AIIMS Creator Hub

Podcast Production 2025 – 2026

MAFS Funny A piss-take Instagram page turned one of Australia's biggest podcasts. Here's how it happened.

#4 Australia Ranking 437K Monthly Listeners

20K Ep1 Downloads

The Story

Climbed 61 spots in a single month.

Triton Australian Podcast Ranker. February 2026. The official, third-party verified measurement of Australia's podcast audience.

Joshua Fox had already built something real. His MAFS Funny Instagram page was getting the kind of traction that media companies spend millions trying to manufacture. Unfiltered. Timely. Genuinely funny. A huge audience following every season of Married At First Sight and trusting Josh to tell them the truth about what was actually going on. The audience was there. The credibility was there. What was missing was the production infrastructure to turn it into a serious audio property. That's where AIIMS Creator Hub came in. We didn't just record a podcast. We built a production engine behind a creator who already had the voice, the access, and the instincts. What followed was a chart run nobody in Australian podcasting expected.

#4 Official Triton Ranker +61 Spots in 1 Month 437K Monthly Listeners 20K First Episode Downloads Chapter 01

The brief wasn't complicated. The execution had to be.

Joshua Fox had spent years building an audience around his unfiltered take on Married At First Sight Australia. Spoilers. Scandals. Exclusive behind-the-scenes access. His community wasn't passive followers. They were loyal, opinionated, and hungry for more. The ask was to translate that energy into a podcast that could compete with the biggest names in Australian audio. Not a passion project. A proper show, professionally produced, distributed at scale, and built to last beyond a single MAFS season. AIIMS Creator Hub took on the production end-to-end: from audio engineering and episode structure to distribution strategy across Apple Podcasts, Spotify, Nova, iHeart, and beyond.

MAFS Funny Podcast

Hosted by Joshua Fox

Nova

Spotify

Apple

iHeart

Triton Australian Podcast Ranker — Feb 2026

Climbing 61 spots in a single month. Beating shows backed by major media networks with multimillion-dollar budgets.

437,681

Monthly Listeners — March 2026

Maintaining a top five spot into the March Triton Ranker. The MAFS hold on Australian audiences didn't let up.

Chapter 02

Nobody climbs 61 spots in a month by accident.

The Triton Australian Podcast Ranker is the only official, third-party verified measurement system for Australian podcasting. Every chart position is earned against the full competitive landscape. That includes Mamamia, Hamish and Andy, ABC, ARN, and every major network in the country. MAFS Funny didn't sneak into the top five. It charged in. February 2026 saw the show jump 61 places in a single month, landing at #4. The kind of movement that makes programming executives take notice. It didn't stop there. March 2026 confirmed it wasn't a fluke. The show held its top five position with 437,681 monthly listeners, consistent with the momentum built across the season. Nova Entertainment's Chief Growth Officer, Adam Johnson, put it plainly: "MAFS Funny landing in the top five proves there's real power in being timely, sharp and unashamedly in on the joke. We love having AIIMS on the network."

"MAFS Funny landing in the top five today proves there's real power in being timely, sharp and unashamedly in on the joke. It's culture-first podcasting done right and the numbers speak for themselves. We love having AIIMS on the network."

Adam Johnson, Chief Growth Officer — Nova Entertainment

Chapter 03

What AIIMS Creator Hub actually built.

A chart-topping podcast doesn't happen in a vacuum. Behind every episode is a production system that makes the creator's instincts land.

End-to-End Podcast Production

Audio engineering, editing, mixing and mastering for every episode from launch through the full MAFS 2026 season.

Network Distribution

Distributed across Nova, Spotify, Apple Podcasts, iHeart, and Omny. Positioned for maximum reach from day one.

Show Structure and Format

Built a repeatable episode format that could handle spoilers, rants, interviews, and breaking news without losing audience pace.

Creator Growth Strategy

Supported Josh's expansion beyond MAFS season content, setting the foundation for a second independent show.

Launch Execution

Managed the technical rollout, feed setup, and cross-platform presence to ensure every episode went live without friction.

Second Show Launch: Occasionally Funny

Produced the launch of Josh's new standalone show. First episode hit 20,000 downloads, proving the audience travels with the creator.

Chapter 04

New Show Launch

20,000 downloads. Episode one.

The real proof of audience loyalty isn't chart position. It's whether your listeners follow you somewhere new. When Josh launched Occasionally Funny — a broader comedy and conversation show that lives beyond the MAFS universe — the audience showed up immediately. 20,000 downloads on the first episode. Before any algorithm boost. Before the show had been reviewed, recommended, or ranked. That's pure audience pull. AIIMS Creator Hub produced the launch of Occasionally Funny with the same infrastructure built for MAFS Funny. Available now on Spotify and Apple Podcasts. The next chapter of a creator who's just getting started.

Occasionally Funny

20,000

Downloads on the first episode of Josh Fox's new standalone show. Launched via AIIMS Creator Hub. Available on Spotify and Apple Podcasts.

Spotify Apple Podcasts

"Culture-first podcasting done right. And the numbers speak for themselves."

Nova Entertainment on MAFS Funny Podcast

The Timeline

From launch to top five. Fast.

March 2025

MAFS Funny Podcast joins Nova network

AIIMS Creator Hub begins full production. Distributed across Nova, Spotify, Apple, and iHeart. The show launches with Josh Fox at the helm.

January 2026

MAFS 2026 season begins

Fresh season, fresh content. Josh's behind-the-scenes access and unfiltered commentary builds listener momentum throughout January.

February 2026

Jumps 61 spots. Hits #4 in Australia.

The February Triton Australian Podcast Ranker lands. MAFS Funny is officially one of Australia's top four podcasts. The first time the show has cracked the top ten.

March 2026

Holds top five. 437,681 monthly listeners.

The March Ranker confirms it wasn't a flash. MAFS Funny maintains its position as one of Australia's five most-listened-to podcasts.

2026

Occasionally Funny launches. 20,000 day-one downloads.

Josh's second show launches with AIIMS Creator Hub producing. The audience follows. 20,000 downloads on episode one proves the creator brand is bigger than any single show.

Deliverables

What we delivered.

AIIMS Creator Hub. Full production scope.

🎙

Podcast Production

End-to-end audio engineering, editing, mixing, mastering

📡

Network Distribution

Nova, Spotify, Apple, iHeart, Omny

🏗

Show Architecture

Format design, episode structure, release cadence

📈

Growth Strategy

Chart positioning, audience development, creator expansion

🚀

New Show Launch

Occasionally Funny — full production and launch support

🎛

Technical Infrastructure

Feed management, cross-platform setup, publishing pipeline

Credits

The people behind it.

AIIMS Creator Hub

Creator / Host

Joshua Fox

Show Producer

Pedro Cuccovillo Vitola

Production

AIIMS Creator Hub

Network Partner

Nova Entertainment

Distribution

Omny Studio / Nova

Rankings Verified By

Triton Digital / CRA

AIIMS Creator Hub

You have the voice. We build the rest.

From production to distribution. Podcast, video, social. If you're building an audience, we want to work with you.

Become a Challenger

AIIMS™ – Australia Office

Unit 9/39 Gould Street

Strathfield South, NSW 2136

Australia

Phone: 1300397603
Secondary phone: 1300641849
Email: info@aiims.group