AIIMS People / Performance Manager
Anthony
Younes.
The bridge between
ideas and impact.
Eighteen years in marketing. A creative instinct honed on stage and on set. Anthony connects the customer, strategy and the AIIMS team to move a business forward.
01 / The profile
Start with the customer.
Build towards the outcome.
Anthony Younes is a Performance Manager at AIIMS Group, based in Sydney. His marketing career began in cold-calling telesales in 2008, giving him a direct understanding of customer conversations long before today’s mix of Search, Shopping, Performance Max, Meta, Reels and YouTube. He now works with a portfolio of approximately 25 clients, bringing together strategy, campaign analysis, content, reporting, optimisation and client management. His role is to keep those moving parts connected to the client’s business objectives.
He also brings more than 20 years of experience in music and entertainment, including wedding planning, client relationships and coordinating live entertainment. That combination shapes how he works: understand the person, set clear expectations and deliver an experience that feels considered. Anthony believes clients deserve honest advice, realistic commitments and a strategy built around their customer and commercial goal. From a new business launch to an international campaign or a podcast set, he stays close to the idea and the execution.
“The fastest/cheapest path isn’t always the best path. Build it right, build it well, and let the results follow.”
Anthony Younes / Performance Manager, AIIMS Group
02 / Selected client experience
Different businesses.
The same accountability.
Product launches, local services, ecommerce, property and social content. Selected work Anthony has helped connect across AIIMS.
Saraya Australia / Saweet Way
Product-launch strategy, content and the customer journey.
Explore the work ↗King & Sons Plumbing
Company growth, membership launch and SEO coordination.
Explore the work ↗King & Sons Electrical, Heating & Cooling
Marketing support for business growth and expansion.
Hunter Property Maintenance
Launch strategy connecting the landing page, Google Ads and tracking.
Explore the work ↗AllianceCorp
A year-long transition into connected AIIMS delivery.
Period Science
Client management and collaborative social content.
Explore the work ↗DYLSAL Plumbing
A rebrand extending across digital, print, workwear and vehicle artwork.
Explore the work ↗Uniden Australia
Christmas campaign appearances, character work and voiceover.
Explore the work ↗03 / Featured performance stories
The thinking meets the result.
Two different jobs: give a brand a wider audience, and give a new local business a measurable start.
Period Science / Organic social
Content that found its audience.
Period Science’s organic reel reached an audience well beyond its existing following. Anthony supported the client relationship and contributed to content alongside the AIIMS social and production team.
Anthony’s contribution: account management and collaborative content creation. Creative concept development was led by the AIIMS social team.
Read the Period Science case study ↗Published case-study snapshot: April 2026. The featured reel was distributed organically, with no ad spend on the reel.
- Total engagements
- 104K
- New followers
- 9,131
Hunter Property Maintenance / Google Ads
A new business. A connected launch.
Anthony recommended a custom landing page, Google Ads, call tracking and local profile management for a new Melbourne property-services business. AIIMS connected the customer journey and measurement from launch.
Anthony’s contribution: client strategy and account management, coordinating the recommendations with AIIMS design, development and performance specialists.
Read the Hunter case study ↗Launch reporting period: 22 July–17 August 2026. Google Ads tracked conversion actions; completed sales and booked jobs are measured separately.
- Cost per tracked conversion
- $36.45
- Conversion rate
- 9.57%
04 / Four business movements
See the opportunity.
Help the business move.
01 / Ugg Original / International ecommerce
Find winter on the other side of the world.
When the client considered pausing ads during the Australian summer, Anthony proposed targeting the UK and Europe. AIIMS ran regional Performance Max campaigns across Australia, Europe and the UK.
4.99x ROAS
$77,126.28 reported revenue
271 recorded conversions from $15,471.65 in advertising spend.
02 / DYLSAL Plumbing / Brand transformation
Carry the identity through the whole business.
A request for a new logo and website developed into a coordinated rebrand. Anthony helped connect the client’s brief to AIIMS design and development, extending the identity across workwear, vehicle artwork and business materials.
One identity.
Every customer touchpoint.
03 / Tradevco / High-intent acquisition
One enquiry became a substantial project.
A homeowner found Tradevco through an AIIMS-managed Google Ads campaign. The enquiry became specialist excavation work for a North Balgowlah backyard renovation later featured on ABC’s Grand Designs Transformations.
Search enquiry → Specialist project
Read the Tradevco case study ↗04 / Saweet Way / Product launch
Bring a new product into focus.
For Saraya Australia’s Saweet Way launch, Anthony’s role connected the brand ambition with performance priorities across content, the website and social channels, working with the wider AIIMS team.
Brand. Content. Commerce.
Read the Saweet Way case study ↗DYLSAL / The identity in action
A rebrand people can see.
The AIIMS team carried DYLSAL’s identity from the logo into practical digital, print and physical applications. Anthony helped keep the client’s direction connected across the project.
King & Sons Plumbing / SEO / Melbourne
Make the search presence match the business.
Anthony worked with the client and AIIMS SEO team to connect business priorities with the website’s needs. The local SEO campaign improved visibility and tracked organic conversion activity.
Campaign reporting: December 2025–April 2026, with year-on-year growth comparisons.
05 / Content & production
In the strategy.
On the set. In the story.
Anthony’s contribution can move from client direction to set dressing, improvised ideas, character performance and voiceover.
Unscripted × El Jannah
Traditional Lebanese set styling, drumming and on-screen food-service appearances.
Watch the episode ↗Uniden Christmas campaign
On-screen Santa performance and the Grinch character voiceover.
Watch the campaign ↗Aussie Skips Christmas content
Two Grinch appearances for seasonal social content and Christmas trading communication.
Watch the content ↗From The Sheets / With Finance
Identifying a podcast moment with potential to become a conversation-starting social cut.
Watch the reel ↗Everclear Windows & Doors
Two spontaneous social concepts developed during a shoot at Eastern Creek Dragway.
Watch the reel ↗Period Science
Account management and content contribution alongside the AIIMS social and production team.
Watch the reel ↗Selected social work
Watch the contribution.
Watch the episode ↗
06 / Flagship production / AIIMS Creator Hub
A familiar room.
A memorable episode.
For Unscripted with Josh Mansour, Anthony helped create a traditional Lebanese household setting for the El Jannah episode with Jacob Kiraz and Jordan Samrani. He sourced family tableware, a tablecloth, a water jug, backgammon and familiar Lebanese treats to give the set its character.
He then brought that character on screen through drumming, food-service appearances and costume changes. Set design and performance worked together to make the collaboration feel lived in.
07 / Working with Anthony
Three standards.
One clear relationship.
Build it properly.
Make recommendations that fit the business, the budget and the customer journey. Set realistic expectations and give the work a sound foundation.
Understand the problem.
Start with the customer and the outcome. Choose the channels and specialists that serve that goal, and keep reporting connected to meaningful progress.
Find your own identity.
“Don’t be the NEXT (whoever). Be the first YOU!” Anthony looks for the character and point of difference a business can own.
The ambition
“I would like to be known as someone that made a difference, helped shape success.”
Anthony Younes / AIIMS Group
08 / Start a conversation
Bring the goal.
Let’s build the path.
Talk to Anthony about performance marketing, content production, social profile management and ecommerce growth.
Clear answers
About Anthony’s work.
What does Anthony Younes do at AIIMS Group?
Anthony is a Sydney-based Performance Manager. He connects client objectives with strategy, content, campaign analysis, reporting and coordinated delivery across AIIMS specialists.
Which markets and types of work has Anthony supported?
His experience includes campaigns across Australia, the UK and Europe, alongside Australian product launches, local services, ecommerce, rebranding and social content production.
How can I contact Anthony?
Email anthony.younes@aiims.group, connect through his LinkedIn profile, or call AIIMS on 1300 397 603.
Campaign results belong to the individual case-study periods and reflect work delivered with the wider AIIMS team. Sources and reporting context are linked beside each result.
