GemIQ Wins Best Digital Campaign in Ecommerce
2026 Marquee Award winner · Ecommerce
GemIQ wins Best Digital Campaign in Ecommerce.
AIIMS Group’s global GemLightbox and GemIQ campaign proved that specialist B2B technology can scale through disciplined, market-aware social commerce.
Best digital
campaign
In under four months, the campaign generated 30.2 million impressions, 429 verified sales, 1,422 leads and more than US$1.58 million in purchase value.
Campaign performance
Scale that finished at the transaction.
The recognition was grounded in commercial performance—not reach in isolation. Awareness, lead generation and ecommerce conversion were governed as one connected system.
The campaign challenge
One product ecosystem. Two buying cultures.
GemLightbox and GemIQ serve a specialist global jewellery market. The buying path in Western ecommerce markets is not the same as a relationship-led purchase journey across the GCC. Treating them as one audience would have weakened both.
Build in parallel
AIIMS Group ran parallel full-funnel Meta architectures, allowing each market group to move through a journey designed around its own buying behaviour.
Connect brand and demand
The work carried GemIQ from awareness into qualified interest, lead generation and verified ecommerce sales without separating brand-building from commercial accountability.
Govern for proof
Performance was measured across impressions, leads, sales and purchase value. That wider evidence base demonstrated genuine scale instead of relying on one favourable platform metric.
Full-funnel architecture
Built for how each market buys.
A direct path to purchase.
A commerce-led funnel supported discovery, product consideration, conversion and retargeting around an established online buying behaviour.
A relationship-led path to action.
A parallel journey respected the stronger role of consultation and lead capture, giving buyers a more suitable way to progress toward the product.
Follow the evidence
Recognition linked to the work.
The official GemIQ winner article.
Read the MarTechVibe coverage documenting the category, campaign approach and reported performance.
Open the official articleGemIQ × AIIMS Group.
Explore the fuller global ecommerce case study and the creative production built around the GemIQ product ecosystem.
Read the campaign case studyView the video production case study
See GemIQ in market.
Explore the live product ecosystem serving jewellers, creators and jewellery businesses internationally.
Visit GemIQTwo awards. One AIIMS standard.
See GemIQ and Gebal Group together in the collective AIIMS Group Marquee Awards announcement.
Explore both winning campaignsAward media
A result worth recording.
The second client win
Campaign questions
GemIQ award FAQs.
What award did GemIQ and AIIMS Group win?
GemIQ was named a 2026 Marquee Awards winner in the Best Digital Campaign cluster for Ecommerce. The recognised campaign was created and managed by AIIMS Group for GemLightbox and GemIQ.
What results did the winning campaign achieve?
Across under four months, the campaign delivered 30.2 million impressions, 429 verified sales, 1,422 leads and more than US$1.58 million in purchase value.
Which markets did the campaign target?
The campaign targeted jewellers globally through Meta, using parallel architectures for Western ecommerce markets and GCC markets where purchasing is more relationship-led.
Where can I verify the award?
The dedicated winner article and the wider 2026 winners announcement are published by MarTechVibe. Both are linked on this page alongside the AIIMS campaign case study and the live GemIQ website.
Global yet local · Built to perform
Niche does not have to mean small.
The GemIQ campaign is evidence that specialist B2B products can achieve global scale when market differences, conversion paths and commercial accountability are designed into the system from the beginning.
