The AI That Quietly Rebuilt a Marketing Agency [AMP]
The AI that quietly rebuilt an agency.
What happens when an agency runs on a connected AI brain? In roughly five months, NOVA became core to how the AIIMS team works: reading marketing platforms simultaneously, answering complex questions in seconds and producing client-ready intelligence on demand.
This is not a projection. It already happened.
NOVA has moved beyond experimentation. It is actively used across AIIMS to answer questions, analyse connected platforms, generate reports and combine information that previously lived in disconnected systems.
92
Active team members
Working across more than 260 accounts.
8,221
Conversations
Approximately 390 conversations per week.
95,383
Messages exchanged
38.5K asked and 56.9K answered.
142,198
Live platform tool calls
Approximately 6,800 live pulls per week.
29,100
Artifacts generated
Dashboards, reports, documents and analysis.
33.7B
Tokens processed
Across 111,623 AI requests.
The work did not disappear. The friction did.
The agency before connected AI
One connected answer.
NOVA reads the required systems simultaneously, combines the findings and returns one clear account view.
Every platform. One brain.
Every bar represents a real system NOVA queried on the team’s behalf: work that previously involved logging in, exporting data and manually reconciling separate sources.
A full client operation, held in context.
NOVA reasons across campaigns, calls, website activity, CRM data, projects and historical conversations. Prompt caching allows context to be reused efficiently rather than repeatedly processed from the beginning.
33.7 billiontokens processed across 111,623 AI requests, with nearly half of the content served from cache.
How agency work used to happen. How it happens now.
| Task | The usual way | With NOVA |
|---|---|---|
| Monthly multi-channel client report | Six or more separate logins, individual exports, spreadsheet reconciliation and manual presentation creation. Commonly two to four hours per client. | One question. NOVA reads the required channels and produces a branded, shareable view using figures pulled directly from source platforms.Hours reduced to minutes |
| Why did our leads drop this week? | A specialist checks campaign change history, search terms, landing pages, analytics and conversion tracking across several dashboards. | NOVA checks the relevant sources, identifies likely causes and returns recommended corrective actions.Answered in seconds |
| Judging phone-lead quality | Hundreds of recordings are rarely reviewed in full. Lead quality is often inferred from volume rather than verified from the actual conversation. | NOVA reads WildJar call transcripts, distinguishes genuine buyers from low-quality enquiries and identifies negative keyword or targeting opportunities.Call analysis at scale |
| Whole-account view for a multi-product client | Paid media, SEO, social, CRM and website performance are commonly reported by separate specialists. | NOVA holds the connected account context and produces one consistent narrative across channels, products and locations.One connected account story |
| Agency-wide performance question | Questions such as ranking every SEM client by cost per lead are time-consuming and often impractical to answer manually. | NOVA can assess the connected client roster and return a comparative answer on demand.Whole-agency visibility |
The work only connected AI can perform at scale.
It listens to the calls, then improves the ads.
NOVA reads WildJar call transcripts to understand what callers actually wanted. It separates genuine buying intent from wrong-service, out-of-area, irrelevant and price-only enquiries.
Every product becomes part of one commercial story.
A client using SEO, Google Ads, Meta, CRM and website development no longer needs four disconnected reports. NOVA connects organic visibility, paid media, calls, leads and delivery.
It surfaces what conventional reporting leaves invisible.
Attribution gaps, unmatched revenue, inefficient search terms and changes in lead quality can be identified by comparing data that would otherwise remain isolated.
Institutional knowledge stops walking out of the room.
Calls, meetings, account history, project information and previous decisions become reusable operational memory.
What NOVA does in about 20 seconds.
Each answer can read substantial volumes of live and historical information, invoke multiple platforms and return a usable response in the time normally required to open the first dashboard.
Tokens read per answer, equivalent to roughly 225,000 words or hundreds of pages of connected information.
Platform pulls per conversation, performed automatically when an answer requires several live sources.
Typical measured response time for a complex multi-source question.
This used to take hours.
Manual times represent typical agency handling estimates. NOVA times were measured using live tasks.
| Task | Done manually | With NOVA | Time reduced |
|---|---|---|---|
| Pull one client’s cross-channel snapshot | Approximately 30 minutes across five to six platforms. | 25 seconds. | Approximately 70 times faster 99% less time. |
| Diagnose a sudden drop in leads | 30 to 60 minutes reviewing dashboards and change history. | 20 seconds. | Approximately 135 times faster 99% less time. |
| Build a client performance dashboard | Approximately one to two hours. | 19 seconds. | Approximately 280 times faster 99.6% less time. |
| Full monthly multi-channel report | Two to four hours and six or more platform logins. | Drafted in approximately 25 seconds and completed in minutes. | Hours reduced to minutes |
~2,700
hours reclaimed in five months
Using a conservative estimate of 20 minutes of manual work saved for each of the 8,221 recorded conversations, NOVA represents approximately 2,740 hours of reclaimed capacity. That is roughly 340 working days returned to strategy, execution and client work.
Visibility the agency did not have before.
Self-service intelligence
Ninety-two team members can retrieve a connected client view without waiting behind a single analyst.
Invisible problems surfaced
Attribution gaps, wasted spend and declining lead quality can be identified through connected analysis.
Whole-agency answers
Questions covering the client roster can now be answered in seconds instead of being treated as impractical.
Fewer manual errors
Figures are read from source tools rather than repeatedly copied between spreadsheets, documents and presentations.
Consistent client reporting
Account teams work from the same connected information and institutional context.
Operational memory
Meeting transcripts, call information and project knowledge remain available for future decisions.
Most AI tools answer questions.
We wanted one that could understand an entire business.
Every campaign. Every call. Every account. Every decision. Every platform. Every meeting. Every report.
Not as separate pieces of software, but as one connected operating memory.
That is what NOVA became.
How the numbers were produced.
Production database counts
Users, conversations, messages, tool calls, artifacts, AI requests and token usage were read directly from NOVA’s production database for 25 February 2026 to 21 July 2026.
Tool calls were counted from the platform tool records attached to each answer. Token totals were calculated from per-request usage logs.
Hours reclaimed
The hours-reclaimed figure is illustrative rather than audited. It multiplies measured conversation volume by a conservative assumption of 20 minutes saved per conversation.
It should be treated as a directional indicator and can be refined using recorded handling times for individual tasks.