Sydney Dermal Lounge had the customers. They had the budget. What they didn't have was a digital strategy that worked. We fixed that.
When Sydney Dermal Lounge came to us in July 2025, they were spending serious money on Google Ads with almost nothing to show for it. The previous agency had built a campaign that looked fine on the surface. Under the hood, it was bleeding budget.
Throwing more budget at a broken funnel would have made the problem worse, not better. The strategy was simple: fix the funnel first, then let the spend do its job.
The transformation happened in two distinct phases. First, paid media optimisation did the heavy lifting. Then CRO kicked in and accelerated everything.
| Metric | Jun 2025 | Dec 2025 | Jan 2026 |
|---|---|---|---|
| Phase | Previous Agency | Paid Media Optimised | Post-CRO Launch |
| Ad Spend | $13,498 | $15,255 | $15,800 |
| Confirmed Bookings | 12 | 52.5 | 76.5 |
| Total Calls | — | 76.14 | 82.84 |
| Form Submissions | — | 44.5 | 93 |
| Jan vs Jun (Overall Change) | Baseline |
+538% bookings
+109% forms
-34% cost/lead |
Calls and Form Submissions data was not tracked by the previous agency prior to July 2025. The June baseline reflects confirmed bookings only. All figures sourced from campaign reporting dashboards.
The home page was the first stop. Visitors were landing and leaving. We redesigned the entire user journey — from the first scroll to the booking form — to remove friction and drive action.