7 months. Zero extra spend. 538% more bookings.
Sydney Dermal Lounge had the customers. They had the budget. What they didn’t have was a digital strategy that worked. We fixed that.
The ads were running. The bookings weren’t.
When Sydney Dermal Lounge came to us in July 2025, they were spending serious money on Google Ads with almost nothing to show for it. The previous agency had built a campaign that looked fine on the surface. Under the hood, it was bleeding budget.
Cost per booking
Every confirmed booking was costing over $1,100. For a premium clinic, that margin is simply not viable.Conversion rate
Barely 1 in 800 visitors was converting. Traffic was coming in. Money was going out. Bookings weren’t happening.Bookings from $13.5K spend
In June 2025, the previous agency generated just 12 confirmed bookings from $13,498 in ad spend.Customer lifetime value at stake
Premium dermal treatments mean each lost booking isn’t just one visit. It’s a long-term client relationship walking out the door.Spend more or work smarter. We chose smarter.
Throwing more budget at a broken funnel would have made the problem worse, not better. The strategy was simple: fix the funnel first, then let the spend do its job.
CRO-Led Growth
- Improved user journeys and page flow
- Stronger messaging clarity throughout
- Clearer, more direct calls-to-action
- Landing page design enhancements
- Conversion-focused UI/UX updates
Google Ads Realignment
- Focused on high-intent search traffic
- Rebuilt campaign structure and targeting
- Prioritised booking-driven keywords
- Eliminated wasted impression share
- Tightened audience signal quality
Meta Ads Full-Funnel
- Prospecting campaigns for awareness
- Bottom-of-funnel remarketing
- Lead nurturing to reinforce trust
- Creative aligned to premium positioning
- Audience layering for lead quality
Month by month, the story got better.
The transformation happened in two distinct phases. First, paid media optimisation did the heavy lifting. Then CRO kicked in and accelerated everything.
| Metric | Jun 2025 | Dec 2025 | Jan 2026 |
|---|---|---|---|
| Phase | Previous Agency | Paid Media Optimised | Post-CRO Launch |
| Ad Spend | $13,498 | $15,255 | $15,800 |
| Confirmed Bookings | 12 | 52.5 | 76.5 |
| Total Calls | — | 76.14 | 82.84 |
| Form Submissions | — | 44.5 | 93 |
| Jan vs Jun (Overall Change) | Baseline |
+538% bookings
+109% forms
-34% cost/lead |
Calls and Form Submissions data was not tracked by the previous agency prior to July 2025. The June baseline reflects confirmed bookings only. All figures sourced from campaign reporting dashboards.
See the difference design makes.
The home page was the first stop. Visitors were landing and leaving. We redesigned the entire user journey — from the first scroll to the booking form — to remove friction and drive action.