Powered Gates Australia — Year on Year Growth Case Study
174% more conversions, 266% more revenue. AIIMS grew Powered Gates Australia's Google Ads and SEO performance year on year, taking organic keywords from 762 to 1,907 and conversion value from $105K to $385K.
Campaign Objective
Grow a niche gate automation eCommerce store nationally through Performance Max, branded Google Ads campaigns and a 12-month technical and content SEO programme, while also serving Melbourne-based installation leads locally.
Powered
Gates
Australia
174% more conversions. 266% more revenue. From a standing start to market leader — this is what a year of serious Google Ads and SEO work looks like.
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An eCommerce store
competing in a
specialised market.
Powered Gates Australia sells and installs premium gate automation products nationally. The challenge: a niche product category, high-intent but low-volume search terms, and an eCommerce model where every click needs to convert.
Niche Category, High Stakes
Gate motors and automation accessories are considered purchases. Search volume is limited but intent is high. Every impression counts and every click needs to be the right buyer.
Performance Max + Shopping
The account needed a dual strategy: a Performance Max campaign to capture broad intent across Google’s surfaces, and a branded campaign to defend existing demand and maximise return.
Organic Authority from Scratch
The site was new. Ranking for competitive gate automation terms required a methodical SEO programme — technical foundations, targeted content, and consistent optimisation over 12 months.
National Scale, Local Install
Powered Gates sells Australia-wide online but also installs in Melbourne. The strategy needed to serve both audiences — eCommerce buyers nationally and installation leads locally.
The work behind
the numbers.
Year-on-year growth doesn’t happen by accident. Here’s what the team executed across Google Ads and SEO to drive a 174% lift in conversions.
Performance Max Optimisation
Continuous refinement of asset groups, audience signals, and product feed quality. The PMax campaign scaled from 337 total account conversions in Year 1 to 922 in Year 2 — driven by smarter asset testing and tighter audience inputs.
Branded Campaign Defence
A dedicated branded search campaign was built to capture and protect high-intent brand searches. With a 29.5% CTR, it ensures budget is spent efficiently on buyers who already know the brand.
Product Feed Management
Shopping feed quality was a priority. Product titles, descriptions, and pricing were aligned to how buyers actually search — improving impression share and purchase-intent match across the catalogue.
Technical SEO Foundations
Site architecture, canonical tags, schema markup, Core Web Vitals, and crawlability were all addressed to give the site the authority foundation it needed to rank competitively.
Content and Category Pages
Keyword-targeted content was built across product category pages, blog posts, and buying guides. This drove rankings for terms like “swing gate automation,” “bft gate motor,” and “boom gate” — products with real purchase intent.
Local SEO for Melbourne
Installation-focused pages and location signals were built to capture Melbourne-based leads searching for local gate installation and fabrication services alongside national eCommerce traffic.
From 337 conversions
to 922. In one year.
Two active campaigns. Continuous optimisation. A Performance Max campaign doing the heavy lifting, backed by a branded campaign locking in the easiest wins.
762 keywords
to 1,907.
Organic built to last.
Organic keywords now ranking
Through consistent SEO work. Technical fixes, keyword-targeted content, and local authority building — all compounding to drive organic growth that runs alongside paid.
Technical audit: schema, canonicals, redirects, metadata
Core Web Vitals and site speed improvements
Product category page optimisation for high-intent terms
Blog content targeting buying-intent keywords
Local SEO — Melbourne installation and fabrication
Internal linking architecture across product categories
Mobile usability and UX improvements
Ranking where
buyers are searching.
Top positions on competitive gate automation terms — non-branded keywords that bring real buyers, not just brand searches.
| Keyword | Position | Monthly Volume | URL |
|---|---|---|---|
| swing gates | #3 | 720 | /collections/industrial-sliding-swing-gate-automation |
| swing gate | #3 | 720 | /collections/sliding-swing-gate-kits-bundles |
| remote control gates | #1 | 210 | /collections/remote-controls-access-control |
| bft gate motor | #2 | 320 | /products/bft-gate-motor-for-sliding-gate-deimos |
| boomgate | #5 | 720 | /products/nice-boom-gate-traffic-barrier |
| swing gate automation | #2 | 260 | /collections/swing-gate-motors-australias-best-range |
| gate motor | #7 | 590 | /collections/automatic-gate-service-melbourne |
| remote gate controller | #1 | 140 | /collections/remote-controls-access-control |
Two channels.
One team.
Full growth.
Google Ads Strategy
Performance Max and branded campaigns built around purchase intent. Continuous optimisation, asset testing, and product feed management driving a 174% YoY lift in conversions.
Shopping Feed Management
Product titles, attributes, and feed quality continuously refined to improve match rate with buyer search terms and improve Shopping placement quality scores.
Search Engine Optimisation
From 762 to 1,907 organic keywords. Technical foundations, category page content, blog targeting, and local SEO for Melbourne installation leads — all compounding over 12 months.
Content Strategy
Buying guides, product comparison articles, and installation FAQs written to rank for high-intent terms and support the sales journey for considered-purchase buyers.
Technical SEO
Site architecture, Core Web Vitals, schema markup, canonical tags, and crawlability improvements to give the site the technical authority it needed to compete in a national market.
Performance Reporting
Monthly reporting across both channels with clear YoY benchmarking — so the client always knows exactly what’s working and where the growth is coming from.
Aidan manages the Powered Gates Australia account at AIIMS — overseeing the Google Ads and SEO strategy that delivered a 266% year-on-year lift in conversion value. His focus is making sure every campaign decision is backed by data, and every organic effort compounds toward long-term growth.
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