Rostron Finance NZ × AIIMS Group
A finance growth engine, built to connect.
AIIMS rebuilt Rostron Finance NZ’s digital foundation—turning website design, organic search, paid acquisition, email and creative into one connected system built around customer intent.
Rostron Finance homepage experience
Rates from7.45%p.a. indicative
Search movement
41.7 → 21.7
Average Google position improved by 48% from June 2025 to July 2026.
Creative built for every audience
Six square stories. One swipeable finance range.
Recognised in both 2021 and 2022.
Public trust built through service and follow-through.
A network spanning New Zealand and Australia.
Offices across both markets.
The strategic brief
Finance journeys do not live in one channel.
A high-intent search, a specialist landing page, a campaign email and a broker follow-up all need to feel like the same business. The work was to build that continuity.
Make a complex finance range easier to navigate
Vehicle, equipment, business and personal finance needed clearer pathways without flattening the breadth of the offer.
Turn the website into an editable growth platform
The team needed reusable CMS modules, campaign templates, blog imagery controls and faster publishing without rebuilding every page.
Move organic visibility toward page one
Mid-2025 average positions sat around 41. The opportunity was technical repair, better information architecture and purposeful content—not cosmetic SEO.
Protect every lead hand-off
Dedicated campaign pages needed to pass enquiries through YouX and Zapier using the correct New Zealand partner IDs, with reliable email routing as a backstop.
One account. Four connected disciplines.
Not a collection of tactics. A full digital finance system.
Website Design & Development
A full rebuild with scalable finance templates and campaign-ready infrastructure.
- Flexible CMS modules
- Loan category templates
- Figma-led landing pages
- Mobile and speed improvements
SEO & AI Search
Technical foundations, content depth and entity signals designed to compound.
- Schema and canonicals
- API indexing
- Internal links and metadata
- llms.txt implementation
Google Ads & Landing Pages
Search and Performance Max architecture matched to finance intent.
- Three campaign structures
- Four intent-led pages
- NZ keyword mapping
- YouX webhook routing
Email & Creative
Monthly communication and social video assets kept the range visible beyond search.
- Monthly EDM programme
- Industry-led topics
- Six square video stories
- Cross-channel creative
Major website rebuild
The website became the infrastructure.
The front end made Rostron’s finance range easier to understand. Underneath it, the CMS, indexing and lead-routing foundations made the platform easier to grow.
Flexible by design
Expandable content blocks, featured blog imagery and CMS-editable finance templates made ongoing publishing practical.
Four routed journeys
YouX webhooks connected via Zapier using NZ partner IDs 4932–4935, plus corrected internal email routing.
Direct to Google
Google Cloud API indexing supported manual submission while sitemap and crawl signals were repaired.
Trust made visible
Rate presentation, legal disclaimer, lender logos, team content and brand-red internal links were standardised.
Google Search Console performance
Visibility built, not borrowed.
The clearest movement is ranking quality: average position improved from the low 40s in mid-2025 to the low 20s by mid-2026. That creates a larger base of searches capable of moving toward page one.
Average position48% better41.7 in June 2025 to 21.7 in July 2026. Lower is better.
Organic clicks+53%May to June 2026: 291 to 445 clicks.
July visibility59,516Organic impressions in July 2026.
Page-one proof8.5Average position for “best caravans nz”.
Average search position
June 2025 – August 2026
Lower position is stronger
August 2026 is month-to-date at the time of the supplied data extract. Search Console data can be affected by demand, seasonality and reporting delays.
Monthly organic clicks
Same reporting period
View the complete dataset
| Month | Clicks | Impressions | CTR | Position |
|---|
best caravans nz
car finance broker
finance brokers nz
best ute nz
Organic content system
Useful pages for real finance decisions.
The content plan expanded beyond broad category terms into the questions, assets and life decisions New Zealand borrowers actually search.
Green Car Loans NZ: Complete Guide
Search-led guidance for lower-emission vehicle finance.
Debt Consolidation Loans NZ
A clearer pathway through a high-consideration finance topic.
Pay Cash or Take a Car Loan?
Decision-stage content that addresses a common borrower comparison.
Luxury Vehicle Finance
A specialist page for prestige, exotic and performance vehicles.
Campervan Finance NZ
Purpose-built discovery content for touring and lifestyle finance.
Boat Finance NZ
A dedicated route for marine finance research and enquiry.
Heavy Machinery Finance
Commercial intent content for productive business assets.
Business Vehicle Finance
A stronger organic entry point for commercial vehicle funding.
New Zealand Location Pages
Multiple service-area pages built to widen relevant local discovery.
Google Ads architecture
Paid media engineered around intent.
[PSEO] Search | Brand
Paused- Type
- Search
- Built budget
- $12/day
[PSEO] Search | Services & Products
Paused- Type
- Search
- Built budget
- $360/day
[PSEO] Performance Max
Paused- Type
- PMax
- Built budget
- $120/day
Transparent status: these campaigns are currently paused. This case study documents the campaign, targeting and landing-page infrastructure delivered—not active paid-media performance.
Car Finance
Built to match family vehicle and general car-loan intent.
Tradie Finance
Commercial and work-vehicle messaging for practical business needs.
Luxury Car Finance
A higher-consideration journey for premium and specialist vehicles.
Truck Finance
A dedicated conversion path for trucks and productive assets.
caravan loan nzcaravan finance pre-approvalute finance nzbusiness ute loanbad credit loansdebt consolidationRostron Finance NZ
Email marketing programme
A reason to return—every month.
Campaign topics were coordinated around New Zealand vehicle trends, tax changes and seasonal opportunities, with reporting supplied back to the client.
Unlock Tax Savings
New 20% depreciation changes connected to Rostron’s business finance offer.
Consistent monthly campaigns
Three monthly sends, coordinated, deployed and reported.
October newsletter
Ongoing range education and market relevance.
Seasonal finance campaigns
Two end-of-year campaigns supported by monthly reporting.
New-year campaign
The programme continued into the next calendar year.
The invisible work that protects growth
A lead is only valuable if the system carries it.
Google & campaigns
Organic pages, Search campaigns, PMax and email create relevant entry points.
Intent-led landing page
Each journey mirrors the finance need—from family cars to commercial machinery.
YouX + Zapier webhook
Four NZ partner IDs route enquiries from the right page into the right workflow.
Rostron broker team
Corrected internal email routing helps the business follow through on the enquiry.
Sitemap fixedSchema markupCanonical tags404 redirectsrobots.txtDouble-URL repairsCore Web VitalsMobile testingAlt textHeading structureInternal linksllms.txtAPI indexing
The outcome
Less fragmentation. More momentum.
The value is not one isolated page or campaign. It is the operating system that lets every new page, keyword, ad and message work harder together.
Broad finance navigation
Many products competing for attention.
→
Intent-led pathways
Category, campaign and content journeys aligned to a specific need.
Average position around 41
Mid-2025 organic visibility.
→
Average position around 21–23
Mid-2026 ranking quality after technical and content work.
One-off page production
Slower content expansion.
→
Reusable CMS system
Editable blocks, templates and featured blog imagery.
Generic enquiry handling
More risk at the hand-off.
→
Partner-specific lead routing
Four dedicated NZ webhook pathways plus internal email routing.
Built in Dunedin. Designed to compete across New Zealand.
Your next growth system starts with the right infrastructure.
Bring your website, organic visibility, paid acquisition and customer communication into one accountable plan.