Gebal Group Wins Technical Excellence in Performance Marketing
2026 Marquee Award winner · Performance marketing
Gebal Group wins for Technical Excellence in Performance Marketing.
AIIMS Group’s lean Meta campaign turned awareness, traffic and instant-form lead generation into a qualified B2B pipeline across the UAE, Qatar and Saudi Arabia.
Technical
excellence
The campaign delivered 847 qualified leads at an average cost per lead of approximately AED 19, alongside 3.9 million impressions and a 1.87% click-through rate.
Campaign performance
Built for pipeline, not vanity.
The campaign exceeded common expectations for paid social in a conservative infrastructure category. Reach created the market, but qualified lead volume and cost efficiency carried the commercial case.
The commercial challenge
Make paid social carry serious B2B responsibility.
Gebal Group operates in outdoor recreation, public-space and infrastructure environments where buying cycles are considered and trust matters. The campaign needed to create visibility without losing sight of qualified opportunity.
Stay lean
The architecture focused on the roles that mattered: awareness, qualified traffic and instant-form lead generation. Each layer had a clear job rather than adding complexity for its own sake.
Work across markets
The system supported activity across the UAE, Qatar and Saudi Arabia while maintaining one measurable performance view across the campaign.
Optimise for qualified action
The decisive output was 847 qualified leads at an average CPL of approximately AED 19—evidence that paid social can support core B2B pipeline generation.
Campaign architecture
Three jobs. One connected system.
Create market presence.
Build sufficient visibility around Gebal Group’s capabilities across target GCC markets and relevant B2B audiences.
Turn attention into intent.
Move interested decision-makers from passive exposure toward a clearer understanding of the business and its offering.
Remove friction from enquiry.
Use instant-form activity to capture qualified interest efficiently and create a usable pipeline for the business.
The business’s established home market and a central part of the regional performance system.
A connected GCC growth market included within the campaign’s regional lead-generation activity.
A strategically important market reached through the same disciplined performance framework.
Follow the evidence
The award, campaign and transformation.
The official Gebal Group winner article.
Read the MarTechVibe coverage documenting the award category, regional strategy and reported performance.
Open the official winner articleGebal Group × AIIMS Group.
Explore the fuller campaign case study behind the performance marketing recognition.
Read the performance case studyPerformance was one part of a larger system.
The award recognises the paid campaign. The linked records show the broader brand and organic-search transformation supporting Gebal Group’s market presence.
Explore the brand transformationRead the SEO case study
See Gebal Group in market.
Explore the live Gebal Group website, capabilities, sectors and project ecosystem across the GCC.
Visit Gebal GroupView both AIIMS client award wins
Award media
Technical excellence, documented.
The second client win
Campaign questions
Gebal Group award FAQs.
What award did AIIMS Group win for Gebal Group?
AIIMS Group won the 2026 Marquee Award for Technical Excellence in Performance Marketing for its paid social work with Gebal Group.
What results did the campaign achieve?
The campaign generated 847 qualified leads at an average cost per lead of approximately AED 19, together with 3.9 million impressions and a 1.87% click-through rate.
Which markets were covered?
The Meta campaign operated across the United Arab Emirates, Qatar and Saudi Arabia, combining awareness, traffic and instant-form lead generation.
Was the wider Gebal brand and SEO transformation part of this award?
The award specifically recognises Technical Excellence in Performance Marketing. AIIMS Group’s broader brand-transformation and SEO work is linked separately to provide context without incorrectly folding it into the award claim.
AIIMS Group · Global yet local
The sector was conservative.
The result was not.
Gebal Group’s campaign demonstrates what happens when paid social is treated as accountable infrastructure: clear market roles, lean architecture and qualified pipeline measured from the start.
