits-bundles |
| remote control gates | #1 | 210 | /collections/remote-controls-access-control |
| bft gate motor | #2 | 320 | /products/bft-gate-motor-for-sliding-gate-deimos |
| boomgate | #5 | 720 | /products/nice-boom-gate-traffic-barrier |
| swing gate automation | #2 | 260 | /collections/swing-gate-motors-australias-best-range |
| gate motor | #7 | 590 | /collections/automatic-gate-service-melbourne |
| remote gate controller | #1 | 140 | /collections/remote-controls-access-control |
Two channels.
One team.
Full growth.
Google Ads Strategy
Performance Max and branded campaigns built around purchase intent. Continuous optimisation, asset testing, and product feed management driving a 174% YoY lift in conversions.
Shopping Feed Management
Product titles, attributes, and feed quality continuously refined to improve match rate with buyer search terms and improve Shopping placement quality scores.
Search Engine Optimisation
From 762 to 1,907 organic keywords. Technical foundations, category page content, blog targeting, and local SEO for Melbourne installation leads — all compounding over 12 months.
Content Strategy
Buying guides, product comparison articles, and installation FAQs written to rank for high-intent terms and support the sales journey for considered-purchase buyers.
Technical SEO
Site architecture, Core Web Vitals, schema markup, canonical tags, and crawlability improvements to give the site the technical authority it needed to compete in a national market.
Performance Reporting
Monthly reporting across both channels with clear YoY benchmarking — so the client always knows exactly what’s working and where the growth is coming from.
Aidan manages the Powered Gates Australia account at AIIMS — overseeing the Google Ads and SEO strategy that delivered a 266% year-on-year lift in conversion value. His focus is making sure every campaign decision is backed by data, and every organic effort compounds toward long-term growth.
Want results
like this?
Let’s build the system that gets you seen.
Loading Case Study
AIIMS Group × 4Foldr — Paid Social Case Study
4Foldr.
Zero demand.
$315K revenue.
No existing demand. No brand awareness. No category. Just a brilliant idea, a lean budget, and the right strategy.
Scroll to explore
Zero demand.
Zero category.
Zero awareness.
4Foldr arrived with a genuinely innovative product: a reusable, pocket-sized, foldable drink carrier that holds up to four drinks. The problem? Australians had never seen one before. There was no search demand to capture, no existing audience to retarget, and no cultural hook to leverage. We had to build all three from scratch.
Where we started vs where we ended
→
Recognised Australian category
→
$10.20 CAC
→
6,264 purchases
Four audiences.
One product.
Infinite use cases.
We didn’t target everyone and hope for the best. We built four distinct audience universes, each with its own creative logic, messaging, and bid strategy. Then we let the data tell us which one owned the category.
Four drinks safe.“
Purchase-optimised
Advantage+ Audiences
Australia-wide
18–65+
coffee run with one hand.“
Cafe regulars
Lifestyle interests
Food & beverage
Urban 25–55
at the game again.”
Sports events
Beer & pub culture
18–45 male skew
Game-day behaviour
Your logo. Their hands.”
Marketing managers
Hospitality operators
Corporate gifting
SMB decision makers
Educate. Convert.
Retain. Scale.
A three-stage funnel built to create a category, not just sell a product. Each stage had its own creative brief, audience logic, and measurement framework.
The ad gallery
that built a category.
Every creative had one job: show the problem being solved in a moment Australians immediately recognised. No studio. No polish. Just real moments.
One hand.
Zero spills.
just got easier.
Every event.
Every hand.
How we engineered
the CAC decline.
Category creation doesn’t happen in a launch. It happens in the iteration. Every week, we cut what didn’t work and doubled what did.
Baseline
-16%
-31%
-42%
-54%
$57,232
$52,302
$27,434
$13,997
$150,965
Results that
speak for themselves.
capture demand.
It created it.”
Most performance campaigns fish where the fish already are. They capture intent that already exists. This one was different. We had to convince 1.8 million Australians that a product they’d never seen was something they’d always needed.
Built for an award.
Earned in the market.
APAC Search Awards 2025 — Submission Categories
A campaign by AIIMS Group — Sydney & Dubai
Paid Social · eCommerce · Category Creation · Audience Strategy
GemIQ
Goes
Global
From no online marketing to record online sales — a global ecommerce transformation that exceeded every expectation.
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Scroll
Impressions Delivered
Revenue Generated
Conversions
Click-Through Rate
Jewellers Reached Globally
The Challenge
A powerful product with no digital footprint.
GemIQ had an exceptional product line trusted by jewellers around the world. But they had never run paid advertising at any meaningful scale. The business owner had genuine doubts — not about the quality of the product, but about whether digital marketing could actually move the needle. That scepticism was the first obstacle we had to overcome.
Getting the budget allocation right was the biggest strategic challenge from day one. Too conservative and we wouldn’t generate enough data to optimise. Too aggressive without proof of concept and we’d lose trust before we’d earned it. We needed to move fast, prove the model, and build confidence in parallel.
Taking the advertising global pushed the brand into territory even the owner hadn’t imagined. Multiple markets, multiple languages, multiple creatives — all running simultaneously. The results didn’t just meet expectations. They shattered them.
What We Built
End-to-end. Global scale.
Meta Ads Performance
Numbers that changed minds.
A single month of global Meta activity — the campaign that proved paid advertising could work at scale and gave the client the confidence to push even further.
Global Ad Strategy
Localised at scale.
Multiple per market
Static + Video
Global
Conversions / Sales
9,043,460
1.43%
$58.35 USD
$396,934.84 USD
The key to these results wasn’t just spend — it was the approach. Every market got creatives built for its language, context, and buying behaviour. Localised ads outperformed generic global ones at every stage of the funnel, and the compounding effect across markets turned a single month into a record-breaking revenue result for the business.
Click to Conversion
Creative that converts globally.
From localised Meta creatives to a brand-new website — every touchpoint was built to turn browsers into buyers, regardless of where in the world they were.
On products priced between $299 and $6,499, a $58.35 cost per conversion delivers a return that speaks for itself. This is what efficient global advertising looks like when the creative, the targeting, and the strategy are all aligned.
Client Feedback
What Jenny had to say.
“Thanks so much Sarah, you’re the best. You guys are the best. Say a big big thank you for me please — I really appreciate it.”
Full Scope
Who delivered what.
New Website Design & Development
Mikey
Complete Meta Ad Strategy & Execution
Jasmine
Branding & Brand Identity Creation
Cielo
Strategy & Account Management
Janty / Sarah
Google Ads & Global Content Creation
AIIMS Team
“
Working with Jenny and the team has been quite rewarding. The client is very thankful for all we do and the direction we take together. It was a great month to hit those numbers — and each month we strive to achieve bigger and better.
Ready to take your business global?
Let’s talk about your ecommerce business and how we can scale it.
AIIMS™ – Australia Office
Secondary phone: 1300641849
Email: info@aiims.group
AIIMS™ – United Arab Emirates – Dubai
Level 2 office 201 - Al Karama,
Secondary phone: +611300641849
Email: info@aiims.group
Where football
meets fashion.
AIIMS Dubai shipped vintage football jerseys 13,000 km to Sydney. For one collection. Because the vision demanded it.
A social media manager had a vision. AIIMS had the reach to make it happen.
Football jerseys are not just sportswear. For a generation raised on retro kits, 90s football culture, and street style, they are a statement. Football Kult knew this. Their collection of iconic vintage jerseys deserved more than a basic product photo against a white backdrop.
So we built something bigger. AIIMS Dubai sourced and shipped the jerseys to Sydney, our team scouted locations across the city, and we shot a campaign that treated each kit like a fashion editorial. The result was a collection that lived at the intersection of sport, nostalgia, and street culture.
Dubai to Sydney.
For the shot.
The Vision
The social media manager came with a clear brief: stop treating football kits like sports merchandise. Treat them like streetwear. Style them with wide-leg denim, New Balances, and attitude. Shoot in locations that feel alive, not staged.
Arcades with neon glow. Sydney streets with motion blur. A pool hall with low light and a billiard cue as a prop. Every frame had to feel like it belonged in a culture magazine, not a sports catalogue.
The Logistics
This is where most agencies would have said “that’s not our problem.” AIIMS Dubai sourced the physical jerseys from Football Kult’s UAE inventory and coordinated the international shipment to Sydney in time for the shoot window.
No shortcuts. No substitutions. The AC Milan bwin kit, the Manchester City Brother kit, the Arsenal SEGA away strip. The real pieces, in the right hands, on the right streets. That is what separates a brand campaign from a product listing.
Every frame, deliberate.
Countries Involved
Kilometres Shipped
Iconic Kits Featured
Vision That Started It All
Fashion rules.
Football is the vehicle.
The shoot direction leaned into three distinct eras and aesthetics. The AC Milan bwin kit (early 2000s Champions League era) was shot on a busy Sydney street with intentional motion blur, creating a sense of stillness against chaos. The Manchester City Brother kit landed in a neon-lit arcade, the electric pink and blue hues of the environment amplifying the sky blue of the jersey. The Arsenal SEGA away strip went to a pool hall, moody and low-key, the kit styled with the kind of effortless cool that vintage football gear carries naturally.
Each look was built to live on social first. Vertical composition, bold focal points, real textures. No clean white studio. No generic sportswear poses. This was fashion photography that happened to feature football jerseys.
“Where football meets fashion. We brought Football Kult’s vision to life, turning their iconic jerseys into bold streetwear looks that demand attention.”
AIIMS Group Instagram
The full package.
International Logistics
Coordinated jersey shipment from AIIMS Dubai to Sydney, sourcing physical stock to match the campaign brief.
Creative Direction
Developed the visual narrative for each kit, pairing jersey eras with Sydney locations that matched the aesthetic.
Location Scouting
Sydney streets, neon arcades, and moody pool halls. Every backdrop chosen to amplify the streetwear story.
Photography Production
Editorial-standard photography across multiple Sydney locations. High contrast, film-influenced, built for social.
Social Media Content
Vertical and square assets formatted for Instagram feed and Reels. Copy and hashtag strategy included.
eCommerce Ready Assets
Lifestyle imagery that doubles as product photography, ready for Football Kult’s online store listings.
Ready to build
something bold?
We do what it takes to bring the vision to life. Whether that means shipping jerseys across the world or building a campaign from scratch.
Credits
Football Kult
AIIMS Group
AIIMS Dubai + AIIMS Sydney
Sydney, Australia
AIIMS™ – United Arab Emirates – Dubai
Level 2 office 201 - Al Karama,
Secondary phone: +611300641849
Email: info@aiims.group
Uniden Australia × AIIMS Group
THE
WEBSITE
THAT
CHANGED
EVERY
THING.
From $200,000 P/A to $10,000,000.
One rebuild. Seven channels. Zero compromises.
SEO
SEM
Social Ads
Email Marketing
Influencer / UGC
Graphic Design
GMB
WEBSITE.
50× the
REVENUE.
Uniden had the products. The heritage. The distribution.
What they didn’t have was a website built to sell.
AIIMS rebuilt their digital presence from the ground up
and connected every channel. The result:
$10M in annual online revenue
from a platform generating $200K before we touched it.
Engineering-led.
Australian-trusted.
Since 1966.
Uniden is one of Australia’s most recognised consumer electronics brands. Founded in Japan in 1966 with a legacy in precision signal engineering, Uniden has built a loyal following across tradies, fleet operators, families, and outdoor enthusiasts through two flagship product categories: dash cams and home security cameras.
Their products are trusted by Australian law enforcement, fleet managers, and everyday households. The brand carries real weight. The challenge was making their digital presence carry the same.
When Uniden came to AIIMS in early 2025, they had the products, the heritage, and the distribution. What they needed was a digital ecosystem built to match.
Industry
Consumer Electronics & Retail / E-Commerce
Headquarters
73 Alfred Road, Chipping Norton NSW
Key Products
Dash Cams, Security Cameras, UHF Radios, Baby Monitors
Key USP
No subscription lock-in. Japanese engineering DNA. Solar-compatible security options built for Australian conditions.
Before & After.
The evidence.
The old site wasn’t built to sell. The new one is. Rebuilt for impact, clarity, and conversion on every device.
Great products.
A digital presence not keeping up.
Uniden’s digital footprint had fallen behind the quality of their product range. The website was outdated and not built to convert. Organic search presence was limited. Social content lacked consistency. Email marketing wasn’t capitalising on a customer base that already trusted the brand.
Meanwhile, competitors like Arlo, Ring, and Garmin were investing heavily in content, SEO, and paid acquisition. Uniden had the superior product story in many categories. They just weren’t telling it loud enough online.
The site generating $200K a year wasn’t a reflection of the brand. It was an obstacle to it.
Website
Outdated design. Not built to convert. Product pages lacked the visual impact the products deserved.
Search
Low organic visibility for key product and category terms. Competitors ranking ahead on high-intent keywords.
Underutilised customer database. No structured EDM programme. Missed sales events and product launches.
Social & Content
Inconsistent brand voice. UGC and influencer activity not being leveraged strategically.
Full-spectrum.
Every channel. One team.
AIIMS deployed a full HALO Marketing strategy across seven product lines.
No handoffs. No siloed teams. Everything built under one roof.
One brand story.
Told everywhere.
Uniden’s strength is product depth. Japanese engineering heritage, AI-powered security detection, 4K dash cam clarity, no subscription lock-in. These are real differentiators. The work was making sure every channel communicated them consistently.
The website rebuild centred on bold, landscape-first product presentation, inspired by Dyson, JB Hi-Fi, and Unimig. Clean layouts. Product-led hero sections. Clear paths to purchase.
SEO focused on quick wins across category-level search terms while building long-form content to capture mid-funnel researchers. Email was segmented by product interest, turning a generalised list into a targeted engagement engine.
Engagement begins
AIIMS and Uniden onboard. Website proposal, access setup, and strategy alignment.
All channels activated
All seven product lines kick off: Website, SEO, SEM, Social Ads, Email, Design, GMB.
First EDMs live
Segmented Mailchimp campaigns launched for dash cams and security cameras.
UGC programme live
Creator partnerships activated. First videos approved for the App Cam SOLO X2K.
Bathurst activation
V8 Super Utes sponsorship. Campaign assets, EDMs, and social ads across the race weekend.
Black Friday push
Full cross-channel campaign: EDMs, Meta Ads, Google Ads, and social content.
Programme continues
Ongoing SEO growth, new UHF radio launches, and sustained email programme.
Sessions exploded
after launch.
Monthly sessions from GA4. The spike tracks directly against the new website going live and SEO kicking in. From 41K in May 2025 to over 220K by March 2026.
May 2025 to Mar 2026
[CLIENT QUOTE to be sourced from Brad Hales, Uniden Australia]
Numbers that
speak for themselves.
The people
behind it.
Tony has been the face of Uniden for over two decades. A trusted name. A product expert. The person customers turned to when they needed a real answer. Now, Tony never sleeps.
AIIMS transformed Tony from a team member into an AI-powered front-facing agent. Available 24 hours a day, 7 days a week, Tony handles orders, shipping queries, troubleshooting, product recommendations, and more. The same expertise, now at every customer’s fingertips, any time.
Now in every conversation.
High-level production. High-level assets. High-level views.
Uniden’s YouTube channel became a content machine built on
strategy, UGC creator partnerships, and short-form video that
actually converts. The result speaks for itself.
AIIMS™ – Australia Office
Secondary phone: 1300641849
Email: info@aiims.group
E-Commerce Trends that are growing more popular
Global e-commerce is surging to $6.3 trillion by 2023, opening doors for all businesses. To stand out in the digital marketplace, understanding e-commerce trends is vital. Visibility is key, and staying ahead of the curve by embracing these trends is crucial for sustained success in the rapidly evolving world of online commerce.In an era increasingly characterized by a digital-first culture, the e-commerce sector is undergoing explosive growth, driven by consumers’ insatiable appetite for convenience. Recent reports from Statista substantiate this trend, predicting global e-commerce sales will soar to an astounding $6.3 trillion by 2023.
This meteoric rise has ushered in a massive market for businesses eager to venture into online sales. Even traditional brick-and-mortar enterprises are swiftly pivoting, either by establishing online stores or preserving their physical retail presence.
However, the escalating influx of businesses into the digital sphere presents a new challenge: standing out in a crowded virtual marketplace. Forward-thinking businesses must grasp the pivotal e-commerce trends to maintain visibility and drive sales.
Trends
Video Shopping: Video content has emerged as a potent tool for global engagement. Businesses are harnessing video content as part of their e-commerce strategy, giving birth to the trend of video shopping. This approach offers customers an immersive shopping experience from the comfort of their homes. Video shopping enables detailed product exploration and fosters customer engagement through user-generated content. As technology evolves, augmented reality (AR) and virtual reality (VR) will revolutionize the shopping experience further.
Mobile Shopping: The ascent of mobile shopping is unstoppable, constituting 53% of e-commerce sales in 2021. Businesses must prioritize mobile optimization for seamless user experiences. Responsive design, touch navigation, fast loading times, and secure payment options are vital. Personalization strategies can capitalize on the mobile shopping trend.
Social Commerce: Social commerce is reshaping the e-commerce landscape, fostering direct and personalized engagement with customers. Businesses leverage social media platforms to build relationships, leading to increased sales conversions. Real-time connectivity on any device enhances campaign flexibility and personalized experiences. In-depth customer insights drive improved service and product offerings. Influencer collaborations, compelling visuals, exclusive offers, loyalty programs, and interactive features are essential components of successful social commerce strategies.
In summary, e-commerce is in the midst of a transformative wave. To thrive in this dynamic landscape, businesses must adapt and innovate, aligning their strategies with these emerging trends. By embracing video shopping, optimizing for mobile users, and capitalizing on the power of social commerce, businesses can unlock new horizons in the ever-evolving world of online retail.
How AiiMS Group’s Full Digital Marketing Services Can Benefit You
At AiiMS Group, we recognize the immense value of digital marketing in today’s digital landscape. Our mission is to craft digital marketing campaigns using our unique “Halo Marketing” techniques that yield maximum impact for your business. Leveraging our industry expertise, AiiMS actively identifies and implements effective digital marketing strategies across various industries to set your business apart from the competition.
Ready to Experience Growth?
Are you prepared to harness the full potential of digital marketing, elevating your brand’s visibility and engagement to unprecedented heights?
Get in touch with the AiiMS team today to embark on this transformative journey!