Gebal Group — The Largest Brand Transformation in the UAE
AIIMS transformed Gebal Group from invisible to undeniable: 50K YouTube subscribers, 878% SEO traffic growth, and a full brand rebuild across the UAE and GCC in 10 months.
Campaign Objective
Deliver a full-stack brand transformation across brand identity, website rebuild, SEO, Meta Ads, YouTube/video and EDM for a 45-year outdoor recreation infrastructure company with zero digital presence, and expand from UAE-only into the wider GCC.
The Brief
A 40-year powerhouse. Operating entirely behind the curtain.
Gebal Group has been shaping the GCC’s public spaces since 1979. Playgrounds at the Burj Khalifa. Yas Island. The Abu Dhabi Corniche. Thousands of civic builds across the UAE, KSA, Oman and Qatar. Trusted by every major municipality and government ministry in the region.
And yet, almost nobody outside the industry knew their name.
No brand. No digital voice. No SEO. No video. No social strategy. No email programme. No paid media. A company that had earned its place at the very top of its industry — completely invisible online.
“Step out from behind the curtain. Own the digital space. Become the most visible outdoor recreation brand in the GCC.”
YouTube Subscribers
Total YouTube Views
SEO Traffic Growth
Months to Transform
Al Masar Park, Khalifa City — Abu Dhabi, UAE, 2024. Designed, supplied and installed by Gebal Group.
The Strategy
Six pillars.
One mission.
This was not a website refresh. This was a category takeover. The AIIMS Global Team built a full-stack transformation across every dimension of Gebal’s digital and brand presence — simultaneously.
The Design — gebalgroup.com
Recreation Reimagined.
The homepage that
changed everything.
The brief was clear from day one: “Designing and delivering next-gen spaces across the GCC.” Every pixel of the new gebalgroup.com was built to own that statement. Here is the desktop homepage design as delivered by the AIIMS Global Team.
Desktop Homepage v2 — Designed by AIIMS Group Global Team · gebalgroup.com
SEO Performance — UAE Market
From invisible
to undeniable.
SEMrush UAE database tracking confirms a near-zero baseline transformed into a regional search authority. Estimated monthly organic traffic grew by 878% peak-to-peak. Domain rank climbed from #98,416 to #19,369 nationally.
YouTube & Video
50,000 subscribers.
2 million views.
From zero.
For a B2B infrastructure company that builds playgrounds for governments, this is genuinely unprecedented. The content strategy, scripting, production and distribution built by AIIMS Group made it possible.
The YouTube channel positions Gebal Group as a regional authority on outdoor space, urban design and community infrastructure — not a supplier. That distinction is everything.
Subscribers
Total Views
▶ youtube.com/@gebal-group
Featured Projects — Live & Indexed
We claimed the builds.
Then we owned the search results.
Every major Gebal project now has its own indexed page. When a government ministry or developer searches for a completed park by name, Gebal Group ranks. That’s not SEO. That’s territory ownership.
Website — gebalgroup.com
Built to own
every search result.
A ground-up rebuild. Not a template. Not a refresh. A deliberate digital platform built to convert architects, developers, municipalities and education buyers — with featured project pages that rank for each build by location and name.
New Regions Unlocked
The GCC, claimed.
Before this transformation, Gebal’s digital presence was UAE-only. The brand transformation and content strategy enabled expansion into every GCC market with active project pages, indexed builds and search visibility. Four service offices. Four regions. All now digitally owned.
EDM Transformation
The GCC Spotlight.
An industry newsletter
built from scratch.
Before AIIMS, Gebal had no email marketing programme. No database strategy, no design system, no content rhythm. The EDM overhaul created a full communications engine: the GCC Spotlight press release series, project announcement emails, podcast launch campaigns, and brochure distribution. Every email designed to position Gebal as the most informed voice in the outdoor recreation industry across the Gulf.
Designed Email Template — GCC Spotlight Series
Brand Architecture
Words that built
a category.
“Recreation Reimagined.”
“Designing the Future of Outdoor Play, Sport and Public Spaces.”
“Projects that transform land into legacy.”
“Smarter. Greener. Bolder.”
“End-to-end. Turnkey. In-House.”
New Channel — Podcast
Cool Things.
Human Made.
A podcast exploring the most innovative creations shaping the digital and physical world. Hosted by Rob Hetherington — Group Director of Business Development and Marketing at Gebal Group and thought leader of recreation across the GCC. This is the anchor of Gebal’s owned media ecosystem and the final proof point of thought leadership.
SEO Data — Monthly Tracking
The numbers
don’t lie.
Every data point below is drawn directly from SEMrush AE (UAE) database. This is the transformation in raw form.
| Month | Organic Keywords | Est. Monthly Traffic | UAE Domain Rank | Growth vs. Start |
|---|---|---|---|---|
| Apr 2024 | 35 | 236 | 84,290 | Baseline |
| May 2024 | 49 | 251 | 81,389 | +6% |
| Jun 2024 | 66 | 212 | 92,291 | -10% |
| Jul 2024 | 84 | 252 | 81,964 | +7% |
| Aug 2024 | 111 | 265 | 86,942 | +12% |
| Sep 2024 | 104 | 237 | 98,416 | +0% |
| Oct 2024 | 113 | 293 | 84,481 | +24% |
| Nov 2024 ★ | 122 | 2,307 | 19,369 | +878% |
| Dec 2024 | 122 | 604 | 52,452 | +156% |
| Jan 2025 | 98 | 591 | 53,597 | +151% |
| Feb 2025 | 88 | 779 | 44,492 | +230% |
| Mar 2025 | 82 | 882 | 40,452 | +274% |
| Apr 2025 | 91 | 1,034 | 35,560 | +338% |
Credits
The people who
broke the internet.
Reference Links — All Live
Everything. Referenced.
The Result
A 40-year business.
Transformed in 10 months.
50,000 subscribers. 2 million views. A #1-ranked brand on Google UAE. Featured project pages that own completed government builds. A podcast. A Design Tribe. An industry community ecosystem. New markets entered. New regions claimed.
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