AIIMS Group / Brand identity / 2025 rebrand
DYLSAL Plumbing Rebrand Case StudyOne brand.
Every touchpoint.
AIIMS redesigned DYLSAL Plumbing’s identity and extended it across website design, vehicle wrap artwork, uniforms and business materials. A coordinated brand suite for a Sydney plumbing business.
The brief
Refresh DYLSAL Plumbing’s visual identity and create matching designs for the places customers encounter the business: online, on the road, on site and in everyday communication.
The AIIMS approach
Start with the redesigned logo, then carry its visual language through the website and practical business applications. Each design belongs to the same recognisable identity.
The identity in action.
A complete design suite.
The project brought together a redesigned logo, website design, Toyota Hilux wrap artwork, capability statement, worksite signage, service stickers, polo uniform designs, business cards and a director’s email signature.
The result is a consistent set of brand assets across digital, print and physical applications, ready to support the business wherever customers see it.
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