App Cam makes home security simple and affordable, with products starting from just $29.95 delivered. The brief was clear: dominate YouTube in Australia across the entire product range before the competition even knew what was happening.

AIIMS identified a gap: nobody in this category was producing video content at scale. YouTube was wide open. We moved fast, built a full content strategy spanning multiple products, long-form reviews, and short-form amplification, then partnered with the right voice (property and lifestyle influencer Jason Bello) to make it credible.