Renolink EOFY 2025:
3,102% ROAS from Google Ads.
How AIIMS Group turned a short EOFY sale window into $139,702 in revenue using a disciplined two-campaign Google Ads structure across Performance Max and Branded Search.
Turning EOFY into a revenue milestone.
Renolink is an Australian bathroom and renovation supply retailer operating from Greenacre, Sydney. With a catalogue covering vanities, toilets, mixers, basins, sinks and doors, EOFY is a key retail moment where buyer intent spikes and competitors push hard.
AIIMS built a precision Google Ads strategy for the EOFY sale period, focusing budget on the campaign types most likely to convert. Across 14 days, the account produced $139,702.27 in conversion value from $4,502.85 in spend.
High competition. Short window. One shot to win.
The challenge
The Australian bathroom supply market gets aggressive at EOFY. Competitors raise budgets, shoppers compare prices quickly, and weak campaign structure burns money fast.
The campaign had only 14 days to perform, so slow learning, broad waste and vague targeting were not acceptable.
The approach
AIIMS used a two-campaign architecture: Performance Max for scalable purchase intent and Branded Search for high-intent shoppers already looking for Renolink.
Budget was monitored against conversion value signals daily, keeping spend lean while maximising the sale window.
Results by campaign.
The Performance Max campaign drove the highest revenue volume, while the Branded campaign delivered exceptional efficiency from a small spend base.
| Campaign | Impressions | Clicks | CTR | Spend | Revenue | ROAS |
|---|---|---|---|---|---|---|
ADV | P-max Performance Max | 319,277 | 6,505 | 2.04% | $4,368.30 | $105,865.71 | 2,424% |
ADV | Branded Branded Search | 2,613 | 966 | 37.0% | $134.55 | $33,836.56 | 25,147% |
| Total | 321,890 | 7,471 | 2.32% | $4,502.85 | $139,702.27 | 3,102% |
Revenue vs spend by day.
Revenue outpaced spend throughout the campaign window, with strong daily sales spikes across the final EOFY buying period.
Combined daily performance: 17–30 June 2025
Bars show revenue. The line shows spend.
The scoreboard.
What drove the result.
- 1
Performance Max as the revenue engine
P-Max captured purchase intent across Google’s full inventory, driving $105,865.71 in revenue at a 2,424% ROAS.
- 2
Branded Search to protect demand
The branded campaign captured shoppers already looking for Renolink, generating $33,836.56 from just $134.55 in spend.
- 3
Lean budget allocation
Total spend was held under $4,503 while budget concentrated on the highest-performing campaign types.
- 4
EOFY urgency
The campaign used the natural urgency of the 14-day sale period to drive conversion velocity without overpaying for traffic.
“$139,702 in revenue from $4,503 in spend. That is what a precision PPC strategy looks like.”Renolink EOFY 2025 · AIIMS Group
What was deployed.
Google Ads Management
Campaign build, optimisation, budget pacing and performance review across the EOFY window.
Performance Max
Full-inventory campaign used to drive scalable revenue across Shopping, Display, YouTube and Search surfaces.
Branded Search
Protection of high-intent brand traffic and conversion of brand-aware shoppers at exceptional ROAS.
Bid Strategy
Conversion-value bidding calibrated to maximise revenue return during a short sales window.
Common questions.
What was the total ROAS for Renolink’s EOFY 2025 campaign?
The overall ROAS was 3,102%, based on $139,702.27 in revenue from $4,502.85 in Google Ads spend.
Which campaign delivered the strongest ROAS?
The Branded Search campaign delivered the strongest ROAS at 25,147%, generating $33,836.56 from $134.55 in spend.
Why did Performance Max matter?
Performance Max was the scale engine, generating $105,865.71 in revenue from $4,368.30 in spend across Google’s full inventory.
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