Make the city
notice your brand.
Metropolitan billboard advertising gives your brand a clear presence on the routes your customers travel. AIIMS brings location planning, media buying and creative together for campaigns in Australian cities.
Plan my metropolitan billboard campaign →
Choose the city and the journey
A city campaign starts with a practical question: where does your audience travel? The answer might be a commuter corridor, the roads around a retail catchment or routes connecting several business locations. AIIMS uses that brief to assess metropolitan billboard options, rather than treating every busy road as the right placement.
Prime sites can anchor a launch or brand campaign. Semi-prime locations can extend the message into selected suburban corridors. Site classifications, viewing conditions, format and availability are checked with the media owner before a booking is proposed.
Digital and classic billboard options
Digital billboards rotate creative within an agreed display schedule. Classic billboards use printed artwork and require their own production and installation scope. The location, share of time, display period and creative specifications determine what is included in your campaign.
The supplied Bulldogs GAMEDAY visual shows the value of a recognisable brand and a focused headline. The Brisbane Champion Plumbing Heating & Cooling creative on our main page offers another example of a local service message on a large roadside canvas. Neither image is a current availability listing.
Sydney campaign prices, clearly labelled
Our NSW examples include Sydney metro media at $14,286 + GST and Sydney at scale at $35,715 + GST. These are total media prices for proposed four-week plans, approximately one month. Each face has allocated display weeks; every face is not promised for the entire month.
Design is separate at $1,150 + GST per design needed. Printing, installation or other production is scoped separately where required. Use the main page to compare the plans and explore the supplied location map. Melbourne, Brisbane, Perth, Adelaide and other metropolitan markets are quoted for their confirmed scope.
Build one connected campaign
A billboard needs a message people can recognise quickly: a clear brand, a short headline and an easy next step. AIIMS can carry that idea into taxi advertising, paid search, social creative and the landing page customers visit afterwards.
Send your city, preferred routes, dates, audience and budget. We will confirm suitable media options and the creative requirements before you commit to the final plan.
Questions before you book
Can I book a particular billboard?
Share the preferred site or route with AIIMS. We check the media owner’s availability and booking terms before confirming it in your proposal.
Are Sydney prices valid in every city?
No. The supplied examples relate to NSW media schedules. Other metropolitan markets receive their own location-specific quote.
