AIIMS Group / Ecommerce / Summer 2025–26
Ugg Original Performance Max Case StudySummer delivered.
4.99x ROAS.
Three regional campaigns. $77,126.28 in reported revenue. Ugg Original’s Summer 2025–26 campaign turned $15,471.65 in ad spend into a measurable return across Australia, Europe and the UK.
Approximately $4.99 in reported revenue for every $1 spent on advertising.
- Reported revenue
- $77,126.28
- Recorded conversions
- 271
- Total ad spend
- $15,471.65
The brief
Support Ugg Original’s seasonal ecommerce campaign across three markets, with a clear view of advertising spend and conversion performance.
The AIIMS approach
AIIMS managed three Google Performance Max campaigns, separating Australia, Europe and the UK into regional campaigns and bringing their results together in one campaign report.
| Market | Conversions | Ad spend |
|---|---|---|
| Australia | 66 | $2,419.55 |
| Europe | 52 | $2,321.14 |
| United Kingdom | 153 | $10,730.96 |
| Total | 271 | $15,471.65 |
The result
The combined campaign recorded 271 conversions and a 4.99x ROAS. Average ad spend per recorded conversion was $57.09. The UK accounted for 153 conversions, the largest volume of the three regional campaigns.
Figures from the supplied Summer 2025–26 campaign report. ROAS and average cost per conversion are calculated from its totals.
Make your next campaign count.
Explore Google Ads management with AIIMS Group.
