AIIMS Creator Hub Makes National Headlines as NOVA Partnership Expands Original Podcast Productions
From Original Ideas to National Headlines.
AIIMS Creator Hub’s growing partnership with NOVA Entertainment, the launch of MAYDAY and the success of its original productions are making headlines across Australia’s media and podcast industries.
The Industry Is Taking Notice.
From entertainment and rugby league to original documentary storytelling, AIIMS Creator Hub is building a growing portfolio of Australian podcasts designed to connect with audiences across multiple platforms.
October 2026 marks an important milestone for the production business, with coverage across B&T, Radio Today, Mi3 and Podnews.
The attention follows the launch of MAYDAY with Wests Tigers brothers Terrell and Taylan May, alongside a new announcement from NOVA Entertainment highlighting the expansion of its partnership with AIIMS Creator Hub.
Founded by Joshua Fox and Pedro Cuccovillo Vitola, AIIMS Creator Hub has developed a slate of original productions spanning entertainment, sport and true crime.
The latest media coverage reflects the business’s growing production capabilities, creative partnerships and audience development strategy.
Four Publications. One Growing Story.
Australian and international media industry publications have covered the launch of MAYDAY and the expansion of AIIMS Creator Hub’s podcast portfolio with NOVA Entertainment.
MAYDAY Launch With Wests Tigers Brothers
B&T reported on AIIMS Creator Hub’s launch of MAYDAY, featuring Terrell and Taylan May, including the purpose-built production set and original sports entertainment format.
Read the B&T articleNOVA Partner AIIMS Creator Hub Expands Podcast Slate
International podcast publication Podnews published the official NOVA Podcasts press release detailing AIIMS Creator Hub’s growing slate, including MAYDAY, Unscripted, MAFS Funny and The Disappearance of Katie Walker.
Read the Podnews releaseNOVA Entertainment Partner AIIMS Creator Hub Expands Podcast Slate
Australian radio and podcast industry publication Radio Today covered the growing relationship between NOVA Entertainment and AIIMS Creator Hub, including the expanded portfolio of original podcast productions.
Read the Radio Today articleAIIMS Creator Hub and NOVA Expand Podcast Slate Into Sport and True Crime
Australian marketing and media publication Mi3 also covered the expansion of the AIIMS Creator Hub and NOVA podcast portfolio into new genres, including sport and true crime.
Read the Mi3 articleBuilt for Audiences. Backed by Results.
The NOVA Podcasts announcement highlights the scale of audiences reached by AIIMS Creator Hub’s original productions.
Figures reported in the NOVA Podcasts press release published by Podnews on 28 October 2026. Results relate to individual productions and platforms, not combined unique reach.
Different Voices. Distinctive Stories. One Creative Home.
MAYDAY — Terrell & Taylan May
MAYDAY brings Wests Tigers brothers Terrell and Taylan May into a new podcast format exploring rugby league, family, culture and life beyond the football field.
Produced by AIIMS Creator Hub, the show features a custom-built set, guest interviews, fan interactions and a production environment developed around the brothers’ personalities.
The launch received industry coverage from B&T, highlighting the creative and production investment behind the show.
Explore the MAYDAY productionUnscripted With Josh Mansour
Hosted by former NRL player Josh Mansour, Unscripted has developed a substantial audience across podcast platforms, YouTube, Instagram and TikTok.
Since launching in May 2025, the show has recorded 724,000 podcast downloads and more than three million YouTube views, alongside its significant social media audience.
The show’s addition to Nova Podcasts represents another development in its distribution and audience growth.
MAFS Funny
Hosted by AIIMS Creator Hub co-founder Joshua Fox, MAFS Funny launched in January 2025 and has accumulated more than 5.6 million podcast downloads.
The show’s success provided an important foundation for expanding the Creator Hub’s portfolio of original productions.
The Disappearance of Katie Walker
Launched in July 2026, The Disappearance of Katie Walker examines the disappearance of a Sydney mother-of-two and the continuing search for answers.
The series represents AIIMS Creator Hub’s expansion into investigative documentary storytelling, requiring careful editorial treatment of real events.
A Partnership Supporting the Next Generation of Original Podcasts.
AIIMS Creator Hub has partnered with NOVA Entertainment since March 2025.
The partnership connects original creative development and specialist production with the Nova Podcasts distribution network, supporting the growth of distinctive, talent-led Australian podcast formats.
The latest announcement highlights the continued development of the relationship and the expansion of the Creator Hub’s production slate.
“AIIMS Creator Hub has built impressive momentum by combining strong creative instincts with an exceptional understanding of how to build audiences through social media.”
Rachel Corbett — Network Director, Nova Podcasts. NOVA press release, 28 October 2026.The recognition reinforces the importance of combining original storytelling, experienced production teams and a clear strategy for developing audiences.
Building More Than Individual Podcast Episodes.
AIIMS Creator Hub was founded by Joshua Fox and Pedro Cuccovillo Vitola with the ambition of creating a home for original productions, established talent and emerging voices.
Rather than repeating one successful formula, the business has focused on developing a diverse portfolio of shows with their own creative identity, audience and long-term potential.
The growth from MAFS Funny into sports entertainment and true crime reflects that strategy in action.
Great Content Needs More Than a Camera.
A successful original production requires the right talent, a strong concept, experienced production, thoughtful distribution and a clear understanding of its audience.
AIIMS Creator Hub brings together creative direction, production infrastructure, video content and audience development expertise.
Supported by the broader marketing capabilities of AIIMS Group, the Creator Hub offers a platform for developing entertainment properties and branded content opportunities.
For creators, the opportunity is to develop original ideas into professional productions. For brands, it is to explore more meaningful ways to connect with audiences through content and talent.
Your Next Big Show Deserves a Serious Production Partner.
From the first creative concept to a finished production, AIIMS Creator Hub works with talent, brands and commercial partners to develop original content built for modern audiences.
Explore AIIMS Creator HubRead the Industry Coverage.
Explore the original announcements and media reporting covering AIIMS Creator Hub’s productions and partnership with NOVA Entertainment.
- B&T — MAYDAY Podcast Launch
- Podnews — Official NOVA Press Release
- Radio Today — NOVA & AIIMS Creator Hub
- Mi3 — Podcast Slate Expansion
This AIIMS Group newsroom feature references industry media coverage and a NOVA Podcasts press release. Audience figures are attributed to the official NOVA announcement.
