Australia · Thailand · Singapore · Global · UAE
WE SHIPPED.
Product launches. A new performance video offer. New websites. Cross-border platforms. Performance films. Global recognition.
August 2026
Some months are about planning.
August was about shipping.
Across AIIMS Group, teams spent August launching products, delivering websites, producing performance video, building multilingual digital experiences and watching client work move onto the global recognition stage.
We also launched something of our own: 6 Videos for $6,600 — a performance-video production package designed around the volume modern digital campaigns actually require.
Six moments stood out.
Uniden Looop. 6 Videos for $6,600. Alsco Thailand. Alsco Uniforms Singapore. GemIQ. Gebal Group.
Different countries. Different industries. Different briefs.
One connected AIIMS operating model.
Looop
for $6,600
Thailand
Singapore
Website
Group
A new category.
Built to make noise.
August saw Uniden Australia move into portable audio with the launch of Looop.
Four speakers. Four distinct product positions. One new product family.
Ichi. Ni. San. Yon.
For AIIMS, the challenge wasn’t simply launching four products. It was helping establish an entirely new category within an established Australian consumer brand.
The range needed product storytelling, campaign creative, Shopify integration and design, ecommerce content, search, email and enough performance creative to keep moving after launch day.
Instead of building the campaign around one hero asset, we built a broader launch system.
Credit Where It’s Due
The people behind the launch.
Six videos.
One simple package.
August also marked the launch of a new AIIMS production offer: 6 Videos for $6,600.
The idea is deliberately simple.
Digital campaigns don’t need one expensive piece of content expected to do everything.
They need creative volume.
Different hooks. Different edits. Different products. Different audiences. Different reasons to stop scrolling.
So we packaged performance production around the way modern campaigns actually operate.
Uniden Looop became an immediate example of that thinking in action.
Uniden utilised two AIIMS 6 Videos for $6,600 packages, creating a 12-video production framework for the wider Looop rollout.
That’s an important distinction: two packages created the 12-video framework.
The goal isn’t simply to make more video. It is to give performance teams more opportunities to learn what customers actually respond to.
New look.
New image.
Cross-border marketing becomes difficult when global consistency meets local reality.
A website cannot simply be translated and considered local.
Language changes. Search behaviour changes. Customer expectations change. Commercial terminology changes.
The new Alsco Thailand digital experience was designed around Thai and English content within one connected system.
The thinking follows the same approach AIIMS applies to multilingual performance work in Thailand: global strategy and local-market knowledge should strengthen each other.
The objective isn’t to make Thailand sound like another country translated into Thai.
It’s to create an experience that belongs in Thailand while still unmistakably belonging to Alsco.
Thai + English.
Local + Global.
Two languages. One system.
Every floor
has a story.
How do you advertise something people are supposed to barely notice?
That became part of the creative opportunity behind AIIMS’ Singapore production work for Alsco Uniforms.
A commercial floor mat is easy to overlook.
What it prevents from travelling further into a workplace isn’t.
Dirt. Moisture. Movement. Risk.
The creative moved the conversation beyond appearance and towards what managed commercial mats quietly contribute to a business:
Safety. Cleanliness. Comfort. Presentation.
impossible to ignore.
The film formed part of a wider Singapore production system spanning product storytelling, process content, company positioning and customer-led proof.
Alongside Every Floor Has a Story, AIIMS produced The Journey of Every Uniform and wider company-profile storytelling for the Singapore market.
A new global
digital home.
August wasn’t only about campaigns. It was also about platforms.
GemIQ represented another major digital delivery: a new ecommerce environment around a technology-led product business serving international markets.
A modern ecommerce website needs to do significantly more than display products.
It needs to explain. Demonstrate. Compare. Support search. Support campaigns. And make complicated buying decisions feel simple.
That’s the difference between delivering a website and building digital infrastructure.
Ecommerce
Storytelling
Architecture
to Scale
06 / UAE / GLOBAL RECOGNITION
And then came
the nominations.
August brought another significant moment for AIIMS Group and Gebal Group, with the work recognised among 2026 finalists across marketing and website campaign recognition.
Recognition like this matters because the work isn’t one isolated design.
It represents disciplines working together across brand, website, content, creative, campaign and performance.
Creating work in the UAE is one thing.
Creating UAE work capable of competing on a global stage is another.
Six Moments. One AIIMS.
Different work.
Same operating model.
Look at these six moments side-by-side and they don’t immediately appear related.
A portable speaker launch.
A new performance-video production product.
A multilingual textile-services website.
A commercial film about floor mats.
A global jewellery-technology ecommerce platform.
UAE work reaching finalist recognition.
That’s exactly the point.
AIIMS isn’t built around one channel.
We’re built around solving the commercial problem in front of us.
Sometimes the answer is video. Sometimes it’s a website. Sometimes it’s search. Sometimes it’s ecommerce. Sometimes it’s localisation.
Increasingly, it’s all of them.
This Is AIIMS HALO.
Your customer doesn’t experience your departments. They experience your brand.
The product launch gives search something worth finding.
Video gives media something worth distributing.
The website gives the campaign somewhere worth sending people.
Content gives search and AI systems something worth understanding.
Performance tells us what to do next.
That’s HALO in practice.
