GemIQ
Case Study Ecommerce Worldwide
GemIQ
Goes
Global
From no online marketing to record online sales — a global ecommerce transformation that exceeded every expectation.
Google Ads
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Scroll
9M+
Impressions Delivered
Impressions Delivered
$396K
Revenue Generated
Revenue Generated
923
Conversions
Conversions
1.43%
Click-Through Rate
Click-Through Rate
20K+
Jewellers Reached Globally
Jewellers Reached Globally
The Challenge
A powerful product with no digital footprint.
GemIQ had an exceptional product line trusted by jewellers around the world. But they had never run paid advertising at any meaningful scale. The business owner had genuine doubts — not about the quality of the product, but about whether digital marketing could actually move the needle. That scepticism was the first obstacle we had to overcome.
Getting the budget allocation right was the biggest strategic challenge from day one. Too conservative and we wouldn’t generate enough data to optimise. Too aggressive without proof of concept and we’d lose trust before we’d earned it. We needed to move fast, prove the model, and build confidence in parallel.
Taking the advertising global pushed the brand into territory even the owner hadn’t imagined. Multiple markets, multiple languages, multiple creatives — all running simultaneously. The results didn’t just meet expectations. They shattered them.
What We Built
End-to-end. Global scale.
Google Ads
Full campaign creation and delivery across global markets — search, display, and shopping campaigns built and managed from the ground up.
Meta Ads
Creatives tailored to each country’s language and culture — localised ad sets delivered across Facebook and Instagram to reach jewellers in every key market.
New Brand Creation
A complete brand identity built for global credibility — from naming and visual identity through to tone of voice and positioning strategy.
Website Design & Development
A high-converting ecommerce website designed and built to support international traffic — optimised for clarity, speed, and sales across all devices.
Content Creation
Strategic content built to perform — product copy, ad creative, and social assets that communicated GemIQ’s value proposition to buyers around the world.
Meta Ads Performance
Numbers that changed minds.
A single month of global Meta activity — the campaign that proved paid advertising could work at scale and gave the client the confidence to push even further.
Impressions
9,043,460
Global reach across Facebook and Instagram placements
Total Clicks
129,135
Qualified traffic driven to the ecommerce store
Click-Through Rate
1.43%
Above benchmark for ecommerce across all markets
Conversions
923
Sales generated across international markets
Avg. CPC
$0.42
USD — highly efficient cost per click globally
Cost Per Conversion
$58.35
USD — strong ROI relative to product price point
Revenue Generated
$396,934
USD total ecommerce revenue — record month for the brand
Global Ad Strategy
Localised at scale.
129K
Link Clicks
6.8x
ROAS
923
Purchases
$0.42
Avg. CPC (USD)
Creative Strategy
Language variations
Multiple per market
Multiple per market
Creative format
Static + Video
Static + Video
Markets targeted
Global
Global
Campaign objective
Conversions / Sales
Conversions / Sales
Budget & Efficiency
Total impressions
9,043,460
9,043,460
CTR
1.43%
1.43%
Cost per conversion
$58.35 USD
$58.35 USD
Revenue generated
$396,934.84 USD
$396,934.84 USD
The key to these results wasn’t just spend — it was the approach. Every market got creatives built for its language, context, and buying behaviour. Localised ads outperformed generic global ones at every stage of the funnel, and the compounding effect across markets turned a single month into a record-breaking revenue result for the business.
Click to Conversion
Creative that converts globally.
From localised Meta creatives to a brand-new website — every touchpoint was built to turn browsers into buyers, regardless of where in the world they were.
The Conversion Journey
1
Awareness — Global Reach via Meta Ads
Localised ad creatives in multiple languages introduced GemIQ to jewellers across every target market.
2
Interest — Brand & Product Education
A fresh brand identity and clear product storytelling built credibility and communicated the value proposition instantly.
3
Consideration — Website Experience
The new ecommerce website converted intent into action — fast, clear, and optimised for international buyers on any device.
4
Conversion — Paid Search & Retargeting
Google Ads captured high-intent buyers. Retargeting campaigns re-engaged visitors and pushed them across the line.
5
Revenue — Record Month, Global Scale
923 conversions. $396,934 USD in a single month. A result that redefined what was possible for the business.
Multi-Language Creatives
Ad copy written and designed natively for each target market — not translated, built from scratch for each audience.
Global Market Targeting
Campaigns built and optimised simultaneously across multiple international markets from day one.
Performance-First Strategy
Every decision was driven by data — budget allocation, creative selection, audience segmentation, and bid strategy.
Conversion-Optimised Website
New website designed to remove friction and maximise purchase completion — built for an international audience.
Brand Built for Global Scale
A complete new brand identity that positioned GemIQ as a premium, credible, international player in the jewellery tech space.
Audience Intelligence
Deep audience research identified the right jewellers in the right markets — targeting that went beyond demographics to real buyer intent.
$58.35
Cost Per Conversion — USD
On products priced between $299 and $6,499, a $58.35 cost per conversion delivers a return that speaks for itself. This is what efficient global advertising looks like when the creative, the targeting, and the strategy are all aligned.
Client Feedback
What Jenny had to say.
“Thanks so much Sarah, you’re the best. You guys are the best. Say a big big thank you for me please — I really appreciate it.”
Jenny — GemIQ / PicupMedia
Full Scope
Who delivered what.
01
New Website Design & Development
Mikey
New Website Design & Development
Mikey
02
Complete Meta Ad Strategy & Execution
Jasmine
Complete Meta Ad Strategy & Execution
Jasmine
03
Branding & Brand Identity Creation
Cielo
Branding & Brand Identity Creation
Cielo
04
Strategy & Account Management
Janty / Sarah
Strategy & Account Management
Janty / Sarah
05
Google Ads & Global Content Creation
AIIMS Team
Google Ads & Global Content Creation
AIIMS Team
SG
Account Manager
“
“
Working with Jenny and the team has been quite rewarding. The client is very thankful for all we do and the direction we take together. It was a great month to hit those numbers — and each month we strive to achieve bigger and better.
Sarah Gebron
Client Experience Manager · AIIMS Group
Ready to take your business global?
Let’s talk about your ecommerce business and how we can scale it.
Case Study / Health & Beauty
7 months.
Zero extra spend.
538% more bookings.
Sydney Dermal Lounge had the customers. They had the budget. What they didn’t have was a digital strategy that worked. We fixed that.
538%
More Confirmed Bookings
More Confirmed Bookings
34%
Lower Cost Per Lead
Lower Cost Per Lead
109%
Increase in Form Submissions
Increase in Form Submissions
43%
Conversion Rate Improvement
Conversion Rate Improvement
$0
Additional Budget Required
Additional Budget Required
The Challenge
The ads were running.
The bookings weren’t.
When Sydney Dermal Lounge came to us in July 2025, they were spending serious money on Google Ads with almost nothing to show for it. The previous agency had built a campaign that looked fine on the surface. Under the hood, it was bleeding budget.
$1,100+
Cost per booking
Every confirmed booking was costing over $1,100. For a premium clinic, that margin is simply not viable.
0.12%
Conversion rate
Barely 1 in 800 visitors was converting. Traffic was coming in. Money was going out. Bookings weren’t happening.
12
Bookings from $13.5K spend
In June 2025, the previous agency generated just 12 confirmed bookings from $13,498 in ad spend.
High
Customer lifetime value at stake
Premium dermal treatments mean each lost booking isn’t just one visit. It’s a long-term client relationship walking out the door.
Strategic Approach
Spend more or work smarter.
We chose smarter.
Throwing more budget at a broken funnel would have made the problem worse, not better. The strategy was simple: fix the funnel first, then let the spend do its job.
CRO-Led Growth
- Improved user journeys and page flow
- Stronger messaging clarity throughout
- Clearer, more direct calls-to-action
- Landing page design enhancements
- Conversion-focused UI/UX updates
Google Ads Realignment
- Focused on high-intent search traffic
- Rebuilt campaign structure and targeting
- Prioritised booking-driven keywords
- Eliminated wasted impression share
- Tightened audience signal quality
Meta Ads Full-Funnel
- Prospecting campaigns for awareness
- Bottom-of-funnel remarketing
- Lead nurturing to reinforce trust
- Creative aligned to premium positioning
- Audience layering for lead quality
The Numbers
Month by month, the story got better.
The transformation happened in two distinct phases. First, paid media optimisation did the heavy lifting. Then CRO kicked in and accelerated everything.
June 2025 — Previous Agency (Baseline)
December 2025 — After Paid Media Optimisation
January 2026 — Post-CRO Launch
| Metric |
Jun 2025 |
Dec 2025 |
Jan 2026 |
|---|---|---|---|
| Phase | Previous Agency | Paid Media Optimised | Post-CRO Launch |
| Ad Spend | $13,498 | $15,255 | $15,800 |
| Confirmed Bookings | 12 | 52.5 | 76.5 |
| Total Calls | — | 76.14 | 82.84 |
| Form Submissions | — | 44.5 | 93 |
| Jan vs Jun (Overall Change) | Baseline |
+538% bookings
+109% forms -34% cost/lead |
Calls and Form Submissions data was not tracked by the previous agency prior to July 2025. The June baseline reflects confirmed bookings only. All figures sourced from campaign reporting dashboards.
CRO Impact: January vs December
+45.7%
Confirmed bookings vs Dec
Confirmed bookings vs Dec
+8.8%
Call enquiries vs Dec
Call enquiries vs Dec
+108.9%
Form submissions vs Dec
Form submissions vs Dec
-34.2%
Cost per lead
Cost per lead
+43.3%
Conversion rate
Conversion rate
CRO In Action
See the difference
design makes.
The home page was the first stop. Visitors were landing and leaving. We redesigned the entire user journey — from the first scroll to the booking form — to remove friction and drive action.
Before
After
What changed on the home page
Hero
Replaced a static, text-heavy header with a bold headline that leads with outcome. Trust signals (reviews, ratings) moved above the fold.
Replaced a static, text-heavy header with a bold headline that leads with outcome. Trust signals (reviews, ratings) moved above the fold.
AIIMS Group
GemIQ
Case Study Ecommerce Worldwide
GemIQ
Goes
Global
From no online marketing to record online sales — a global ecommerce transformation that exceeded every expectation.
Google Ads
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Meta Ads
Brand Creation
Website Design
Content Creation
June 2025
Scroll
9M+
Impressions Delivered
Impressions Delivered
$396K
Revenue Generated
Revenue Generated
923
Conversions
Conversions
1.43%
Click-Through Rate
Click-Through Rate
20K+
Jewellers Reached Globally
Jewellers Reached Globally
The Challenge
A powerful product with no digital footprint.
GemIQ had an exceptional product line trusted by jewellers around the world. But they had never run paid advertising at any meaningful scale. The business owner had genuine doubts — not about the quality of the product, but about whether digital marketing could actually move the needle. That scepticism was the first obstacle we had to overcome.
Getting the budget allocation right was the biggest strategic challenge from day one. Too conservative and we wouldn’t generate enough data to optimise. Too aggressive without proof of concept and we’d lose trust before we’d earned it. We needed to move fast, prove the model, and build confidence in parallel.
Taking the advertising global pushed the brand into territory even the owner hadn’t imagined. Multiple markets, multiple languages, multiple creatives — all running simultaneously. The results didn’t just meet expectations. They shattered them.
What We Built
End-to-end. Global scale.
Google Ads
Full campaign creation and delivery across global markets — search, display, and shopping campaigns built and managed from the ground up.
Meta Ads
Creatives tailored to each country’s language and culture — localised ad sets delivered across Facebook and Instagram to reach jewellers in every key market.
New Brand Creation
A complete brand identity built for global credibility — from naming and visual identity through to tone of voice and positioning strategy.
Website Design & Development
A high-converting ecommerce website designed and built to support international traffic — optimised for clarity, speed, and sales across all devices.
Content Creation
Strategic content built to perform — product copy, ad creative, and social assets that communicated GemIQ’s value proposition to buyers around the world.
Meta Ads Performance
Numbers that changed minds.
A single month of global Meta activity — the campaign that proved paid advertising could work at scale and gave the client the confidence to push even further.
Impressions
9,043,460
Global reach across Facebook and Instagram placements
Total Clicks
129,135
Qualified traffic driven to the ecommerce store
Click-Through Rate
1.43%
Above benchmark for ecommerce across all markets
Conversions
923
Sales generated across international markets
Avg. CPC
$0.42
USD — highly efficient cost per click globally
Cost Per Conversion
$58.35
USD — strong ROI relative to product price point
Revenue Generated
$396,934
USD total ecommerce revenue — record month for the brand
Global Ad Strategy
Localised at scale.
129K
Link Clicks
6.8x
ROAS
923
Purchases
$0.42
Avg. CPC (USD)
Creative Strategy
Language variations
Multiple per market
Multiple per market
Creative format
Static + Video
Static + Video
Markets targeted
Global
Global
Campaign objective
Conversions / Sales
Conversions / Sales
Budget & Efficiency
Total impressions
9,043,460
9,043,460
CTR
1.43%
1.43%
Cost per conversion
$58.35 USD
$58.35 USD
Revenue generated
$396,934.84 USD
$396,934.84 USD
The key to these results wasn’t just spend — it was the approach. Every market got creatives built for its language, context, and buying behaviour. Localised ads outperformed generic global ones at every stage of the funnel, and the compounding effect across markets turned a single month into a record-breaking revenue result for the business.
Click to Conversion
Creative that converts globally.
From localised Meta creatives to a brand-new website — every touchpoint was built to turn browsers into buyers, regardless of where in the world they were.
The Conversion Journey
1
Awareness — Global Reach via Meta Ads
Localised ad creatives in multiple languages introduced GemIQ to jewellers across every target market.
2
Interest — Brand & Product Education
A fresh brand identity and clear product storytelling built credibility and communicated the value proposition instantly.
3
Consideration — Website Experience
The new ecommerce website converted intent into action — fast, clear, and optimised for international buyers on any device.
4
Conversion — Paid Search & Retargeting
Google Ads captured high-intent buyers. Retargeting campaigns re-engaged visitors and pushed them across the line.
5
Revenue — Record Month, Global Scale
923 conversions. $396,934 USD in a single month. A result that redefined what was possible for the business.
Multi-Language Creatives
Ad copy written and designed natively for each target market — not translated, built from scratch for each audience.
Global Market Targeting
Campaigns built and optimised simultaneously across multiple international markets from day one.
Performance-First Strategy
Every decision was driven by data — budget allocation, creative selection, audience segmentation, and bid strategy.
Conversion-Optimised Website
New website designed to remove friction and maximise purchase completion — built for an international audience.
Brand Built for Global Scale
A complete new brand identity that positioned GemIQ as a premium, credible, international player in the jewellery tech space.
Audience Intelligence
Deep audience research identified the right jewellers in the right markets — targeting that went beyond demographics to real buyer intent.
$58.35
Cost Per Conversion — USD
On products priced between $299 and $6,499, a $58.35 cost per conversion delivers a return that speaks for itself. This is what efficient global advertising looks like when the creative, the targeting, and the strategy are all aligned.
Client Feedback
What Jenny had to say.
“Thanks so much Sarah, you’re the best. You guys are the best. Say a big big thank you for me please — I really appreciate it.”
Jenny — GemIQ / PicupMedia
Full Scope
Who delivered what.
01
New Website Design & Development
Mikey
New Website Design & Development
Mikey
02
Complete Meta Ad Strategy & Execution
Jasmine
Complete Meta Ad Strategy & Execution
Jasmine
03
Branding & Brand Identity Creation
Cielo
Branding & Brand Identity Creation
Cielo
04
Strategy & Account Management
Janty / Sarah
Strategy & Account Management
Janty / Sarah
05
Google Ads & Global Content Creation
AIIMS Team
Google Ads & Global Content Creation
AIIMS Team
SG
Account Manager
“
“
Working with Jenny and the team has been quite rewarding. The client is very thankful for all we do and the direction we take together. It was a great month to hit those numbers — and each month we strive to achieve bigger and better.
Sarah Gebron
Client Experience Manager · AIIMS Group
Ready to take your business global?
Let’s talk about your ecommerce business and how we can scale it.
Big News
Four nominations.
Two shows.
One incredible team.
We’re finalists in 4 categories at the Australian Audio Awards, and we couldn’t be more proud of everyone at AIIMS Creator Hub making noise, literally.
The hard work, the late edits, the episodes that somehow just worked. This is for all of it.
Fingers crossed for the big night. Let’s go.
AIIMS Creator Hub
Ready to make noise?
Book a session at AIIMS Creator Hub — studio, strategy, and a team built for creators serious about growing.
Best Podcast Host/Presenter
Josh Mansour
Unscripted with Josh Mansour
Best Podcast Host/Presenter
Josh Fox
MAFS Funny Podcast
Best New Podcast
MAFS Funny
The podcast that hit number 1 in Australia with 100 million streams in February 2026.
Best Sport Podcast
Unscripted
Unscripted with Josh Mansour
About the Achievement
AIIMS Creator Hub Named Finalist at the Inaugural 2026 Australian Audio Awards
AIIMS Creator Hub has been shortlisted as a finalist in four categories at the 2026 Australian Audio Awards, the industry’s premier night celebrating radio and podcast excellence across Australia. The awards ceremony takes place on 28 May 2026 at Carriageworks, Sydney, presented by Mumbrella, Radioinfo and RadioToday.
The nominations span two original productions from the AIIMS Creator Hub stable, competing across both independent podcast and host categories alongside some of Australia’s biggest media names.
The four nominations are:
Best Podcast Host/Presenter (Independent)
Josh Mansour for Unscripted Podcast
Best Podcast Host/Presenter (Independent)
Joshua Fox for MAFS Funny
Best New Podcast (Independent)
MAFS Funny AIIMS Group Creator Hub with Joshua Fox
Best Sport Podcast (Independent)
Unscripted AIIMS Group with Josh Mansour
Unscripted with Josh Mansour is an NRL-focused podcast that broke through internationally during the NRL Vegas round, building a fiercely loyal audience across Australia and the US within its first year of production. The show earns its name: raw conversations, no script, no filter.
MAFS Funny, hosted by Joshua Fox, became the number one podcast in Australia in February 2026, clocking 100 million streams in a single month. It remains one of the fastest-growing independent podcast launches in Australian audio history.
Both shows are produced from the AIIMS Creator Hub studio in Sydney, a production and strategy powerhouse co-founded by Pedro Vitola and Joshua Fox, built for brands, creators and anyone serious about growing their presence in the creator economy.
“10 months ago this was just an idea. What a ride it’s been.”
For me, it’s always been about making people feel like they’re in the room with us. Real conversations, no pressure, just creating a space where people feel comfortable enough to open up and share their story without judgement.
Josh Mansour, Host of Unscripted
AIIMS Creator Hub
Ready to make noise?
More than a studio. A marketing powerhouse built for people with a fierce conviction to grow. Come see what we’ve built.
AIIMS Group
Case Study · Enterprise Website Rollout
Alsco Uniforms
Digital Transformation
AIIMS Group rebuilt the digital presence of a legacy workplace services brand with enterprise-grade website architecture, conversion-led UI/UX, multi-channel growth infrastructure and a sharper digital story for a business operating at serious scale.
The Real Brief
Not a website refresh. A digital infrastructure rebuild.
Alsco Uniforms did not need a prettier version of the old website. The brand already had history, trust, operational depth and a strong commercial footprint. What it needed was a digital ecosystem capable of expressing that strength quickly, clearly and commercially.
The challenge was to take a legacy brand with deep operational credibility and rebuild its online presence around modern customer behaviour, service clarity, lead generation and multi-channel brand consistency.
The old digital presence was not carrying the weight of the brand. AIIMS rebuilt the experience so the website, content, search, paid media and social channels could finally represent the true scale of Alsco Uniforms.
The Launch Story
Inside the rollout.
This video captures the thinking behind the launch: brand alignment, UI/UX decisions, service architecture, quality control and the level of detail required when rebuilding the digital face of an established enterprise.
AIIMS Group discusses the Alsco Uniforms website launch and enterprise digital rollout.
The AIIMS Method
Engineered chapter by chapter.
The project was not treated as a standalone website. It was built as a connected operating layer across brand, UX, development, SEO, paid search, social, email and content production.
01
Brand Architecture Extraction
Translating Alsco’s history, service pillars, values and proof points into a sharper digital narrative.
02
Enterprise UX Mapping
Designing the experience around speed, clarity and immediate understanding of the service offer.
03
Conversion Layer Engineering
Positioning CTAs, service pathways and lead forms to reduce friction and support quote enquiries.
04
Website Development
Building a cleaner, faster and more scalable digital foundation for future campaign activity.
05
Search Infrastructure
Structuring SEO foundations, metadata, technical clarity and service-based discoverability.
06
Paid Media Activation
Launching Google Ads and Meta campaigns around service intent, industry pain points and lead growth.
07
Content System Build
Creating social, video, photography, email and campaign assets with consistent brand execution.
08
Quality Control
Final-stage review across content, responsiveness, links, forms, tracking, UX and launch readiness.
The Output
Built to look like the business behind it.
The visual system had to carry legacy, scale, professionalism and practical service clarity — not decoration for the sake of decoration.
Enterprise Homepage Experience
Service Page Architecture
Campaign Conversion Asset
Full Scope
Every channel had a job to do.
Website Design & DevelopmentComplete rebuild of the digital experience, service architecture, page flow and conversion pathways.
SEO FoundationTechnical SEO, metadata, page structure, service targeting and ongoing content direction.
Google AdsSearch campaigns structured around high-intent service demand and commercial lead generation.
Meta AdvertisingPaid social campaigns built around service benefits, industry audiences and offer-led creative.
Organic SocialProfile establishment, creative direction, service content and brand consistency across the feed.
Email MarketingCampaign messaging designed to support lead nurture, quote requests and service awareness.
Google Business ProfileLocal presence support to strengthen visibility across branches and regional service areas.
Photo & VideoOriginal content assets produced for web, campaign, social and brand storytelling.
Graphic DesignCreative production across campaign assets, service graphics and brand-led visual communication.
“Projects like this are not simply designed. They are engineered.”
AIIMS Group
Chapter Breakdown
The work behind the launch.
01
Website Rebuild
The website was restructured so services could be understood quickly, industries could be navigated clearly and conversion actions could appear earlier in the journey.
02
Social & Brand Presence
Social channels were activated with service-led content, brand proof, offer messaging and a more consistent identity across uniforms, mats, hygiene, first aid and sustainability.
03
Paid Search & Paid Social
Campaigns were mapped around high-intent search behaviour and commercial audience targeting, helping the brand move from visibility into measurable lead-generation activity.
04
SEO & Local Search
Technical structure, search foundations, location visibility and service-page optimisation were improved to support long-term discoverability across New Zealand.
05
Content Production
AIIMS supported the rollout with original video, campaign assets, email messaging and creative direction to ensure every channel carried the same commercial story.
The Team
Built by AIIMS Group.
ClientAlsco Uniforms New Zealand
AgencyAIIMS Group
Account LeadJanty Ayoub
SEO ManagerJonathan Macabenta
Websitealsco.co.nz
IndustryUniforms, Linen & Hygiene Services
Enterprise Digital Infrastructure
Your brand does not need another ordinary website.
AIIMS Group builds digital ecosystems for brands that need strategy, creative, development, search, performance, content and execution working as one.
Performance Marketing Services / United Arab Emirates
We don’t
just run
campaigns.
We build brands that dominate. AIIMS Dubai is a global performance marketing powerhouse delivering results that move markets.
scroll
Performance Marketing
Google Ads
Meta Ads
SEO Dubai
Paid Social
HALO Marketing
Content Production
Brand Strategy
Dubai
Global
Performance Marketing
Google Ads
Meta Ads
SEO Dubai
Paid Social
HALO Marketing
Content Production
Brand Strategy
Dubai
Global
Google Ads
Meta Ads
SEO Dubai
Paid Social
HALO Marketing
Content Production
Brand Strategy
Dubai
Global
Performance Marketing
Google Ads
Meta Ads
SEO Dubai
Paid Social
HALO Marketing
Content Production
Brand Strategy
Dubai
Global
AIIMS Dubai / Hero Film
AIIMS Group Dubai
Performance Marketing / Global Operations
Performance Marketing / Global Operations
Watch Now
Who We Are
Built for
Dubai.
Built for
the world.
AIIMS Dubai isn’t a satellite office. It’s a full performance marketing operation running inside one of the world’s most competitive commercial markets. We run 22 hours a day across Sydney and Dubai, without project managers slowing things down. Work goes direct to execution. Results come faster.
14+
Years Operating
22hr
Global Operation
2
Global Offices
1
Fearless Team
Swipe to explore
What We Do
Full-circle
performance.
Every service. One team. Zero bottlenecks. This is what the HALO method looks like when it runs at full speed.
01
Google Ads
Google Ads
Search, display, shopping and YouTube campaigns built for conversion, not clicks.
02
Meta Ads
Meta Ads
Facebook and Instagram paid social campaigns that put your brand in front of the right people.
03
SEO
SEO
Organic search that builds long-term authority. We rank you for what your customers are searching.
04
Paid Social
Paid Social
TikTok, Snapchat, LinkedIn. Full paid social coverage across every platform your audience uses.
05
Content Production
Content Production
In-house studio. Video, photography, design. Everything your campaigns need, built in-house.
06
Brand Strategy
Brand Strategy
We don’t just market your brand. We help you build one worth marketing. From identity to execution.
07
Website Development
Website Development
Lead-generating machines. Fast, mobile-first, built to convert from day one.
08
Email Marketing
Email Marketing
Campaigns that hit the inbox and drive action. Automated, personalised, results-driven.
09
HALO Marketing
HALO Marketing
Our signature omnichannel strategy. Every channel working together. Maximum reach, maximum impact.
Brands We Work With
Challengers
we’ve backed.
From luxury hospitality to government tourism boards, the brands that trust AIIMS Dubai are the ones serious about growth.
Gebal Group
Corporate
Paramount Hotel
Luxury Hospitality
KSA Equity Group
Finance
Dubai Tourism Board
Government / Tourism
Bloom Bloom AE
Retail / Flowers
House of Perfumes
Luxury Retail
Museum of the Future
Culture / Innovation
Cosmetica UAE
Health / Beauty
House of KSOR
Luxury Lifestyle
My Royal OUD
Luxury Fragrance
Dubai In Action
See the
team.
AIIMS Dubai Hero Trailer
Dubai Team
Dubai Team
AIIMS Dubai Team
Meet the crew
Meet the crew
AIIMS x Laylak Restaurant
Dubai
Dubai
Dubai Team Day
Behind the scenes
Behind the scenes
The AIIMS Chant
Culture
Culture
The Team
The AIIMS
Change
Makers
Meet the talent behind the scenes. The people who wake up every day to push boundaries, build brands, and deliver results that actually move the needle. This is the Dubai crew.
Follow @aiims.changemakers
Client Work
Production
examples.
Real campaigns. Real brands. Real results. Watch what we build for the brands that trust us.
Watch
Watch
Watch
Watch
Watch
Ready to
be fearless?
Your competitors aren’t waiting. Your next customer is searching right now. Let’s make sure they find you first.
AIIMS™ Group Dubai / Sydney / Global | Be fearless together.
AIIMS Group
AIIMS Group — Singapore
Website Redesign + Brand Rollout + Social + Video
Dressed
For
Power.
How AIIMS took a 135-year-old global brand and made it feel like it was built for Singapore today. A full website rebuild, a new social identity, and a sales video that changed how the category explains itself.
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A brand born in 1889 walked into Singapore with commercial muscle, global DNA, and a story that had never properly been told. We told it.
AIIMS Group — Project Mandate
About Alsco Uniforms Singapore
Alsco Uniforms Singapore Pte Ltd is one of Singapore’s leading providers of managed workplace hygiene, uniform rental, commercial linen and facility services, helping businesses maintain cleaner, safer and more professional workplaces since 2000. Serving organisations across hospitality, healthcare, manufacturing, engineering, food processing, government and commercial sectors, Alsco Uniforms Singapore supplies, launders, repairs and replaces workwear, mats, washroom hygiene products, first aid solutions and hospitality linen through a fully managed rental service designed to reduce operational costs, simplify compliance and keep workplaces operating efficiently across Singapore.
Context
The Brief.
No Filter.
Alsco Uniforms is one of the most established names in managed textile services on the planet. But in Singapore, they were invisible online. The website looked like it belonged to a different era. The social presence was inconsistent. The product — genuinely world-class — was buried under a digital experience that failed to match it.
The US headquarters had issued a 2025 brand implementation guide. The task was clear: take that global identity and make it land in Singapore with the weight it deserved. Not a template rollout. A market-specific execution that felt premium, purposeful, and built for the businesses Alsco serves.
AIIMS was brought in to execute across every touchpoint: a custom-built website from the ground up, a new social media skin, and a flagship sales video to answer the question every prospect has but nobody was answering well: what is uniform rental, and why should I care?
Services Delivered
Website Redesign
Global Brand Implementation
Social Skinning
Sales Video
Copywriting
UX Architecture
135+
Years of Global Heritage
7
Core Service Lines Redesigned
8
Industries Served in SG
1
Story Never Told — Until Now
01
Chapter One
The Website.
Built Hand by Hand.
UX Architecture
Custom Development
Brand Implementation
Copywriting
Global brand infrastructure, built for Singapore’s B2B market
The brief was to build something that felt global but operated locally. Alsco’s Singapore site needed to command authority from the first scroll. Visitors should immediately understand they are dealing with a world-class operation, not a local laundry contractor.
100%
Custom build — zero templates, zero shortcuts
We started with architecture. Every service, every industry, every call-to-action was mapped from scratch. No template. No shortcut. The page structure was built to guide a decision-maker through the Alsco proposition — from awareness to enquiry — without friction.
The visual language pulled directly from the 2025 US HQ brand guide: bold typography, high-contrast photography, confident colour blocking. We adapted it for a Singapore audience — more commercial, more direct, with copy that speaks to facilities managers and procurement leads, not just general consumers.
Website Design — Desktop View
What We Delivered
Every touchpoint. Rebuilt from scratch.
Custom Website Build
A fully custom-developed website aligned to the Alsco 2025 US HQ brand guide. Architecture built for conversion, not just aesthetics. Service pages, industry pages, and a full editorial blog framework.
Brand Rollout — SG Market
Global brand guide adapted for the Singapore market. Local tone, local imagery art direction, local service language. Global powerhouse, Singapore precision.
Sales Video — What Is Uniform Rental
A flagship explainer video that does what no competitor in Singapore has done: make uniform rental feel essential, not transactional. Scripted, produced, and edited by AIIMS.
Social Media Skinning
A full social media identity refresh across platforms. Profile assets, cover imagery, content templates, and grid system all aligned to the new brand direction.
Copywriting — Full Site
Every word on the site was written by AIIMS. Sharp, commercial, jargon-free. Written to convert facilities managers and procurement teams, not just to inform.
The Cutting Edge — Chefs Wear
A dedicated product showcase for Alsco’s premium chefs wear line. Editorial treatment, product photography direction, and a standalone digital experience within the site.
02
Chapter Two
The Social Skin.
A Global Brand Finds Its Voice.
Social Identity
Content Design
Grid System
A rebrand without a social skin is half a job. Alsco’s new Singapore identity needed to live and breathe across every channel where their customers and prospects exist. That means LinkedIn, Facebook, and Instagram all speaking the same visual language.
AIIMS developed a complete social skinning system: profile assets, cover imagery, highlight templates, story frames, and a content grid framework. The goal was a feed that felt intentional. Like a brand that takes itself seriously.
The tone was set deliberately: authoritative, but approachable. Industrial, but modern. A business talking to other businesses, with the confidence of 135 years behind it.
The social content pillars were built around four themes: service education, industry relevance, brand story, and the Alsco difference. Each pillar feeds into the sales funnel without being overtly promotional.
Templates were designed to be production-ready. The team can create on-brand content in minutes, not hours. Consistency without compromise.
Alsco Singapore Team
Social Identity
A feed that commands attention.
03
Chapter Three
The Video.
The Story Nobody Told.
What Is Uniform Rental
The Question Every Prospect Has.
Finally Answered.
Most B2B businesses in Singapore understand what Alsco does on paper. What they don’t understand is the depth of value behind a managed rental agreement versus buying outright.
AIIMS scripted, produced, and delivered a flagship sales video built to live on the website and across social channels. The brief: make the category compelling. Make uniform rental feel like an obvious decision for any Singapore business that cares about presentation, hygiene, and efficiency.
The video walks through the proposition in plain language: what you get, how it works, why it saves money, and why Alsco is the partner of choice. No jargon. No corporate fluff. Just clear, commercial storytelling.
Script
Direction
Post-Production
Voiceover
Clean
Design Philosophy
Why It
Looks
Like This.
Alsco isn’t a startup chasing credibility. They earned theirs over 135 years. The design didn’t need to be experimental. It needed to be powerful.
Every design decision was made in service of one goal: make the decision to call Alsco feel obvious. That means removing friction, building confidence, and making the product look as good as it performs.
- 01
Global DNA, Singapore Execution
The 2025 US HQ brand guide provided the foundation. We adapted every element for a Singapore B2B context: local imagery, local tone, local service language.
- 02
Commercial First, Pretty Second
Every visual decision had to justify itself commercially. Beautiful design that doesn’t convert is a vanity exercise. This site was built to generate enquiries.
- 03
In-Situ Product Storytelling
Products shown where they live: on a chef in a kitchen, on a floor mat in a factory lobby, in a washroom. Real context drives real conversion.
- 04
Typography as Authority
Bold, uppercase, tightly tracked. The typographic system signals that this is a brand that doesn’t apologise for being big. It owns its scale.
About This Work
AIIMS Group: The Global Brand Marketing Agency Built for Challengers
This project is one example of what AIIMS Group does for global brands entering new markets. We are a 22-hour creative agency operating across Sydney and Dubai, purpose-built for businesses that need commercial power — not templated marketing.
Alsco Uniforms Singapore came to us with a global brand guide and a digital presence that didn’t match the business behind it. We rebuilt everything: the website, the social identity, the video narrative. The result is a market presence that reflects a company with 135 years of heritage and the ambition to match it.
If your global brand needs a local voice that commands authority, drives B2B enquiries, and actually converts — that is exactly what AIIMS was built to deliver. We work with established names across hospitality, healthcare, manufacturing, engineering, and commercial services.
Project Credits
The team behind the work.
Client
Alsco Uniforms Singapore9 Second Chin Bee Road, Singapore
alsco.com.sg
Agency
AIIMS GroupSydney, Australia + Dubai, UAE
HALO Marketing
Account Lead
Janty AyoubSenior Manager, AIIMS Group
Scope of Work
Website Redesign
Brand Implementation (SG)
Social Media Skinning
Sales Video Production
Full Site Copywriting
Brand Reference
Alsco Uniforms 2025
Global Brand Implementation Guide
US Headquarters
Market
Singapore (Primary)
B2B — Facilities, Hospitality,
Healthcare, Manufacturing,
Engineering, Government
About Gebal Group
A GCC leader in outdoor recreation, public space and turnkey project delivery.
Gebal Group is a UAE-headquartered outdoor recreation and public-space company established in 1979. The group designs, engineers, supplies, installs and maintains playgrounds, sports facilities, urban furniture, shade structures and large-scale community environments across the United Arab Emirates, Saudi Arabia, Qatar and the wider GCC. Gebal Group works with municipalities, government authorities, property developers, schools, universities, architects and master planners, delivering projects from initial concept and technical design through to installation, handover and long-term aftercare.
The Brief
A 46-year powerhouse. Operating entirely behind the curtain.
Abu Dhabi
43 major projects delivered
Dubai
25 major projects delivered
Qatar
15 major projects delivered
KSA
20 major projects delivered
Gebal Group has been shaping the GCC’s public spaces since 1979. Playgrounds at the Burj Khalifa. Yas Island. The Abu Dhabi Corniche. Thousands of civic builds across the UAE, KSA, Oman and Qatar. Trusted by every major municipality and government ministry in the region.
And yet, almost nobody outside the industry knew their name.
No brand. No digital voice. No SEO. No video. No social strategy. No email programme. No paid media. A company that had earned its place at the very top of its industry — completely invisible online.
“Step out from behind the curtain. Own the digital space. Become the most visible outdoor recreation brand in the GCC.”
50K
YouTube Subscribers
YouTube Subscribers
2M+
Total YouTube Views
Total YouTube Views
878%
SEO Traffic Growth
SEO Traffic Growth
10
Months to Transform
Months to Transform
Al Masar Park, Khalifa City — Abu Dhabi, UAE, 2024. Designed, supplied and installed by Gebal Group.
The Strategy
Six pillars.
One mission.
This was not a website refresh. This was a category takeover. The AIIMS Global Team built a full-stack transformation across every dimension of Gebal’s digital and brand presence — simultaneously.
01
Brand Identity
New visual language, tagline architecture, tone of voice and positioning. Shifted from transactional supplier to category visionary. “Recreation Reimagined.”
02
Website Rebuild
Ground-up build of gebalgroup.com as a discoverable, converting, media-rich digital platform. 15+ sector pages. Featured project ownership. Indexed by region and build type.
03
SEO
Structured authority building in the UAE market. Featured project pages that claim and own completed government builds on Google. 122+ keywords indexed.
04
Meta Ads
Paid social across Facebook and Instagram targeting architects, developers, municipalities and education decision-makers across the GCC.
05
YouTube & Video
Channel built from zero. 50,000 subscribers and 2 million views. A B2B infrastructure company became a must-watch authority on outdoor space in the GCC.
06
EDM Overhaul
Full email marketing rebuild. GCC Spotlight press releases. Podcast launch distribution. Industry intelligence, not just a supplier catalogue.
The Design — gebalgroup.com
Recreation Reimagined.
The homepage that
changed everything.
The brief was clear from day one: “Designing and delivering next-gen spaces across the GCC.” Every pixel of the new gebalgroup.com was built to own that statement. Here is the desktop homepage design as delivered by the AIIMS Global Team.
Desktop Homepage v2 — Designed by AIIMS Group Global Team · gebalgroup.com
SEO Performance — UAE Market
From invisible
to undeniable.
SEMrush UAE database tracking confirms a near-zero baseline transformed into a regional search authority. Estimated monthly organic traffic grew by 878% peak-to-peak. Domain rank climbed from #98,416 to #19,369 nationally.
Monthly Organic Traffic Estimate — UAE (SEMrush)
gebal group
260 searches/mo
#1
masdar park khalifa city
1,600 searches/mo
#5
landscaping subcontractors
50 searches/mo
#4
khalifa city a park
90 searches/mo
#6
basketball court abu dhabi
140 searches/mo
#25
schools in shamkha
40 searches/mo
#13
YouTube & Video
50,000 subscribers.
2 million views.
From zero.
For a B2B infrastructure company that builds playgrounds for governments, this is genuinely unprecedented. The content strategy, scripting, production and distribution built by AIIMS Group made it possible.
The YouTube channel positions Gebal Group as a regional authority on outdoor space, urban design and community infrastructure — not a supplier. That distinction is everything.
50K
Subscribers
Subscribers
2M+
Total Views
Total Views
Featured Film1979–2025 Gebal Group — The Past, Present & The Future
The Film Library
One transformation.
Four supporting stories.
A connected video system built to give Gebal Group a recognisable voice across brand history, projects, people and regional authority.
Gebal Group Film 01Watch on YouTube ↗
Gebal Group Film 02Watch on YouTube ↗
Gebal Group Film 03Watch on YouTube ↗
Gebal Group Film 04Watch on YouTube ↗
Featured Projects — Live & Indexed
We claimed the builds.
Then we owned the search results.
Every major Gebal project now has its own indexed page. When a government ministry or developer searches for a completed park by name, Gebal Group ranks. That’s not SEO. That’s territory ownership.
Website — gebalgroup.com
Built to own
every search result.
A ground-up rebuild. Not a template. Not a refresh. A deliberate digital platform built to convert architects, developers, municipalities and education buyers — with featured project pages that rank for each build by location and name.
15+
Sector Pages
9+
Indexed Project Pages
3
Digital Brochures Published
#1
Google Rank — “Gebal Group” UAE
New Regions Unlocked
The GCC, claimed.
Before this transformation, Gebal’s digital presence was UAE-only. The brand transformation and content strategy enabled expansion into every GCC market with active project pages, indexed builds and search visibility. Four service offices. Four regions. All now digitally owned.
🇦🇪
Abu Dhabi
43
Major projects · 21 turnkey · 98% on-time
🇦🇪
Dubai
25
Major projects · 15 turnkey · 99% on-time
🇸🇦
Saudi Arabia
20
Major projects · NEOM 2025 · KSA expansion
🇶🇦
Qatar
15
Major projects · 8 turnkey · 99% on-time
ABU DHABI
+971 02 446 4684
DUBAI
+971 04 451 9691
DOHA
+974 4039 2605
RIYADH
+966 55 977 7146
EDM Transformation
The GCC Spotlight.
An industry newsletter
built from scratch.
Before AIIMS, Gebal had no email marketing programme. No database strategy, no design system, no content rhythm. The EDM overhaul created a full communications engine: the GCC Spotlight press release series, project announcement emails, podcast launch campaigns, and brochure distribution. Every email designed to position Gebal as the most informed voice in the outdoor recreation industry across the Gulf.
Designed Email Template — GCC Spotlight Series
Series Type
GCC Spotlight
Monthly press release & industry update
Audience
B2B GCC
Architects, municipalities, developers, education
Design System
AIIMS Built
Full template suite from zero
Content Strategy
Authority First
Industry intelligence, not supplier catalogue
Brand Architecture
Words that built
a category.
01
“Recreation Reimagined.”
“Recreation Reimagined.”
02
“Designing the Future of Outdoor Play, Sport and Public Spaces.”
“Designing the Future of Outdoor Play, Sport and Public Spaces.”
03
“Projects that transform land into legacy.”
“Projects that transform land into legacy.”
04
“Smarter. Greener. Bolder.”
“Smarter. Greener. Bolder.”
05
“End-to-end. Turnkey. In-House.”
“End-to-end. Turnkey. In-House.”
New Channel — Podcast
Cool Things.
Human Made.
A podcast exploring the most innovative creations shaping the digital and physical world. Hosted by Rob Hetherington — Group Director of Business Development and Marketing at Gebal Group and thought leader of recreation across the GCC. This is the anchor of Gebal’s owned media ecosystem and the final proof point of thought leadership.
🎙
Cool Things. Human Made.
Hosted by Rob Hetherington — Gebal Group
Available at gebalgroup.com/podcast
SEO Data — Monthly Tracking
The numbers
don’t lie.
Every data point below is drawn directly from SEMrush AE (UAE) database. This is the transformation in raw form.
| Month | Organic Keywords | Est. Monthly Traffic | UAE Domain Rank | Growth vs. Start |
|---|---|---|---|---|
| Apr 2024 | 35 | 236 | 84,290 | Baseline |
| May 2024 | 49 | 251 | 81,389 | +6% |
| Jun 2024 | 66 | 212 | 92,291 | -10% |
| Jul 2024 | 84 | 252 | 81,964 | +7% |
| Aug 2024 | 111 | 265 | 86,942 | +12% |
| Sep 2024 | 104 | 237 | 98,416 | +0% |
| Oct 2024 | 113 | 293 | 84,481 | +24% |
| Nov 2024 ★ | 122 | 2,307 | 19,369 | +878% |
| Dec 2024 | 122 | 604 | 52,452 | +156% |
| Jan 2025 | 98 | 591 | 53,597 | +151% |
| Feb 2025 | 88 | 779 | 44,492 | +230% |
| Mar 2025 | 82 | 882 | 40,452 | +274% |
| Apr 2025 | 91 | 1,034 | 35,560 | +338% |
Credits
The people who
broke the internet.
Client — Gebal Group
Rob Hetherington
Group Director, Business Development & Marketing — Gebal Group
Hanane Jemi
Gebal Group
AIIMS Group — Global Team
Janty Ayoub
Strategy Lead — AIIMS Group
Ken Zapanta
AIIMS Group
Souad El Naghi
AIIMS Group
Benjamin Canning
AIIMS Group
Youssef El Bana
AIIMS Group
Suman Sthasiya
AIIMS Group
Sadmir Brkic
AIIMS Group
Reference Links — All Live
Everything. Referenced.
Website
Gebal Group Homepage↗
gebalgroup.com
About
Our 46-Year Legacy↗
gebalgroup.com/about-us
Portfolio
Project Portfolio↗
gebalgroup.com/projects
Sectors
15+ Sectors Served↗
gebalgroup.com/sectors
Podcast
Cool Things. Human Made.↗
gebalgroup.com/podcast
Press
GCC Spotlight & Updates↗
gebalgroup.com/gebal-updates
YouTube
50K Subscribers / 2M Views↗
youtube.com/@gebal-group
Instagram
400+ Posts Published↗
instagram.com/gebalgroup
Facebook
GCC Community Channel↗
facebook.com/gebalgroup
LinkedIn
Gebal Group Company Page↗
linkedin.com/company/gebal-group
Featured Project
Al Masar Park — Khalifa City↗
gebalgroup.com/projects/al-masar-park…
Featured Project — KSA
Masarat Shuran Skate Park, Riyadh↗
gebalgroup.com/projects/riyadh-parks…
The Result
A 46-year business.
Transformed in 10 months.
50,000 subscribers. 2 million views. A #1-ranked brand on Google UAE. Featured project pages that own completed government builds. A podcast. A Design Tribe. An industry community ecosystem. New markets entered. New regions claimed.