Meta + YouTube Performance Report
AIIMS GroupOrmina ToursSwiss Tourism
Autumn in
Switzerland
How AIIMS Group engineered the digital infrastructure, creative strategy and B2B lead generation funnel for Ormina Tours’ Switzerland Tourism campaign targeting premium Australian long-haul travellers.
TL;DR
Premium travel demand captured across Meta and YouTube.
AIIMS Group built the cross-platform campaign system for Ormina Tours and Switzerland Tourism, using Reels, YouTube promotions, regional destination storytelling and Meta Instant Forms to turn awareness into premium travel leads.
The campaign generated 717,000+ cross-platform video views, 97,244 Meta reach, 33 qualified leads, 1,000+ YouTube watch hours and +232 new subscribers in the first reporting window.
Total Views717k+Meta + YouTube combined
Total Reach97,244Unique Meta accounts reached
Total Leads33Premium travel leads via instant forms
YouTube Views707,127Generated in 28 days
Watch Hours1,000+YouTube watch time
Subscribers+232New channel subscribers
Market Context
Australia became a serious growth market for Swiss tourism.
Australian interest in Switzerland accelerated in 2025–2026, particularly around rail travel and off-season visitation. The campaign launched directly into this demand window, with creative and media architecture built to capture Australian travellers considering premium European travel.
The strategy was not just to advertise Switzerland. It was to commercialise an existing market movement and make Ormina Tours visible while that intent was rising.
SourceSwiss Government / BAK Economics
Tourism expansion forecasts for English-speaking markets.
Read articleThe Brief
Make autumn in Switzerland feel urgent, premium and worth booking.
Ormina Tours needed to position Switzerland’s autumn season as a must-do luxury travel experience for the Australian market. The challenge was the seasonality. Autumn is a narrow window, so the creative had to land quickly, reach the right audience and move people from inspiration to enquiry before interest peaked.
Client
Ormina Tours
Partner
Switzerland Tourism
Campaign
Autumn in Switzerland
Deliverables
Meta Ads, YouTube promotions, creative strategy and lead generation.
Campaign Strategy
Every platform had a job. Every creative had a purpose.
AIIMS structured the campaign as a full funnel. YouTube and Reels created volume, regional storytelling built intent, and instant lead forms removed friction when the traveller was ready to enquire.
01 · Top of Funnel
Mass awareness through Meta Reels and YouTube promotions, designed to make Switzerland visible at scale.
02 · Mid Funnel
Regional destination storytelling across Zurich, Jungfrau and Geneva to move audiences from inspiration into intent.
03 · Bottom of Funnel
Meta Instant Forms captured leads directly inside the platform, removing landing-page drop-off.
Campaign Results
High-volume attention with commercial lead capture.
The campaign delivered the right blend of awareness and conversion. YouTube created the attention base. Meta produced reach, engagement and leads. Together, the platforms built a measurable travel funnel rather than disconnected media activity.
Engagements17,433Reactions, saves, shares and comments
Meta Video Views10,425Across reels and carousel units
Awareness Impressions96,731From the awareness campaign
Campaign Deployment
Three campaign layers working as one system.
Each campaign had a defined commercial role: awareness, regional intent and lead capture. This gave AIIMS clearer optimisation paths and allowed the campaign to scale without becoming messy.
Leads
Autumn in Switzerland — Instant Form
Primary lead-generation campaign for high-intent audiences.
12,254Reach
24Leads
3.57%CTR
6,000Views
Awareness
Autumn Awareness — Reels
High-reach creative layer to build demand and visibility.
76,213Reach
96,731Impressions
9,023Views
1.27xFrequency
Regional Leads
Zurich / Jungfrau / Geneva
Destination-specific campaign layer to convert regional intent.
8,777Reach
9Leads
4.09%CTR
1,402Views
Why It Worked
It did not rely on one ad. It relied on infrastructure.
The campaign worked because each layer had a clear job, the creative matched the traveller’s stage of intent, and the lead capture mechanism removed friction. This is where AIIMS’ infrastructure model matters: creative, media, funnel and reporting all working together.
01
Premium audience targeting
Built around Australian travellers with the means and intent for long-haul luxury travel.
02
Destination-led creative
Switzerland was not presented generically. Zurich, Jungfrau and Geneva each had a role in the story.
03
Low-friction conversion
Instant Forms converted interest inside Meta without asking users to leave the platform.
04
Cross-platform amplification
YouTube created scale and watch time while Meta converted attention into engagement and leads.
“This campaign proves what happens when premium creative, audience timing and funnel infrastructure are aligned. Switzerland already had demand. AIIMS helped turn that demand into measurable digital performance.”
AIIMS Group · Campaign StrategyAIIMS Group Case Study
Premium tourism campaigns need more than beautiful scenery. They need a system that turns attention into action.
Swiss Tourism × Ormina Tours × AIIMS Group · Meta + YouTube Campaign · Australia to Switzerland · 2026
For the broader context on travel and tourism marketing trends, read the Travel & Tourism Marketing Report 2026 from AIIMS Intelligence™.