AIIMS NewsroomCommerce Technology · 10 September 2026
Preparing stores for AI-led discovery
AIIMS launches Shopify agentic-commerce readiness for the next product-discovery layer.
The service connects product data, technical SEO, GEO, structured content, feeds and ecommerce conversion so Shopify brands can be understood before AI shopping reaches full availability in every market.
STORE → AGENT
Product data becomes discovery infrastructure
AI
CatalogueSchemaFeedsContentGEOConversion
The service connects product data, technical SEO, GEO, structured content, feeds and ecommerce conversion so Shopify brands can be understood before AI shopping reaches full availability in every market.
New commerce capability
The product page now has to make sense to more than a shopper and a search crawler.
AIIMS Group has launched a Shopify agentic-commerce readiness service designed to prepare ecommerce stores for product discovery across AI answer systems, shopping assistants and emerging agent-led purchase environments.
The service connects catalogue quality, product data, technical SEO, GEO, structured content, feeds, merchant information and conversion design. The objective is to make the store easier for both people and machines to understand before AI shopping reaches full availability in every market.
This is an infrastructure programme rather than a claim that every Shopify store can already complete transactions through every AI platform. Platform access, market eligibility and feature availability continue to differ.
What agentic means
Discovery begins to move from search results into assisted decisions.
In agentic commerce, an AI system can help a customer discover, compare and move toward purchasing a product. That changes the journey because the system may need to understand product attributes, availability, policies and brand evidence before the customer visits the store directly.
Shopify has introduced agentic sales-channel concepts connecting stores with AI environments such as ChatGPT and Microsoft Copilot. In some markets, store interfaces may show those channels before full activation is available.
Waiting for the final switch to activate creates a risk. Product data, collection architecture, structured markup and brand authority take time to improve. Readiness work has value across conventional search and shopping even while new channels continue to develop.
The infrastructure
AI cannot recommend what the catalogue fails to explain.
A strong agentic-commerce foundation begins with complete and consistent product information: titles, descriptions, attributes, identifiers, categories, availability, pricing, delivery and return policies.
That information must remain aligned across the storefront, structured data and relevant feeds. Content then needs to answer the comparison and suitability questions customers actually ask, while entity and trust signals help systems distinguish the brand from incomplete or conflicting sources.
AIIMS combines that product layer with Shopify development, SEO, GEO, content, paid media, analytics and conversion strategy. The goal is not to optimise for a single platform feature. It is to create a store capable of surviving the next change in discovery behaviour.
Evidence from market
AI discovery is already producing measurable commerce behaviour.
An AIIMS case study for Uniden Australia records 570 AI citations, 1,326 AI-referred sessions in 2026 year to date, 236-plus agentic-storefront visits over a 30-day reporting window and A$8,085.16 in agentic-storefront revenue during that period.
The figures are specific to the documented brand, market and reporting windows. They should not be treated as a guaranteed forecast for another store.
Their importance is evidentiary: AI-led discovery is no longer only a visibility discussion. Under the right conditions it can connect to identifiable site behaviour and revenue, which means ecommerce teams need measurement capable of separating the signal from general referral traffic.
The readiness question
The practical advantage begins before the channel is crowded.
Ecommerce shifts are usually obvious after competitors have adopted them. The more useful moment is earlier, when the required foundations can still be built without a rushed platform deadline.
AIIMS is positioning agentic-commerce readiness as part of a wider Shopify growth system: improve the catalogue, strengthen technical understanding, publish useful evidence, measure AI referrals and keep the human conversion experience strong.
The technology will continue to change. The discipline of making products clear, trustworthy and commercially accessible will remain.
Shopify is the platform. Product understanding is the infrastructure AI discovery depends on.
References
Sources and further reading
Continue through AIIMS
AIIMS Group · Founded 2010
Prepare the store before the next discovery layer becomes crowded.
AIIMS can assess product data, feeds, structured content, GEO and the conversion system around the Shopify catalogue.
This newsroom article is general information from AIIMS Group. Market figures and platform capabilities are dated where relevant and may change.
AIIMS Intelligence · Field Notes
Creative is the new targeting.
Inside Meta’s 2026 peak-season playbook—and what Australian e-commerce brands must do now to win Black Friday and Cyber Monday before attention becomes expensive.
+14%year-on-year growth in e-commerce spend
+7%year-on-year increase in Meta advertising spend
96%of Gen Z shoppers wait for BFCM and build wishlists early
1.75×higher conversion rate reported for Advantage+ Shopping
Figures above reflect insights presented at the Meta Marketing Summit, Peak Season Edition. Results vary by market, offer, account maturity and implementation.
Executive summary
The old peak-season playbook is finished.
AIIMS Group performance marketing specialists Jasmine Jaafar and Claudia De Pizzol joined Meta’s Peak Season Marketing Summit in Sydney to examine the signals shaping Black Friday and Cyber Monday—BFCM—for 2026.
The commercial picture is positive: e-commerce spend is up 14% year on year, supported by a 7% increase in Meta ad spend. But a growing market does not guarantee an easy return. Competition rises early, audiences prepare before the sale window, and creative quality now carries more of the performance burden once assigned to narrow targeting.
The central lesson was direct: brands that wait for Black Friday to begin marketing have already surrendered the most valuable part of the customer journey. Winning plans build consideration early, use creator and short-form content to create familiarity, and give Meta’s machine learning enough clean data, varied creative and stable delivery time to work properly.
01 · Timing
Build demand before it peaks
Fill the funnel from early October, create retargeting depth and become familiar before shoppers enter active buying mode.
02 · Creative
Make the ad worth watching
Native short-form video, credible creators and a broad creative testing system now matter more than microscopic audience slicing.
03 · Automation
Give AI better inputs
Advantage+ can improve scale, but only when tracking, catalog data, offers, pacing and creative variety are ready for peak demand.
Behind the scenes
From platform insight to client action.
Attendance is not the outcome. Application is. Jasmine and Claudia’s role is to bring the summit’s strongest signals back into AIIMS campaign planning—turning platform guidance into sharper creative briefs, better sequencing, cleaner measurement and more disciplined investment decisions.
“Creative is the new targeting.”
That line does not mean audience strategy is irrelevant. It means Meta’s delivery system increasingly needs creative variety to identify who responds, why they respond and which message should be served next. The work shifts from finding one perfect audience to building a system of useful hooks, formats, proof points and offers.
This approach sits at the centre of AIIMS Group’s social media marketing work in Sydney, where organic credibility, production and paid performance are treated as one connected growth system.
The 2026 roadmap
BFCM is a season, not a weekend.
For 2026, Black Friday falls on 27 November and Cyber Monday on 30 November. The practical campaign window begins well before either date. Meta’s peak-season guidance points to a six-week consideration build, with CPM pressure expected to intensify from early October.
The right sequence protects learning. Brands should resist the urge to rebuild campaigns every day once competition rises. Early testing finds the message. Longer delivery windows stabilise the system. Peak budgets then follow proven creative and genuine purchase intent—not last-minute optimism.
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Open the funnel
Launch upper-funnel awareness, seed creator content and start building meaningful video-view, site-visitor and engagement pools before CPM pressure accelerates.
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Prove the angles
Test hooks, offers, niche audiences and incrementality-focused bidding. Find the ideas that attract new customers—not only people who were already going to buy.
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Stabilise delivery
Move into longer delivery and pacing windows, reduce disruptive account edits, check stock and confirm that catalog, checkout and conversion signals are clean.
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Capture demand
Deploy the strongest budget allocation around Black Friday, then maintain a deliberate Cyber Monday plan—particularly for US-focused accounts.
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Exit cleanly
Transition into evergreen, gifting, retention or clearance campaigns. Manage returns, inventory pressure and customer expectations instead of simply switching off.
Media and personalisation
Creative must do more than look good.
Adults now spend 40% of their video consumption time with short-form content, according to figures shared at the Summit. At the same time, 53% of consumers are more likely to purchase a product promoted by a creator. The implication is commercial: creator-led short video should be built into the media plan, not left as an organic extra.
For AIIMS, performance creative has four jobs: stop the scroll, make the product easy to understand, remove purchase doubt and give the platform enough variation to learn. This is the operational difference between one attractive video and a repeatable Meta Ads growth system.
01 · Short-form video
Build native, vertical and immediate
Lead with the point. Design for sound-on and sound-off viewing. Use the correct aspect ratio for each placement and create multiple hooks rather than resizing one master asset into every channel.
02 · Partnership Ads
Combine creator trust with paid scale
Partnership Ads bring creator authority into a brand-controlled media strategy. Secure usage rights early, choose creators for audience fit and build assets that can survive beyond one organic post.
03 · Dynamic catalogs
Keep product truth in sync
Price, availability, imagery and promotional overlays must remain accurate during a volatile sales period. A disciplined feed—supported by tools such as Confect where suitable—protects relevance at scale.
04 · Messaging
Recover intent in the conversation
Where the market, customer consent and technical setup allow it, WhatsApp can support abandoned-cart recovery and direct catalog engagement with less friction than forcing every customer back through the original journey.
AI automation
1.75×Advantage+ can outperform manual setup—but it cannot repair weak foundations.
The Summit reported that Meta Advantage+ Shopping Campaigns can deliver up to a 1.75× higher conversion rate than manual campaign structures. That is a strong signal, not a guaranteed outcome. Automation works when brands supply the platform with a clear offer, trustworthy data, creative breadth and enough stable delivery time.
Performance figures are directional and account-dependent. “Up to” results should never be treated as a forecast for an individual advertiser.
Peak-season technical readiness
- Validate Meta Pixel and Conversions API event quality.
- Synchronise product titles, pricing, imagery, stock and variants.
- Test checkout, mobile speed, payment options and promotional codes.
- Prepare a creative matrix across hooks, formats, creators and offers.
- Set budget, pacing and escalation rules before the final two weeks.
- Keep the offer simple enough to understand in one viewing.
- Build a post-Cyber Monday transition for retention and evergreen sales.
For Shopify brands, campaign automation and storefront readiness must be planned together. AIIMS Group’s Shopify e-commerce growth services connect acquisition, feed quality, conversion optimisation and retention, while our performance marketing for e-commerce framework gives media decisions a wider commercial context.
Inside Meta Sydney
The room where peak season was mapped.
The Peak Season Edition brought performance teams into Meta’s Sydney office to focus on the period when the gap between prepared brands and reactive brands becomes most visible.
For AIIMS clients, the value is not the setting. It is earlier access to the thinking shaping delivery, creative and commerce—then translating that thinking into practical work before the market becomes crowded.
The AIIMS response
What e-commerce leaders should do next.
A strong BFCM plan is not a bigger budget attached to the same campaign. It is a controlled operating system that connects the offer, the creative, the store, the feed, the data and the post-sale customer experience.
AIIMS Group’s performance marketing team turns that system into a working plan: commercial targets first, platform mechanics second, and creative production connected to measurable demand.
Set the commercial guardrails
Agree stock priorities, margin thresholds, acquisition targets and the total peak-season budget before platform pressure begins.
Commission creative early
Brief creators, secure usage rights and build enough vertical video, product proof and offer variation to test without exhausting the audience.
Build the consideration pool
Use early October to earn attention and familiarity while costs are more manageable. Retargeting performs better when the audience is not assembled overnight.
Clean the commerce layer
Resolve catalog errors, tracking gaps, checkout friction and inconsistent promotional messaging before increased traffic exposes them at scale.
Stabilise before peak
Move from experimentation into controlled delivery two weeks out. Protect useful learning and avoid unnecessary structural changes.
Plan the exit now
Decide how the business will transition into gifting, evergreen, retention or clearance activity—and how returns and inventory will be managed.
Frequently asked questions
BFCM Meta Ads, answered.
The short answers for brands planning paid social, creative and commerce activity around Black Friday and Cyber Monday 2026.
When should a brand start its BFCM Meta campaign?
Begin upper-funnel activity in early October and move into a formal six-week consideration build by mid-October. The objective is to establish familiarity, test creative and build quality retargeting pools before CPM competition and purchase intent reach their peak.
What does “creative is the new targeting” mean?
It means Meta’s machine learning increasingly uses differences in creative—hooks, formats, creators, products, proof points and offers—to identify responsive audiences. Audience strategy still matters, but granular targeting cannot compensate for content people ignore.
What is Meta Advantage+ Shopping?
Meta Advantage+ Shopping, often shortened to ASC, is an automated campaign approach that uses machine learning to simplify audience, placement and delivery decisions. It can improve efficiency, but it still depends on reliable conversion data, strong creative variation, accurate product feeds and a competitive offer.
Why are creators important during BFCM?
Creators bring familiarity, demonstration and third-party credibility into a competitive sale environment. Their content can work organically and, with the right permissions, through Partnership Ads. The best result comes from matching the creator to the customer and product—not choosing on follower count alone.
What should happen after Cyber Monday?
Move deliberately into the next commercial phase. That may include gifting, evergreen acquisition, retention, replenishment, clearance or customer-service communication. A planned transition protects learning, manages inventory and avoids the sharp performance disruption caused by switching every campaign off at once.
AIIMS Intelligence · Ecommerce Growth Guide
What Does a Global Performance Marketing Agency Do for Ecommerce Brands?
It connects product economics, media, creative, conversion, product data and local-market execution so growth can be measured against revenue quality—not channel activity alone.
TL;DR
A global performance marketing agency helps an ecommerce brand decide what to sell, where to invest, how to present it, how to remove conversion friction and how to judge whether customer acquisition is commercially sustainable across markets.
The real distinction
It manages the growth system around the media.
A media-buying team can launch campaigns. A genuine ecommerce performance team must also understand stock, margin, pricing, product feeds, product-page quality, customer value, creative fatigue, checkout behaviour and the operational realities of each market.
The distinction is structural. The team is organised around business outcomes and feedback loops. When campaign data exposes a product-page problem, creative weakness or poor conversion signal, the next job is to fix the underlying problem—not keep adjusting audiences while the bottleneck remains untouched.
The ad account can show the symptom. The real cause may sit in the offer, product data, creative, website or customer journey.
Five connected functions
What happens behind the scenes.
Product and unit economics
The agency examines margin, stock, price, bundles, best sellers, repeat purchase, allowable acquisition cost and market priorities before deciding which products deserve budget.
Cross-channel demand
Google Search, Shopping, Performance Max, Meta, YouTube, TikTok, Microsoft, SEO, GEO, email and marketplaces receive defined roles across discovery, consideration, conversion and retention.
Creative performance engineering
Hooks, formats, proof, product demonstrations, offers and landing-page messages are developed as a structured testing system instead of one campaign concept resized across every platform.
Conversion and merchandising
Product pages, mobile UX, comparison, delivery, payment methods, trust, bundles, checkout and lifecycle communication are treated as acquisition infrastructure.
Measurement and decision-making
Platform data is connected with analytics, CRM, order, margin and customer data so the team can distinguish reported conversions from useful commercial growth.
Global execution
International scale is not translation at scale.
A campaign that performs in Sydney cannot be copied into Dubai, Singapore or New Zealand and called a global strategy. Search language, buying triggers, creative conventions, seasonality, delivery expectations, currency, payment methods, compliance and customer support all shape conversion.
Local market reality
The team needs to understand what the category looks like in the destination market: who already owns demand, which platforms influence discovery, what customers expect to pay and which objections must be resolved.
Creative and offer localisation
Localisation goes beyond translated copy. It changes casting, proof, product priority, cultural context, visual language, promotion timing, landing-page detail and the commercial offer.
Checkout and operational alignment
Media should not create demand the business cannot fulfil. Currency, delivery promises, tax, stock, returns, payment options and service capacity need to match the message in market.
- Market-specific product and category research
- Regional campaign, feed and landing-page structure
- Local creative variation and approval controls
- Market-aware payment, delivery and trust information
- Comparable reporting with room for local context
Attribution in 2026
Measurement needs evidence beyond the platform dashboard.
Browser-side measurement is less complete because of consent choices, iOS privacy controls, ad blockers, device switching and tightening data-protection expectations. The answer is not to declare attribution solved. It is to build stronger first-party measurement and document what each source can and cannot prove.
Useful ecommerce reporting connects ad-platform signals with store revenue, refunds, discounts, shipping, contribution margin, new-versus-returning customers and repeat purchase. Server-side event pathways can improve data continuity, but they still require consent, governance, event quality and regular validation.
| Measure | What it answers | Common mistake |
|---|---|---|
| ROAS | How much attributed revenue did a campaign report? | Treating attributed revenue as profit. |
| MER | How efficiently did total marketing spend produce total revenue? | Ignoring organic, seasonal and operational effects. |
| CAC | What did it cost to acquire a customer? | Mixing new and returning customers. |
| Contribution margin | What value remains after product and variable costs? | Scaling revenue that does not create enough margin. |
| Lifetime value | What is a customer expected to contribute over time? | Using an optimistic forecast without cohort evidence. |
| Incrementality | What additional result was caused by the activity? | Assuming every tracked conversion was created by the last click. |
Documented AIIMS ecommerce proof
Results from connected systems.
These snapshots come from dedicated AIIMS service and case-study material. They are evidence of different operating models, not a promise that every campaign will produce the same outcome.
Renolink EOFY
A 14-day Performance Max and branded-search campaign.
3,102%ROAS
$139,702Revenue
$4,502Spend
444Conversions
Uniden Australia
AI visibility, ecommerce data and agentic-storefront discovery.
570AI citations
1,326AI-referred sessions
$8,08530-day agentic revenue
236+Agentic visits
SOMA Collection
Google Ads, Meta Ads, SEO and content connected across the funnel.
+264%Conversions
+147%Clicks
+409%Impressions
611Organic keywords
Agency selection checklist
Questions an ecommerce brand should ask.
Media, creative, CRO, feed and analytics responsibilities should be explicit.
The team should discuss margin, stock, returns and customer value—not only ROAS.
Expect planned territories, formats, proof and fatigue monitoring.
The agency should reconcile platform claims with business-level evidence.
Campaigns, creative, products, payments, compliance and landing experience may all differ.
The brand should retain access to accounts, feeds, audiences, reporting and first-party assets.
A serious team investigates the offer, website and customer journey, not only bidding.
Targets, evidence, review cadence and decision rules should be agreed before scale.
Frequently asked questions
Global ecommerce performance FAQs.
What does a global performance marketing agency do?
It coordinates product economics, paid media, creative, conversion, feeds, analytics and regional execution around measurable ecommerce growth.
What is the difference between ROAS and MER?
ROAS compares attributed campaign revenue with advertising spend. MER compares total business revenue with total marketing spend. Both need margin and customer-value context.
Can performance marketing include SEO and organic growth?
Yes. Paid data can reveal which queries and products convert, while SEO and GEO can build durable discovery and reduce dependence on paid demand.
Which ecommerce platforms can be supported?
Performance programs can support Shopify, WooCommerce, Magento, BigCommerce and custom stores when tracking, feeds, product data and conversion journeys can be integrated properly.
How quickly should an ecommerce brand expect results?
Paid activity can produce data quickly, but stable profitability requires enough time to test creative, offers, audiences and conversion pathways. The timeframe depends on traffic, spend, category, margin and data quality.
Why does server-side tracking matter?
It can improve the continuity and control of conversion events when browser-side data is incomplete. It must still be implemented with consent, governance, accurate event design and ongoing validation.
SEO + Google Ads Strategy
Why Your SEO and Google Ads Should Be Managed by the Same Agency
Most businesses run SEO and Google Ads as separate projects, with separate agencies, separate reports and separate strategies. That setup costs more, delivers less and creates blind spots that neither team can see. Here is why the businesses getting the best results in 2026 are consolidating both under one roof.
15+
Years integrating SEO and paid search
6
Industries referenced in this guide
4
International awards for integrated work
22hr
Global production cycle (Sydney + Dubai)
In This Article
- Why should SEO and Google Ads be managed together?
- What goes wrong when they are separated?
- How does shared data between SEO and PPC improve results?
- What should you look for in an integrated agency?
- What questions should you ask before signing?
- Case studies: integrated SEO + Ads in action
- The 10-point vetting checklist
- FAQ
Why should SEO and Google Ads be managed together?
Because they are not two separate channels. They are two views of the same search landscape, and the businesses treating them that way are outperforming everyone else.
When someone searches “emergency plumber Sydney” on Google, they see ads at the top and organic results below. If your agency runs the ads and a different agency runs the SEO, neither one knows what the other is doing. Your ad team bids on keywords you already rank #1 for organically. Your SEO team writes content targeting terms that convert poorly in ads. Your reports show two different versions of reality.
An integrated agency sees the full picture. They know which keywords convert in Google Ads and push those into the SEO strategy. They know which pages rank organically and pull ad spend away from terms you already own. They share conversion data, landing pages, audience insights and competitor intelligence across both channels.
The result is not just convenience. It is measurably better performance. Google’s own research has consistently shown that businesses appearing in both paid and organic results see higher click-through rates than either channel alone. When your brand occupies more of the search results page, trust compounds.
This is not a theoretical argument. Every major case study we publish at AIIMS Group demonstrates it: organic and paid search working as a single system, managed by the same team, reporting through the same dashboard.
What goes wrong when SEO and Google Ads are separated?
Separation does not just create inefficiency. It creates active conflict between your two biggest search channels.
Keyword cannibalisation
Your ad agency bids aggressively on branded terms and keywords your site already ranks #1 for. You pay for clicks you would have received for free. Neither agency flags it because neither has visibility into the other’s data.
Conflicting landing pages
Your SEO agency builds content-rich pages designed for rankings. Your ad agency builds stripped-down landing pages designed for conversions. Neither aligns with the other. Users land on inconsistent experiences depending on whether they clicked an ad or an organic result.
Duplicated research costs
Both agencies run keyword research independently. Both build competitor analyses. Both create monthly reports. You pay twice for overlapping work, and the insights never merge into a single strategy.
Blind spot on attribution
A customer sees your ad on Monday, visits organically on Wednesday and converts on Friday. Which agency takes credit? When channels are split across agencies, attribution becomes a political argument instead of a data point.
What should you look for in an integrated SEO and Google Ads agency?
Not every agency that offers both services actually integrates them. Here is how to tell the difference between a genuinely integrated team and two departments sharing a logo.
1. Single reporting dashboard
Ask to see a sample monthly report. A genuinely integrated agency shows organic and paid data side by side: total search visibility, combined conversion counts, cost per lead across both channels. If they send two separate reports, they are two separate teams.
2. Shared strategist or account lead
The person responsible for your SEO strategy should be in the same room (or the same call) as the person managing your ads. If your SEO contact has never spoken to your ads contact, that is not integration.
3. Anti-cannibalisation strategy
Ask directly: “How do you prevent us from paying for clicks we would get organically?” An integrated agency has a documented approach to this. A fragmented one has never been asked the question.
4. Cross-channel case studies
Look for case studies that show SEO and Google Ads working together on the same client. Not separate SEO results and separate ads results, but a unified story of how both channels contributed to the outcome.
5. Google Partner status
A Google Partner or Premier Partner badge verifies that the agency has certified account managers and meets Google’s performance thresholds. It is not the only signal, but its absence is worth questioning.
6. Technical depth
An agency that manages SEO and ads together should also handle (or at least deeply understand) your website’s technical foundation: page speed, schema markup, conversion tracking, analytics configuration. If they outsource the technical layer, the integration breaks.
What questions should you ask before signing with an integrated agency?
These are the questions that separate agencies who genuinely integrate from those who just list both services on their website.
“How do the SEO and PPC teams communicate, and how often?”
Ideally, they are the same team. At minimum, they hold weekly strategy syncs and share a single project workspace. Ask for specifics, not generalities.
“Can you show me a client where SEO insights changed the Google Ads strategy, or vice versa?”
This is the litmus test. If they cannot give you a concrete example of one channel informing the other, integration is marketing language, not operational reality.
“What happens to my ad spend when my organic rankings improve for a keyword?”
The right answer is: we reduce or reallocate the spend. If the answer is “we keep bidding,” they are optimising for their own revenue, not yours.
“Can I speak to a current client running both channels with you?”
A confident agency will connect you. A hesitant one will offer testimonials instead. Insist on a live reference, preferably in a similar industry or at a similar scale.
Case studies: integrated SEO + Ads in action across six industries
These are real results from AIIMS Group clients where SEO, Google Ads, web development and other channels were managed as a single integrated strategy.
Trade Services / National AU
Plumbing Bros
Website rebuild + SEO foundation + Google Ads + Performance Max + WildJar call tracking. 584 clicks, 76 conversions, 114 inbound calls and 24 confirmed bookings in the first campaign window.
Read case study →Trade Services / Sydney
Mr Splash Plumbing
SEO recovery from a devastating site hack, rebuilt from position #24 to Local Pack visibility, +1,054 ranking keywords, 149 organic leads and +36% conversion growth across a 10-year partnership.
Read case study →Trade Services / Melbourne
King & Sons Plumbing
Local SEO campaign delivering +48% click growth year-on-year, +207% organic conversions, 30 Page 1 rankings and a cost per lead of $32.40 through integrated technical SEO and content architecture.
Read case study →Fintech / AU + Global
LoanOptions.ai
Complete digital infrastructure rebuild for Australia’s first AI-powered lending comparison platform. Dual-audience architecture, semantic SEO, mobile UX and AI-powered search structure. Winner, Web Excellence Award Season 18.
Read case study →Renewable Energy / National AU
Solar Battery Group
Award-winning platform combining technical SEO, conversion strategy, AI-ready search architecture and scalable infrastructure for Australia’s renewable energy sector. Winner, Web Excellence Award Season 18.
Read case study →Healthcare / Sydney
Avira Dental
Healthcare social media strategy, patient trust-building and compliant medical marketing. Winner, Best Social Campaign Medical at the Web Excellence Awards Season 18.
Read case study →Beyond these case studies, AIIMS Group also delivered $3,225.47 in revenue from ChatGPT shopping traffic for an Australian e-commerce client within days of Shopify Agentic launching in Australia, demonstrating how integrated AI SEO, GEO and commerce optimisation create entirely new sales channels.
The 10-point vetting checklist for choosing an integrated SEO and Google Ads agency
Print this. Use it in your next agency evaluation. Any agency worth hiring will pass all ten.
| # | Criteria | What to ask or verify |
|---|---|---|
| 1 | Combined reporting | Do they show organic + paid in a single monthly report? |
| 2 | Shared strategy meetings | Does the same team or strategist manage both channels? |
| 3 | Anti-cannibalisation | Can they explain how they prevent bidding on terms you rank #1 for? |
| 4 | Cross-channel case studies | Can they show a client where SEO + Ads worked as a single strategy? |
| 5 | Google Partner status | Do they hold a current Google Partner or Premier Partner badge? |
| 6 | Technical SEO depth | Do they handle site speed, schema, tracking and analytics in-house? |
| 7 | Shared conversion tracking | Is there one analytics setup feeding both channels? |
| 8 | Budget reallocation policy | What happens to ad spend when organic rankings improve? |
| 9 | Live client reference | Will they connect you with a current client running both channels? |
| 10 | Industry experience | Have they worked in your industry or a comparable vertical? |
Frequently asked questions about integrated SEO and Google Ads agencies
Is it better to use one agency for SEO and Google Ads or two separate specialists?
One integrated agency almost always outperforms two specialists. When SEO and Google Ads share data, keyword intelligence, conversion tracking and landing pages, both channels improve. Separate agencies create duplication, conflicting strategies and reporting gaps that cost you money.
How do I know if an agency genuinely integrates SEO and PPC?
Ask to see a single monthly report that combines organic and paid search data. Ask how they prevent keyword cannibalisation. Ask whether the same strategist or team handles both channels. If the answer is two separate teams with separate reports, integration is a label, not a reality.
Will combining SEO and Google Ads with one agency save money?
Yes, in two ways. First, you eliminate duplicated research, reporting and account management fees. Second, the channels inform each other: high-converting paid keywords become SEO targets, strong organic rankings let you reduce ad spend on terms you already own, and shared conversion data improves both.
What is a full-service digital marketing agency?
A full-service digital marketing agency handles multiple channels under one roof: SEO, Google Ads, Meta Ads, web development, content, creative, social media and analytics. The advantage is that every channel shares data and strategy rather than operating in isolation.
Does AIIMS Group manage both SEO and Google Ads?
Yes. AIIMS Group runs SEO, GEO, AI Search, Google Ads, Meta Ads, web development, content production, creative and CRM automation as integrated services from Sydney and Dubai. Every channel feeds into a shared growth strategy for each client.
What industries does AIIMS Group work with?
AIIMS Group works across trade services, healthcare, fintech, renewable energy, e-commerce, home services, professional services and more, with clients in Sydney, Melbourne, Perth, Brisbane, Adelaide, Dubai, Singapore and New Zealand.
Ready to stop paying twice for search?
Book a Search Growth Review with AIIMS Group. We will audit your current SEO and Google Ads setup, show you where the gaps are, and build a plan to run both channels as a single integrated strategy.
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AI Overview Ecommerce & ChatGPT Shopping
We Generated $3,225.47 In Revenue From ChatGPT Shopping Traffic.
AI shopping is no longer theory. ChatGPT, AI Overviews, Shopify Agentic Commerce and AI product discovery are already creating new ecommerce traffic and sales opportunities. This blog breaks down what happened, why it matters and how ecommerce brands can prepare.
AI Commerce Summary:
This article documents real ecommerce revenue generated through ChatGPT shopping discovery. Topics covered include AI Shopping, AI Overview Ecommerce, Shopify Agentic Commerce, AI Product Discovery, AI SEO, Generative Engine Optimisation, Product Schema, Merchant Feeds, Ecommerce SEO and Conversational Commerce.
Table of Contents
- The First Signs Of AI Commerce
- Real ChatGPT Shopping Revenue Results
- Why AI Shopping Changes Ecommerce
- What Is Shopify Agentic Commerce?
- AI Overview Product Discovery
- AI SEO vs Traditional SEO
- GEO For Ecommerce Stores
- How Products Appear Inside ChatGPT
- How To Sell More Products Through AI Discovery
- Why Most Ecommerce Stores Are Not Ready
- What AIIMS Group Is Doing Next
- Related AIIMS Pages
- FAQs
The First Signs Of AI Commerce
AI commerce is here earlier than most ecommerce brands expected.
For the last twenty years, ecommerce growth has been built around familiar channels: Google Search, Google Shopping, Meta ads, email marketing, remarketing, marketplaces, influencer content and conversion rate optimisation. Those channels still matter. They are not dead. But they are no longer the whole picture.
A new discovery layer has started to emerge: AI-powered shopping. Customers are beginning to ask AI systems what they should buy, which products suit their needs, what brands they can trust and which ecommerce stores offer the best option for their situation.
This shift changes ecommerce because customers are no longer only searching with keywords. They are asking questions, explaining problems and expecting an answer. That is where AI product discovery starts to matter.
An ecommerce store that is built only for traditional browsing may not be ready for AI shopping. A store that has structured product data, clear product descriptions, strong collection pages, reviews, FAQs, policies, schema and authority content has a much stronger chance of being understood by AI systems.
This blog is not theory. It is based on early proof that ChatGPT shopping traffic can generate ecommerce revenue. The numbers are still early, but they are important because they show what is coming next.
Proof From The First Launch Period
Real ChatGPT shopping revenue results.
During the first launch period, ChatGPT-driven shopping traffic generated measurable ecommerce activity. This matters because most brands are still talking about AI shopping as if it is a future idea. The data shows that the opportunity has already started.
$3,225.47Revenue generated from ChatGPT shopping traffic
226Visits from AI-powered shopping discovery
702%Growth signal from early launch activity
This is not enough to say that AI shopping replaces Google, Meta, email or traditional ecommerce SEO. That would be a lazy conclusion. The smarter conclusion is that ecommerce brands now have another discovery channel to prepare for.
The opportunity is not just traffic. The opportunity is high-intent traffic. When a customer asks an AI system for a product recommendation, they are often further along in the decision process than someone casually scrolling social media. They may already know the problem they want solved. They may already have a budget. They may already be asking for comparisons.
That is why ecommerce brands need to start preparing now. If your product information is weak, your schema is missing, your collection pages are thin and your reviews are not properly structured, AI systems have less to work with.
Why This Matters
AI shopping changes the way products are discovered.
Traditional ecommerce search behaviour is usually keyword-based. A customer searches for a product, a category or a brand. AI shopping behaviour is different. It is problem-based, comparison-based and recommendation-based.
A customer might ask:
- What is the best dash cam for a family car?
- What is the best solar security camera with no subscription?
- What is a good luxury gift under $500?
- Which product is better for a tradie?
- What is the best product for outdoor use in Australian weather?
These are not simple product searches. They are outcome searches. AI systems are built to interpret the outcome and recommend options.
That means ecommerce stores need to explain products in a way that answers real buyer questions. A thin product description will not be enough. A product page needs to explain use cases, benefits, comparisons, compatibility, support, delivery, reviews and policies.
Shopify Agentic Commerce
What is Shopify Agentic Commerce?
Shopify Agentic Commerce is the next phase of ecommerce where Shopify catalogues, product data, policies, knowledge bases and store content become more accessible to AI-powered shopping journeys.
The screenshot below shows the kind of infrastructure ecommerce brands need to start paying attention to: catalogue data, knowledge base content and store policies. These are no longer back-office details. They are AI shopping signals.
For Shopify stores, this means product content needs to be cleaner. Collections need to be stronger. Policies need to be clear. Product feeds need to be accurate. FAQs need to answer real questions. Schema needs to be implemented correctly.
AI shopping systems cannot confidently recommend products they cannot understand. That is the key point. If your store is unclear to a human, it will likely be unclear to an AI system as well.
AIIMS Group has expanded this topic in the dedicated authority page on Shopify Agentic Commerce and AI Shopping Australia.
AI Overview Ecommerce
AI Overview product discovery is changing ecommerce SEO.
AI Overviews are changing how customers research products. A customer may receive a summary, a comparison, a recommendation or a buying direction before they even click a website.
This creates a major challenge for ecommerce brands. Ranking in traditional search remains important, but appearing in AI-driven product discovery requires a broader approach.
To improve AI Overview product visibility, ecommerce stores should build stronger signals across:
Product schema, offer schema and review schema.
Detailed product descriptions that explain real buyer outcomes.
Collection pages with category authority and buying guidance.
Frequently asked questions that answer purchase objections.
Shipping, returns, warranty and support policies.
Internal links between products, collections, blogs and guides.
AI SEO
AI SEO is different from traditional SEO.
Traditional SEO focuses heavily on rankings, keywords, technical structure and backlinks. Those things still matter. But AI SEO adds another question: can AI systems understand, trust and recommend this page?
For ecommerce, AI SEO means your product pages, collection pages, blogs and knowledge base need to be clear, structured and useful. AI systems need to understand what the product is, who it is for, how it compares, what proof exists and what the buyer should know before purchasing.
AIIMS Group connects AI SEO with SEO Agency Sydney, Advanced SEO Agency Australia, AI Marketing Services and Performance Marketing.
GEO For Ecommerce
GEO helps ecommerce stores become easier for AI engines to understand.
GEO stands for Generative Engine Optimisation. In ecommerce, GEO is about helping AI engines understand your products, brand, categories, reviews, policies and buying advice.
The stronger your store’s information architecture, the easier it is for AI systems to interpret what you sell and when your products should be recommended.
GEO for ecommerce includes entity optimisation, product schema, category authority, review signals, knowledge base content, comparison pages, FAQ sections and consistent merchant data.
This is where most ecommerce stores are behind. Many stores have products loaded into Shopify but have not built the surrounding content ecosystem that explains the product range properly.
ChatGPT Product Visibility
How products can appear inside ChatGPT and AI shopping journeys.
AI product visibility can be influenced by multiple signals. No single tactic guarantees placement. The aim is to make your products more understandable, more trustworthy and more accessible to AI systems.
Product Data
Titles, descriptions, variants, availability, pricing, imagery and product details need to be complete and accurate.
Schema
Product, Offer, Review, AggregateRating, FAQ and Breadcrumb schema help structure ecommerce information.
Authority Content
Buying guides, comparison pages and knowledge base content help explain products in real buyer language.
How To Sell More Products On AI Overview
How ecommerce brands can sell more products through AI discovery.
The goal is not to trick AI systems. The goal is to build better ecommerce infrastructure. Stores that are easier to understand, easier to trust and easier to buy from have the advantage.
To improve AI shopping readiness, ecommerce brands should:
- Rewrite thin product descriptions into useful buyer-focused content.
- Add FAQs to product and collection pages.
- Build comparison content around key product categories.
- Improve product schema and structured data.
- Strengthen review visibility and customer proof.
- Create collection page content that explains the category.
- Improve merchant feeds and product catalogue quality.
- Clarify delivery, returns, warranty and support policies.
- Build internal links between products, categories and blogs.
- Use video and visual proof to support product trust.
Most Stores Are Not Ready
Why most ecommerce stores are not ready for AI shopping.
Most ecommerce stores were built for speed to market, not AI discovery. They have products, collections and checkout, but they do not have strong enough content infrastructure.
Common issues include:
Thin or duplicated product descriptions.
Collection pages with no useful buying guidance.
Missing or weak FAQ content.
Poor product schema implementation.
Unclear shipping, warranty and returns policies.
Weak review structure and customer proof.
No knowledge base or buying guide content.
Poor internal linking between product and content assets.
These issues already hurt SEO and conversion. AI shopping makes them more serious because AI systems need clarity to understand and recommend products.
What AIIMS Group Is Doing Next
AIIMS Group is building AI commerce systems for ecommerce brands.
AIIMS Group is helping ecommerce brands prepare for AI shopping through Shopify Agentic Commerce strategy, AI SEO, GEO, product data improvement, product schema, collection page optimisation, content cleaning, knowledge base creation and performance marketing.
The brands that prepare early will learn faster. They will understand which products attract AI-driven traffic, which content improves product understanding and which pages turn AI discovery into real sales.
This is why AIIMS Group is building an ecommerce AI discovery framework that connects Shopify, SEO, GEO, AI Overviews, content, schema, creative and paid media.
Related AIIMS Group Pages
Continue the AI commerce and SEO journey.
Use these AIIMS Group pages to connect this proof article with the broader AI commerce, SEO, GEO and ecommerce growth strategy.
Shopify Agentic Commerce Authority Page
The main authority page for AI shopping, Shopify Agentic Commerce and ecommerce AI discovery.
AI Marketing Services
AIIMS Group’s service page for AI search, GEO, AI content and AI discovery.
SEO Agency Sydney
Connect AI discovery with technical SEO, organic rankings and content strategy.
Advanced SEO Agency Australia
Advanced SEO, GEO and AI Overview optimisation for serious brands.
Performance Marketing
Turn ecommerce discovery into measurable revenue, leads and paid media outcomes.
Shopify Agentic Sales Channels
Explore Shopify agentic sales channels and the future of ecommerce product discovery.
FAQs
AI Shopping, ChatGPT Sales, GEO & Ecommerce FAQs
Can ChatGPT generate ecommerce sales?
Yes. ChatGPT shopping traffic can generate ecommerce visits, customers and revenue when product data, store content and purchase pathways are ready.
What is AI commerce?
AI commerce is the use of artificial intelligence to support product discovery, comparison, recommendation and purchase journeys.
What is Shopify Agentic Commerce?
Shopify Agentic Commerce refers to ecommerce experiences where AI agents can use catalogue data, policies and store content to help customers discover and purchase products.
What is AI Overview Ecommerce?
AI Overview Ecommerce is the process of optimising ecommerce content and product information so products and categories can be better understood by AI-powered search summaries and recommendations.
What is GEO for ecommerce?
GEO stands for Generative Engine Optimisation. For ecommerce, it helps AI engines understand products, collections, reviews, policies and brand authority.
What is AI SEO?
AI SEO builds on traditional SEO by improving structured content, schema, entity clarity, product data, FAQs and AI-readable information.
Does product schema help AI discovery?
Product schema helps search engines and AI systems understand product names, images, descriptions, prices, availability, offers and reviews.
Do collection pages matter for AI shopping?
Yes. Collection pages help explain product categories, use cases, comparisons and buying considerations, which can support SEO and AI understanding.
What content should ecommerce brands create for AI shopping?
Ecommerce brands should create product FAQs, collection guides, comparison pages, buying guides, policy pages, review content and knowledge base articles.
Can AIIMS Group help prepare Shopify stores for AI commerce?
Yes. AIIMS Group can help with Shopify AI commerce strategy, AI SEO, GEO, schema, content cleaning, product data, collection pages, knowledge bases and performance marketing.
AIIMS Group
The ecommerce brands that prepare for AI shopping now will learn faster and move faster.
AIIMS Group helps Shopify and ecommerce brands build the content, product data, schema, SEO, GEO and AI marketing systems needed to compete across ChatGPT shopping, AI Overviews and agentic commerce.
Shopify Agentic Sales Channels in Australia 2026 – Everything you need to know
AGENTIC
AIIMS Group / Ecommerce Intelligence / May 2026
Shopify’s Agentic sales channel is live. Most store owners haven’t noticed it yet.
A new sales channel appeared quietly in Shopify admin sidebars in 2026. It connects your store directly to ChatGPT and Microsoft Copilot. This guide covers what it is, who is eligible, and exactly how to set your store up to get found by AI agents.
Scroll
8X
ChatGPT referral traffic growth, January to May 2026, across AIIMS Shopify clients
961%
Sales growth reported on one active US Shopify Agentic store
2026
Shopify stores now eligible for the Agentic sales channel globally
What Is the Shopify Agentic Sales Channel?
A new sales channel appeared in your Shopify sidebar in 2026. Here’s what it actually does.
Somewhere between your last Shopify update and today, a new item appeared in your Sales Channels sidebar. No announcement. No fanfare. Just a small icon with the word Agentic sitting between Shop and Google & YouTube.
This is not a beta. It is not an experiment. It is Shopify’s direct response to the fastest behavioural shift in ecommerce since mobile shopping: customers are no longer searching Google first. They’re asking AI.
The AIIMS ecommerce team has been tracking ChatGPT and other LLM referral traffic across Shopify client stores since early 2026. In January, the numbers were interesting. By May 2026, they were impossible to ignore. Referral traffic from AI sources grew 8 times over in four months. That is not a trend on the horizon. It is already here.
“The Shopify Agentic channel is a structured data bridge between your store and AI assistants. If your product data is clean and your copy answers real questions, you get recommended. If it’s generic, you don’t.”
When someone asks ChatGPT “what’s the best UHF radio for a Toyota HiLux dual cab,” Shopify’s Agentic layer is what puts your product in that response. Not luck. Not advertising spend. Data quality and copy clarity.
The stores getting found are the ones who set up their catalog correctly, wrote product copy that answers real customer questions, and treated the Agentic channel like any other new channel launch: move early, optimise hard, and don’t wait for the webinar.
Inside the Shopify Agentic Channel
What the Shopify Agentic sales channel looks like in your admin
Real screenshots from live Shopify stores. The difference between a US store (fully active) and an AU or UAE store (eligible and awaiting activation) shows exactly where the rollout currently sits.
Find it here: Sales Channels sidebar in your Shopify admin. Online Store, Shop, Agentic, Google & YouTube.
AU / UAE view: “Agentic Storefronts aren’t available yet” but AI agents are already mentioning your store. Products need to be added now.
Waiting for activation: ChatGPT and Microsoft Copilot channels are listed but grey. 0 products in catalog. This is a gap, and it closes by getting ready now.
US store, fully active: ChatGPT and Microsoft Copilot both green. 33 products synced. 4 shoppers sent via AI agents in 30 days. Sales up 961%. This is what AU/UAE stores are moving toward.
Product level activation: Under Sales Channels, Agentic shows the Shopify Catalog as Published. This is what you’re working toward. Every product needs to be individually published and optimised to appear here.
How the Shopify Agentic Channel Works
AI agents don’t browse your store. They query your catalog directly.
When a shopper asks ChatGPT, Microsoft Copilot, or another AI agent for a product recommendation, the agent queries a structured data layer. For Shopify stores, that layer is the Shopify Catalog that lives inside your Agentic channel.
The agent reads your product titles, descriptions, SKUs, and policies. It then decides whether your product matches the query. If your data is clean, specific, and written in the language of real customer questions, you get recommended. If it’s generic or incomplete, you don’t.
2x
criteria for Agentic discovery: catalog access enabled + product data quality
The two requirements Shopify checks before your store is eligible for Agentic
-
Catalog access is enabledYour products are switched on to be searchable by AI agents. This is a settings toggle at the catalog level inside the Agentic channel.
-
Your policies are up to dateReturns, refunds, and shipping policies must be published and compliant. AI agents use policy data to assess whether to recommend your store.
Once both are green, your catalog enters the Agentic pool. What determines whether your products surface over a competitor’s comes down entirely to how well your product content answers the real questions customers type into ChatGPT.
How to Optimise Your Shopify Store for the Agentic Channel
The way people search has changed. Your Shopify product copy needs to catch up.
High-intent search terms used to be short and keyword-focused. “Best UHF radio shipped.” That worked because Google matched keywords. AI agents don’t work that way. They match intent and context. And customers now ask in natural language because they’ve been trained to by ChatGPT.
| Context | Old Way | New Way |
|---|---|---|
| Product title | UHF Radio CB 80 Channel | Best UHF radio for a Toyota HiLux dual cab |
| Page title / meta | Buy UHF Radios Online | Fast Shipping | UHF Radios for 4WDs and Tradies | Fits HiLux, Land Cruiser, Ranger |
| Product description | Compact 5W UHF CB radio with 80 channels. LCD display. 12 month warranty. | Designed for dual cab utes and work vehicles. Mounts cleanly under the dash on a HiLux or Ranger. 80 channel UHF, clear comms on worksites and off-road. Comes with all mounting hardware. |
| Blog tone | UHF Radio Buying Guide 2026 | What’s the best UHF radio for a Toyota HiLux? Here’s what we recommend. |
| FAQ copy | Does this radio have Bluetooth? | Will this UHF radio fit my dual cab without drilling into the dash? Yes, here’s how. |
Write like you’re recommending a product to someone who already knows what they need. Answer the final question, the one that removes the last objection. That’s the language the Shopify Agentic channel rewards.
Shopify Agentic Channel: Who Is Eligible in 2026
Where does your Shopify store sit in the Agentic rollout?
As of May 2026, the Shopify Agentic sales channel has rolled out in tiers based on which markets your store sells to. Here’s exactly where each country currently sits.
Fully Live
United States
Full dashboard access. ChatGPT and Microsoft Copilot channels active. Performance data visible. Catalog search testing available. Revenue attribution live.
Beta / Awaiting
Australia
Agentic appears in your sidebar. Catalog can be set up. Full activation is not yet available via the Shopify UI. Preparation now means you’re first when the switch goes live.
Beta / Awaiting
UAE
Same status as Australia. The channel is visible and accessible but Agentic Storefronts are not yet fully active. Same preparation strategy applies.
You cannot accelerate activation via the Shopify UI. That switch is Shopify’s to flip. What you can control is whether your store is ready the moment it does. The stores that have clean catalogs, strong copy, published products, and up-to-date policies on day one will have a built-in lead over everyone who waits for the announcement.
Shopify Agentic Channel: Setup Checklist
What to do right now to prepare your store for the Agentic channel.
You can’t flip the Agentic switch yourself. But you can make sure that when Shopify does, your store is the best-prepared version of itself in your category. Work through this checklist now.
-
Enable catalog access in the Agentic channelGo to Sales Channels, Agentic, and confirm your Shopify Catalog is set to Published. If it shows 0 products, you have work to do at the product level.
-
Switch on publishing at the product levelEvery product needs to be individually published to the Agentic channel. Bulk edit your products to confirm none are excluded.
-
Audit and clean your SKUsAI agents use SKU data to match products to specific queries. Incomplete or generic SKUs reduce your discoverability. Make them meaningful and consistent.
-
Rewrite product titles for intent, not keywordsThink about the real question behind every purchase. What vehicle is this for? What problem does it solve? What would someone ask ChatGPT before buying it?
-
Rewrite product descriptions in a recommendation toneNot a spec sheet. Not a feature list. Write like you’re explaining the product to a customer who has already narrowed their choice to two options. Answer the last objection.
-
Update page titles and meta descriptionsYour SEO layer feeds AI discovery. Write page titles that answer a question, not just name a category. Update meta descriptions to match the way a customer would phrase their query.
-
Publish blogs in a recommendation formatAI agents surface blog content. A post titled “Best UHF radio for a HiLux” will get cited in a ChatGPT response before a post titled “UHF Radio Buying Guide 2026.” The format matters as much as the topic.
-
Publish and update your store policiesReturns, refunds, shipping: all three must be live and compliant. This is a hard requirement for Agentic eligibility. Don’t skip it.
-
Allow Shopify to manage the channel for youIn the Agentic dashboard, there’s a toggle: “Allow Shopify to manage for me.” This enables Shopify’s own AI to keep your catalog and channel configuration current. Turn it on.
GEO, AIO SEO, and the Shopify Agentic Channel
What GEO and AIO SEO mean for your Shopify store in 2026.
You’ll start hearing the terms GEO (Generative Engine Optimisation) and AIO SEO more than you heard ROAS in 2019. These are not buzzwords. They describe a real shift in how content gets discovered, and the Shopify Agentic sales channel is the most direct commercial application of this shift available right now. Optimising for AI discovery means writing content that AI agents trust, cite, and recommend.
The same principles that made great SEO copy work still apply: be specific, be accurate, answer real questions. The difference is that Google rewarded keyword density and backlinks. AI agents reward clarity, context, and helpfulness. If your product copy answers the exact question a customer types into ChatGPT, you get recommended.
GEO is not a buzzword. It is the new default for ecommerce discovery. And it starts with your Shopify product catalog, not a separate strategy document.
The paid vs organic balance still applies
Agentic commerce creates a new organic channel. That does not make paid irrelevant. The brands that survive long term run both: paid for scale, organic (including Agentic) for margin. Agentic gives you a low-cost, high-intent discovery surface. Paid gives you volume control. Together, that’s a sustainable model.
What Agentic changes is the cost curve of organic discovery. For now, it costs nothing extra to be recommended by ChatGPT through Shopify’s Agentic layer. That window will not stay open indefinitely. ChatGPT’s ads beta launched in selected countries in 2026. When AI agents start surfacing paid placements above organic recommendations, the brands already embedded in the organic layer will have a structural advantage.
Common questions about the Shopify Agentic sales channel
Is the Shopify Agentic channel available in Australia? As of May 2026, yes, but only as a channel you can see and prepare. Full activation is not yet available via the Shopify UI. AU and UAE stores are on the beta list, eagerly awaiting the go-live button. Prepare your catalog now so you are first when it switches on.
The 8X growth in ChatGPT referral traffic between January and May 2026 was not a surprise to the AIIMS ecommerce team. We were watching it. The question is not whether this channel matters. The question is whether your store is ready when it fully opens for your market.
Ready to set up your Shopify Agentic channel?
Speak to Janty Mohammed, Head of Ecommerce Growth Globally at AIIMS. We work with Shopify stores across the US, Australia, and the UAE to get them ready for the channels that matter before their competitors catch on.
Become a challengerAIIMS Group
AIIMS Group
GemIQ
Case Study Ecommerce Worldwide
GemIQ
Goes
Global
From no online marketing to record online sales — a global ecommerce transformation that exceeded every expectation.
Google Ads
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Scroll
9M+
Impressions Delivered
Impressions Delivered
$396K
Revenue Generated
Revenue Generated
923
Conversions
Conversions
1.43%
Click-Through Rate
Click-Through Rate
20K+
Jewellers Reached Globally
Jewellers Reached Globally
The Challenge
A powerful product with no digital footprint.
GemIQ had an exceptional product line trusted by jewellers around the world. But they had never run paid advertising at any meaningful scale. The business owner had genuine doubts — not about the quality of the product, but about whether digital marketing could actually move the needle. That scepticism was the first obstacle we had to overcome.
Getting the budget allocation right was the biggest strategic challenge from day one. Too conservative and we wouldn’t generate enough data to optimise. Too aggressive without proof of concept and we’d lose trust before we’d earned it. We needed to move fast, prove the model, and build confidence in parallel.
Taking the advertising global pushed the brand into territory even the owner hadn’t imagined. Multiple markets, multiple languages, multiple creatives — all running simultaneously. The results didn’t just meet expectations. They shattered them.
What We Built
End-to-end. Global scale.
Google Ads
Full campaign creation and delivery across global markets — search, display, and shopping campaigns built and managed from the ground up.
Meta Ads
Creatives tailored to each country’s language and culture — localised ad sets delivered across Facebook and Instagram to reach jewellers in every key market.
New Brand Creation
A complete brand identity built for global credibility — from naming and visual identity through to tone of voice and positioning strategy.
Website Design & Development
A high-converting ecommerce website designed and built to support international traffic — optimised for clarity, speed, and sales across all devices.
Content Creation
Strategic content built to perform — product copy, ad creative, and social assets that communicated GemIQ’s value proposition to buyers around the world.
Meta Ads Performance
Numbers that changed minds.
A single month of global Meta activity — the campaign that proved paid advertising could work at scale and gave the client the confidence to push even further.
Impressions
9,043,460
Global reach across Facebook and Instagram placements
Total Clicks
129,135
Qualified traffic driven to the ecommerce store
Click-Through Rate
1.43%
Above benchmark for ecommerce across all markets
Conversions
923
Sales generated across international markets
Avg. CPC
$0.42
USD — highly efficient cost per click globally
Cost Per Conversion
$58.35
USD — strong ROI relative to product price point
Revenue Generated
$396,934
USD total ecommerce revenue — record month for the brand
Global Ad Strategy
Localised at scale.
129K
Link Clicks
6.8x
ROAS
923
Purchases
$0.42
Avg. CPC (USD)
Creative Strategy
Language variations
Multiple per market
Multiple per market
Creative format
Static + Video
Static + Video
Markets targeted
Global
Global
Campaign objective
Conversions / Sales
Conversions / Sales
Budget & Efficiency
Total impressions
9,043,460
9,043,460
CTR
1.43%
1.43%
Cost per conversion
$58.35 USD
$58.35 USD
Revenue generated
$396,934.84 USD
$396,934.84 USD
The key to these results wasn’t just spend — it was the approach. Every market got creatives built for its language, context, and buying behaviour. Localised ads outperformed generic global ones at every stage of the funnel, and the compounding effect across markets turned a single month into a record-breaking revenue result for the business.
Click to Conversion
Creative that converts globally.
From localised Meta creatives to a brand-new website — every touchpoint was built to turn browsers into buyers, regardless of where in the world they were.
The Conversion Journey
1
Awareness — Global Reach via Meta Ads
Localised ad creatives in multiple languages introduced GemIQ to jewellers across every target market.
2
Interest — Brand & Product Education
A fresh brand identity and clear product storytelling built credibility and communicated the value proposition instantly.
3
Consideration — Website Experience
The new ecommerce website converted intent into action — fast, clear, and optimised for international buyers on any device.
4
Conversion — Paid Search & Retargeting
Google Ads captured high-intent buyers. Retargeting campaigns re-engaged visitors and pushed them across the line.
5
Revenue — Record Month, Global Scale
923 conversions. $396,934 USD in a single month. A result that redefined what was possible for the business.
Multi-Language Creatives
Ad copy written and designed natively for each target market — not translated, built from scratch for each audience.
Global Market Targeting
Campaigns built and optimised simultaneously across multiple international markets from day one.
Performance-First Strategy
Every decision was driven by data — budget allocation, creative selection, audience segmentation, and bid strategy.
Conversion-Optimised Website
New website designed to remove friction and maximise purchase completion — built for an international audience.
Brand Built for Global Scale
A complete new brand identity that positioned GemIQ as a premium, credible, international player in the jewellery tech space.
Audience Intelligence
Deep audience research identified the right jewellers in the right markets — targeting that went beyond demographics to real buyer intent.
$58.35
Cost Per Conversion — USD
On products priced between $299 and $6,499, a $58.35 cost per conversion delivers a return that speaks for itself. This is what efficient global advertising looks like when the creative, the targeting, and the strategy are all aligned.
Client Feedback
What Jenny had to say.
“Thanks so much Sarah, you’re the best. You guys are the best. Say a big big thank you for me please — I really appreciate it.”
Jenny — GemIQ / PicupMedia
Full Scope
Who delivered what.
01
New Website Design & Development
Mikey
New Website Design & Development
Mikey
02
Complete Meta Ad Strategy & Execution
Jasmine
Complete Meta Ad Strategy & Execution
Jasmine
03
Branding & Brand Identity Creation
Cielo
Branding & Brand Identity Creation
Cielo
04
Strategy & Account Management
Janty / Sarah
Strategy & Account Management
Janty / Sarah
05
Google Ads & Global Content Creation
AIIMS Team
Google Ads & Global Content Creation
AIIMS Team
SG
Account Manager
“
“
Working with Jenny and the team has been quite rewarding. The client is very thankful for all we do and the direction we take together. It was a great month to hit those numbers — and each month we strive to achieve bigger and better.
Sarah Gebron
Client Experience Manager · AIIMS Group
Ready to take your business global?
Let’s talk about your ecommerce business and how we can scale it.
Case Study — Year on Year
Powered
Gates
Australia
174% more conversions. 266% more revenue. From a standing start to market leader — this is what a year of serious Google Ads and SEO work looks like.
Scroll
Year on Year Growth
May’24 – Apr’25
337
May’25 – Apr’26
922
+174%
Conversions
May’24 – Apr’25
$105K
May’25 – Apr’26
$385K
+266%
Conversion Value
May’24 – Apr’25
21.5K
May’25 – Apr’26
29.6K
+38%
Clicks
May’24 – Apr’25
1.07M
May’25 – Apr’26
1.89M
+76%
Impressions
May’24
762
Apr’26
1,907
+150%
Organic Keywords
The Challenge
An eCommerce store
competing in a
specialised market.
Powered Gates Australia sells and installs premium gate automation products nationally. The challenge: a niche product category, high-intent but low-volume search terms, and an eCommerce model where every click needs to convert.
01
Niche Category, High Stakes
Gate motors and automation accessories are considered purchases. Search volume is limited but intent is high. Every impression counts and every click needs to be the right buyer.
02
Performance Max + Shopping
The account needed a dual strategy: a Performance Max campaign to capture broad intent across Google’s surfaces, and a branded campaign to defend existing demand and maximise return.
03
Organic Authority from Scratch
The site was new. Ranking for competitive gate automation terms required a methodical SEO programme — technical foundations, targeted content, and consistent optimisation over 12 months.
04
National Scale, Local Install
Powered Gates sells Australia-wide online but also installs in Melbourne. The strategy needed to serve both audiences — eCommerce buyers nationally and installation leads locally.
What We Did
The work behind
the numbers.
Year-on-year growth doesn’t happen by accident. Here’s what the team executed across Google Ads and SEO to drive a 174% lift in conversions.
Performance Max Optimisation
Continuous refinement of asset groups, audience signals, and product feed quality. The PMax campaign scaled from 337 total account conversions in Year 1 to 922 in Year 2 — driven by smarter asset testing and tighter audience inputs.
Branded Campaign Defence
A dedicated branded search campaign was built to capture and protect high-intent brand searches. With a 29.5% CTR, it ensures budget is spent efficiently on buyers who already know the brand.
Product Feed Management
Shopping feed quality was a priority. Product titles, descriptions, and pricing were aligned to how buyers actually search — improving impression share and purchase-intent match across the catalogue.
Technical SEO Foundations
Site architecture, canonical tags, schema markup, Core Web Vitals, and crawlability were all addressed to give the site the authority foundation it needed to rank competitively.
Content and Category Pages
Keyword-targeted content was built across product category pages, blog posts, and buying guides. This drove rankings for terms like “swing gate automation,” “bft gate motor,” and “boom gate” — products with real purchase intent.
Local SEO for Melbourne
Installation-focused pages and location signals were built to capture Melbourne-based leads searching for local gate installation and fabrication services alongside national eCommerce traffic.
Google Ads — YoY
From 337 conversions
to 922. In one year.
Two active campaigns. Continuous optimisation. A Performance Max campaign doing the heavy lifting, backed by a branded campaign locking in the easiest wins.
922
Conversions (Y2)
+174% YoY
$385K
Revenue (Y2)
+266% YoY
29.6K
Clicks (Y2)
+38% YoY
1.89M
Impressions (Y2)
+76% YoY
$0.97
Avg. CPC (Y2)
Efficient
1.57%
CTR (30d)
Active
Search Engine Optimisation
762 keywords
to 1,907.
Organic built to last.
1.9K
Organic keywords now ranking
1,502
Monthly Organic Visits
$2.3K
Traffic Value
+150%
Keyword Growth YoY
+97%
Traffic Growth YoY
Through consistent SEO work. Technical fixes, keyword-targeted content, and local authority building — all compounding to drive organic growth that runs alongside paid.
Technical audit: schema, canonicals, redirects, metadata
Core Web Vitals and site speed improvements
Product category page optimisation for high-intent terms
Blog content targeting buying-intent keywords
Local SEO — Melbourne installation and fabrication
Internal linking architecture across product categories
Mobile usability and UX improvements
Organic Rankings
Ranking where
buyers are searching.
Top positions on competitive gate automation terms — non-branded keywords that bring real buyers, not just brand searches.
| Keyword | Position | Monthly Volume | URL |
|---|---|---|---|
| swing gates | #3 | 720 | /collections/industrial-sliding-swing-gate-automation |
| swing gate | #3 | 720 | /collections/sliding-swing-gate-kits-bundles |
| remote control gates | #1 | 210 | /collections/remote-controls-access-control |
| bft gate motor | #2 | 320 | /products/bft-gate-motor-for-sliding-gate-deimos |
| boomgate | #5 | 720 | /products/nice-boom-gate-traffic-barrier |
| swing gate automation | #2 | 260 | /collections/swing-gate-motors-australias-best-range |
| gate motor | #7 | 590 | /collections/automatic-gate-service-melbourne |
| remote gate controller | #1 | 140 | /collections/remote-controls-access-control |
Services Delivered
Two channels.
One team.
Full growth.
01
Google Ads Strategy
Performance Max and branded campaigns built around purchase intent. Continuous optimisation, asset testing, and product feed management driving a 174% YoY lift in conversions.
02
Shopping Feed Management
Product titles, attributes, and feed quality continuously refined to improve match rate with buyer search terms and improve Shopping placement quality scores.
03
Search Engine Optimisation
From 762 to 1,907 organic keywords. Technical foundations, category page content, blog targeting, and local SEO for Melbourne installation leads — all compounding over 12 months.
04
Content Strategy
Buying guides, product comparison articles, and installation FAQs written to rank for high-intent terms and support the sales journey for considered-purchase buyers.
05
Technical SEO
Site architecture, Core Web Vitals, schema markup, canonical tags, and crawlability improvements to give the site the technical authority it needed to compete in a national market.
06
Performance Reporting
Monthly reporting across both channels with clear YoY benchmarking — so the client always knows exactly what’s working and where the growth is coming from.
Your AIIMS Lead
Account Manager
Aidan Smyth
Aidan manages the Powered Gates Australia account at AIIMS — overseeing the Google Ads and SEO strategy that delivered a 266% year-on-year lift in conversion value. His focus is making sure every campaign decision is backed by data, and every organic effort compounds toward long-term growth.
Want results
like this?
Let’s build the system that gets you seen.
GemIQ
Case Study Ecommerce Worldwide
GemIQ
Goes
Global
From no online marketing to record online sales — a global ecommerce transformation that exceeded every expectation.
Google Ads
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Scroll
9M+
Impressions Delivered
Impressions Delivered
$396K
Revenue Generated
Revenue Generated
923
Conversions
Conversions
1.43%
Click-Through Rate
Click-Through Rate
20K+
Jewellers Reached Globally
Jewellers Reached Globally
The Challenge
A powerful product with no digital footprint.
GemIQ had an exceptional product line trusted by jewellers around the world. But they had never run paid advertising at any meaningful scale. The business owner had genuine doubts — not about the quality of the product, but about whether digital marketing could actually move the needle. That scepticism was the first obstacle we had to overcome.
Getting the budget allocation right was the biggest strategic challenge from day one. Too conservative and we wouldn’t generate enough data to optimise. Too aggressive without proof of concept and we’d lose trust before we’d earned it. We needed to move fast, prove the model, and build confidence in parallel.
Taking the advertising global pushed the brand into territory even the owner hadn’t imagined. Multiple markets, multiple languages, multiple creatives — all running simultaneously. The results didn’t just meet expectations. They shattered them.
What We Built
End-to-end. Global scale.
Google Ads
Full campaign creation and delivery across global markets — search, display, and shopping campaigns built and managed from the ground up.
Meta Ads
Creatives tailored to each country’s language and culture — localised ad sets delivered across Facebook and Instagram to reach jewellers in every key market.
New Brand Creation
A complete brand identity built for global credibility — from naming and visual identity through to tone of voice and positioning strategy.
Website Design & Development
A high-converting ecommerce website designed and built to support international traffic — optimised for clarity, speed, and sales across all devices.
Content Creation
Strategic content built to perform — product copy, ad creative, and social assets that communicated GemIQ’s value proposition to buyers around the world.
Meta Ads Performance
Numbers that changed minds.
A single month of global Meta activity — the campaign that proved paid advertising could work at scale and gave the client the confidence to push even further.
Impressions
9,043,460
Global reach across Facebook and Instagram placements
Total Clicks
129,135
Qualified traffic driven to the ecommerce store
Click-Through Rate
1.43%
Above benchmark for ecommerce across all markets
Conversions
923
Sales generated across international markets
Avg. CPC
$0.42
USD — highly efficient cost per click globally
Cost Per Conversion
$58.35
USD — strong ROI relative to product price point
Revenue Generated
$396,934
USD total ecommerce revenue — record month for the brand
Global Ad Strategy
Localised at scale.
129K
Link Clicks
6.8x
ROAS
923
Purchases
$0.42
Avg. CPC (USD)
Creative Strategy
Language variations
Multiple per market
Multiple per market
Creative format
Static + Video
Static + Video
Markets targeted
Global
Global
Campaign objective
Conversions / Sales
Conversions / Sales
Budget & Efficiency
Total impressions
9,043,460
9,043,460
CTR
1.43%
1.43%
Cost per conversion
$58.35 USD
$58.35 USD
Revenue generated
$396,934.84 USD
$396,934.84 USD
The key to these results wasn’t just spend — it was the approach. Every market got creatives built for its language, context, and buying behaviour. Localised ads outperformed generic global ones at every stage of the funnel, and the compounding effect across markets turned a single month into a record-breaking revenue result for the business.
Click to Conversion
Creative that converts globally.
From localised Meta creatives to a brand-new website — every touchpoint was built to turn browsers into buyers, regardless of where in the world they were.
The Conversion Journey
1
Awareness — Global Reach via Meta Ads
Localised ad creatives in multiple languages introduced GemIQ to jewellers across every target market.
2
Interest — Brand & Product Education
A fresh brand identity and clear product storytelling built credibility and communicated the value proposition instantly.
3
Consideration — Website Experience
The new ecommerce website converted intent into action — fast, clear, and optimised for international buyers on any device.
4
Conversion — Paid Search & Retargeting
Google Ads captured high-intent buyers. Retargeting campaigns re-engaged visitors and pushed them across the line.
5
Revenue — Record Month, Global Scale
923 conversions. $396,934 USD in a single month. A result that redefined what was possible for the business.
Multi-Language Creatives
Ad copy written and designed natively for each target market — not translated, built from scratch for each audience.
Global Market Targeting
Campaigns built and optimised simultaneously across multiple international markets from day one.
Performance-First Strategy
Every decision was driven by data — budget allocation, creative selection, audience segmentation, and bid strategy.
Conversion-Optimised Website
New website designed to remove friction and maximise purchase completion — built for an international audience.
Brand Built for Global Scale
A complete new brand identity that positioned GemIQ as a premium, credible, international player in the jewellery tech space.
Audience Intelligence
Deep audience research identified the right jewellers in the right markets — targeting that went beyond demographics to real buyer intent.
$58.35
Cost Per Conversion — USD
On products priced between $299 and $6,499, a $58.35 cost per conversion delivers a return that speaks for itself. This is what efficient global advertising looks like when the creative, the targeting, and the strategy are all aligned.
Client Feedback
What Jenny had to say.
“Thanks so much Sarah, you’re the best. You guys are the best. Say a big big thank you for me please — I really appreciate it.”
Jenny — GemIQ / PicupMedia
Full Scope
Who delivered what.
01
New Website Design & Development
Mikey
New Website Design & Development
Mikey
02
Complete Meta Ad Strategy & Execution
Jasmine
Complete Meta Ad Strategy & Execution
Jasmine
03
Branding & Brand Identity Creation
Cielo
Branding & Brand Identity Creation
Cielo
04
Strategy & Account Management
Janty / Sarah
Strategy & Account Management
Janty / Sarah
05
Google Ads & Global Content Creation
AIIMS Team
Google Ads & Global Content Creation
AIIMS Team
SG
Account Manager
“
“
Working with Jenny and the team has been quite rewarding. The client is very thankful for all we do and the direction we take together. It was a great month to hit those numbers — and each month we strive to achieve bigger and better.
Sarah Gebron
Client Experience Manager · AIIMS Group
Ready to take your business global?
Let’s talk about your ecommerce business and how we can scale it.
Case Study / 2025–2026
Uniden Australia × AIIMS Group
Uniden Australia × AIIMS Group
THE
WEBSITE
THAT
CHANGED
EVERY
THING.
From $200,000 P/A to $10,000,000.
One rebuild. Seven channels. Zero compromises.
Website Redesign
SEO
SEM
Social Ads
Email Marketing
Influencer / UGC
Graphic Design
GMB
SEO
SEM
Social Ads
Email Marketing
Influencer / UGC
Graphic Design
GMB
2025 – 2026
The Transformation
One
WEBSITE.
50× the
REVENUE.
WEBSITE.
50× the
REVENUE.
Uniden had the products. The heritage. The distribution.
What they didn’t have was a website built to sell.
AIIMS rebuilt their digital presence from the ground up
and connected every channel. The result:
$10M in annual online revenue
from a platform generating $200K before we touched it.
$10M
Annual Revenue After
$200K
Annual Revenue Before
220K+
Monthly Sessions — Peak
+427%
Session Growth in 12 months
The Client
Engineering-led.
Australian-trusted.
Since 1966.
Uniden is one of Australia’s most recognised consumer electronics brands. Founded in Japan in 1966 with a legacy in precision signal engineering, Uniden has built a loyal following across tradies, fleet operators, families, and outdoor enthusiasts through two flagship product categories: dash cams and home security cameras.
Their products are trusted by Australian law enforcement, fleet managers, and everyday households. The brand carries real weight. The challenge was making their digital presence carry the same.
When Uniden came to AIIMS in early 2025, they had the products, the heritage, and the distribution. What they needed was a digital ecosystem built to match.
Industry
Consumer Electronics & Retail / E-Commerce
Headquarters
73 Alfred Road, Chipping Norton NSW
Key Products
Dash Cams, Security Cameras, UHF Radios, Baby Monitors
Key USP
No subscription lock-in. Japanese engineering DNA. Solar-compatible security options built for Australian conditions.
Website Transformation
Before & After.
The evidence.
The old site wasn’t built to sell. The new one is. Rebuilt for impact, clarity, and conversion on every device.
Before
After
The Challenge
Great products.
A digital presence not keeping up.
Uniden’s digital footprint had fallen behind the quality of their product range. The website was outdated and not built to convert. Organic search presence was limited. Social content lacked consistency. Email marketing wasn’t capitalising on a customer base that already trusted the brand.
Meanwhile, competitors like Arlo, Ring, and Garmin were investing heavily in content, SEO, and paid acquisition. Uniden had the superior product story in many categories. They just weren’t telling it loud enough online.
The site generating $200K a year wasn’t a reflection of the brand. It was an obstacle to it.
Website
Outdated design. Not built to convert. Product pages lacked the visual impact the products deserved.
Search
Low organic visibility for key product and category terms. Competitors ranking ahead on high-intent keywords.
Underutilised customer database. No structured EDM programme. Missed sales events and product launches.
Social & Content
Inconsistent brand voice. UGC and influencer activity not being leveraged strategically.
The Work
Full-spectrum.
Every channel. One team.
AIIMS deployed a full HALO Marketing strategy across seven product lines.
No handoffs. No siloed teams. Everything built under one roof.
01
Website Design & Dev
Full rebuild of uniden.com.au. Bold, product-led design. Category, collection, and product pages rebuilt for clarity and conversion.
02
SEO
Technical SEO, collection page content, blog strategy, and quick wins targeting high-intent terms across dash cams and security cameras.
03
SEM Management
Google Ads campaigns targeting product-specific and competitor keywords, aligned to launches and events including Bathurst and Black Friday.
04
Social Ad Management
Meta and Instagram paid campaigns, product catalogue ads, Facebook and Instagram shop integration across multiple product lines.
05
Email Marketing
Monthly Mailchimp campaigns across segmented databases: dash cam buyers, UHF customers, baby monitor owners, and security camera purchasers.
06
Influencer / UGC
Managed creator partnerships. UGC video production for App Cam SOLO X2K, XTRAK, and doorbell products. Gifted product dispatch and approval workflows.
07
Graphic Design
Product banners, EDM assets, social creatives, YouTube thumbnails, Bathurst sponsorship assets, and Black Friday promotional graphics.
HALO
Marketing Method
The Approach
One brand story.
Told everywhere.
Uniden’s strength is product depth. Japanese engineering heritage, AI-powered security detection, 4K dash cam clarity, no subscription lock-in. These are real differentiators. The work was making sure every channel communicated them consistently.
The website rebuild centred on bold, landscape-first product presentation, inspired by Dyson, JB Hi-Fi, and Unimig. Clean layouts. Product-led hero sections. Clear paths to purchase.
SEO focused on quick wins across category-level search terms while building long-form content to capture mid-funnel researchers. Email was segmented by product interest, turning a generalised list into a targeted engagement engine.
Jan 25
Engagement begins
AIIMS and Uniden onboard. Website proposal, access setup, and strategy alignment.
Apr 25
All channels activated
All seven product lines kick off: Website, SEO, SEM, Social Ads, Email, Design, GMB.
May 25
First EDMs live
Segmented Mailchimp campaigns launched for dash cams and security cameras.
Jun 25
UGC programme live
Creator partnerships activated. First videos approved for the App Cam SOLO X2K.
Oct 25
Bathurst activation
V8 Super Utes sponsorship. Campaign assets, EDMs, and social ads across the race weekend.
Nov 25
Black Friday push
Full cross-channel campaign: EDMs, Meta Ads, Google Ads, and social content.
2026
Programme continues
Ongoing SEO growth, new UHF radio launches, and sustained email programme.
Google Analytics 4 — Session Data
Sessions exploded
after launch.
Monthly sessions from GA4. The spike tracks directly against the new website going live and SEO kicking in. From 41K in May 2025 to over 220K by March 2026.
+427%
Session growth
May 2025 to Mar 2026
May 2025 to Mar 2026
Client Voice
[CLIENT QUOTE to be sourced from Brad Hales, Uniden Australia]
Brad Hales / Uniden Australia
The Results
Numbers that
speak for themselves.
+427%
Session Growth
$10M
Annual Online Revenue
[X]%
Email Open Rate
[X]x
ROAS on Paid Social
7
Active Channels
The Team
The people
behind it.
Account Manager
Janty Ayoub
Website & SEO Lead
Raynal Sharma
SEO Manager
James Baker
Social Ads
Jasmine Jaafar
Email Marketing
Makayla Borg
Influencer / UGC
Jordan Taha
Design
Abby Al Adeeb
Design
Mickey Ghanoa
Development
Truman Zhao
AI Agent / Customer Experience
MEET
TONY.
20+ Years.
Now Always On.
Tony has been the face of Uniden for over two decades. A trusted name. A product expert. The person customers turned to when they needed a real answer. Now, Tony never sleeps.
AIIMS transformed Tony from a team member into an AI-powered front-facing agent. Available 24 hours a day, 7 days a week, Tony handles orders, shipping queries, troubleshooting, product recommendations, and more. The same expertise, now at every customer’s fingertips, any time.
Orders
Real-time order tracking and purchase support, around the clock.
Shipping
Instant shipping queries answered without a wait time or hold music.
Troubleshooting
Technical product support across Uniden’s full range, live at all times.
Product Advice
Personalised product recommendations based on customer needs, instantly.
24/7
Always available. Never on hold.
Tony is live on uniden.com.au — powered by AIIMS.
Live on uniden.com.au
20 years of expertise.
Now in every conversation.
Now in every conversation.
Uniden x AIIMS AI Integration
UGC & Content Production
ALL IN
SILIO.
High-level production. High-level assets. High-level views.
Uniden’s YouTube channel became a content machine built on
strategy, UGC creator partnerships, and short-form video that
actually converts. The result speaks for itself.
2M+
Views & Counting
804K
Single Short — Voice Scrambling
1.5M
Single Short — Crystal
Production
Studio-grade assets
Full video production, UGC creator briefs, and on-location shoots across Uniden’s full product range.
Strategy
Organic reach, no ad spend
Every Short was scripted, produced, and published with a clear conversion goal. Views translate directly to product discovery.
Brand Consistency
One voice across every channel
From the website to YouTube to email, every touchpoint carries the same brand energy. That’s the HALO effect.