Billboard Advertising Sydney and NSW: 38 Billboard Locations, Road by Road

If you are booking billboard advertising in Sydney or regional NSW, the first question is rarely “which format” and almost always “which road”. A billboard is only as good as the traffic that passes it and the frame of mind that traffic is in. A westbound site at 5pm reaches a different person than an eastbound site on the same highway at 8am, even though the two faces sit a few hundred metres apart.

This page is the full AIIMS digital billboard site list. Every entry gives you the road, the suburb, the direction of travel, the site code we use on bookings, and a photo of the actual board. Groupings follow the corridor, because that is how outdoor media is bought in practice: you buy a route, not a pin on a map. To see how we scope and buy the inventory itself, start with our outdoor and mobile media service.

Where can you advertise on a digital billboard in Sydney?

AIIMS holds digital billboard faces on the M4 Motorway, the Great Western Highway, the M7, the Hume Highway, Cumberland Highway, Parramatta Road, Victoria Road, Canterbury Road, Fairford Road, Rocky Point Road, Princes Highway, Windsor Road, Old Windsor Road, Castlereagh Road and Pennant Hills Road, plus regional sites in the Blue Mountains, Central West and New England. Sites are sold as a package for a set period, with creative supplied by us.

Which billboards run along the M4 and Great Western Highway?

The M4 and Great Western Highway corridor is the spine of western Sydney, and AIIMS holds five digital faces on it between Greystanes and Eastern Creek. This is where outbound and inbound audiences part company, so direction is the single most important choice you make on this corridor.

Billboard on the M4 Motorway at Greystanes, westbound

Site code: EIM-D00

Westbound on the M4 through Greystanes catches the homeward run. These are people leaving the city and Parramatta for Prospect, Blacktown, Penrith and the foothills, and on a Friday afternoon the same traffic keeps going to the Blue Mountains. Because the audience is heading home rather than to work, westbound creative tends to work better when it sells something they will use that evening or that weekend: home services, automotive, health appointments, hospitality.

EIM-D00: Check availability on the M4 at Greystanes and we will quote this westbound face for your dates.

Billboard on the M4 Motorway at Greystanes, eastbound

Site code: EIM-D01

The eastbound face is the morning commute into Parramatta and the CBD, and it also carries a share of freight working toward Sydney’s port and warehouse districts. That combination makes D01 the better of the two Greystanes faces for business-to-business messages, recruitment, financial services and anything with a call to action someone can complete once they reach a desk.

EIM-D01: Ask our outdoor team about this eastbound face if your audience is the morning commute into Parramatta and the city.

Billboard on the Great Western Highway at Greystanes, eastbound

Site code: EIM-D25

The Great Western Highway runs alongside the M4 here rather than being it, so this face reaches traffic that has chosen the old road over the motorway, which means local trips rather than through trips. If your market is the immediate Greystanes and Wentworthville area, D25 is a more efficient buy than the motorway faces: fewer wasted impressions on cars that will not stop.

EIM-D25: Price a local buy on the Great Western Highway if Greystanes and Wentworthville are your trade area.

Billboard on the Great Western Highway at Eastern Creek, eastbound

Site code: EIM-D49

Eastern Creek is not a commuter suburb, it is a destination. This stretch serves Sydney Motorsport Park, Sydney Dragway and one of the largest industrial and logistics estates in New South Wales, so the audience mix swings hard toward event traffic at weekends and trades and freight on weekdays. D49 faces eastbound, catching people arriving from the west toward the precinct entrance.

EIM-D49: See how we plan industrial-corridor campaigns and we will scope this face against your event or trade audience.

Billboard on the Great Western Highway at Eastern Creek, westbound

Site code: EIM-D57

The westbound Eastern Creek face does something different: it is the last large-format screen before the highway begins climbing toward the Blue Mountains. That gives you both the industrial and trade traffic leaving the estate at knock-off, and the weekend leisure run out to Katoomba and beyond. For tourism, outdoor recreation and fuel or food brands, D57 sits at the right moment in the journey.

EIM-D57: Talk to us about weekend leisure traffic heading out to the Blue Mountains on this face.

Where are the M7, Hume Highway and Cumberland Highway billboards?

The M7, Hume Highway and Cumberland Highway form Sydney’s western and south-western freight and commuter grid. AIIMS holds eleven digital faces across it, from the orbital motorway at Horsley Park down through Smithfield, Yagoona and Lansvale, plus Fairford Road, Canterbury Road and Rocky Point Road, which feed into it.

Billboard on the M7 Motorway at Horsley Park, northbound

Site code: EIM-D97

The M7 is Sydney’s orbital freight route, and Horsley Park sits in the middle of its industrial belt, with the Sydney International Equestrian Centre nearby and major distribution centres on both sides. Northbound traffic is heading up toward the M4 and the M2, which is why D97 suits logistics, transport, insurance and industrial suppliers, and equally suits consumer brands that want reach across the western growth corridor rather than one postcode.

EIM-D97: Get a freight-corridor rate for the M7 and see what a western Sydney reach buy looks like.

Billboard on the Cumberland Highway at Smithfield, northbound

Site code: EIM-D26

Cumberland Highway is the north-south alternative to the motorways, which means it carries people who live and work locally and drive this road every day. Smithfield is heavy with manufacturing and trade suppliers, so the northbound face reaches tradies and business owners on their way between jobs. Repetition is the value here: a daily route means frequency, not one-off reach.

EIM-D26: Ask about a two-face package with the southbound face so you cover both directions of the Cumberland Highway.

Billboard on the Cumberland Highway at Smithfield, southbound

Site code: EIM-D27

Southbound on the Cumberland Highway points traffic toward Villawood, Lansvale and the Liverpool corridor. It is a genuine local commuter flow rather than a through route, and the audience skews toward established households and small business operators. D27 works well paired with D26 as a two-face package that covers both directions of a road the same people drive twice a day.

EIM-D27: Check what daily frequency on a local arterial costs before you commit to a motorway budget.

Billboard on the Hume Highway at Yagoona, eastbound

Site code: EIM-D225

The Hume Highway at Yagoona is the last stretch of the old Hume before it commits to the south-western suburbs, and the eastbound face turns traffic back toward Bankstown and the city. Yagoona and the surrounding Bankstown district have high car ownership and dense households, so this face is efficient for consumer services, retail and automotive rather than B2B.

EIM-D225: Price a consumer campaign in the Bankstown district on this eastbound face.

Billboard on the Hume Highway at Lansvale, westbound

Site code: EIM-D681

Lansvale is where the Hume Highway meets the start of the south-western motorway network, so westbound traffic here is leaving Sydney for Liverpool, Campbelltown and eventually Melbourne. This is a long-haul and freight audience as much as a commuter one. If you sell to transport operators, or to households in the south-west growth corridor, D681 is one of the few faces that catches them before they commit to the freeway.

EIM-D681: Talk to us about long-haul and transport audiences on the Hume Highway.

Billboard on the Hume Highway at Lansvale, eastbound

Site code: EIM-D683

The eastbound Lansvale face is the mirror: traffic arriving into Sydney from the south-west, including the morning run from Liverpool and Campbelltown. Because these drivers have a long approach behind them, a simple, high-contrast message with one phone number outperforms a busy layout. D683 and D681 together give you both directions of the highway at the one pinch point.

EIM-D683: Book both Hume directions at Lansvale and we will quote the two faces together.

Billboard on Fairford Road at Bankstown, northbound

Site code: EIM-D06

Fairford Road is Bankstown’s own arterial, connecting the town centre to the M5 corridor, and the northbound face runs traffic toward the Bankstown CBD and the shopping and medical precinct around it. This is hyperlocal media: the value is not volume, it is that almost everyone seeing it lives within a few kilometres of your business.

EIM-D06 northbound: See how hyperlocal billboard buying works for a Bankstown shopfront.

Billboard on Fairford Road at Bankstown, southbound

Site code: EIM-D06

Southbound on Fairford Road points toward the M5 and Milperra, catching residents leaving Bankstown for work in the morning and returning through the corridor in the evening. Because the road serves a tight trade area, it suits local services with a physical shopfront: medical, dental, legal, trades, and food retail. Pair it with the northbound face to own the road.

EIM-D06 southbound: Ask us to pair this with the northbound face so you own both sides of Fairford Road.

Billboard on Canterbury Road at Belmore, westbound

Site code: EIM-D129

Canterbury Road is one of the oldest and busiest routes between the inner south-west and the city, and Belmore sits at the point where it carries both commuter and local traffic. Westbound puts your message in front of drivers heading away from the city in the evening peak, which is the right moment for home-oriented offers. It is also a strong route for multicultural campaigns, given the area’s diversity.

EIM-D129: Talk to us about multicultural campaign planning on the Canterbury Road corridor.

Billboard on Rookwood Road at Chullora, northbound

Site code: EIM-D89

Chullora is an industrial and freight suburb, and Rookwood Road links the M5 corridor north toward the Hume Highway and Strathfield. The northbound face reaches a working audience: tradespeople, couriers, warehouse and logistics staff. It is a practical site rather than a prestige one, and it prices accordingly, which makes it useful for testing a message cheaply before scaling to the motorway faces.

EIM-D89: Ask about a low-cost test flight on this practical working-audience site.

Billboard on Rocky Point Road at Kogarah, inbound

Site code: EIM-D24

Rocky Point Road is the main southern arterial through the St George district, and Kogarah is one of the densest, highest-value catchments in southern Sydney, anchored by St George Hospital and a busy commercial centre. Inbound traffic runs toward the city and the airport. D24 is the site to book when you want reach across southern Sydney rather than a single suburb.

EIM-D24: Get a rate for southern Sydney reach across the St George district.

Which billboards cover Sydney’s inner west and the Victoria Road corridor?

Sydney’s inner west is where a modest budget buys the most concentrated attention, because roads here are slow, congested and unavoidable. AIIMS holds eight faces across Parramatta Road, Victoria Road, Crystal Street, Princes Highway and the South Coast, and each one is a street-level or low-speed buy rather than a motorway fly-past.

Billboard on Parramatta Road at Lewisham, eastbound

Site code: EIM-D04

Parramatta Road at Lewisham is the inner-west bottleneck where the road narrows, traffic queues, and the light rail runs alongside. Eastbound is the morning run into the city. Density plus dwell time is the point: drivers stopped at lights read a screen properly rather than glimpsing it, which makes D04 one of the most efficient faces on the network for a message that needs a phone number remembered.

EIM-D04: See how dwell time changes billboard creative before you brief this inner-west face.

Billboard on Parramatta Road at Lewisham, westbound

Site code: EIM-D05

Westbound at Lewisham is the evening counter-flow, traffic leaving the city for the inner west and beyond. Lewisham also sits close to a major hospital precinct, so the audience includes visitors and shift workers outside standard commute hours. For health, allied health and hospitality brands, this face reaches people at the moment they are thinking about the next part of their day.

EIM-D05: Talk to us about health and hospitality audiences on the evening counter-flow.

Billboard on Victoria Road at Rozelle, outbound

Site code: EIM-D29

Victoria Road at Rozelle is the approach to the Anzac Bridge, and the outbound face catches traffic leaving the city and Rozelle toward the inner west and Balmain peninsula. Since the WestConnex changes, this corridor has become one of the more valuable inner-city outdoor positions in Sydney. Rozelle’s catchment is affluent and local, which attracts premium retail, property and professional services.

EIM-D29: Ask about premium inner-city inventory on the Anzac Bridge approach.

Billboard on Victoria Road at Rozelle, inbound

Site code: EIM-D30

The inbound Rozelle face runs toward the CBD and the Anzac Bridge in the morning peak. This is a senior, white-collar commute: people heading into the city for work, with a high proportion of decision-makers in the car. D30 is the site to choose when the objective is business audiences, financial products or anything where the person seeing it holds a budget.

EIM-D30: Price a business-audience buy on the inbound Rozelle commute.

Billboard on Victoria Road at Ryde, westbound

Site code: EIM-D728

Further up the same corridor, Ryde is the point where Victoria Road stops being inner-city and becomes a suburban arterial serving Macquarie Park, Top Ryde and the surrounding residential belt. Westbound traffic here is largely local. For businesses in the Ryde and Macquarie Park area, D728 reaches both a large daytime workforce and a dense residential audience on the same stretch of road.

EIM-D728: Check availability for Ryde and Macquarie Park reach on this suburban arterial.

Billboard on Crystal Street at Petersham, southbound

Site code: EIM-D08

Crystal Street is a local Petersham road rather than an arterial, which makes D08 a different tool to the Parramatta Road faces. Reach is small, frequency is very high, and nearly everyone passing is a local resident or visiting the station and shopping strip. It is the right buy for a single-site business with a tight trade area, and a sensible low-cost test before committing to a larger format.

EIM-D08: Ask about a single-site local buy if your trade area is only a few streets wide.

Billboard on Princes Highway at Tempe, southbound

Site code: EIM-D09

The Princes Highway at Tempe is the start of the run south toward Wollongong and the Illawarra, and the southbound face catches that traffic as it clears the inner south. It is close to Sydney Airport’s flight path and the industrial strip around Tempe and St Peters, so the audience is a mix of local workers, airport traffic and travellers heading out of Sydney for the coast.

EIM-D09: Talk to us about South Coast and airport traffic on the Princes Highway.

Billboard on the Princes Highway at South Nowra, southbound

Site code: Princes Highway South Nowra (code to confirm)

South Nowra is the commercial hub of the Shoalhaven, and this face sits on the highway south of the Nowra bridge, catching holiday traffic running down the coast toward Jervis Bay and Ulladulla. Seasonal timing matters enormously here: the December and January window delivers a different audience entirely to a Tuesday in June. Retail, hospitality, real estate and marine brands get the most from it.

Princes Highway, South Nowra: Ask about seasonal coastal campaigns and we will confirm this site’s code and rate for your dates.

Where can you book a billboard in Sydney’s north west?

The north west is Sydney’s fastest-growing corridor, and AIIMS holds six faces across Windsor Road, Old Windsor Road, Castlereagh Road and Parker Street. These sites serve the Hills to Hawkesbury run and the Penrith growth area, where household formation is running well ahead of the Sydney average.

Billboard on Windsor Road at McGraths Hill, northbound

Site code: EIM-D02

Windsor Road at McGraths Hill is the main link between the Hills District and the Hawkesbury, and the northbound face points toward Windsor, Richmond and the rural fringe. Traffic includes commuters, but also a strong weekend flow of people heading out for farm-gate produce, boating and the Hawkesbury river. D02 suits lifestyle, automotive, outdoor and tourism creative well.

EIM-D02: See how we build lifestyle and tourism creative for the Hawkesbury run.

Billboard on Windsor Road at McGraths Hill, southbound

Site code: EIM-D03

Southbound at McGraths Hill is the morning run down to Rouse Hill, Castle Hill and the M2, which means commuters and school-run traffic in a family formation stage of life. That makes D03 a strong site for home services, education, health, sport and anything aimed at households with children in the Hills and Hawkesbury.

EIM-D03: Price a family-household campaign targeting the Hills and Hawkesbury school run.

Billboard on Old Windsor Road at Parklea, southbound

Site code: EIM-D233

Old Windsor Road is the parallel route to Windsor Road and carries heavy volume between the north west growth area and Blacktown and Norwest. Parklea adds a distinctive audience: the markets and the surrounding retail draw weekend crowds as well as weekday commuters. Southbound traffic is heading toward Norwest Business Park and the M7.

EIM-D233: Talk to us about weekend market crowds and weekday commuter volume on Old Windsor Road.

Billboard on Castlereagh Road at Penrith, northbound

Site code: EIM-D33

Castlereagh Road runs north out of Penrith through Cranebrook and Castlereagh toward Richmond, serving a fast-growing residential belt that sits well outside the CBD commuter mindset. Northbound traffic is largely local. For Penrith-based businesses, building suppliers, schools and services, this is efficient reach into households that rarely travel east.

EIM-D33: Ask about Penrith growth-corridor reach for trades, schools and home services.

Billboard on Castlereagh Road at Penrith, southbound

Site code: EIM-D34

Southbound on Castlereagh Road funnels traffic into central Penrith, past the Panthers precinct, the station and the CBD retail core. That gives D34 a wider reach than its northbound counterpart, because everyone using this road in the morning converges on the same few blocks. It is the better of the two faces for campaigns driving physical footfall into Penrith.

EIM-D34: Book this face if you need footfall into Penrith and we will pair it with the northbound side.

Billboard on Parker Street at Penrith, westbound

Site code: EIM-D17

Parker Street sits right in the Penrith junction, where the Great Western Highway meets the town centre road network. Westbound traffic here is a compressed mix of local shoppers, commuters and highway through-traffic, all moving slowly. For a Penrith business, D17 is the highest-visibility inner-town position in the list, and the natural pairing with a Castlereagh Road site.

EIM-D17: Get the highest-visibility inner-town position in Penrith quoted for your dates.

Which billboards cover the Hills District?

Two AIIMS faces serve the Hills District, on Castle Hill Road and Pennant Hills Road. Both sit on the north-west commuter funnel into the city and Macquarie Park, and both reach an audience with among the highest household incomes in Sydney outside the eastern suburbs.

Billboard on Castle Hill Road at West Pennant Hills, eastbound

Site code: EIM-D21

Castle Hill Road at West Pennant Hills is the Hills commuter funnel toward the M2 and the city, and the eastbound face catches the morning peak. Households here are established and affluent, with high spend on home improvement, private education, health and financial advice. D21 is a premium site in audience terms even though the format is a standard roadside face.

EIM-D21: Ask about premium Hills audiences on the M2 commuter funnel.

Billboard on Pennant Hills Road at Thornleigh, northbound

Site code: EIM-D22

Pennant Hills Road is one of the heaviest arterial routes in Sydney and the main north-south link between the Hills, Hornsby and the M1. Thornleigh sits at the junction with the Pacific Highway corridor. Northbound traffic heads toward Hornsby and the Central Coast, so D22 combines a large commuter audience with genuine through-traffic volume, which is unusual for a suburban arterial.

EIM-D22: Price a through-traffic arterial buy between the Hills, Hornsby and the M1.

Where are the regional NSW billboards?

AIIMS holds six regional faces: two on the Great Western Highway at Lithgow, two on the New England Highway at Tamworth, one on the New England Highway at Armidale and one on Armidale Road at Nemingha. Regional inventory is a different discipline to Sydney: fewer faces, longer dwell, and a much higher share of the audience seeing your message repeatedly. See our regional and rural billboard advertising page for how routing works outside the metro area.

Billboard on the Great Western Highway at Lithgow, northbound

Site code: EIM-D19

Lithgow is the western gateway to the Blue Mountains and the last substantial town before the Central West opens out. Northbound traffic is inbound to Lithgow from the mountains, including day-trippers, and it is also the approach used by visitors heading for Jenolan Caves and the wider Central West loop. Tourism, hospitality, automotive and agricultural suppliers all use this face.

EIM-D19 northbound: Talk to us about Blue Mountains and Central West tourism on this gateway site.

Billboard on the Great Western Highway at Lithgow, southbound

Site code: EIM-D19

The southbound Lithgow face runs traffic back down the mountains toward Sydney and the Blue Mountains townships. This is the position that catches people before a long descent, which is why it suits fuel, food, accommodation and anything tied to the return leg of a trip. Note that both Lithgow faces currently carry the site code EIM-D19, which we are confirming with the media owner.

EIM-D19 southbound: Ask about fuel, food and accommodation campaigns on the return leg down the mountains.

Billboard on the New England Highway at Armidale, southbound

Site code: EIM-D14

Armidale is the largest city on the northern tablelands, home to the University of New England, and the New England Highway is the only serious north-south route through the region. Southbound traffic heads toward Tamworth, the Hunter and eventually Sydney. For a regional advertiser, D14 reaches a university town audience with a mix of students, agricultural businesses and a substantial surrounding pastoral catchment.

EIM-D14: See how regional billboard buying works on the northern tablelands.

Billboard on Armidale Road at Nemingha, inbound

Site code: EIM-D15

Nemingha sits just east of Tamworth on the Armidale Road, so this inbound face is effectively the eastern approach into Tamworth itself. Traffic is local and predictable, and the audience is small enough that frequency builds fast. It suits Tamworth businesses wanting to reach the rural residential belt before it comes into town, and it pairs naturally with the two New England Highway faces.

EIM-D15: Ask about the eastern approach into Tamworth and how frequency builds in a small market.

Billboard on the New England Highway at Tamworth, inbound

Site code: New England Highway Tamworth inbound (code to confirm)

Tamworth is the capital of the New England north west and the undisputed centre of Australian country music, with the January festival transforming its audience for a fortnight each year. The inbound face on the New England Highway catches traffic arriving into the city from the south. Outside festival season this is steady agricultural and regional retail reach; during it, it is one of the most concentrated audience moments in country NSW.

New England Highway, Tamworth inbound: Talk to us about festival-season timing and we will confirm this site’s code and availability.

Billboard on the New England Highway at Tamworth, outbound

Site code: New England Highway Tamworth outbound (code to confirm)

The outbound Tamworth face turns traffic north and west out of the city toward Gunnedah, Narrabri and the Liverpool Plains. That is a working rural audience: farms, machinery, agribusiness, freight and services travelling long distances. It is the site for anyone selling into broadacre agriculture, because the vehicles passing it are the ones that actually run those operations.

New England Highway, Tamworth outbound: Ask about broadacre agriculture audiences across the Liverpool Plains.

How do you choose which billboard site is right for your campaign?

Choose by direction of travel and by the audience’s state of mind, not by raw traffic volume. Start with the routes your customers actually drive, then decide whether you want them on the way in (where a considered, business-focused message lands) or the way out (where home, family and weekend offers land), then pick the face that sits on that side of the road.

Three practical rules that hold up across this network:

1. Buy both faces of the same road when you can. A single direction reaches the same person only once or twice a day. Both faces means they see your message coming and going, and frequency is what makes outdoor work.
2. Match creative to speed. On motorway faces like the M4 and M7 you have a second or two, so use five words and one image. On congested inner-city faces like Parramatta Road at Lewisham, a driver may sit with your screen for a full light cycle, so a phone number or an offer is worth including.
3. Match creative to the corridor, not to your brand guidelines. An Eastern Creek industrial audience and a Rozelle inbound audience need different offers from the same business. This is where a single national billboard layout usually fails.

For the planning side, including how billboard fits alongside bus advertising, bus stop digital and taxi advertising, read the Sydney outdoor advertising guide or see our outdoor and mobile media service.

How is billboard advertising priced?

Billboard pricing is quoted per site, per period, and varies with the corridor, the format, the season and how many faces you take. We do not publish a fixed rate card because a Windsor Road site and a Victoria Road inbound site are not comparable buys, and quoting a single figure would mislead you. Send us the routes and the timeframe and we will come back with a specific cost for the sites that fit. Start with our outdoor and mobile media team and we will scope it properly.

What do buyers ask most about billboard advertising in Sydney?

These are the questions that come up in almost every outdoor media briefing, answered directly.

How many digital billboard locations does AIIMS have?

AIIMS holds 38 digital billboard faces across Sydney, the Blue Mountains, the Central West and the New England north west. Every site is listed on this page with its site code and a photo.

Can I book a single billboard, or do I have to buy a package?

You can book a single face, but most campaigns perform better across two or more sites on the same corridor. We will tell you honestly when a single site is enough for your objective.

How long does a billboard campaign need to run?

Long enough for your target audience to see it repeatedly. Because outdoor is a frequency medium, very short flights on a single face rarely deliver. We will scope the minimum period for the specific sites you choose.

Do you produce the billboard creative?

Yes. AIIMS creative and production handle billboard artwork, including adaptation of one message across different corridors and formats. Motorway faces need simpler creative than slow inner-city faces, and we build for the placement rather than resizing a single layout.

Are the billboards digital or static?

Every site in this list is a digital billboard, which means your creative shares a rotation with other advertisers rather than owning the face permanently, and creative can be changed without a reprint.

Can I target a specific suburb with a billboard?

Yes, but with a caveat worth understanding. A billboard reaches everyone who drives past it, not a demographic. What you can control is the road, the direction and therefore the broad profile of the traffic. Inner-suburban and local-road faces such as Fairford Road and Crystal Street give the tightest geographic targeting.

Do you have billboards in Melbourne or Brisbane?

This page covers the Sydney and NSW network only. Ask us about other states and we will tell you what is available through our media partners.