Evolve Health Clinic × AIIMS Group Case Study
See how AIIMS Group built Evolve Health Clinic's Google Ads, local search and call-tracking system, generating 395 calls in just 90 days.
AIIMS Group
From zero data.
395 calls.
90 days.
AIIMS built Evolve Health Clinic’s local search and phone-intelligence system from the ground up—turning four healthcare service lines into measurable patient demand.
What we inherited. What we built.
Evolve Health Clinic came to AIIMS with no Google Ads history and four distinct service lines that needed separate messaging, separate bidding, and separate conversion tracking from day one.
Starting Point
What We Delivered
The profile that fills the gaps ads can’t reach.
Not every patient clicks an ad. Many go straight to Google Maps, search the clinic name, and call from the profile. Before AIIMS, that traffic was invisible and untracked. We changed that from day one.
Evolve Health Clinic
Shop 34/753 Hume Highway, Bass Hill NSW
52 of the 395 tracked calls came directly from the Google Business Profile — patients searching on Maps, not ads. That channel was completely invisible before WildJar was placed on the profile. Every one of those calls would have been a lost lead with no attribution.
One account. Four campaigns. Zero overlap.
Each service line runs as a standalone campaign so budgets, bids, and negative keyword lists never cross-contaminate each other.
Letting the data decide when to scale.
We don’t move to automated bidding until the data earns it. Every transition below is triggered by evidence, not a timeline.
Suburb-level precision. Not broad guesses.
Every keyword in the account is built around suburb-level intent. When a patient searches “podiatry Bass Hill” they already know what they want. We own that moment.
Top Performing Keywords
Every figure below is pulled directly from the Google Ads account. No estimates.
| Keyword | Match | Ad Group | Impr. | Clicks | CTR | Avg CPC |
|---|---|---|---|---|---|---|
| podiatry bass hill | Exact | Podiatry | 190 | 64 | $1.79 | |
| physiotherapy bass hill | Exact | Physiotherapy | 102 | 27 | $1.81 | |
| injury recovery physio | Phrase | Physiotherapy | 3,238 | 151 | $2.01 | |
| wet cupping sydney | Phrase | Hijama / Cupping | 431 | 40 | $1.82 | |
| hijama near me | Exact | Hijama / Cupping | 151 | 15 | $1.80 | |
| cupping therapy near me | Exact | Hijama / Cupping | 215 | 20 | $1.80 | |
| podiatry clinic bankstown | Phrase | Podiatry | 176 | 22 | $1.85 | |
| podiatrist near me | Exact | Podiatry | 1,307 | 79 | $1.85 | |
| shockwave therapy near me | Exact | Physiotherapy | 33 | 6 | $1.93 | |
| women’s health chiropractor | Phrase | Chiropractic Care | 165 | 16 | $1.80 |
“Podiatry Bass Hill” at 33.68% CTR is not a fluke. It is evidence that when a patient searches with suburb-level specificity, they already know what they want and where they want it. We own that moment.
What South-Western Sydney is actually searching for.
Search terms reveal patient psychology in a way no survey ever could. Here is what the data tells us about how this community searches for healthcare.
podiatrist near mepodiatrist bass hillcupping therapy near mehijama near mephysio bass hillwomen's health chiroEvery wasted click is a signal. We acted on all of them.
100+ negative keywords added across all campaigns to eliminate irrelevant traffic and protect spend.
- podiatry course
- physiotherapy degree
- chiro school
- cupping certification
- podiatrist jobs
- physio vacancy
- chiropractor hire
- allied health careers
- orthotics amazon
- cupping set buy
- foam roller
- resistance bands
- melbourne
- brisbane
- perth
- gold coast
Written for the patient. Not for the algorithm.
Every headline references the service AND the suburb. Every description leads with the patient’s need, not the clinic’s credentials.
Who clicks. Where. On what.
Device Split
Mobile dominance confirms this community searches on the go — likely while experiencing pain or seeking an urgent appointment. Click-to-call extensions are critical.
Impression Share
28% lost to budget means there is proven demand we are not yet capturing. As conversion data matures, budget expansion on Podiatry is the clearest immediate win.
From 24 calls to 190. In 90 days.
Before AIIMS, call volume was invisible. WildJar tracking numbers replaced the clinic’s main line on all ads and the Google Business Profile, giving us full attribution on every inbound call from day one. What happened next was not luck.
A 690% lift in call volume in 90 days is not an accident. It is the direct result of suburb-exact keyword targeting, a Google Business Profile optimised for the Bass Hill catchment, and call tracking that made every single enquiry visible for the first time.
Where our patients come from.
Click distribution by suburb confirms the clinic’s catchment area — and reveals untapped suburbs worth targeting in Q3.
Service line by service line — what the market is telling us.
Each service line has a different competitive landscape, a different search behaviour, and a different path to scale.
Where the next 90 days of growth comes from.
Ranked by conversion probability based on current account data, competition density, and search intent signals.
The strategy behind Evolve Health Clinic’s digital growth did not emerge from a template. It was built through three months of methodical, iterative work — search query analysis reviewed weekly, call transcripts listened to for intent signals, bid adjustments made in response to real conversion data, and website refinements tested against actual patient behaviour.
Every keyword in the account was earned through evidence. Every negative added was justified by a wasted click. Every ad headline was written knowing which practitioner was delivering the service behind it. The result is an account that reflects the clinic’s genuine competitive advantages — not just what sounds good in a headline.
“Evolve Health Clinic has real practitioners, real services, and a genuinely underserved community to serve. Our job is to make sure that the patients who need them can find them. This is the beginning of a long story.”
Your market is searching. Make sure they find you.
AIIMS Group builds the strategy, creative, media and intelligence infrastructure that turns attention into measurable commercial growth.
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