Case Study
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Mr Grout — Web Excellence Award Case Study
AIIMS Group wins an international Web Excellence Award (Season 18) for Mr Grout, a bold comic-book-inspired rebrand and rebuild for a 27-year family trade services business.
25+ keywords ranking
Reach
+21% lead growth month-on-month
Growth
+13.5% new clients
Leads / Orders
Campaign Objective
Reposition a 27-year family trade services business with a distinctive brand identity, local SEO architecture and mobile-first conversion design.
Mr Grout is a 27-year family trade services business. The brief was to give it a bold, distinctive comic-book-inspired brand identity backed by proper local SEO architecture and mobile-first conversion design, not just a fresh coat of paint.
The result was recognised internationally at the Web Excellence Awards, Season 18, for creative digital innovation, mobile UX, and technical SEO.
Infrastructure Departments Involved
Web Design & Dev
SEO
Graphic Design
