Case StudyCosmetic DentistrySydney, NSWNovember 2025
AviraDental
Growth starts with strategy. We didn’t just run ads. We built a patient acquisition engine from scratch.
678Inbound Calls
226Bookings Made
1.87MAd Impressions
$83.79Cost Per Conversion
678Inbound Calls
226Bookings Made
99%Answer Rate
1.87MTotal Impressions
$83.79Cost Per Conversion
TL;DR
Avira Dental case study at a glance
- 678 inbound calls and 226 bookings tracked through an integrated acquisition strategy.
- 1.87 million Google Ads impressions and 27,280 clicks generated between August 2025 and May 2026.
- AIIMS combined Google Ads, SEO, social media, content production, website optimisation, Google Business Profile and call tracking.
- WildJar attribution identified 297 qualified leads and 401 first-time callers.
On this page
Table of contents
- A clinic built for transformation. Nobody knew it existed.
- Content that converts. Not content that fills space.
- We didn’t target everyone. We targeted the right ones.
- Full-funnel. Every channel working together.
- A full-stack digital presence, built from the ground up.
- Month by month. Test, learn, scale.
- It wasn’t easy. Here’s how we solved it.
- Numbers that matter. Not just impressions.
- Calls are a dental clinic’s lifeblood. We tracked every one.
- What they see. Why they call.
- Numbers that tell the real story.
- We didn’t just run ads. We shifted perception.
- What they said.
- What was delivered.
The Problem
A clinic built for transformation. Nobody knew it existed.
Avira Dental opened in Penrith with a clear vision: a premium cosmetic and implant clinic built on empathy, artistry, and precision. Founded by Dr. Jay Jung, the practice offered veneers, implants, sedation dentistry, and same-day digital workflows. The clinical quality was world-class. The branding was strong. The problem? No one was finding them.
In a market dominated by practices with years of Google rankings and review histories, Avira needed to build visibility fast. No existing ad campaigns. No SEO foundation. No call tracking. No social presence worth speaking of. Every day without leads was revenue lost to a competitor down the road.
The brief was clear: build a full digital engine from scratch that could compete and convert from day one. We got to work.
Before
↓
Unknown Clinic
Zero digital footprint. No paid campaigns, no rankings, no social presence. Invisible in a competitive market.
After
Recognised Brand
Before
↓
0 Inbound Calls
No tracked pipeline. No way to measure lead quality or conversion rate from digital channels.
After
678 Tracked Calls
Before
↓
Low Awareness
Potential patients were choosing competitors simply because they couldn’t find Avira online.
After
1.87M Impressions
Creative Gallery
Content that converts. Not content that fills space.
Every piece of creative was built to do a specific job at a specific moment in the patient journey. Shot, styled, and deployed with purpose.
Audience Strategy
We didn’t target everyone. We targeted the right ones.
Five distinct audience segments. Each one with its own messaging logic, creative approach, and behavioural trigger.
Segment 01
High-Value Cosmetic Intent
Adults aged 25-44 actively researching veneers, composite bonding, and smile makeovers across Sydney.
In-Market: Dental25-44 FemaleSydney Metro
Segment 02
Anxious First-Timers
Dental-avoidant adults who haven’t visited a dentist in years. High friction, high value once converted.
Anxiety-Based TargetingSedation MessagingEmpathy-Led Creative
Segment 03
Implant & All-on-X Candidates
Adults 45-65+ researching full mouth rehabilitation, implants, or tooth replacement solutions.
High-Ticket Services45-65+Long Consideration
Segment 04
Broad Lifestyle Reach
Top-of-funnel awareness across the Western Sydney market. Building brand recognition before intent develops.
Brand AwarenessVideo ViewsPMax Signals
Segment 05
Retargeting — Click, No Convert
Website visitors and ad clickers who showed intent but didn’t book. The highest-probability pool in the funnel.
Remarketing ListsWebsite VisitorsCTA Urgency
Campaign Architecture
Full-funnel. Every channel working together.
Not one channel. Not one message. A coordinated ecosystem where every touchpoint plays its role in moving a patient from curious stranger to booked appointment.
TOF
Awareness & Reach
Capture attention before intent develops
Performance MaxMeta VideoYouTube ShortsGMB
MOF
Consideration & Education
Build trust, answer objections, deepen interest
SEO ContentSocial OrganicMeta CarouselRetargeting
BOF
Conversion & Booking
Turn intent into booked appointments
Search AdsCall TrackingRemarketingWildJar
What We Built
A full-stack digital presence, built from the ground up.
Google Ads — Performance Max
End-to-end campaign build targeting high-intent patients across Search, Display, and Google Maps. Full asset creation, audience signals, and conversion tracking from day one.
SEO — Organic Search Growth
Technical SEO audit, schema markup, metadata overhaul, Core Web Vitals fixes, internal linking structure, and monthly content strategy targeting priority service keywords.
Social Profile Management
Ongoing organic content across Facebook and Instagram – patient education posts, before-and-after content, clinic culture, and promotional messaging built around Avira’s empathy-first brand voice.
Social Ad Management — Meta
Paid campaigns on Facebook and Instagram targeting local audiences in the Western Sydney region. Lead generation and brand awareness objectives aligned to patient acquisition goals.
Call Tracking — WildJar
Dynamic number insertion tracking every inbound call to its source. Full call recording, booking attribution, and lead qualification scoring to close the loop between ad spend and real patients.
Photo & Video Production
A half-day content shoot with Dr. Jay Jung producing high-quality photography and video assets used across all channels to authentically represent the Avira brand.
Optimisation Engine
Month by month. Test, learn, scale.
No campaign is set and forgotten. Every month brought new data, new hypotheses, and new improvements.
Conversion Growth — Monthly Trend
1
Aug – Sep 2025
Campaign Build & Launch
Performance Max campaign launched with broad audience signals. Call tracking via WildJar configured. Website and GMB live.
Phase: Foundation2
Oct – Nov 2025
Audience Refinement & Social Launch
Facebook and Instagram organic content launched. Meta ads introduced targeting cosmetic dentistry interests. SEO technical fixes deployed.
Phase: Refinement3
Dec 2025 – Jan 2026
Content Shoot & Creative Scaling
Half-day photo and video production with Dr. Jay Jung. Original brand content deployed across all channels. CTR improved immediately.
Phase: Creative Scaling4
Feb – May 2026
Optimisation & Maturity
Campaign fully mature with 551 tracked conversions at $83.79 CPL. Full-funnel operating at peak efficiency.
Phase: Scale
Challenges & Solutions
It wasn’t easy. Here’s how we solved it.
Every campaign hits walls. What separates great campaigns from average ones is how you solve for them.
01
Zero Brand Recognition
A brand-new practice with no digital history competing against clinics with years of reviews and rankings.
Problem
No Google authority. No reviews. Competing against 10+ year established practices on day one.
Strategy
Paid search to bypass organic rankings, GMB optimisation to build local authority fast.
Outcome
678 inbound calls within the first 9 months. Brand recognition built through consistent creative presence.
02
High Consumer Hesitation
Cosmetic dentistry is a considered purchase. Patients research for weeks before committing to a consultation.
Problem
Long consideration cycles meant high drop-off between ad click and booking.
Strategy
Free consultation CTA removed cost as a barrier. Retargeting re-engaged visitors who didn’t convert.
Outcome
226 bookings from 678 calls — a 33% booking rate, well above the dental industry average of 20-25%.
03
Content Without Assets
Launching a premium brand without photography or video meant early creative was working below potential.
Problem
Generic stock imagery couldn’t communicate Avira’s premium, empathy-driven positioning.
Strategy
Half-day content shoot with Dr. Jay Jung producing photography and video across all key service categories.
Outcome
Immediate uplift in CTR and engagement. Authentic imagery became the brand’s strongest conversion asset.
04
Attribution & Lead Quality
Without call tracking, there was no way to close the loop between ad spend and actual patients.
Problem
Most dental leads convert over the phone. Without tracking, campaign optimisation was flying blind.
Strategy
WildJar call tracking with dynamic number insertion deployed across all paid campaigns.
Outcome
297 qualified leads identified from 678 total calls. Campaign optimisation informed by real booking data.
Google Ads Performance
Numbers that matter. Not just impressions.
The Performance Max campaign launched in August 2025. From launch through to May 2026, the campaign has driven consistent lead volume at an efficient cost, competing head-to-head with long-established practices across Western Sydney.
1.87M
Total ImpressionsAcross Search, Display & Maps
27,280
Total ClicksHigh-intent local traffic
1.46%
Average CTRAbove dental industry benchmark
551
Total ConversionsCalls, forms & bookings tracked
$1.69
Average CPCEfficient cost-per-click
$3,000
Monthly Ad SpendGoogle Ads budget managed
$46,168
Total Ad Spend ManagedAug 2025 to May 2026
Call Tracking — WildJar
Calls are a dental clinic’s lifeblood. We tracked every one.
677Total Calls
226Bookings Made
297Qualified Leads
401First-Time Callers
Lead Quality
Qualified Leads297
Sales Calls408
New Client Calls426
Bookings Made226
First-Time Caller %59%
Call Performance
Total Calls677
Answered671
Answer Rate99%
Avg Call Duration2m 20s
Avg Talk Time2m 13s
Click to Conversion
What they see. Why they call.
Every touchpoint was designed to do one thing: move a curious patient into a booked appointment.
$83.79
Cost Per Conversion
At less than $84 per tracked conversion across a 9-month period, Avira Dental’s patient acquisition cost sits well below the average lifetime value of a cosmetic or implant patient.
The Results
Numbers that tell the real story.
Nine months. A brand-new clinic. A market that didn’t know them. Here’s what happened when strategy met execution.
678Inbound Calls
From zero. Fully tracked via WildJar.
226Bookings Made
33% booking rate from answered calls.
297Qualified Leads
High-intent sales conversations tracked.
99%Answer Rate
Industry benchmark is 85-90%.
1.87MAd Impressions
Across Search, Display, and Maps.
551Conversions Tracked
Calls, forms, and bookings attributed.
$83.79Cost Per Conversion
vs. dental industry avg of $120-180.
59%First-Time Callers
New patient pipeline, consistently growing.
Why This Campaign Matters
We didn’t just run ads. We shifted perception.
In nine months, Avira Dental went from a brand-new practice with zero digital presence to a recognised name in the Western Sydney cosmetic dentistry market.
Market Penetration
Broke into a market dominated by established practices with years of authority. Built a competing digital presence in under 90 days.
Behaviour Change
Converted dental-avoidant patients into consultations through empathy-led messaging.
Full-System Build
Not a single campaign. A complete growth engine: ads, SEO, social, call tracking, website, content, and GMB.
Efficient Acquisition
$83.79 cost per conversion in a vertical where the industry average sits at $120-180.
Content-Led Growth
Authentic brand photography and video became the single biggest driver of creative performance across every channel.
Long-Term Foundation
Every asset, every ranking, every review built in this campaign compounds over time.
Client Feedback
What they said.
[CLIENT QUOTE — to be sourced from Dr. Jay Jung / Avira Dental]
Dr. Jay Jung · Avira Dental
Full Scope
What was delivered.
01Google Ads — Performance Max
02Search Engine Optimisation
03Social Media — Organic & Paid
04Call Tracking + Google My Business
05Photo & Video Production
06Website Design & Development
07Graphic Design
Photo
Account Manager · AIIMS Group
“
Avira came to us as a brand new clinic with world-class intentions and zero digital footprint. What got me was the clarity of the vision. Dr. Jay knew exactly the kind of practice he wanted to build. Our job was to match that ambition with the right strategy. Watching a clinic go from nothing online to 678 inbound calls, 226 confirmed bookings, and a 99% answer rate in less than six months — that’s the work I’m proud of.
Jihan Albassit Client Experience Manager · AIIMS Group · Partnership since November 2025
Case study FAQ
Frequently asked questions about Avira Dental
What results did AIIMS generate for Avira Dental?
The campaign recorded 678 inbound calls, 226 bookings and 1.87 million Google Ads impressions. WildJar reporting also identified 297 qualified leads and 401 first-time callers.
Which marketing services were used for Avira Dental?
AIIMS delivered Google Ads, SEO, social media, Meta advertising, website optimisation, Google Business Profile management, photography, video production and call tracking.
How were dental leads measured?
Dynamic call tracking and source attribution were used to connect advertising activity with phone calls, qualified enquiries and confirmed bookings.