Performance Marketing / Shopify / AI Commerce
Shopify Shop Campaigns Australia: Our First Look at OpenAI Distribution and Campaign Autopilot
Shopify has introduced a new campaign workflow inside Shopify Admin for eligible Australian merchants. AIIMS Group has tested the interface, documented the channel options and examined what it could mean for performance marketing for ecommerce.
TL;DR
Shop Campaigns is appearing inside Shopify Admin for eligible Australian merchants. The workflow lets merchants define commercial goals such as customer acquisition cost, target order value, budget and audience segments from one interface.
Most notably, the channel selector visible in our live Shopify Admin includes OpenAI alongside Shop, Product Network, Meta, Google, Microsoft Bing, X, Snapchat, Pinterest and Open Web. Shopify has not yet fully documented every placement associated with this option, so this article reports what is visible without overstating what has not been confirmed.
What Shopify Has Launched
Shopify is moving campaign creation closer to the point where commerce actually happens. Instead of forcing merchants to begin inside separate ad platforms, the new workflow begins inside Shopify Admin with business targets.
Merchants can set acquisition costs, order values, target countries, daily budgets, timing and customer segments. Shopify then presents supported distribution channels through a single campaign environment.
Why This Matters for Australian Merchants
Australian ecommerce teams commonly manage paid media across several disconnected systems. Each platform has its own attribution model, learning phase, budget controls and reporting logic.
Shop Campaigns changes the starting point. It asks the merchant to define the commercial outcome first, then uses the information already held within Shopify to support campaign delivery.
That first-party commerce context may include product catalogue data, inventory, customer history, purchase activity and checkout behaviour. It does not make traditional ad platforms obsolete, but it gives Shopify a much stronger role in customer acquisition and changes how a modern performance marketing strategy should be structured.
Campaign Autopilot Explained
The interface is built around automation rather than granular platform-level campaign construction. Merchants provide the guardrails, and Shopify handles more of the distribution logic within the available campaign workflow.
The principal inputs shown in the interface include:
- Average customer acquisition cost
- Target order value
- Daily campaign budget
- Target country
- Customer segment priorities
- Campaign schedule and name
Distribution Channels Visible in Shopify
The channel selector visible in our Australian merchant account lists the following destinations:
What the OpenAI Listing Actually Tells Us
The inclusion of OpenAI is the most strategically important part of the interface. It places an AI platform beside established search, social and commerce channels.
What can be confirmed from the live interface is straightforward:
- OpenAI is visible as a channel option.
- The preview shown in Shopify uses a ChatGPT interface treatment.
- Sponsored products from the merchant catalogue are represented in that preview.
What should not be overstated:
The interface alone does not prove that every Australian merchant can immediately purchase broad-scale ChatGPT advertising inventory. Availability, eligibility, campaign delivery and placement rules may vary. Shopify and OpenAI documentation should remain the source of truth as the rollout develops.
The strategic direction is nevertheless clear: Shopify is preparing commerce campaigns for product discovery environments that extend beyond conventional search engines and social feeds.
Shop App Advertising
Shop Campaigns also promotes products within Shopify’s own consumer ecosystem. The preview shows branded merchant content and individual product cards inside Shop.
This matters because Shop users are already operating inside a commerce environment. Their intent may be different from a person encountering a cold social advertisement, although performance will depend on the merchant, product, offer and available inventory.
Customer Acquisition Controls
The campaign setup can assign different acquisition values to different customer groups. The live account interface shows controls for all customers, new customers and lapsed customers.
This is commercially important because not all orders have the same value. A merchant may be prepared to pay more to acquire a genuinely new customer or to recover a customer who has not purchased for several months.
Our Early Observations
Commercial metrics come first
The workflow starts with acquisition cost, order value and budget rather than campaign objectives expressed only as clicks, reach or impressions.
Setup is materially simpler
Country, budget, segmentation, timing and channel options sit in one environment, reducing the number of systems required to begin.
First-party data has more influence
Shopify already holds the product and transaction context that external platforms usually receive through feeds, pixels and conversion APIs.
OpenAI must be watched carefully
The listing is significant, but responsible marketers should separate what is visible in the interface from what has been formally documented and broadly released.
How Australian Merchants Should Approach It
- Keep product titles, descriptions, imagery, pricing and inventory accurate.
- Set acquisition targets from contribution margin, not guesswork.
- Use realistic target order values based on actual store data.
- Separate new and lapsed customer values where the economics justify it.
- Treat Shop Campaigns as complementary to Meta, Google and existing ecommerce performance marketing until enough comparative data exists.
- Document results by channel, customer type and product margin rather than relying only on top-line ROAS.
Frequently Asked Questions
Is Shopify Shop Campaigns available in Australia?
The interface is now appearing for eligible Australian merchant accounts. Access and supported channel availability may vary by account, country and rollout status.
Does OpenAI appear as a Shopify campaign channel?
Yes. In the live Australian Shopify Admin interface documented here, OpenAI appears in the channel selector and is paired with a ChatGPT-style sponsored product preview.
Does this confirm full ChatGPT Ads access for every merchant?
No. The interface confirms the listing and preview, but it does not by itself establish broad availability, campaign delivery rules or eligibility for every merchant.
Does Shop Campaigns replace Meta or Google Ads?
Not at this stage. Most established merchants should treat it as an additional acquisition capability and compare its commercial performance against existing channels.
What should merchants prepare before launching?
Clean catalogue data, strong product imagery, accurate margins, reliable customer segmentation and realistic acquisition targets are the most important foundations.
AIIMS Group / Performance Marketing
Ready to test Shopify Shop Campaigns properly?
AIIMS Group can assess your catalogue, margins, acquisition targets and existing media mix before determining where Shop Campaigns should sit in your growth strategy.
Explore Shopify Ecommerce Growth ServicesHow Linking YouTube Videos to Products in Google Merchant Center Can Increase Ecommerce Sales
Google Shopping is no longer only a product feed, a price, a title and a few images. The serious ecommerce brands are now giving Google richer proof: product videos, demonstrations, installation walkthroughs, comparison content and real-world footage connected directly to the products they sell.
TL;DR: product video is becoming a feed asset, not just content
Google Merchant Center now gives ecommerce retailers a stronger way to manage video assets and connect videos to product offers. That matters because product discovery is becoming more visual, more AI-assisted and more trust-driven. A product video can help Google understand what the product is, how it works, what it looks like in real life and why a shopper should care.
The practical takeaway: if you sell products online, every high-value product should have a matching YouTube video, embedded on the product page, connected through Merchant Center where available, and optimised with the same model name, product title and key features used in your feed.
What is the YouTube product video feature in Google Merchant Center?
Inside Merchant Center, Google has been expanding creative tools so retailers can manage videos alongside product data. The Video assets area is designed to help merchants view, manage and distribute video content across Google advertising and organic surfaces. Google can aggregate videos from sources such as YouTube, social profiles, your website and Product Studio, then help identify products featured in those videos.
In simple language, this gives retailers a way to tell Google, “this video belongs with this product.” That is a big shift. Historically, product feeds were heavily text and image based. Now, video is becoming part of the product identity layer.
The feature does not replace your product feed. Your feed still needs strong titles, descriptions, GTINs, pricing, availability, shipping and product images. Video sits on top of that. It helps enrich the product story and can support stronger engagement across Google surfaces. To understand how this fits into the full Merchant Center picture, read our complete Google Merchant Center optimisation guide.
Why this matters for ecommerce brands
Most ecommerce brands have treated video as a social media asset. That is too narrow. Product video now needs to be treated as a commerce asset, a trust asset and a search asset.
Shoppers can see size, use, finish, features and real-world operation before buying.
Google gets more signals about the product beyond title, image and description.
Video helps answer objections before the shopper reaches the checkout.
For technical, premium or considered-purchase products, video is not a nice extra. It can be the difference between confusion and confidence. If the customer needs to understand installation, use case, durability, comparison, performance or compatibility, a video usually explains it faster than a paragraph.
Where product videos can be used across Google
Google’s documentation explains that videos in Merchant Center can be used for product listings, brand profile experiences on Search and, when Google Ads is linked, video assets can sync into the Google Ads asset library. That means one good product video can potentially support multiple parts of the customer journey. A strong Brand Profile also makes use of your video assets — see how in our guide on Google Merchant Center Brand Profiles explained.
| Surface | How video can help | What to prepare |
|---|---|---|
| Free listings | Richer product presentation and stronger engagement signals. | Clear product demo videos matched to specific products. |
| Shopping experiences | Helps shoppers evaluate the product before clicking through. | Product-specific videos, not generic brand videos. |
| Brand Profile | Shows your brand as active, credible and content-rich. | Brand story videos, range videos and best-seller videos. |
| Google Ads asset library | Makes video easier to reuse in campaign creation. | Short, clean creative with strong product hooks. |
| Product pages | Improves dwell time and reduces purchase uncertainty. | Embed the same YouTube video on the matching product page. |
How Google AI can understand product videos
Google’s systems can use many signals to understand content: titles, descriptions, captions, visible text, audio, product imagery, landing pages, structured data and feed data. When your video clearly names the product, demonstrates the product and links back to the matching product page, you reduce ambiguity.
This is especially important for products with model numbers. A title like “Dash Cam Demo” is weak. A title like “Uniden iGO CAM 90R 4K Dash Cam: Road Test, Parking Mode and App Setup” gives Google and the customer a much clearer signal.
Rule: say the product name in the video, show the product clearly, include the model number in the YouTube title, add the product page URL in the description, and use chapters for key features.
SEO benefits of linking YouTube videos to products
This is not traditional SEO in the old sense of adding keywords and hoping for rankings. It is entity SEO. You are helping Google connect the same product across your website, Merchant Center, YouTube, Google Shopping and your wider brand ecosystem.
- Stronger product entity signals: the product name, model, images, video and URL all reinforce each other.
- Better long-tail visibility: videos can target practical queries such as “how to install”, “review”, “comparison”, “setup” and “best for”.
- More SERP real estate: your product page, video, Shopping listing and brand profile can all support the same product journey.
- Improved content depth: a product page with video, FAQs, specs and schema is usually stronger than a thin product page.
- AI search readiness: richer product content gives AI systems more context to use when answering product-led questions.
Google Shopping benefits
In Google Shopping, many products look the same. Similar image. Similar price. Similar title. Similar star rating. Video gives your listing a point of difference because it can prove what static content cannot.
For example, a security camera brand can show night vision footage. A dash cam brand can show real road footage. A UHF radio brand can show installation and range use. A jewellery brand can show sparkle, scale and finish under light. A furniture brand can show dimensions and room placement.
Video can help the shopper understand the product faster.
Video answers questions that normally cause hesitation.
Video reduces doubt around features, size, setup and quality.
The best product videos to create first
Do not start with overproduced brand films. Start with videos that help people buy. The best product videos are practical, specific and tied to real objections.
| Video type | Best for | Why it works |
|---|---|---|
| Product demonstration | Most ecommerce products | Shows the product in use and removes uncertainty. |
| Installation or setup | Electronics, home, automotive, tools | Reduces fear that the product is hard to use. |
| Comparison video | Products with multiple models | Helps customers choose the right version. |
| Real-world test | Dash cams, cameras, outdoor gear | Proves performance in the environment the customer cares about. |
| Unboxing | Premium products and bundles | Shows what is included and improves perceived value. |
| FAQ video | Products with common objections | Answers customer questions before support is needed. |
Implementation checklist for ecommerce teams
Use this process for every priority product. Start with your best sellers, highest-margin products and products where customers often ask questions before buying.
- Choose the product or product group.
- Create a specific YouTube video for that product.
- Use the exact product title and model number in the video title.
- Add a clear YouTube description with the product page link.
- Add chapters for features, setup, comparison, warranty and FAQs.
- Upload captions or check that auto captions are accurate.
- Embed the video on the matching product page.
- Add VideoObject schema where appropriate.
- Check Merchant Center Video assets and confirm product mapping where available.
- Monitor product performance, click-through rate, conversion rate and assisted sales.
Should you upload images to WordPress?
Yes. Upload your blog images into the WordPress Media Library. Do not leave them sitting only on your desktop or pasted in from another source. WordPress-hosted images can be compressed, renamed, given alt text, reused across the site and indexed as part of your website.
Use filenames such as google-merchant-center-product-video-assets.jpg or youtube-product-video-google-shopping-example.webp. Avoid filenames like Screenshot 2026-07-06 at 8.14am.png. That gives search engines and your own team a cleaner structure.
- Use WebP where possible.
- Keep screenshots sharp and readable.
- Add descriptive alt text, not keyword stuffing.
- Use captions when the screenshot explains a process.
- Compress images before upload to protect page speed.
FAQs
Does linking a YouTube video to a product guarantee better rankings?
No. It is not a ranking guarantee. It is a stronger product content signal that can improve understanding, engagement and presentation across eligible Google surfaces.
Should every product have its own video?
Ideally, every important product should. At minimum, start with best sellers, high-margin products, technical products and products with high pre-purchase questions.
Can I use the same video for multiple products?
Yes, if the video genuinely features multiple products or a product family. However, product-specific videos are usually cleaner for matching and conversion.
Is YouTube better than uploading video directly to the website?
For Google ecosystem alignment, YouTube is powerful because it connects naturally with Google Search, Merchant Center and Google Ads. You can still embed the YouTube video on your product page.
What should ecommerce brands do first?
Create a video plan around commercial value. Prioritise products that already receive traffic but have room to improve conversion rate.
Final word
Google Merchant Center is moving from a product feed platform to a richer ecommerce intelligence layer. Brands that still treat Shopping as titles, prices and images will fall behind. Brands that connect product pages, feeds, YouTube videos, structured data and brand assets will give Google a much stronger reason to trust, understand and show their products.
Table of contents
The Recognition
Why Integrated Search
About AIIMS Group
Best Global Large Integrated Search Agency
AIIMS Group has been named a finalist in the Best Global Large Integrated Search Agency category, recognising SEO and PPC delivered as one connected system rather than two disconnected disciplines.
AIIMS Group is a finalist for Best Global Large Integrated Search Agency at the Global Search Awards 2026, recognising SEO and PPC run as one connected discipline rather than two separate teams.
Named Among the World’s Best Integrated Search Agencies
AIIMS Group has been named a finalist for Best Global Large Integrated Search Agency at the Global Search Awards 2026. This category recognises agencies that operate across the full search discipline, SEO and PPC together, rather than running them as siloed departments with separate strategies and separate reporting.
Being shortlisted here sits alongside our five client-specific finalist entries this year: Uniden in Retail/Ecommerce PPC, Alliance Corp in Finance PPC, Solar Battery Group in B2C PPC, DJI Concrete in Best Local Campaign PPC, and Voltas Air Conditioning in Best Low Budget Campaign PPC. Six finalist nods across one submission year is a reflection of the depth of the in-house team across Sydney and Dubai.
Why Your SEO and Google Ads Should Be Managed by the Same Agency
Most businesses run SEO and Google Ads as separate projects, with separate agencies, separate reports and separate priorities. That split creates blind spots: paid search cannibalising organic clicks you already owned, landing pages built for one channel that quietly hurt the other, and two teams that never talk to each other making conflicting keyword decisions.
- Keyword strategy shared across SEO and PPC instead of duplicated in isolation
- Landing page and conversion architecture built once, serving both channels
- Budget decisions informed by organic performance data, not guessed at in a vacuum
- One account team accountable for the whole search result page, not half of it
One Agency. Every Search Channel.
AIIMS Group is an Australian-founded digital performance agency headquartered in Sydney with operational expansion into Dubai, UAE. The agency runs SEO, SEM, social, web development and AI-ready search infrastructure under one roof for clients across Australia, the Middle East and international markets.
Explore Performance Marketing at AIIMSTable of contents
The Recognition
About Uniden
The AIIMS Approach
About AIIMS Group
Best Use of Search, Retail/Ecommerce (PPC): Large
AIIMS Group and Uniden have been named finalists for the paid search program powering one of Australia’s best-known electronics and outdoor tech brands.
AIIMS Group and Uniden are finalists for Best Use of Search, Retail/Ecommerce (PPC): Large at the Global Search Awards 2026, recognising the paid search program behind Uniden Australia’s Shopify ecommerce store.
A Finalist Nod for Retail PPC at Scale
AIIMS Group and Uniden have been named finalists in the Best Use of Search, Retail/Ecommerce (PPC): Large category at the Global Search Awards 2026. This category recognises large-scale paid search programs in the retail and ecommerce space, judged on genuine commercial outcomes rather than vanity metrics.
This sits alongside AIIMS Group’s shortlisting for Best Global Large Integrated Search Agency and four other client finalist entries this year, spanning finance, B2C, local campaign and low budget campaign categories.
Uniden Australia
Uniden is a long-established Australian electronics brand covering UHF radios, dash cams, home security cameras, marine radios and baby monitors. The Uniden Australia online store runs on Shopify, with AIIMS Group managing the brand’s paid search program across a wide product catalogue and a highly seasonal sales calendar.
Visit the Uniden Australia store to see the ecommerce experience this campaign drives traffic into, and read the full Uniden x AIIMS case study for the broader growth story across SEO, SEM, social, email and design.
Built for a Broad, Seasonal Product Catalogue
Full-Catalogue Shopping Strategy
Campaign structures built to handle a wide range of SKUs across radios, cameras, dash cams and accessories, not a handful of hero products.
Seasonal Budget Flexing
Spend allocated around known seasonal peaks in outdoor, camping and gifting demand rather than a flat monthly budget.
Retail Media Discipline
Shopping feed quality, product data structure and bidding strategy treated as a single connected system.
Search and Ecommerce Alignment
Paid search working in step with the Shopify storefront experience Uniden’s customers actually convert on.
Performance Marketing for Retail and Ecommerce
AIIMS Group is an Australian-founded digital performance agency headquartered in Sydney with operational expansion into Dubai, UAE, delivering SEO, SEM, social, web development and ecommerce growth infrastructure for brands across Australia and international markets.
Explore Performance Marketing at AIIMSBest Use of Search, Finance (PPC): Large
AIIMS Group and Alliance Corp have been named finalists for the paid search program driving qualified consultation bookings for a national property investment consultancy.
AIIMS Group and Alliance Corp are finalists for Best Use of Search, Finance (PPC): Large at the Global Search Awards 2026, recognising a paid search program that drives qualified consultation bookings in one of the highest cost-per-click verticals.
A Finalist Nod in a High-Stakes Finance Category
AIIMS Group and Alliance Corp have been named finalists in the Best Use of Search, Finance (PPC): Large category at the Global Search Awards 2026. Finance is one of the most competitive and highest cost-per-click verticals in paid search, which makes efficient lead quality and cost control the real test of a campaign’s worth.
This sits alongside AIIMS Group’s shortlisting for Best Global Large Integrated Search Agency and four other client finalist entries this year, spanning retail, B2C, local campaign and low budget campaign categories.
Alliance Corp Property Investment
Alliance Corp is a family-owned property investment consultancy that has helped more than 7,800 Australians build property portfolios over 18 years, backed by a team of 50 qualified property investment specialists and partnerships with respected market researchers.
Visit Alliance Corp to see the consultation-booking journey this paid search program is built to drive, from first-time investors through to experienced portfolio holders.
Built for Finance Compliance and Lead Quality
High-Intent Keyword Targeting
Search terms filtered for genuine investment intent rather than broad finance traffic that never converts to a booked consultation.
Cost-Efficient Bidding in a Costly Vertical
Bid strategy built to control cost-per-lead in one of the most expensive PPC categories in the market.
Lead Qualification Feedback Loop
Campaign optimisation informed by which leads actually convert to booked strategy sessions, not just click volume.
Trust-First Ad Messaging
Ad copy built around transparency and education, matching the consultative tone Alliance Corp leads with on-site.
Performance Marketing for Regulated and High-CPC Industries
AIIMS Group is an Australian-founded digital performance agency headquartered in Sydney with operational expansion into Dubai, UAE, delivering SEO, SEM, social, web development and lead generation infrastructure for finance and professional services brands across Australia and international markets.
Explore Performance Marketing at AIIMSBest Use of Search, B2C (PPC): Large
AIIMS Group and Solar Battery Group have been named finalists for the paid search program driving national demand for one of Australia’s largest solar battery installers.
AIIMS Group and Solar Battery Group are finalists for Best Use of Search, B2C (PPC): Large at the Global Search Awards 2026, a second global recognition following an earlier Web Excellence Award for the platform this PPC program runs on.
A Second Global Nod for Solar Battery Group
AIIMS Group and Solar Battery Group have been named finalists in the Best Use of Search, B2C (PPC): Large category at the Global Search Awards 2026. This follows Solar Battery Group’s international Web Excellence Award win earlier this year for the platform AIIMS Group rebuilt from the ground up, and now extends the recognition into paid search performance.
This sits alongside AIIMS Group’s shortlisting for Best Global Large Integrated Search Agency and four other client finalist entries this year, spanning retail, finance, local campaign and low budget campaign categories.
Solar Battery Group
Solar Battery Group is one of Australia’s largest solar battery installation companies, with more than 26,000 installations nationwide, over 30 years of industry experience and a national presence backed by television advertising. Read the Web Excellence Award case study covering the platform rebuild that this PPC program runs on top of.
Built for Two Very Different Buyers
Dual-Audience Campaign Structure
Separate campaign paths for homeowners researching battery technology for the first time and trade professionals considering the installer program.
Education-Led Ad Messaging
Ad copy and landing pages built around how people actually research solar battery purchases, not generic renewable energy messaging.
National Scale, Local Relevance
Campaign structure built to perform at national scale while still feeling locally relevant to homeowners across different states.
Platform and Paid Search Alignment
PPC landing experiences built on the same Next.js and Tailwind CSS platform recognised for its interactive product matching tool.
Performance Marketing for Renewable Energy and B2C Brands
AIIMS Group is an Australian-founded digital performance agency headquartered in Sydney with operational expansion into Dubai, UAE, delivering SEO, SEM, social, web development and conversion-focused digital ecosystems for B2C brands across Australia and international markets.
Explore Performance Marketing at AIIMSTable of contents
The Recognition
The AIIMS Approach
About AIIMS Group
Best Local Campaign (PPC): Large
AIIMS Group and DJI Concrete have been named finalists for a local-market paid search campaign proving that geographic precision beats broad targeting.
AIIMS Group and DJI Concrete are finalists for Best Local Campaign (PPC): Large at the Global Search Awards 2026, recognising a geographically precise paid search campaign for a local concrete services business.
A Finalist Nod for Local Search Precision
AIIMS Group and DJI Concrete have been named finalists in the Best Local Campaign (PPC): Large category at the Global Search Awards 2026. Local campaigns live and die on precision, matching the right ad to the right service area at the right moment, rather than relying on broad targeting and hoping the budget stretches far enough.
This sits alongside AIIMS Group’s shortlisting for Best Global Large Integrated Search Agency and four other client finalist entries this year, spanning retail, finance, B2C and low budget campaign categories.
Built for a Trade Services Business, Not a National Brand
Service Area Precision
Geographic targeting built around the exact suburbs and regions a concrete services business can actually service, not a blanket state-wide spend.
High-Intent Local Keywords
Search terms filtered for genuine local job enquiries rather than broad concrete industry traffic with no commercial intent.
Call and Enquiry Tracking
Campaign performance measured on the enquiries and calls that actually matter to a local trade business, not impressions or clicks alone.
Budget Discipline for a Local Business
Spend allocated to keep cost-per-lead sustainable for a business operating in a defined local market, not a national ad account.
Performance Marketing for Local and Trade Services Businesses
AIIMS Group is an Australian-founded digital performance agency headquartered in Sydney with operational expansion into Dubai, UAE, delivering SEO, SEM, social, web development and local lead generation infrastructure for trade and service businesses across Australia and international markets.
Explore Performance Marketing at AIIMSBest Low Budget Campaign (PPC): Large
AIIMS Group and Voltas Air Conditioning have been named finalists for proving that spend efficiency, not spend size, is what drives results in paid search.
AIIMS Group and Voltas Air Conditioning are finalists for Best Low Budget Campaign (PPC): Large at the Global Search Awards 2026, recognising a lean-budget paid search program for an Adelaide trade business.
A Finalist Nod for Doing More With Less
AIIMS Group and Voltas Air Conditioning have been named finalists in the Best Low Budget Campaign (PPC): Large category at the Global Search Awards 2026. This category rewards campaigns that prove disciplined strategy beats big spend, exactly the challenge facing a small, growing local trade business competing against much larger, better-funded operators.
This sits alongside AIIMS Group’s shortlisting for Best Global Large Integrated Search Agency and four other client finalist entries this year, spanning retail, finance, B2C and local campaign categories.
Voltas Electrical & Air Conditioning
Voltas Electrical & Air Conditioning is an Adelaide-based local business offering air conditioning installation, repair, servicing and diagnostics, along with 24/7 emergency electrical services. Visit Voltas Air Conditioning to see the local service business this campaign was built to grow.
Built to Make Every Dollar Work
Tight Keyword Focus
Budget concentrated on the highest-intent air conditioning and electrical search terms rather than spread thin across broad match traffic.
Emergency Service Capture
Campaign structure built to capture urgent, high-value emergency callout searches when they happen, not just planned maintenance enquiries.
Local Market Discipline
Geographic and scheduling settings tuned to Adelaide service areas and realistic response windows for a small team.
Continuous Budget Optimisation
Ongoing bid and budget adjustments to keep cost-per-lead sustainable on a genuinely modest monthly spend.
Performance Marketing for Growing Local Businesses
AIIMS Group is an Australian-founded digital performance agency headquartered in Sydney with operational expansion into Dubai, UAE, delivering SEO, SEM, social, web development and lead generation infrastructure for trade and service businesses of every size across Australia and international markets.
Explore Performance Marketing at AIIMSAIIMS Group Named Finalist in 6 Categories
Recognising the outstanding work of our team and the partnerships we have built with our clients across ecommerce, finance, B2C, local and low budget PPC campaigns.
AIIMS Group has been named a finalist in 6 categories at the Global Search Awards 2026: Best Global Large Integrated Search Agency, plus five client-specific PPC categories with Uniden, Alliance Corp, Solar Battery Group, DJI Concrete and Voltas Air Conditioning.
Six Categories. One Global Stage.
AIIMS Group has been named a finalist in 6 categories at the Global Search Awards 2026, recognising the outstanding work of our team and the amazing partnerships we have built with our clients.
The Global Search Awards celebrate the very best in search marketing worldwide, spanning SEO and PPC across every major industry vertical. Being shortlisted alongside agencies from the UK, Europe, North America and Asia Pacific is a reflection of the calibre of work being delivered out of Sydney and Dubai.
We are incredibly proud of this achievement. It is a reflection of the hard work our team puts in every day and the amazing clients who trust us to be part of their journey. We love what we do, and it is rewarding to see that work recognised on a global stage. A huge thank you to everyone who has been part of it.
Our 6 Finalist Categories
Best Global Large Integrated Search Agency
AIIMS Group, entered in its own right as an integrated search agency operating across SEO and PPC for clients in Australia, the UAE and beyond.
Read the full storyAIIMS Group & Uniden
Best Use of Search, Retail / Ecommerce (PPC): Large, recognising the paid search program built for Uniden Australia’s ecommerce store.
Read the full storyAIIMS Group & Alliance Corp
Best Use of Search, Finance (PPC): Large, recognising the paid search program built for Alliance Corp’s property investment consultancy.
Read the full storyAIIMS Group & Solar Battery Group
Best Use of Search, B2C (PPC): Large, recognising the paid search program built for Australia’s solar battery installation network.
Read the full storyAIIMS Group & DJI Concrete
Best Local Campaign (PPC): Large, recognising a local-market paid search campaign built for concrete services provider DJI Concrete.
Read the full storyAIIMS Group & Voltas Air Conditioning
Best Low Budget Campaign (PPC): Large, recognising a lean-budget paid search program built for Adelaide-based Voltas Air Conditioning.
Read the full storyRecognition Built on Client Results
Every one of these finalist entries is a client partnership, not just an internal project. That is the point. Search awards at this level are judged on measurable outcomes: budget efficiency, lead quality, revenue growth and campaign structure, not on how a case study reads.
- An integrated search agency category that reflects capability across the whole AIIMS Group client base
- A large ecommerce retail brand scaling paid search nationally with Uniden
- A finance and property investment consultancy generating qualified leads at scale with Alliance Corp
- A B2C renewable energy brand converting national demand with Solar Battery Group
- A local trade services campaign proving that geographic precision beats broad targeting with DJI Concrete
- A lean-budget campaign proving that spend efficiency, not spend size, drives results with Voltas Air Conditioning
You can view the full 2026 shortlist on the Global Search Awards website.
Building Search Performance That Gets Recognised Globally
AIIMS Group is an Australian-founded digital performance agency headquartered in Sydney with operational expansion into Dubai, UAE. The agency delivers SEO, SEM, social, web development and AI-ready search infrastructure for businesses across Australia, the Middle East and international markets.
Explore AIIMS GroupSEO Case Study: Perth, Western Australia
From 1,000 keywords
to 2,846.
In two years.
Brillare Electrical came to AIIMS as a solid trade business with a thin digital footprint. What followed was two years of structured SEO growth that turned their website into Perth’s most visible electrician platform, and their organic channel into the single biggest lead-closer in their entire marketing mix.
Client
01: The Brief
A great electrician. A weak digital presence.
Brillare Electrical had the reviews, the team, the service range, and the reputation. What they didn’t have was visibility. Their site ranked for around 1,000 keywords in July 2024, most of which sat buried in positions 11 through 100. Top-of-page real estate was sparse. Traffic wasn’t converting at the rate their business quality deserved.
The mandate was clear: build a content architecture and technical foundation that could compete across every major service category in Perth. Electrical. Lighting. Security. Residential and commercial.
Ads attract the traffic. SEO keeps users on the site and closes the lead. The strategy wasn’t to replace paid search, it was to make every ad click work harder.
02: Keyword Growth
1,000 keywords to 2,846.
A 186% increase in indexation.
Keyword indexation is the engine of organic growth. The more relevant terms a site ranks for, the wider its net for capturing qualified search intent. Over 24 months, AIIMS expanded Brillare’s footprint across every major service category and stage of the buyer journey.
| Position Range | Jul 2024 | Jun 2026 | Growth |
|---|---|---|---|
| Top 3 | 8 | 68 | +750% |
| 4 to 10 | 56 | 176 | +214% |
| 11 to 20 | 173 | 409 | +137% |
| 21 to 50 | 243 | 1,132 | +366% |
| 51 to 100 | 448 | 995 | +122% |
| SERP Features | 72 | 66 | Maintained |
| TOTAL | 1,000 | 2,846 | +186% |
The standout figure is the 750% increase in Top 3 positions, from 8 to 68. These are the keywords driving the highest-intent, highest-converting clicks. Every new Top 3 ranking is a direct competitor displacement in Perth’s most competitive electrical services market.
Page 1 keywords (positions 1 to 10 combined) grew from 64 to 244, a 281% increase.
03: Organic Traffic
32,776 organic users.
Up 137% in two years.
More keywords meant more traffic. But the quality of that traffic is what mattered most. Organic Search users don’t just arrive, they return. Returning users grew 142%, from 1,987 to 4,818. That’s a signal that SEO wasn’t just attracting new eyeballs, it was building brand recognition and loyalty in the Perth market.
The conversion rate improvement is the real story: from 9.47% to 16.79%. Better-targeted content meant better-qualified visitors. More relevant pages meant lower bounce rates and longer sessions. The site earned trust, and trust converts.
04: Page Performance
New pages. Massive gains.
Purpose-built for each service.
The content expansion strategy created entirely new pages for services that had zero presence two years ago. These pages didn’t just rank, they converted.
Electrical Services highlights
Security Services highlights
Lighting Services highlights
The entire Lighting Services section was built from scratch during this engagement. Every session, every user, every conversion on these pages is a direct result of the SEO content strategy.
05: Attribution
Organic Search.
The closer that never sleeps.
The attribution data tells the most compelling story of all. Across 26,786 total key events over 2 years, Organic Search is the single most powerful conversion channel in Brillare’s entire marketing mix.
Ads attract the traffic. SEO keeps users on the site and closes the lead. Together, they account for the #1 and #3 conversion paths by volume.
Top conversion paths
Organic Search: the dominant closer
Late Touchpoints by Channel
06: The Strategy
What actually moved the needle.
Growth at this scale doesn’t come from a single tactic. It comes from a connected system of technical excellence, content depth, and conversion architecture all working together.
SEO + SEM working as one system
Paid Search was never replaced. It was amplified. Google Ads captured demand at the top of the funnel, and the SEO content strategy was designed to hold those users, re-engage them organically, and close the lead. The data confirms it: the Paid + Organic path is the single highest-converting attribution path across the entire business.
Content expansion: built for every stage
The content strategy was built to capture intent across the entire buyer journey. Informational content captured early-stage researchers. Service pages owned mid-funnel consideration. Location-specific and comparison pages closed late-stage buyers who were ready to call.
Technical foundations that scale
Keyword growth at 186% requires more than good writing. It requires a site that search engines can crawl, understand, and trust. Schema markup aligned to each service type, clean URL structures, fast load times, and a resolved technical debt backlog all contributed to the indexation growth seen across the two-year period.
07: The Return
$72,000 in. $13.93M out.
193.4:1 ROI.
SEO is often measured in rankings and traffic. But rankings pay bills. Using Brillare’s own job-value data, the revenue impact of 2 years of SEO tells a story that’s hard to ignore.
7,873 leads. 56% close rate. $3,159 blended job value. That’s $13.93M in estimated revenue against a $72,000 SEO investment.
Blended Average Job Value
(65% x $4,475) + (35% x $715)
Weighted average across all job types
| Metric | Value |
|---|---|
| Total leads generated | 7,873 |
| Close rate | 56% |
| Estimated closed jobs | 4,409 |
| Blended avg. job value | $3,159 |
| Estimated revenue | $13,927,041 |
| Total SEO investment | $72,000 |
| Revenue ROI ratio | 193.4:1 |
| Net ROI ratio | 192.4:1 |
For every $1 spent on SEO, Brillare generated an estimated $193.40 in revenue. Over 24 months, the SEO investment paid for itself within the first few weeks of operation, and compounded from there.
These aren’t vanity metrics. They’re the downstream result of better rankings, more qualified traffic, and a website that converts. That’s the compounding nature of SEO done right: unlike paid ads, the traffic and leads don’t stop the moment the budget does.
Want results like this?
Brillare’s growth wasn’t accidental. It was built. If you’re an electrician, tradie, or service business ready to own your market online, let’s talk.
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