1. Home
  3. Blogs
  5. IBH Painting Group x AIIMS
Case Study · Trade Services · Sydney

IBH Painting Group

20 years of craft. Zero digital presence. AIIMS changed that, and within 3 months, $40,000 in new revenue followed.

Google Ads Website GMB Phone Tracking Graphic Design
$40KRevenue · 3 Months
17Conversions
46Tracked Calls
3.19%Click-Through Rate
87%Call Answer Rate
The Challenge

A great business that Google didn't know existed.

IBH Painting Group has been operating across Sydney for over 20 years. Campbelltown Private Hospital. The Anzac Memorial. Saint Ignatius College Riverview. Maritime Museum. These aren't small jobs. This is a team that knows exactly what they're doing. But none of that was visible online. No site that converted. No Google presence. No tracked leads. Competitors with half the experience were winning enquiries simply because they showed up and IBH didn't. They came to AIIMS to fix that. Build the system. Get seen. Turn attention into real jobs.
What We Built

Five products. One system.

Website Design & Development

A conversion-first site built to showcase IBH's commercial portfolio and capture enquiries across Sydney.

Google Search (SEM)

Targeted campaigns across Eastern Suburbs, North Shore, Northern Beaches, Hills District, and Inner West.

Google My Business

Full GMB setup and optimisation for local search visibility and Sydney map pack presence.

Phone Call Tracking

WildJar integrated across every channel so every call is attributed, recorded, and measured.

Graphic Design

Brand assets and ad creatives that present IBH as Sydney's premium commercial painting team.
Google Ads Performance

Numbers that matter.

Launched November 2025. Within 3 months, the AIIMS-managed campaign generated $40,000 in attributed revenue targeting high-intent painting and strata queries across Sydney's premium suburbs.
4,633Impressions

Property owners and strata managers saw the IBH ad at the top of Google.

148Clicks

High-intent visitors landed on the IBH website directly from search.

3.19%Click-Through Rate

Above benchmark for trade services search campaigns in Sydney.

17Conversions

Tracked enquiries and form submissions from the active campaign.

$11.68Avg. Cost Per Click

Efficient spend against competitive Sydney painting keywords.

$101.65Cost Per Conversion

In a market where one job is worth tens of thousands.

$40,000Revenue Generated

Attributed to the AIIMS campaign in the first 3 months live.

Call Tracking — WildJar

Every call counted.

IBH now has full visibility over every inbound enquiry. No more guessing where leads come from. No more dropped opportunities.
46
Total Calls
40
Answered
35
First-Time Callers
11
Qualified Leads
Lead Quality
Qualified Leads11
Sales Calls40
New Client Calls39
Bookings Made2
Call Performance
Answer Rate87%
First-Time Callers76%
Avg. Call Duration73 sec
Avg. Talk Time64 sec
Click to Conversion

The landing page built to close.

Getting found is only half the job. When a visitor lands on IBH's site, every element is designed to do one thing: turn curiosity into an enquiry. Swipe through the pages below.
   
The Conversion Journey
1

Google Search

The AIIMS-managed ad appears at the top of Google when a Sydney property owner searches for a painter.

2

Instant Relevance

The hero banner confirms they're in the right place before they can think twice. IBH credibility is front and centre.

3

Trust Signals Close

20+ years, fully licensed, real projects, real reviews. Every objection answered before it forms.

4

Frictionless Enquiry

Three fields. Name, phone, message. Short enough to fill in on mobile before the next result loads.

5

Tracked Lead

Every call and form submission is captured, attributed, and visible. IBH knows exactly what each lead cost.

Intent-Matched Copy

Headlines mirror the exact search terms driving traffic.

Mobile-First Build

Tap-friendly CTAs and fast load for on-the-go users.

Trust Architecture

Credentials and portfolio structured to remove friction.

Full Conversion Tracking

Every form and call attributed to its source.

3-Field Enquiry Form

Minimal friction, maximum submissions.

Service-Specific Pages

Each service targets its own keyword cluster.
$101.65 Cost per conversion

In a market where one commercial painting job is worth tens of thousands, $101 per conversion isn't a cost. It's the best investment IBH makes.

Client Feedback
"[CLIENT QUOTE — to be sourced from IBH Painting Group]"
IBH Painting Group Pty Ltd

Placeholder — obtain a real quote from IBH before publishing externally.

Full Scope

What AIIMS delivered.

01Website Design & Developmentibhpainting.com.au
02Google Search CampaignSydney-wide · 6AM–7PM weekdays
03Google My BusinessLocal search + map pack
04Phone Call TrackingWildJar · all channels
05Graphic DesignBrand assets + ad creatives
Fahim Coorey — Client Experience Manager, AIIMS
Account Manager · AIIMS Group

When I first spoke to Bilal, I could hear the stress in his voice. He was spending half his time chasing work instead of doing it. A business with 20 years of experience, incredible projects under their belt, and yet weekends were spent worrying about where the next job was coming from. That's the part no one talks about. Once we got the system running, the calls started coming in. Now he's focused on the craft, the team, the parts of the business he actually loves. That's what this is all about.

Fahim Coorey

Client Experience Manager · AIIMS Group

Want results like this?

Let's build the system that gets you seen, and keeps your phone ringing. Become a Challenger
AIIMS GroupAIIMS Group © 2026. Sydney & Dubai. ibhpainting.com.au

AIIMS™ – Australia Office

Unit 9/39 Gould Street
Strathfield South, NSW 2136
Australia
Phone: 1300397603
Secondary phone: 1300641849
Email: info@aiims.group