Your competitors
are ranking.
You should be too.
15+
Years operating
4.7★
247 verified reviews
850+
Page-one keywords ranked
$5M+
Client revenue attributed
22hr
Global operation daily
The best SEO agencies deliver
more than reports.
Businesses looking for real SEO growth want measurable outcomes, strategic clarity, technical capability, transparency and long-term scalability. Not longer monthly PDFs.
AIIMS Group has become a trusted SEO partner for businesses wanting an agency that builds, not just reports.
- Data-backed SEO strategy built around your market
- Advanced technical implementation
- Local and national search visibility
- AI Overview optimisation
- Structured entity development
- High-conversion digital ecosystems
Local and national SEO campaigns driving trade, service and enterprise growth across Australia’s two largest markets.
Regional market expansion and competitive keyword penetration across all major Australian cities.
New Zealand, UAE and Southeast Asian campaigns delivering cross-border organic growth for B2B and commercial clients.
Build SEO systems that produce sustainable growth. Not temporary spikes.
Book a Strategy SessionSEO has changed.
AI search is reshaping visibility.
Traditional SEO alone is no longer enough. Google AI Overviews, entity search, conversational search behaviour and generative AI systems are changing how businesses are discovered online.
AIIMS Group builds campaigns around the new rules of search. Our strategies are designed not only for rankings but for discoverability across modern AI-driven search environments.
As search evolves, businesses need more than rankings. They need digital authority.
AI Overview Optimisation
Structured to appear in Google AI Overviews through FAQ architecture, high-trust content and entity reinforcement.
Semantic Content Structuring
Content built around topical clusters, semantic depth and answer-first architecture for both search and AI discovery.
Schema & Structured Data
Full schema deployment across Organisation, LocalBusiness, Service, FAQ, Article and custom entity types.
Answer Engine Optimisation
Content assets built to answer the specific questions AI systems are pulling from across the web.
Entity & Authority Development
Knowledge Graph reinforcement, entity consistency and authority signals that make brands discoverable beyond traditional rankings.
Most agencies write content.
We engineer it.
On-site SEO is not blog posts and keyword stuffing. It’s architecture, signals, structure, and intent. Every page we build or optimise is designed to earn rankings and hold them. Here’s exactly what that looks like in practice.
Site Architecture & URL Structure
We rebuild your URL taxonomy so every page is in the right place and passes the right signals. Flat hierarchies for small sites. Silo structures for large ones. No guesswork.
Title Tags & Meta Descriptions
Every title tag is written against the keyword, the intent, and the SERP landscape. Meta descriptions are conversion copy, not filler. Written to get clicked, not just indexed.
Heading Structure (H1–H6)
Heading hierarchies are signals, not styling. H1 maps to primary intent. H2s to semantic subtopics. H3s to long-tail clusters. Every page tells a structured content story.
Internal Linking Systems
Internal links pass authority and guide crawl budget. We build link architectures that funnel equity to your most important pages and create topical connections across your whole site.
Core Web Vitals & Page Speed
LCP, CLS, INP. We fix them all. Image compression, render-blocking scripts, layout shift, server response — every technical performance factor that affects rankings and user experience.
XML Sitemaps & Robots.txt
We control what gets indexed and what doesn’t. Clean sitemaps submitted to Google Search Console. Robots.txt configured to protect crawl budget and block low-value URLs.
Schema Markup & Structured Data
JSON-LD schema across every relevant type: LocalBusiness, Service, FAQ, Article, BreadcrumbList, Organisation, Review. We make your content machine-readable for both Google and AI systems.
Keyword-to-Page Mapping
Every keyword has a home. We build or optimise the right page for every target query. No cannibalisation. No orphaned pages. Each URL ranked against one clear intent.
On-Page Content Optimisation
We rewrite and restructure existing content to match search intent, hit semantic coverage, and satisfy the signals Google’s quality raters look for. Not more words. Better ones.
Local SEO On-Page Signals
NAP consistency, location-specific landing pages, suburb and city targeting, localised content and GMB alignment — built to dominate near-me and geo-specific searches.
Image SEO & Alt Text
Every image is named, compressed, and alt-tagged correctly. Image sitemaps built out. Visual content contributes to the topical relevance of each page, not just decorating it.
Content Gap & Cannibalisation Audit
We find what’s missing, what’s competing with itself, and what’s pulling rankings down. Then we fix it. No two pages fight for the same keyword in a campaign we run.
What this means for your site
On-site SEO is the foundation everything else is built on. Without it, no amount of link building or content creation can overcome a structurally broken website. We fix the foundation first, then build up.
- Faster indexation of new and existing pages
- Stronger relevance signals across the whole site
- Higher click-through rates from search listings
- Better user experience reducing bounce rates
- AI Overview and featured snippet eligibility
- Compounding ranking improvement over time
AIIMS vs. the typical SEO agency
4 campaigns. Real businesses. Documented results.
Alsco Uniforms New Zealand
The Challenge
Alsco NZ had 40,000+ customers and over a century of brand recognition. But outside of branded searches, they were invisible. Competitors were capturing high-intent queries across uniform rental, washroom hygiene, floor mats and linen hire. The website lacked technical structure, content architecture and landing page depth needed to compete. 26 orphaned URLs. 22 broken 404s. Duplicate content across service categories. No schema. No location pages.
The Strategy
- Full technical audit and site remediation
- Sitemap rebuild — 138 new URLs indexed
- 22 broken 404 URLs resolved
- Duplicate content and heading structure fixed
- Schema markup across service and location pages
- Commercial landing pages built per keyword cluster
- Location pages across 12 NZ cities
- Blog content targeting non-branded commercial terms
- Internal linking architecture rebuilt
The Outcome
- 893 organic keywords now ranking
- 3,749 monthly organic visits
- NZD $10,162 monthly organic traffic value
- Page 1 positions across washroom hygiene, linen hire, hi-vis workwear and mat rental
- Orphaned URLs reduced from 26 to zero
- Domain rank improved to #10,159 in NZ
Alsco Uniforms Singapore
The Challenge
Alsco Singapore needed to capture high-intent B2B search traffic across a competitive market. Terms like “first aid eyewash & burn stations singapore”, “custom logo mat singapore” and “washroom consumables singapore” were dominated by competitors. Without targeted landing pages and proper entity SEO, organic lead generation was near zero. Starting rank for the eyewash keyword: position 100+.
The Strategy
- Service-specific landing pages for each keyword cluster
- Full schema markup across service and category pages
- Content targeting B2B Singapore commercial search terms
- Internal linking connecting services to industries
- Local SEO signals reinforced for Singapore
- Entity SEO implementation
- Keyword gap analysis and ongoing page expansion
- 123 keywords tracked with weekly rank monitoring
The Outcome
- #1 — first aid eyewash & burn stations singapore (+100 positions)
- #1 — washroom consumables singapore
- #1 — scraper mat rental singapore
- #2 — custom logo mat singapore
- 123 keywords tracked across commercial B2B terms
Flowsafe Plumbing — $5M+ Revenue
The Challenge
Flowsafe were spending $800 a day on Google Ads with zero calls to show for it. No tracking. No structure. No visibility into what was performing. The website was generic, campaigns were unfocused, and leads were non-existent despite significant ad spend. The business had real capability but no digital engine to match it.
The Strategy
- Full website rebuild with high-converting architecture
- 13+ dedicated service and location landing pages
- 14+ live Google Ads campaigns restructured and launched
- WildJar call tracking implemented across all sources
- Two-day branded photography shoot
- GMB profile optimised and managed
- Local SEO signals built across Sydney suburbs
- Print assets created for brand consistency
The Outcome
- $5M+ in attributed revenue from campaigns
- 8,361 total conversions tracked
- $5.83 average CPC across active campaigns
- 85.7% call answer rate
- 75% new callers — genuine new acquisition
- $50K+ weekly revenue run rate achieved
4Foldr — $315K Revenue, Category Created from Zero
The Challenge
Zero demand. Zero category. Zero awareness. 4Foldr is a foldable drink carrier Australians had never seen. There was no search volume to target, no existing audience to retarget, and no proof of concept in the market. AIIMS had to create demand from scratch using paid social alone.
The Strategy
- Full category creation strategy using Meta Ads Advantage+
- Awareness-first creative built around Aussie event use cases
- Iterative creative testing to find the winning hook
- Audience signals built from scratch, refined on performance data
- Retargeting funnels built once awareness was established
- CPA actively optimised across the full campaign lifecycle
The Outcome
- $315K+ in eCommerce revenue generated
- 6,264 purchases recorded
- 53% reduction in cost-per-acquisition over the campaign
- CPA dropped from $22 down to $10.20
- A product with no prior market became a recognisable brand
Every metric above is backed
by a live screenshot.
No stock images. No mock-ups. Every screenshot below is pulled directly from live campaign data. This is what real SEO performance looks like.
Built around infrastructure.
Not just marketing.
AIIMS Group operates more like a digital growth infrastructure company than a traditional SEO agency. Our systems combine strategy, technical development, analytics, content production and conversion optimisation into a single integrated campaign engine.
Technical SEO Frameworks
Site architecture, crawl management, Core Web Vitals, performance optimisation and indexation control built into every campaign.
Schema Deployment Systems
Structured data across Organisation, LocalBusiness, Service, FAQ, Article and custom schema types deployed at scale.
AI-Ready Content Structures
Content ecosystems built to rank in traditional search and surface in Google AI Overviews and generative AI tools.
Conversion Tracking & Reporting
Full GA4, GSC and custom dashboards with transparent metrics tied to leads, rankings and business outcomes.
Local SEO Mapping
Location-specific page development, GMB optimisation and citation systems to dominate city and suburb-level search.
Authority Development
External link acquisition, entity reinforcement and digital PR building domain authority across competitive verticals.
Ongoing Campaign Analysis
Continuous ranking monitoring, keyword gap analysis, competitor tracking and algorithm response across all active campaigns.
UX & Conversion Optimisation
On-page improvements to CTA placement, internal linking and content layout to maximise traffic-to-lead conversion.
Sydney headquarters.
Dubai UAE operations.
Continuous workflow.
AIIMS Group was built in Australia and expanded into the UAE to support a more advanced operational workflow across multiple markets and time zones.
This structure means continuous campaign progression, faster implementation cycles, improved support workflows and broader international SEO understanding — all without the friction of project manager layers between strategy and execution.
Australia remains our primary market. Our global experience sharpens every domestic campaign we run.
- Continuous campaign progression across time zones
- Faster implementation — no PM bottlenecks
- Improved optimisation velocity
- International SEO experience informing all domestic campaigns
- Global expansion into more markets underway
SEO built to compound.
Not to expire.
Every strategy we build is designed to grow in value over time. Not to spike then flatten. Sustainable authority across four pillars.
Technical Foundation
Solid site architecture, indexation and performance. The engine under every campaign.
Content Authority
Topical depth and semantic structure that builds trust with search engines over time.
Link & Entity Signals
External authority, entity reinforcement and digital PR that compound month over month.
Transparent Reporting
Real metrics tied to leads and revenue. No vanity numbers, no smoke and mirrors.
The people behind
the performance.
Google and AI systems increasingly weigh authorship, human expertise and real-world experience signals. These are the specialists who build and run every campaign.
Kynan Albassit, Fahd Mercy & Janty Mohammed
Co-Founders, AIIMS Group — Sydney & Dubai
AIIMS Group was founded in 2010 by Kynan Albassit, Fahd Mercy, and Janty Mohammed. Three operators who built this from the ground up in Sydney, with one mandate: execution over promises, results over reports. The agency grew from a tradie-focused local operation into a dual-office, 22-hour global agency running campaigns across Australia, New Zealand, Singapore, and the UAE.
Under their leadership, AIIMS Group was shortlisted at the Mumbrella Awards 2026 for Full-Service Agency of the Year and Award for Culture, recognised as finalists at WebAwards Australia 2026, and nominated four times at the Australian Audio Awards 2026. The agency holds a 4.7-star rating across 247 verified reviews.
If you are not moving the needle, what are you doing? Real SEO is infrastructure. Anyone can write a report. We build systems that compound.
James Baker, SEO Specialist — AIIMS Group, as featured in The Times AustraliaGlobal SEO Directors
Leads global English-language SEO, AI Overview optimisation, and GEO across all AIIMS markets.
Directs Arabic-language SEO and GEO strategy across Google and AI search in the MENA region.
Directs Spanish-language SEO across Spain and South America, expanding AIIMS into Latin American markets.
In The Press
The Times Australia — accountable marketing strategy.
FutureFive Australia — digital design and authenticity.
IT Brief Australia — customer experience and clarity.
IT Brief US — business infrastructure and scaling.
4.7 stars across 247 verified reviews.
Real clients. Real businesses. Real words. These reviews are pulled from Google and Trustindex. Unedited.
Janty and his team have taken us from a small Cryotherapy Clinic to the most popular Cryotherapy Clinic in Sydney. They helped us through their marketing geniuses and creative team. Our bookings have increased by 80%. We cannot thank AIIMS enough for all their hard work.
AIIMS have done a lot for our company recently, from revamping the website to managing social and Google Ads. I changed agencies looking for constant communication and I have not been disappointed. Highly recommend AIIMS.
They take extreme pride in the quality of their work, and hence, Lock & Roll show up brilliantly in the marketplace. A huge thank you to the entire AIIMS Group team.
Been working with the team at AIIMS for a number of years now. Have been with a few marketing agencies in my time, none are as good as the guys at AIIMS. Communication is always spot on, and we have truly built some great friendships along the way.
Rhys and the AIIMS team have been essential to our company’s growth and success. Rhys provides assistance 24/7 and always has a positive attitude. AIIMS have really helped us take our business to new levels. Aiims are second to none and I highly recommend all business owners reach out.
AiiMS is very attentive, has a fast response to trends in the market, outside-of-the-box thinking and innovative systems and tracking tools that give the small business owner both transparency and control over spend. A joy to work with. Recommend to any business owner who needs help with their Google Ads.