AIIMS Group Case Study · Organic Search
From 3,600 to 53,973.
How a Sydney tattoo brand turned real-world authority into a reported 1,399.25% increase in estimated monthly organic traffic over 12 months.
TL;DR
Thirteen Feet Tattoo had the artists, locations and reputation. AIIMS built the search architecture that made those strengths discoverable across studio, style, artist, meaning and body-placement intent.
The Client
A recognised Sydney studio with three physical locations.
Established in 2017, Thirteen Feet Tattoo operates in Newtown, Haymarket and Circular Quay. Its current website presents a large artist roster and styles ranging from fine line and realism to Japanese, traditional, blackwork and illustrative work.
The brand already had strong word of mouth and real-world demand. The opportunity was to make the studio, its artists and its specialist content easier to find when people searched by location, style, idea or meaning.
- Established
- 2017
- Locations
- Newtown, Haymarket and Circular Quay
- Industry
- Premium tattoo studios
- Website
- thirteenfeettattoo.com
The Challenge
Reputation was strong. Search coverage was thin.
The supplied baseline placed estimated monthly organic traffic at 3,600. Competitors could appear above Thirteen Feet for high-intent Sydney searches even when they did not have the same studio footprint, artist depth or brand recognition.
The site also had more search potential than its existing structure exposed. Tattoo demand is not one keyword: people search by location, artist, style, subject, symbolism and placement. Each intent needed a useful destination rather than a generic page forced to rank for everything.
The AIIMS Approach
Build authority around the way people actually choose tattoos.
01 · Foundation
Technical SEO first.
Crawlability, indexation, site structure and performance were treated as the foundation before additional content was expected to carry growth.
02 · Intent
Map the full search journey.
Keyword mapping separated location, studio, artist, style, meaning and placement intent so each group could land on the most useful page.
03 · Content
Create depth, not filler.
Style pages, meaning guides and body-placement resources were developed to answer real questions while strengthening connected topic authority.
04 · Local
Give three studios distinct relevance.
Location signals were aligned to Newtown, Haymarket and Circular Quay instead of asking one generic Sydney page to carry every local search.
05 · People
Turn artist reputation into search assets.
Artist pages helped connect individual names and specialist styles with the studio, giving collectors a clearer path from discovery to enquiry.
06 · Architecture
Make authority compound.
Internal links, headings, metadata and schema connected related pages so strength could flow through the site rather than sit in isolated articles.
The Growth
A 14.99× reported increase in estimated monthly traffic.
The two supplied endpoints are mathematically consistent: moving from 3,600 to 53,973 represents a 1,399.25% increase. The contradictory month-by-month chart in the source draft has been removed because its values did not support those endpoints.
Supplied Baseline
Estimated monthly organic traffic
Reported 12-Month Point
Estimated monthly organic traffic
Competitive Rankings
Visibility across commercial and editorial intent.
A selected view of non-branded Australian rankings included in the supplied snapshot. Branded searches were intentionally excluded from this table so direct brand demand did not inflate the competitive SEO story.
| Keyword and ranking page | Position | Search volume |
|---|---|---|
tiger tattoo /blog/tiger-tattoos | 3 | 1,600 |
tattoo sydney Homepage | 4 | 1,300 |
sydney tattoo artist Homepage | 7 | 1,300 |
tattoo designers sydney Homepage | 6 | 1,000 |
tattoo designs for men back /body-placement/mens-back-tattoos | 8 | 1,000 |
tattoo studio sydney Homepage | 5 | 880 |
geometric tattoo /tattoo-styles/geometric | 7 | 880 |
tattoo shops sydney Homepage | 6 | 720 |
fine line tattoo sydney Homepage | 8 | 720 |
dragon tattoo meaning /blog/dragon-tattoos | 2 | 480 |
blackwork tattoo /tattoo-styles/blackwork | 5 | 480 |
scorpion tattoo meaning /blog/scorpion-tattoos | 3 | 320 |
best portrait tattoo sydney /tattoo-styles/portraits | 1 | 50 |
Delivered
The work behind the visibility.
Frequently Asked Questions
The SEO programme, explained.
How much did estimated organic traffic grow?
The supplied 12-month comparison moved from 3,600 to 53,973 estimated monthly organic visits. That is a mathematically calculated increase of 1,399.25%, or approximately 14.99 times the baseline.
What type of SEO work drove the growth?
The programme combined technical SEO, intent-led keyword mapping, location optimisation, artist pages, tattoo-style content, meaning and placement guides, schema, metadata and internal linking.
Why were branded keywords separated?
Branded rankings reflect existing awareness and direct demand. Reporting them separately keeps the competitive SEO story focused on people searching for tattoo studios, artists, styles and ideas without already knowing the Thirteen Feet name.
Are the traffic and ranking figures live?
No. They are historical figures from the supplied third-party SEO snapshot. Search rankings, search volume and estimated traffic change continuously and should be revalidated before being reused in future reports.
Be the brand they find before they compare.
Build technical authority, useful content and local visibility as one connected search system.
